Global Bakery and Cereals to 2011

This databook is a detailed information resource covering all the key data points on Bakery and Cereals at the global level. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 53 countries covered globally for the Bakery and Cereals market.

Report Highlights
The Global Bakery and Cereals market covering 53 countries, increased between 2001-2006, growing at an average annual rate of 3.0%.

The leading company in the market in 2006 was Kellogg Company. The second-largest player was Altria Group, Inc. with Barilla G & R Fratelli S.p.A is third place.
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Chapter 1 INTRODUCTION 2
What is this report about? 2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW 15
Value Analysis 15
Volume Analysis 16
Chapter 3 GLOBAL BAKERY & CEREALS - MARKET OVERVIEW 17
Value Analysis, 2001-2006 17
Value Analysis, 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company Share Analysis 23
Distribution Analysis 26
Chapter 4 LEADING COMPANY PROFILES 28
Kellogg Company 28
Altria Group, Inc. 31
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 33
Value Analysis, 2001-2006 33
Value Analysis, 2006-2011 33
Volume Analysis, 2001-2006 35
Volume Analysis, 2006-2011 35
Company Share Analysis 37
Distribution Analysis 40
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 42
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011 44
Company Share Analysis 46
Distribution Analysis 49
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011 51
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 53
Company Share Analysis 56
Distribution Analysis 59
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 61
Value Analysis, 2001-2006 61
Value Analysis, 2006-2011 62
Volume Analysis, 2001-2006 64
Volume Analysis, 2006-2011 65
Company Share Analysis 67
Distribution Analysis 70
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company Share Analysis 78
Distribution Analysis3 81
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 86
Company Share Analysis 88
Distribution Analysis 91
Chapter 11 RESEARCH METHODOLOGY 93
Methodology overview 93
Secondary research 94
Market modelling 95
Primary research 96
Data finalisation 96
Ongoing research 97
Chapter 12 APPENDIX 98
Future readings 98
How to contact experts in your industry 98
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Table 1: Bakery & Cereals category definitions 4
Table 2: Bakery & Cereals distribution channels 6
Table 3: Global Bakery & Cereals value (region wise), 2001-2006 (US$ m, nominal prices) 15
Table 4: Global Bakery & Cereals value (region wise) forecast, 2006-2011 (US$ m, nominal prices) 15
Table 5: Global Bakery & Cereals volume (region wise), 2001-2006 (Kg m) 16
Table 6: Global Bakery & Cereals volume (region wise) forecast, 2006-2011 (Kg m) 16
Table 7: Global Bakery & Cereals value, 2001-2006 (US$ m, nominal prices) 17
Table 8: Global Bakery & Cereals value forecast, 2006-2011 (US$ m, nominal prices) 18
Table 9: Global Bakery & Cereals volume, 2001-2006 (Kg m) 20
Table 10: Global Bakery & Cereals volume forecast, 2006-2011 (Kg m) 21
Table 11: Global Bakery & Cereals company share (Top 20 Companies) by value, 2005-2006 (%) 23
Table 12: Global Bakery & Cereals value, by company, 2005-2006 (US$ m nominal prices) 24
Table 13: Global Bakery & Cereals distribution channels, by value, 2005-2006 (%) 26
Table 14: Global Bakery & Cereals value, by distribution channel, 2005-2006 (US$ m nominal prices) 26
Table 15: Kellogg Company Key Facts 28
Table 16: Altria Group, Inc. Key Facts 31
Table 17: Global Bread & rolls value, 2001-2006 (US$ m, nominal prices) 33
Table 18: Global Bread & rolls value forecast, 2006-2011 (US$ m, nominal prices) 33
Table 19: Global Bread & rolls volume, 2001-2006 (Kg m) 35
Table 20: Global Bread & rolls volume forecast, 2006-2011 (Kg m) 35
Table 21: Global Bread & rolls company share (Top 20 Companies) by value, 2005-2006 (%) 37
Table 22: Global Bread & rolls value, by company, 2005-2006 (US$ m nominal prices) 38
Table 23: Global Bread & rolls distribution channels, by value, 2005-2006 (%) 40
Table 24: Global Bread & rolls value, by distribution channel, 2005-2006 (US$ m nominal prices) 40
Table 25: Global Breakfast cereals value, 2001-2006 (US$ m, nominal prices) 42
Table 26: Global Breakfast cereals value forecast, 2006-2011 (US$ m, nominal prices) 42
Table 27: Global Breakfast cereals volume, 2001-2006 (Kg m) 44
Table 28: Global Breakfast cereals volume forecast, 2006-2011 (Kg m) 44
Table 29: Global Breakfast cereals company share (Top 20 Companies) by value, 2005-2006 (%) 46
Table 30: Global Breakfast cereals value, by company, 2005-2006 (US$ m nominal prices) 47
Table 31: Global Breakfast cereals distribution channels, by value, 2005-2006 (%) 49
Table 32: Global Breakfast cereals value, by distribution channel, 2005-2006 (US$ m nominal prices) 49
Table 33: Global Cakes & Pastries value, 2001-2006 (US$ m, nominal prices) 51
Table 34: Global Cakes & Pastries value forecast, 2006-2011 (US$ m, nominal prices) 51
Table 35: Global Cakes & Pastries volume, 2001-2006 (Kg m) 53
Table 36: Global Cakes & Pastries volume forecast, 2006-2011 (Kg m) 53
Table 37: Global Cakes & Pastries company share (Top 20 Companies) by value, 2005-2006 (%) 56
Table 38: Global Cakes & Pastries value, by company, 2005-2006 (US$ m nominal prices) 57
Table 39: Global Cakes & Pastries distribution channels, by value, 2005-2006 (%) 59
Table 40: Global Cakes & Pastries value, by distribution channel, 2005-2006 (US$ m nominal prices) 59
Table 41: Global Cookies (sweet biscuits) value, 2001-2006 (US$ m, nominal prices) 61
Table 42: Global Cookies (sweet biscuits) value forecast, 2006-2011 (US$ m, nominal prices) 62
Table 43: Global Cookies (sweet biscuits) volume, 2001-2006 (Kg m) 64
Table 44: Global Cookies (sweet biscuits) volume forecast, 2006-2011 (Kg m) 65
Table 45: Global Cookies (sweet biscuits) company share (Top 20 Companies) by value, 2005-2006 (%) 67
Table 46: Global Cookies (sweet biscuits) value, by company, 2005-2006 (US$ m nominal prices) 68
Table 47: Global Cookies (sweet biscuits) distribution channels, by value, 2005-2006 (%) 70
Table 48: Global Cookies (sweet biscuits) value, by distribution channel, 2005-2006 (US$ m nominal prices) 70
Table 49: Global Crackers (savory biscuits) value, 2001-2006 (US$ m, nominal prices) 72
Table 50: Global Crackers (savory biscuits) value forecast, 2006-2011 (US$ m, nominal prices) 73
Table 51: Global Crackers (savory biscuits) volume, 2001-2006 (Kg m) 75
Table 52: Global Crackers (savory biscuits) volume forecast, 2006-2011 (Kg m) 76
Table 53: Global Crackers (savory biscuits) company share (Top 20 Companies) by value, 2005-2006 (%) 78
Table 54: Global Crackers (savory biscuits) value, by company, 2005-2006 (US$ m nominal prices) 79
Table 55: Global Crackers (savory biscuits) distribution channels, by value, 2005-2006 (%) 81
Table 56: Global Crackers (savory biscuits) value, by distribution channel, 2005-2006 (US$ m nominal prices) 81
Table 57: Global Morning goods value, 2001-2006 (US$ m, nominal prices) 83
Table 58: Global Morning goods value forecast, 2006-2011 (US$ m, nominal prices) 84
Table 59: Global Morning goods volume, 2001-2006 (Kg m) 86
Table 60: Global Morning goods volume forecast, 2006-2011 (Kg m) 86
Table 61: Global Morning goods company share (Top 20 Companies) by value, 2005-2006 (%) 88
Table 62: Global Morning goods value, by company, 2005-2006 (US$ m nominal prices) 89
Table 63: Global Morning goods distribution channels, by value, 2005-2006 (%) 91
Table 64: Global Morning goods value, by distribution channel, 2005-2006 (US$ m nominal prices) 91
Figure 1: Global Bakery & Cereals value & value forecast, 2001-2011 (US$ m, nominal prices) 19
Figure 2: Global Bakery & Cereals category growth comparison, by value, 2001-2011 19
Figure 3: Global Bakery & Cereals volume & volume forecast, 2001-2011 (Kg m) 22
Figure 4: Global Bakery & Cereals category growth comparison, by volume, 2001-2011 22
Figure 5: Global Bakery & Cereals company share (Top 5 companies), by value, 2005-2006 (%) 25
Figure 6: Global Bakery & Cereals distribution channels, by value, 2005-2006 (%) 27
Figure 7: Global Bread & rolls value & value forecast, 2001-2011 (US$ m, nominal prices) 34
Figure 8: Global Bread & rolls category growth comparison, by value, 2001-2011 34
Figure 9: Global Bread & rolls volume & volume forecast, 2001-2011 (Kg m) 36
Figure 10: Global Bread & rolls category growth comparison, by volume, 2001-2011 36
Figure 11: Global Bread & rolls company share (Top 5 companies), by value, 2005-2006 (%) 39
Figure 12: Global Bread & rolls distribution channels, by value, 2005-2006 (%) 41
Figure 13: Global Breakfast cereals value & value forecast, 2001-2011 (US$ m, nominal prices) 43
Figure 14: Global Breakfast cereals category growth comparison, by value, 2001-2011 43
Figure 15: Global Breakfast cereals volume & volume forecast, 2001-2011 (Kg m) 45
Figure 16: Global Breakfast cereals category growth comparison, by volume, 2001-2011 45
Figure 17: Global Breakfast cereals company share (Top 5 companies), by value, 2005-2006 (%) 48
Figure 18: Global Breakfast cereals distribution channels, by value, 2005-2006 (%) 50
Figure 19: Global Cakes & Pastries value & value forecast, 2001-2011 (US$ m, nominal prices) 52
Figure 20: Global Cakes & Pastries category growth comparison, by value, 2001-2011 52
Figure 21: Global Cakes & Pastries volume & volume forecast, 2001-2011 (Kg m) 54
Figure 22: Global Cakes & Pastries category growth comparison, by volume, 2001-2011 55
Figure 23: Global Cakes & Pastries company share (Top 5 companies), by value, 2005-2006 (%) 58
Figure 24: Global Cakes & Pastries distribution channels, by value, 2005-2006 (%) 60
Figure 25: Global Cookies (sweet biscuits) value & value forecast, 2001-2011 (US$ m, nominal prices) 63
Figure 26: Global Cookies (sweet biscuits) category growth comparison, by value, 2001-2011 63
Figure 27: Global Cookies (sweet biscuits) volume & volume forecast, 2001-2011 (Kg m) 66
Figure 28: Global Cookies (sweet biscuits) category growth comparison, by volume, 2001-2011 66
Figure 29: Global Cookies (sweet biscuits) company share (Top 5 companies), by value, 2005-2006 (%) 69
Figure 30: Global Cookies (sweet biscuits) distribution channels, by value, 2005-2006 (%) 71
Figure 31: Global Crackers (savory biscuits) value & value forecast, 2001-2011 (US$ m, nominal prices) 74
Figure 32: Global Crackers (savory biscuits) category growth comparison, by value, 2001-2011 74
Figure 33: Global Crackers (savory biscuits) volume & volume forecast, 2001-2011 (Kg m) 77
Figure 34: Global Crackers (savory biscuits) category growth comparison, by volume, 2001-2011 77
Figure 35: Global Crackers (savory biscuits) company share (Top 5 companies), by value, 2005-2006 (%) 80
Figure 36: Global Crackers (savory biscuits) distribution channels, by value, 2005-2006 (%) 82
Figure 37: Global Morning goods value & value forecast, 2001-2011 (US$ m, nominal prices) 85
Figure 38: Global Morning goods category growth comparison, by value, 2001-2011 85
Figure 39: Global Morning goods volume & volume forecast, 2001-2011 (Kg m) 87
Figure 40: Global Morning goods category growth comparison, by volume, 2001-2011 87
Figure 41: Global Morning goods company share (Top 5 companies), by value, 2005-2006 (%) 90
Figure 42: Global Morning goods distribution channels, by value, 2005-2006 (%) 92
Figure 43: Annual data review process 94
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