TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 15
Chapter 4 Global Baby Drinks - Market Overview 16
Value analysis (US Dollar), 2003?08 16
Value analysis (US Dollar), 2008?13 17
Volume analysis, 2003?08 19
Volume analysis, 2008?13 20
Company share analysis 22
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 5 Leading Company Profiles 29
Nestle S.A. 29
Groupe Danone 32
Chapter 6 Category Analysis: Baby juice 34
Value analysis (US Dollar), 2003?08 34
Value analysis (US Dollar), 2008?13 35
Volume analysis, 2003?08 37
Volume analysis, 2008?13 38
Company share analysis 40
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 7 Category Analysis: Infant formula 47
Value analysis (US Dollar), 2003?08 47
Value analysis (US Dollar), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 8 Research Methodology 60
Methodology overview 60
Secondary research 61
Market modeling 62
Creating an initial data model 62
Revising the initial data model 62
Creating a final estimate 63
Creating demographic value splits 63
Primary research 63
Data finalization 64
Ongoing research 64
Chapter 9 APPENDIX 65
Future readings 65
How to contact experts in your industry 65
Disclaimer 65
LIST OF FIGURES
Figure 1: Baby drinks, Global, value by category ($m), 2003?13 18
Figure 2: Baby drinks, Global, category growth comparison, by value, 2003?13 18
Figure 3: Baby drinks, Global, volume by category (kg/liters, million), 2003?13 21
Figure 4: Baby drinks, Global, category growth comparison, by volume, 2003?13 21
Figure 5: Baby drinks, Global, company share (top five companies) by value (%), 2007?08 24
Figure 6: Baby drinks, Global, distribution channels by value (%), 2007?08 26
Figure 7: Baby juice, Global, value by segment ($m), 2003?13 36
Figure 8: Baby juice, Global, category growth comparison, by value, 2003?13 36
Figure 9: Baby juice, Global, volume by segment (liters, million), 2003?13 39
Figure 10: Baby juice, Global, category growth comparison, by volume, 2003?13 39
Figure 11: Baby juice, Global, company share (top five companies) by value (%), 2007?08 42
Figure 12: Baby juice, Global, distribution channels by value (%), 2007?08 44
Figure 13: Infant formula, Global, value by segment ($m), 2003?13 49
Figure 14: Infant formula, Global, category growth comparison, by value, 2003?13 49
Figure 15: Infant formula, Global, volume by segment (kg, million), 2003?13 52
Figure 16: Infant formula, Global, category growth comparison, by volume, 2003?13 52
Figure 17: Infant formula, Global, company share (top five companies) by value (%), 2007?08 55
Figure 18: Infant formula, Global, distribution channels by value (%), 2007?08 57
Figure 19: Annual data review process 61
LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Global baby drinks value (region-wise), 2003?08 ($m) 14
Table 4: Global baby drinks value (region-wise) forecast, 2008?13 ($m) 14
Table 5: Global baby drinks volume (region-wise), 2003?08 (kg/liters, million) 15
Table 6: Global baby drinks volume (region-wise) forecast, 2008?13 (kg/liters, million) 15
Table 7: Baby drinks, Global, value by category ($m), 2003?08 16
Table 8: Baby drinks, Global, value forecast by category ($m), 2008?13 17
Table 9: Baby drinks, Global, volume by category (kg/liters, million), 2003?08 19
Table 10: Baby drinks, Global, volume forecast by category (kg/liters, million), 2008?13 20
Table 11: Baby drinks, Global, company share (top 20 companies) by value (%), 2007?08 22
Table 12: Baby drinks, Global, value by company ($m), 2007?08 23
Table 13: Baby drinks, Global, distribution channels by value (%), 2007?08 25
Table 14: Baby drinks, Global, value by distribution channel ($m), 2007?08 25
Table 15: Baby drinks, Global, expenditure per capita ($), 2003?08 27
Table 16: Baby drinks, Global, forecast expenditure per capita ($), 2008?13 27
Table 17: Baby drinks, Global, consumption per capita (kg/liters), 2003?08 28
Table 18: Baby drinks, Global, forecast consumption per capita (kg/liters), 2008?13 28
Table 19: Nestle S.A. key facts 29
Table 20: Groupe Danone key facts 32
Table 21: Baby juice, Global, value by segment ($m), 2003?08 34
Table 22: Baby juice, Global, value forecast by segment ($m), 2008?13 35
Table 23: Baby juice, Global, volume by segment (liters, million), 2003?08 37
Table 24: Baby juice, Global, volume forecast by segment (liters, million), 2008?13 38
Table 25: Baby juice, Global, company share (top 20 companies) by value (%), 2007?08 40
Table 26: Baby juice, Global, value by company ($m), 2007?08 41
Table 27: Baby juice, Global, distribution channels by value (%), 2007?08 43
Table 28: Baby juice, Global, value by distribution channel ($m), 2007?08 43
Table 29: Baby juice, Global, expenditure per capita ($), 2003?08 45
Table 30: Baby juice, Global, forecast expenditure per capita ($), 2008?13 45
Table 31: Baby juice, Global, consumption per capita (liters), 2003?08 46
Table 32: Baby juice, Global, forecast consumption per capita (liters), 2008?13 46
Table 33: Infant formula, Global, value by segment ($m), 2003?08 47
Table 34: Infant formula, Global, value forecast by segment ($m), 2008?13 48
Table 35: Infant formula, Global, volume by segment (kg, million), 2003?08 50
Table 36: Infant formula, Global, volume forecast by segment (kg, million), 2008?13 51
Table 37: Infant formula, Global, company share (top 20 companies) by value (%), 2007?08 53
Table 38: Infant formula, Global, value by company ($m), 2007?08 54
Table 39: Infant formula, Global, distribution channels by value (%), 2007?08 56
Table 40: Infant formula, Global, value by distribution channel ($m), 2007?08 56
Table 41: Infant formula, Global, expenditure per capita ($), 2003?08 58
Table 42: Infant formula, Global, forecast expenditure per capita ($), 2008?13 58
Table 43: Infant formula, Global, consumption per capita (kg), 2003?08 59
Table 44: Infant formula, Global, forecast consumption per capita (kg), 2008?13 59
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