Table of Contents 2
Executive Summary 7
Industry analysis 7
Industry definition 7
Research highlights 7
Market Value 8
Market Volume 9
Market segmentation: product 10
Market segmentation: geography 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Substitutes 16
Rivalry 17
Top 10 Companies Landscape 18
Revenue analysis 22
Financial performance analysis 23
Company Reports 28
Nestlé SA 28
PepsiCo, Inc. 34
Anheuser-Busch InBev NV/SA 41
The Coca-Cola Company 45
Kirin Holding Company, Limited 52
Heineken N.V. 59
Diageo plc 65
SABMiller Plc 69
Carlsberg A/S 74
Pernod Ricard SA 78
Financial Analysis 83
Nestlé SA 83
PepsiCo, Inc. 86
Anheuser-Busch InBev NV/SA 89
The Coca-Cola Company 92
Kirin Holdings Company, Limited 95
Heineken N.V. 98
Diageo Plc 101
SABMiller Plc 104
Carlsberg A/S 107
Pernod Ricard SA 110
APPENDIX 113
TABLE OF FIGURES
Figure 1: Global beverages market, $bn, 2005–09 9
Figure 2: Global beverages market volume, liters bn, 2005–09 10
Figure 4: Global beverages market segmentation: geography, % share, 2009 12
Figure 5: Forces driving competition in the global beverages market 13
Figure 6: Drivers of buyer power in the global beverages market 14
Figure 7: Drivers of supplier power in the global beverages market 15
Figure 8: Factors influencing the likelihood of new entrants in the global beverages market 16
Figure 9: Factors influencing the threat of substitutes in the global beverages market 17
Figure 10: Drivers of degree of rivalry in the global beverages market 18
Figure 11: Turnover of global top 10 beverage companies, $m, FY2009 20
Figure 12: Revenue growth of global top 10 beverage companies, 2007–09 24
Figure 13: Operating performance analysis, FY2009 25
Figure 14: Net profit analysis, FY2009 26
TABLES
Table 1: Global beverages market, $bn, 2005–09 9
Table 2: Global beverages market volume, liters bn, 2005–09 10
Table 4: Global beverages market segmentation: geography, % share, 2009 12
Table 5: Turnover of global top 10 beverage companies, $m, FY2009 19
Table 6: Revenue growth of global top 10 beverage companies ($m)*, 2007–09 23
Table 7: Key financials of global top 10 beverage companies, FY2009 24
Table 8: Key industry specific ratios 27
Table 9: Nestle: Financial and operational highlights, 2005–09 ($m) 84
Table 10: Nestle: Key industry specific ratios, 2005–09 86
Table 11: PepsiCo: Financial and operational highlights, 2005–09 ($m) 87
Table 12: PepsiCo: Key industry specific ratios, 2005–09 89
Table 13: ABInBev: Financial and operational highlights, 2005–09 ($m) 90
Table 14: ABInBev: Key industry specific ratios, 2005–09 92
Table 15: Coca-Cola: Financial and operational highlights, 2005–09 ($m) 93
Table 16: Coca-Cola: Key industry specific ratios, 2005–09 95
Table 17: Kirin: Financial and operational highlights, 2005–09 ($m) 96
Table 18: Kirin: Key industry specific ratios, 2005–09 98
Table 19: Heineken: Financial and operational highlights, 2005–09 ($m) 99
Table 20: Heineken: Key industry specific ratios, 2005–09 101
Table 21: Diageo: Financial and operational highlights, 2005–2009 ($m) 102
Table 22: Diageo: Key industry specific ratios, 2005–2009 104
Table 23: SABMiller: Financial and operational highlights, 2005–09 ($m) 105
Table 24: SABMiller: Key industry specific ratios, 2005–09 107
Table 25: Carlsberg: Financial and operational highlights, 2005–09 ($m) 108
Table 26: Carlsberg: Key industry specific ratios, 2005–09 110
Table 27: Pernod Ricard: Financial and operational highlights, 2005–09 ($m) 111
Table 28: Pernod Ricard: Key industry specific ratios, 2005–09 113
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