Global Bakery and Cereals Market to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Overview 23
Value Analysis 23
Volume Analysis 24
Chapter 4 Global Bakery and Cereals: Market Overview 25
Value analysis (US Dollar), 2003?08 25
Value analysis (US Dollar), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 40
Kellogg Company 40
Kraft Foods, Inc. 42
Chapter 6 Category Analysis: Bread & Rolls 44
Value analysis (US Dollar), 2003?08 44
Value analysis (US Dollar), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 7 Category Analysis: Breakfast Cereals 57
Value analysis (US Dollar), 2003?08 57
Value analysis (US Dollar), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 Category Analysis: Cakes & Pastries 70
Value analysis (US Dollar), 2003?08 70
Value analysis (US Dollar), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 9 Category Analysis: Cookies (Sweet Biscuits) 83
Value analysis (US Dollar), 2003?08 83
Value analysis (US Dollar), 2008?13 85
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 10 Category Analysis: Crackers (Savory Biscuits) 100
Value analysis (US Dollar), 2003?08 100
Value analysis (US Dollar), 2008?13 101
Volume analysis, 2003?08 103
Volume analysis, 2008?13 104
Company share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 11 Category Analysis: Morning Goods 113
Value analysis (US Dollar), 2003?08 113
Value analysis (US Dollar), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 12 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data model 128
Revising the initial data model 128
Creating a final estimate 129
Creating demographic value splits 129
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 13 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131

LIST OF FIGURES
Figure 1: Bakery and cereals, Global, value by category ($m), 2003?13 27
Figure 2: Bakery and cereals, Global, category growth comparison, by value, 2003?13 27
Figure 3: Bakery and cereals, Global, volume by category (kg, million), 2003?13 30
Figure 4: Bakery and cereals, Global, category growth comparison, by volume, 2003?13 30
Figure 5: Bakery and cereals, Global, company share (top five companies) by value (%), 2007?08 33
Figure 6: Bakery and cereals, Global, distribution channels by value (%), 2007?08 35
Figure 7: Bread & rolls, Global, value by segment ($m), 2003?13 46
Figure 8: Bread & rolls, Global, category growth comparison, by value, 2003?13 46
Figure 9: Bread & rolls, Global, volume by segment (kg, million), 2003?13 49
Figure 10: Bread & rolls, Global, category growth comparison, by volume, 2003?13 49
Figure 11: Bread & rolls, Global, company share (top five companies) by value (%), 2007?08 52
Figure 12: Bread & rolls, Global, distribution channels by value (%), 2007?08 54
Figure 13: Breakfast cereals, Global, value by segment ($m), 2003?13 59
Figure 14: Breakfast cereals, Global, category growth comparison, by value, 2003?13 59
Figure 15: Breakfast cereals, Global, volume by segment (kg, million), 2003?13 62
Figure 16: Breakfast cereals, Global, category growth comparison, by volume, 2003?13 62
Figure 17: Breakfast cereals, Global, company share by value (%), 2007?08 65
Figure 18: Breakfast cereals, Global, distribution channels by value (%), 2007?08 67
Figure 19: Cakes & pastries, Global, value by segment ($m), 2003?13 72
Figure 20: Cakes & pastries, Global, category growth comparison, by value, 2003?13 72
Figure 21: Cakes & pastries, Global, volume by segment (kg, million), 2003?13 75
Figure 22: Cakes & pastries, Global, category growth comparison, by volume, 2003?13 75
Figure 23: Cakes & pastries, Global, company share (top five companies) by value (%), 2007?08 78
Figure 24: Cakes & pastries, Global, distribution channels by value (%), 2007?08 80
Figure 25: Cookies (sweet biscuits), Global, value by segment ($m), 2003?13 86
Figure 26: Cookies (sweet biscuits), Global, category growth comparison, by value, 2003?13 87
Figure 27: Cookies (sweet biscuits), Global, volume by segment (kg, million), 2003?13 90
Figure 28: Cookies (sweet biscuits), Global, category growth comparison, by volume, 2003?13 90
Figure 29: Cookies (sweet biscuits), Global, company share (top five companies) by value (%), 2007?08 93
Figure 30: Cookies (sweet biscuits), Global, distribution channels by value (%), 2007?08 95
Figure 31: Crackers (savory biscuits), Global, value by segment ($m), 2003?13 102
Figure 32: Crackers (savory biscuits), Global, category growth comparison, by value, 2003?13 102
Figure 33: Crackers (savory biscuits), Global, volume by segment (kg, million), 2003?13 105
Figure 34: Crackers (savory biscuits), Global, category growth comparison, by volume, 2003?13 105
Figure 35: Crackers (savory biscuits), Global, company share (top five companies) by value (%), 2007?08 108
Figure 36: Crackers (savory biscuits), Global, distribution channels by value (%), 2007?08 110
Figure 37: Morning goods, Global, value by segment ($m), 2003?13 115
Figure 38: Morning goods, Global, category growth comparison, by value, 2003?13 115
Figure 39: Morning goods, Global, volume by segment (kg, million), 2003?13 118
Figure 40: Morning goods, Global, category growth comparison, by volume, 2003?13 118
Figure 41: Morning goods, Global, company share (top five companies) by value (%), 2007?08 121
Figure 42: Morning goods, Global, distribution channels by value (%), 2007?08 123
Figure 43: Annual data review process 127

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Global bakery and cereals value (region-wise), 2003?08 ($m) 23
Table 4: Global bakery and cereals value (region-wise) forecast, 2008?13 ($m) 23
Table 5: Global bakery and cereals volume (region-wise), 2003?08 (kg, million) 24
Table 6: Global bakery and cereals volume (region-wise) forecast, 2008?13 (kg, million) 24
Table 7: Bakery and cereals, Global, value by category ($m), 2003?08 25
Table 8: Bakery and cereals, Global, value forecast by category ($m), 2008?13 26
Table 9: Bakery and cereals, Global, volume by category (kg, million), 2003?08 28
Table 10: Bakery and cereals, Global, volume forecast by category (kg, million), 2008?13 29
Table 11: Bakery and cereals, Global, company share (top 20 companies) by value (%), 2007?08 31
Table 12: Bakery and cereals, Global, value by company ($m), 2007?08 32
Table 13: Bakery and cereals, Global, distribution channels by value (%), 2007?08 34
Table 14: Bakery and cereals, Global, value by distribution channel ($m), 2007?08 34
Table 15: Bakery and cereals, Global, expenditure per capita ($), 2003?08 36
Table 16: Bakery and cereals, Global, forecast expenditure per capita ($), 2008?13 37
Table 17: Bakery and cereals, Global, consumption per capita (kg), 2003?08 38
Table 18: Bakery and cereals, Global, forecast consumption per capita (kg), 2008?13 39
Table 19: Kellogg Company key facts 40
Table 20: Kraft Foods, Inc. key facts 42
Table 21: Bread & rolls, Global, value by segment ($m), 2003?08 44
Table 22: Bread & rolls, Global, value forecast by segment ($m), 2008?13 45
Table 23: Bread & rolls, Global, volume by segment (kg, million), 2003?08 47
Table 24: Bread & rolls, Global, volume forecast by segment (kg, million), 2008?13 48
Table 25: Bread & rolls, Global, company share (top 20 companies) by value (%), 2007?08 50
Table 26: Bread & rolls, Global, value by company ($m), 2007?08 51
Table 27: Bread & rolls, Global, distribution channels by value (%), 2007?08 53
Table 28: Bread & rolls, Global, value by distribution channel ($m), 2007?08 53
Table 29: Bread & rolls, Global, expenditure per capita ($), 2003?08 55
Table 30: Bread & rolls, Global, forecast expenditure per capita ($), 2008?13 55
Table 31: Bread & rolls, Global, consumption per capita (kg), 2003?08 56
Table 32: Bread & rolls, Global, forecast consumption per capita (kg), 2008?13 56
Table 33: Breakfast cereals, Global, value by segment ($m), 2003?08 57
Table 34: Breakfast cereals, Global, value forecast by segment ($m), 2008?13 58
Table 35: Breakfast cereals, Global, volume by segment (kg, million), 2003?08 60
Table 36: Breakfast cereals, Global, volume forecast by segment (kg, million), 2008?13 61
Table 37: Breakfast cereals, Global, company share (top 20 companies) by value (%), 2007?08 63
Table 38: Breakfast cereals, Global, value by company ($m), 2007?08 64
Table 39: Breakfast cereals, Global, distribution channels by value (%), 2007?08 66
Table 40: Breakfast cereals, Global, value by distribution channel ($m), 2007?08 66
Table 41: Breakfast cereals, Global, expenditure per capita ($), 2003?08 68
Table 42: Breakfast cereals, Global, forecast expenditure per capita ($), 2008?13 68
Table 43: Breakfast cereals, Global, consumption per capita (kg), 2003?08 69
Table 44: Breakfast cereals, Global, forecast consumption per capita (kg), 2008?13 69
Table 45: Cakes & pastries, Global, value by segment ($m), 2003?08 70
Table 46: Cakes & pastries, Global, value forecast by segment ($m), 2008?13 71
Table 47: Cakes & pastries, Global, volume by segment (kg, million), 2003?08 73
Table 48: Cakes & pastries, Global, volume forecast by segment (kg, million), 2008?13 74
Table 49: Cakes & pastries, Global, company share (top 20 companies) by value (%), 2007?08 76
Table 50: Cakes & pastries, Global, value by company ($m), 2007?08 77
Table 51: Cakes & pastries, Global, distribution channels by value (%), 2007?08 79
Table 52: Cakes & pastries, Global, value by distribution channel ($m), 2007?08 79
Table 53: Cakes & pastries, Global, expenditure per capita ($), 2003?08 81
Table 54: Cakes & pastries, Global, forecast expenditure per capita ($), 2008?13 81
Table 55: Cakes & pastries, Global, consumption per capita (kg), 2003?08 82
Table 56: Cakes & pastries, Global, forecast consumption per capita (kg), 2008?13 82
Table 57: Cookies (sweet biscuits), Global, value by segment ($m), 2003?08 84
Table 58: Cookies (sweet biscuits), Global, value forecast by segment ($m), 2008?13 85
Table 59: Cookies (sweet biscuits), Global, volume by segment (kg, million), 2003?08 88
Table 60: Cookies (sweet biscuits), Global, volume forecast by segment (kg, million), 2008?13 89
Table 61: Cookies (sweet biscuits), Global, company share (top 20 companies) by value (%), 2007?08 91
Table 62: Cookies (sweet biscuits), Global, value by company ($m), 2007?08 92
Table 63: Cookies (sweet biscuits), Global, distribution channels by value (%), 2007?08 94
Table 64: Cookies (sweet biscuits), Global, value by distribution channel ($m), 2007?08 94
Table 65: Cookies (sweet biscuits), Global, expenditure per capita ($), 2003?08 96
Table 66: Cookies (sweet biscuits), Global, forecast expenditure per capita ($), 2008?13 97
Table 67: Cookies (sweet biscuits), Global, consumption per capita (kg), 2003?08 98
Table 68: Cookies (sweet biscuits), Global, forecast consumption per capita (kg), 2008?13 99
Table 69: Crackers (savory biscuits), Global, value by segment ($m), 2003?08 100
Table 70: Crackers (savory biscuits), Global, value forecast by segment ($m), 2008?13 101
Table 71: Crackers (savory biscuits), Global, volume by segment (kg, million), 2003?08 103
Table 72: Crackers (savory biscuits), Global, volume forecast by segment (kg, million), 2008?13 104
Table 73: Crackers (savory biscuits), Global, company share (top 20 companies) by value (%), 2007?08 106
Table 74: Crackers (savory biscuits), Global, value by company ($m), 2007?08 107
Table 75: Crackers (savory biscuits), Global, distribution channels by value (%), 2007?08 109
Table 76: Crackers (savory biscuits), Global, value by distribution channel ($m), 2007?08 109
Table 77: Crackers (savory biscuits), Global, expenditure per capita ($), 2003?08 111
Table 78: Crackers (savory biscuits), Global, forecast expenditure per capita ($), 2008?13 111
Table 79: Crackers (savory biscuits), Global, consumption per capita (kg), 2003?08 112
Table 80: Crackers (savory biscuits), Global, forecast consumption per capita (kg), 2008?13 112
Table 81: Morning goods, Global, value by segment ($m), 2003?08 113
Table 82: Morning goods, Global, value forecast by segment ($m), 2008?13 114
Table 83: Morning goods, Global, volume by segment (kg, million), 2003?08 116
Table 84: Morning goods, Global, volume forecast by segment (kg, million), 2008?13 117
Table 85: Morning goods, Global, company share (top 20 companies) by value (%), 2007?08 119
Table 86: Morning goods, Global, value by company ($m), 2007?08 120
Table 87: Morning goods, Global, distribution channels by value (%), 2007?08 122
Table 88: Morning goods, Global, value by distribution channel ($m), 2007?08 122
Table 89: Morning goods, Global, expenditure per capita ($), 2003?08 124
Table 90: Morning goods, Global, forecast expenditure per capita ($), 2008?13 124
Table 91: Morning goods, Global, consumption per capita (kg), 2003?08 125
Table 92: Morning goods, Global, forecast consumption per capita (kg), 2008?13 125



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