TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Unilever 22
Procter & Gamble Company, The 27
Sara Lee Corporation 32
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Global bath & shower products market value: $ million, 2006–10(e) 10
Table 2: Global bath & shower products market volume: million units, 2006–10(e) 11
Table 3: Global bath & shower products market segmentation I:% share, by value, 2010(e) 12
Table 4: Global bath & shower products market segmentation II: % share, by value, 2010(e) 13
Table 5: Global bath & shower products market share: % share, by value, 2010(e) 14
Table 6: Unilever: key facts 22
Table 7: Unilever: key financials ($) 24
Table 8: Unilever: key financials (€) 25
Table 9: Unilever: key financial ratios 25
Table 10: Procter & Gamble Company, The: key facts 27
Table 11: Procter & Gamble Company, The: key financials ($) 29
Table 12: Procter & Gamble Company, The: key financial ratios 30
Table 13: Sara Lee Corporation: key facts 32
Table 14: Sara Lee Corporation: key financials ($) 35
Table 15: Sara Lee Corporation: key financial ratios 35
Table 16: Global bath & shower products market distribution: % share, by value, 2010(e) 37
Table 17: Global bath & shower products market value forecast: $ million, 2010–15 38
Table 18: Global bath & shower products market volume forecast: million units, 2010–15 39
LIST OF FIGURES
Figure 1: Global bath & shower products market value: $ million, 2006–10(e) 10
Figure 2: Global bath & shower products market volume: million units, 2006–10(e) 11
Figure 3: Global bath & shower products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Global bath & shower products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Global bath & shower products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the global bath & shower products market, 2010 15
Figure 7: Drivers of buyer power in the global bath & shower products market, 2010 17
Figure 8: Drivers of supplier power in the global bath & shower products market, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the global bath & shower products market, 2010 19
Figure 10: Factors influencing the threat of substitutes in the global bath & shower products market, 2010 20
Figure 11: Drivers of degree of rivalry in the global bath & shower products market, 2010 21
Figure 12: Unilever: revenues & profitability 26
Figure 13: Unilever: assets & liabilities 26
Figure 14: Procter & Gamble Company, The: revenues & profitability 30
Figure 15: Procter & Gamble Company, The: assets & liabilities 31
Figure 16: Sara Lee Corporation: revenues & profitability 36
Figure 17: Sara Lee Corporation: assets & liabilities 36
Figure 18: Global bath & shower products market distribution: % share, by value, 2010(e) 37
Figure 19: Global bath & shower products market value forecast: $ million, 2010–15 38
Figure 20: Global bath & shower products market volume forecast: million units, 2010–15 39
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