Table of Contents 2
Table OF FIGURES 3
TABLES 4
Executive Summary 5
Industry analysis 5
Industry definition 5
Research highlights 5
Market Value 6
Market Volume 7
Market segmentation-product 8
Market segmentation-geography 9
Five Forces Analysis 10
Summary 10
Buyer power 11
Supplier power 12
New entrants 13
Substitutes 15
Rivalry 16
Top 10 Companies Landscape 17
Top 10 Companies Landscape 17
Nestlé SA 19
PepsiCo, Inc. 19
The Coca-Cola Company 19
Anheuser-Busch InBev NV/SA 19
SABMiller 19
Diageo plc 19
Heineken N.V. 19
Kirin Holdings Company, Limited 20
Carlsberg A/S 20
Pernod Ricard SA 20
Revenue analysis 21
Financial performance analysis 22
Operating profit analysis 23
Net profit analysis 24
Ratio analysis 25
Company Reports 27
Nestlé SA 27
Company overview 27
Business description 27
SWOT analysis 28
Strengths 28
Weaknesses 29
Opportunities 29
Threats 31
Recent developments 31
PepsiCo, Inc. 32
Company overview 32
Business description 33
SWOT analysis 34
Strengths 34
Weaknesses 35
Opportunities 36
Threats 37
Recent developments 39
The Coca-Cola Company 40
Company overview 40
Business description 40
SWOT analysis 42
Strengths 42
Weaknesses 44
Opportunities 44
Threats 45
Recent developments 46
Anheuser-Busch InBev NV/SA 47
Company overview 47
Business description 47
SWOT Analysis 48
Strengths 48
Weaknesses 49
Opportunities 49
Threats 50
Recent developments 51
SABMiller Plc 51
Company overview 51
Business description 52
SWOT analysis 53
Strengths 53
Weaknesses 54
Opportunities 54
Threats 55
Recent developments 56
Company overview 57
Business description 57
SWOT analysis 58
Strengths 58
Weaknesses 59
Opportunities 60
Threats 61
Recent developments 62
Heineken N.V. 64
Company overview 64
Business description 64
SWOT analysis 65
Strengths 65
Weaknesses 66
Opportunities 66
Threats 67
Recent developments 68
Kirin Holding Company, Limited 68
Company Overview 68
Business description 69
SWOT analysis 70
Strengths 70
Weaknesses 71
Opportunities 71
Threats 72
Recent developments 73
Carlsberg A/S 74
Company overview 74
Business description 74
SWOT Analysis 76
Strengths 76
Weaknesses 76
Opportunities 77
Threats 78
Recent developments 79
Pernod Ricard SA 80
Company overview 80
Business description 81
SWOT analysis 81
Strengths 81
Weaknesses 82
Opportunities 82
Threats 83
Financial Analysis 85
Nestlé SA 85
PepsiCo, Inc. 88
The Coca-Cola Company 91
Anheuser-Busch InBev NV/SA 93
SABMiller 96
Diageo Plc 99
Heineken N.V. 102
Kirin Holdings Company Limited 106
Carlsberg A/S 109
Pernod Ricard 111
APPENDIX 115
List of Tables
Table 1: Global beverages market, $ billion, 2004-08 6
Table 2: Global beverages market volume, liters billion, 2004-08 7
Table 3: Global beverages market segmentation-product, % share, 2008 8
Table 4: Global beverages market segmentation-geography, % share, 2008 9
Table 5: Turnover of global top 10 beverage companies, $ million, FY2008 17
Table 6: Revenue growth of global top 10 beverage companies, 2006-08 21
Table 7: Key financials of global top 10 beverage companies, FY2008 22
Table 8: Key industry specific ratios 25
Table 9: Nestlé-Financial and operational highlights, 2004-08 ($ million) 85
Table 10: Nestlé-Key Industry Specific Ratios, 2004-08 87
Table 11: PepsiCo-Financial and operational highlights, 2004-08 ($ million) 88
Table 12: PepsiCo-Key industry specific ratios, 2004-08 89
Table 13: The Coca-Cola Company-Financial and operational highlights, 2004-08 ($ million) 91
Table 14: The Coca-Cola Company-Key industry specific ratios, 2004-08 92
Table 15: Anheuser-Busch InBev-Financial and operational highlights, 2004-08 ($ million) 93
Table 16: Anheuser-Busch InBev-Key industry specific ratios, 2004-08 95
Table 17: SABMiller-Financial and operational highlights, 2004-08 ($ million) 96
Table 18: SABMiller-Key industry specific ratios, 2004-08 98
Table 19: Diageo-Financial and operational highlights, 2004-2008 ($ million) 99
Table 20: Diageo-Key industry specific ratios, 2004-2008 101
Table 21: Heineken-Financial and operational highlights, 2004-08 ($ million) 102
Table 22: Heineken-Key industry specific ratios, 2004-08 104
Table 23: Kirin Holdings Company-Financial and operational highlights, 2004-08 ($ million) 106
Table 24: Kirin Holdings Company-Key industry specific ratios, 2004-08 108
Table 25: Carlsberg-Financial and operational highlights, 2004-08 ($ million) 109
Table 26: Carlsberg-Key industry specific ratios, 2004-08 110
Table 27: Pernod Ricard-Financial and operational highlights, 2004-08 ($ million) 111
Table 28: Pernod Ricard-Key industry specific ratios, 2004-08 114
List of Figures
Figure 1: Global beverages market, $ billion, 2004-08 6
Figure 2: Global beverages market volume, liters billion, 2004-08 7
Figure 3: Global beverages market segmentation-product, % share, 2008 8
Figure 4: Global beverages market segmentation-geography, % share, 2008 9
Figure 5: Forces driving competition in the global beverages market 10
Figure 6: Drivers of buyer power in the global beverages market 11
Figure 7: Drivers of supplier power in the global beverages market 12
Figure 8: Factors influencing the likelihood of new entrants in the global beverages market 13
Figure 9: Factors influencing the threat of substitutes in the global beverages market 15
Figure 10: Drivers of degree of rivalry in the global beverages market 16
Figure 11: Turnover of global top 10 beverage companies, $ million, FY2008 18
Figure 12: Revenue growth of global top 10 beverage companies, 2006-08 22
Figure 13: Operating performance analysis, FY2008 23
Figure 14: Net profit analysis, FY2008 24
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