TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 15
Chapter 4 Global Baby Personal Care - Market Overview 16
Value analysis (US Dollar), 2003?08 16
Value analysis (US Dollar), 2008?13 17
Volume analysis, 2003?08 19
Volume analysis, 2008?13 20
Company share analysis 22
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 5 Leading Company Profiles 29
The Procter & Gamble Company 29
Kimberly-Clark Corporation 31
Chapter 6 Category Analysis: Baby Toiletries 33
Value analysis (US Dollar), 2003?08 33
Value analysis (US Dollar), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 7 Category Analysis: Diapers 47
Value analysis (US Dollar), 2003?08 47
Value analysis (US Dollar), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 8 Research Methodology 60
Methodology overview 60
Secondary research 61
Market modeling 62
Creating an initial data model 62
Revising the initial data model 62
Creating a final estimate 63
Creating demographic value splits 63
Primary research 63
Data finalization 64
Ongoing research 64
Chapter 9 APPENDIX 65
Future readings 65
How to contact experts in your industry 65
Disclaimer 65
LIST OF FIGURES
Figure 1: Baby personal care, Global, value by category ($m), 2003?13 17
Figure 2: Baby personal care, Global, category growth comparison, by value, 2003?13 18
Figure 3: Baby personal care, Global, volume by category (units, million), 2003?13 21
Figure 4: Baby personal care, Global, category growth comparison, by volume, 2003?13 21
Figure 5: Baby personal care, Global, company share (top five companies) by value (%), 2007?08 24
Figure 6: Baby personal care, Global, distribution channels by value (%), 2007?08 26
Figure 7: Baby toiletries, Global, value by segment ($m), 2003?13 35
Figure 8: Baby toiletries, Global, category growth comparison, by value, 2003?13 35
Figure 9: Baby toiletries, Global, volume by segment (units, million), 2003?13 38
Figure 10: Baby toiletries, Global, category growth comparison, by volume, 2003?13 38
Figure 11: Baby toiletries, Global, company share (top five companies) by value (%), 2007?08 41
Figure 12: Baby toiletries, Global, distribution channels by value (%), 2007?08 43
Figure 13: Diapers, Global, value by segment ($m), 2003?13 49
Figure 14: Diapers, Global, category growth comparison, by value, 2003?13 49
Figure 15: Diapers, Global, volume by segment (units, million), 2003?13 52
Figure 16: Diapers, Global, category growth comparison, by volume, 2003?13 52
Figure 17: Diapers, Global, company share (top five companies) by value (%), 2007?08 55
Figure 18: Diapers, Global, distribution channels by value (%), 2007?08 57
Figure 19: Annual data review process 61
LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Global baby personal care value (region-wise), 2003?08 ($m) 14
Table 4: Global baby personal care value (region-wise) forecast, 2008?13 ($m) 14
Table 5: Global baby personal care volume (region-wise), 2003?08 (units, million) 15
Table 6: Global baby personal care volume (region-wise) forecast, 2008?13 (units, million) 15
Table 7: Baby personal care, Global, value by category ($m), 2003?08 16
Table 8: Baby personal care, Global, value forecast by category ($m), 2008?13 17
Table 9: Baby personal care, Global, volume by category (units, million), 2003?08 19
Table 10: Baby personal care, Global, volume forecast by category (units, million), 2008?13 20
Table 11: Baby personal care, Global, company share (top 20 companies) by value (%), 2007?08 22
Table 12: Baby personal care, Global, value by company ($m), 2007?08 23
Table 13: Baby personal care, Global, distribution channels by value (%), 2007?08 25
Table 14: Baby personal care, Global, value by distribution channel ($m), 2007?08 25
Table 15: Baby personal care, Global, expenditure per capita ($), 2003?08 27
Table 16: Baby personal care, Global, forecast expenditure per capita ($), 2008?13 27
Table 17: Baby personal care, Global, consumption per capita (units), 2003?08 28
Table 18: Baby personal care, Global, forecast consumption per capita (units), 2008?13 28
Table 19: The Procter & Gamble Company key facts 29
Table 20: Kimberly-Clark Corporation key facts 31
Table 21: Baby toiletries, Global, value by segment ($m), 2003?08 33
Table 22: Baby toiletries, Global, value forecast by segment ($m), 2008?13 34
Table 23: Baby toiletries, Global, volume by segment (units, million), 2003?08 36
Table 24: Baby toiletries, Global, volume forecast by segment (units, million), 2008?13 37
Table 25: Baby toiletries, Global, company share (top 20 companies) by value (%), 2007?08 39
Table 26: Baby toiletries, Global, value by company ($m), 2007?08 40
Table 27: Baby toiletries, Global, distribution channels by value (%), 2007?08 42
Table 28: Baby toiletries, Global, value by distribution channel ($m), 2007?08 42
Table 29: Baby toiletries, Global, expenditure per capita ($), 2003?08 44
Table 30: Baby toiletries, Global, forecast expenditure per capita ($), 2008?13 45
Table 31: Baby toiletries, Global, consumption per capita (units), 2003?08 45
Table 32: Baby toiletries, Global, forecast consumption per capita (units), 2008?13 46
Table 33: Diapers, Global, value by segment ($m), 2003?08 47
Table 34: Diapers, Global, value forecast by segment ($m), 2008?13 48
Table 35: Diapers, Global, volume by segment (units, million), 2003?08 50
Table 36: Diapers, Global, volume forecast by segment (units, million), 2008?13 51
Table 37: Diapers, Global, company share (top 20 companies) by value (%), 2007?08 53
Table 38: Diapers, Global, value by company ($m), 2007?08 54
Table 39: Diapers, Global, distribution channels by value (%), 2007?08 56
Table 40: Diapers, Global, value by distribution channel ($m), 2007?08 56
Table 41: Diapers, Global, expenditure per capita ($), 2003?08 58
Table 42: Diapers, Global, forecast expenditure per capita ($), 2008?13 58
Table 43: Diapers, Global, consumption per capita (units), 2003?08 59
Table 44: Diapers, Global, forecast consumption per capita (units), 2008?13 59
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