Global Beverages Report

Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers' tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally.
[Studien Infos ausblenden]

1. Introduction 21
1.1 Objectives 21
1.2 Scope 21
1.3 Methodology 21
1.4 Executive Summary 22

2. Global Outlook 23
2.1 Soft Drinks 23
2.2 Bottled Water 24
2.3 Carbonates 24
2.4 Fruit Juices 25
2.5 Alcoholic 26
2.6 Brewed 30

3. Market for Beverages in Selected Countries 34
3.1 Beverage Market in the U.S. 34
3.1.1 U.S. Emerging Beverages 35
3.1.2 U.S. Kid’s Beverages 36
3.1.3 U.S. Organic Beverages Market 37
3.2 Beverage Market in Canada 38
3.3 Beverages Market in the E.U. 41
3.4 Beverages Market in France 42
3.5 Beverage Market in Italy 47
3.6 Beverage Market in China 47
3.7 Beverages Market in India 49
3.8 Beverages Market in Mexico 49
3.9 The Health-related Problems of Calories-rich Beverages 50

4. Tea 52
4.1 Antioxidants in Tea 52
4.2 Composition of Tea 52
4.3 Types of Tea 53
4.4 The Three Major Varietals of Tea 54
4.4.1 White Tea 54
4.4.2 Green Tea 54
4.4.3 Oolong Tea 55
4.4.4 Black Tea 55
4.4.5 Chai Tea 56
4.4.6 Scented Tea 56
4.5 Grading of Tea 56
4.6 Tea Production and Processing 57
4.6.1 Plucking 57
4.7 Black Tea Manufacture 58
4.7.1 Withering 58
4.7.2 Rolling 58
4.7.3 Oxidization 58
4.7.4 Drying 59
4.8 Green Tea Manufacture 59
4.9 Tasting and Blending 59
4.10 Sorting and Packaging 60
4.11 Herbal Teas 60
4.11.1 Rooibos 60
4.11.2 Yerba Mate 61
4.11.3 Peppermint Tea 62
4.11.4 Polyphenol Contents in Herbal Tea 62
4.12 Global Production of Tea 63
4.13 Black Tea’s Popularity 64
4.14 Tea in India 65
4.14.1 Tea Export from India 66
4.15 Tea in Sri Lanka 67
4.15.1 Tea Export from Sri Lanka 68
4.16 Tea in Kenya 69
4.17 Tea in Turkey 70
4.17.1 Specialty Tea Market in Turkey 70
4.18 Tea in Indonesia 71
4.18.1 Indonesian Tea Export 71
4.19 U.S. Tea Market 72
4.19.1 U.S. Ready-To-Drink (RTD) Tea Market 73
4.19.2 The Popularity of Tea in the U.S 74
4.20 Canadian Tea and Coffee Markets 75
4.20.1 Tea Consumption in Canada in 2008 75

5. Coffee 78
5.1 Caffeine 78
5.2 Physiological Effects of Coffee 78
5.3 Decaffeination 79
5.4 Field Processing of Coffee 79
5.5 Dry Method of Coffee Processing 79
5.6 Wet Method of Coffee Processing 80
5.7 Roasting of Coffee 80
5.8 Coffee Drinks—Types 81
5.8.1 Arab or Turkish coffee 81
5.8.2 The Filter Method 81
5.8.3 The Plunger/Cafetiere 82
5.8.4 The Jug Coffee 82
5.8.5 Espresso and Cappuccino Coffee 83
5.8.6 The Moka-Nepoletana Coffee 83
5.8.7 The Percolator Coffee 84
5.8.8 Instant Coffee 84
5.8.9 Flavored Coffees 84
5.9 World Coffee Market in 2008 85
5.10 Global Coffee Production 85
5.11 Global Coffee Market: Overview 89
5.12 Coffee in India 95
5.12.1 Coffee Production in India 95
5.12.2 Coffee Consumption in India 99
5.12.3 Coffee Exports from India 100
5.13 Coffee in Brazil 103
5.13.1 Coffee Production in Brazil 103
5.12.2 Coffee Consumption in Brazil 103
5.13.3 Coffee Export from Brazil 105
5.14 Coffee in Colombia 110
5.14.1 Colombian Coffee Production 110
5.14.2 Colombian Coffee Export 111
5.15 Coffee in Indonesia 112
5.15.1 Coffee Production in Indonesia 112
5.15.2 Coffee Consumption in Indonesia 112
5.15.3 Coffee Export from Indonesia 113
5.16 Coffee in Ethiopia 113
5.16.1 Coffee Export from Ethiopia 113
5.16.2 Coffee Production in Ethiopia 114
5.17 Coffee in Vietnam 115
5.17.1 Coffee Production in Vietnam 115
5.17.2 Coffee Export from Vietnam 115
5.18 Coffee in Venezuela 117
5.19 Coffee in Rwanda 117
5.20 Coffee in Philippines 118
5.21 Coffee in Angola 118
5.22 Coffee in Bolivia 119
5.23 Coffee in Burundi 119
5.24 Coffee in Cameroon 120
5.25 Coffee in Congo 120
5.26 Coffee in Costa Rica 121
5.27 Coffee in Cuba 121
5.28 Coffee in Dominican Republic 122
5.29 Coffee in Ecuador 122
5.30 Coffee in El Salvador 123
5.31 Coffee in Guatemala 124
5.32 Coffee in Honduras 124
5.33 Coffee in Jamaica 125
5.34 Coffee in Madagascar 125
5.35 Coffee in Mexico 126
5.35.1 Coffee Trade in Mexico 127
5.36 Coffee in Nicaragua 127
5.37 Coffee in Peru 128
5.38 Coffee in Tanzania 129
5.39 Coffee in Uganda 130
5.40 Global Coffee Production Time Table 130
5.41 Coffee in Japan 132
5.42 Coffee in the U.S. 135
5.43 Coffee Market in the E.U. 140
5.43.1 Coffee Market in Austria 146
5.43.2 Coffee Market in Denmark 147
5.43.3 Coffee Market in Finland 148
5.43.4 Coffee Market in France 149
5.43.5 Coffee Market in Germany 151
5.43.6 Coffee Market in Greece 154
5.43.7 Coffee Market in Ireland 155
5.43.8 Coffee Market in Italy 156
5.43.9 Coffee Market in Netherlands 158
5.43.10 Coffee Market in Portugal 159
5.43.11 Coffee Market in Spain 160
5.43.12 Coffee Market in Sweden 162
5.43.13 Coffee Market in Switzerland 163
5.43.14 Coffee Market in U.K. 164
5.43.15 Coffee Market in Russia 166

6. Cocoa 167
6.1 Nutritive Value of Cocoa 167
6.2 Manufacturing of Cocoa 168
6.3 Cocoa Facts 169
6.4 Cocoa Production in 2007 169
6.5 Cocoa Supply, Demand and Stocks 171
6.6 Trends in Cocoa Production 171
6.7 Cocoa and Chocolate Consumption 175
6.8 Global Cocoa Market 175
6.9 Global Cocoa Consumption 177
6.10 Global Cocoa Trade 178

7. Milk and Milk Beverages 180
7.1 Global Milk Production 181
7.2 Global Milk Trade 184
7.3 U.S. Fluid Milk Market 186
7.4 U.S. Milk and Dairy Alternative Beverages 187
7.5 Milk Beverages Market in the E.U. 187
7.6 Milk in China 188
7.6.1 Opportunities for Foreign Companies 188
7.6.2 Milk Imports in China 189

8. Bottled Water 190
8.1 Role of Water in the Body 190
8.2 Need for Bottled Water 190
8.3 Arguments in Support of Bottled Water 190
8.4 Arguments against Bottled Water 191
8.5 Tips for Buying and Storing Bottled Water 191
8.6 Types of Bottled Water 192
8.7 Afterlife for Empty Water Bottles 193
8.8 The Hot Market in China for Empty Water Bottles 193
8.9 Global Bottled Water Market 193
8.10 Future of Bottled Water 195
8.11 Global Bottled Water Companies 196
8.12 Leading Global Brands of Bottled Water 196
8.13 U.S. Bottled Water Market 197
8.14 Canadian Bottled Water Industry 201
8.14.1 Canadian Domestic Market 202
8.14.2 Canadian Exports and Imports 202
8.15 Bottled Water in Asia and Middle East 203
8.16 Bottled Water Market in U.K. 203

9. Fruit Juices 205
9.1 Classification of Fruit Juices 205
9.2 Global Fruit Juice Consumption 205
9.3 Global Fruit Juices Market 207
9.4 Global Market for Orange Juice 208
9.4.1 Global Orange Juice Production 208
9.4.2 Orange Juice in Brazil 209
9.4.3 Orange Juice in the U.S. 210
9.4.4 Orange Juice in Costa Rica 211
9.4.5 Orange Juice in Australia 212
9.5 Apple Juice 212
9.6 Fruit Juice Industry in the E.U. 215
9.7 U.S. Market for Fruit Beverages 217
9.7.1 U.S. Sparkling Juice Market 217
9.8 U.K. Market for Fruit Juices 218
9.9 Fruit Juice Market in Germany 220
9.10 Nigerian Fruit Juice Concentrate Market 221
9.10.1 Nigerian Imports of Fruit Juices 222
9.11 Chinese Fruit Juice Market 224
9.12 Fruit Juices and Concentrates in Turkey 225
9.12.1 Turkish Export of Fruit Juice 226

10. Sports Drinks and Energy Drinks 228
10.1 Sports Drinks 228
10.1.1 Carbohydrates in Sports Drinks 228
10.1.2 Electrolytes in Sports Drinks 228
10.1.3 Flavors in Sports Drinks 228
10.1.4 Other Ingredients in Sports Drinks 228
10.2 Energy Drinks 228
10.2.1 Energy Drinks and the Way they Work 231
10.2.2 Global Energy Drinks Market 232
10.3 Energy Drinks Market in the U.S. 233
10.4 U.S. Market for Sports Beverages 234
10.5 The Canadian Energy Drinks Market 235
10.6 Sports and Energy Drinks Market in U.K. 236
10.7 Sports and Energy Drinks Market in South Africa 239
10.7.1 Pack Trends in South African Market 240

11. Carbonated Soft Drinks (CSDs) 244
11.1 Some Key Findings of Soft Drink Market 245
11.2 U.S. Carbonated Soft Drinks Market 246
11.2.1 Next Generation Carbonated Soft Drinks Market in the U.S. 247
11.3 U.K. Soft Drinks Market 248
11.3.1 U.K.’s New Product Developments in CSDs 254
11.3.2 U.K. Soft Drinks Forecast 255
11.4 Carbonated Soft Drinks in Austria 256
11.5 Soft Drinks in Bulgaria 256
11.6 Carbonated Soft Drinks in Czech Republic 257
11.7 Carbonated Soft Drinks in Denmark 258
11.8 Carbonated Soft Drinks in Estonia 259
11.9 Carbonated Soft Drinks in Finland 259
11.10 Carbonated Soft Drinks in France 260
11.11 Carbonated Soft Drinks in Germany 260
11.12 Carbonated Soft Drinks in Greece 261
11.13 Carbonated Soft Drinks in Hungary 261
11.14 Carbonated Soft Drinks in Ireland 262
11.15 Carbonated Soft Drinks in Italy 263
11.16 Carbonated Soft Drinks in Latvia 264
11.17 Carbonated Soft Drinks in Lithuania 264
11.18 Carbonated Soft Drinks in the Netherlands 265
11.19 Carbonated Soft Drinks in Poland 265
11.20 Carbonated Soft Drinks in Portugal 266
11.21 Carbonated Soft Drinks in Romania 266
11.22 Carbonated Soft Drinks in Slovakia 267
11.23 Carbonated Soft Drinks in Slovenia 267
11.24 Carbonated Soft Drinks in Spain 268
11.25 Carbonated Soft Drinks in Sweden 269
11.26 Carbonated Soft Drinks in Canada 270
11.27 Carbonated Soft Drinks in China 272

12. Wine 274
12.1 World Wine Production 275
12.2 Current Events in the World of Wines 276
12.3 Northern Hemisphere Wine Production 276
12.4 Southern Hemisphere Wine Production 277
12.5 Global Wine Market 278
12.6 Wine: Global Trend 281
12.6.1 E.U. Domination in Wine Production 282
12.6.2 Australian Exports of Wine 282
12.6.3 The Steady Chilean Wine Market 282
12.6.4 Robust Argentine Exports 282
12.6.5 Flat South African Market 283
12.6.6 Growing New Zealand Market 283
12.6.7 Competitive Japanese Market 283
12.6.8 Surging Chinese Market 284
12.7 The U.S. Wine Market 285
12.8 E.U. Wine Market 298
12.8.1 E.U. Wine Trade 299
12.8.2 Wine Market in Italy 300
12.8.3 Wine Market in France 301
12.8.4 Wine Market in Spain and Portugal 301
12.8.5 Wine Market in Germany 302
12.8.6 Wine Market in U.K. 302
12.8.6.1 Wine Poll in the U.K. 303
12.8.6.2 Wine: U.K.’s Favorite Drink 304
12.9 Wine Market in Argentina 305
12.9.1 Wine Consumption in Argentina 306
12.9.2 Wine Export from Argentina 306
12.9.3 Wine Imports in Argentina 308
12.10 Wine Market in Australia 308
12.11 Wine Market in New Zealand 312
12.12 Wine Market in South Africa 315
12.13 Wine Market in Peru 316
12.14 Wine Market in Chile 318
12.15 Wine Market in Brazil 319
12.15.1 Wine Imports by Brazil 320
12.16 Wine Market in Dominican Republic 320
12.17 Wine Market in Serbia 322
12.18 Wine Market in China 324
12.18.1 Chinese Wine Production 325
12.18.2 Wine in Hong Kong 325
12.19 Wine Market in Japan 327
12.20 Champagne 329

13. Beer 335
13.1 Global Beer Industry 335
13.2 Global Beer Consumption 337
13.3 Beer in China 342
13.3.1 Beer Industry in China 342
13.3.2 China Resources Snow Breweries 344
13.3.3 Tsingtao Brewery Pty. Ltd. 346
13.3.4 Beijing Yanjing Beer Group Company 347
13.3.5 Beer Consumption in China 347
13.3.6 Beer Production in China 349
13.3.7 Imports and Exports 349
13.4 Beer in the U.S. 350
13.4.1 U.S. National Brewers 352
13.4.2 Specialty Craft Brewers in the U.S. 353
13.4.3 U.S. Beer Sales: Domestic and Imported 355
13.4.4 The Top Beer Brands in the U.S. 356
13.4.5 U.S. Beer Segments 357
13.4.6 U.S. Beer Imports 358
13.4.7 U.S. Beer Demographics 359
13.4.8 Domestic Beer Sales in the U.S. 359
13.4.9 Per Capita Consumption of Beer in the U.S. 361
13.5 Beer in the E.U. Countries 364
13.5.1 Beer in U.K. 365
13.5.2 Beer in Italy 367
13.5.3 Beer in Bulgaria 372
13.5.4 Alcoholic Beverages in Belarus 374
13.5.4.1 Trends in Alcoholic Beverages Consumption in Belarus 375
13.5.5 Beer in Sweden 376

14. Spirits 378
14.1 Global Spirit Consumption 378
14.2 Global Spirits Market 380
14.3 China’s Spirits Market 383
14.4 U.K. Spirits Market 383
14.5 U.S. Spirits Market 384
14.5.1 Whiskey Market in the U.S. 388
14.5.2 Gin Market in the U.S. 388
14.5.3 Rum Market in the U.S. 389
14.5.4 Scotch Market in the U.S. 390
14.5.5 Tequila Market in the U.S. 391
14.5.6 Vodka Market in the U.S. 392
14.6 Alcohol Market in Norway 393
14.7 Alcoholic Beverages in Turkey 394
14.8 Gin 395
14.8.1 The Leading Gin Producing Countries 399
14.9 Whisky 399
14.9.1 Opportunities in Whisky Market 400
14.9.2 Whisky in Canada 400
14.10 Vodka 400
14.10.1 Vodka Market in Russia 403
14.11 Rum 404
14.12 International Travel-retail Liquor Sales 404
14.13 Elite Brands List by International Wine and Spirit Record (IWSR) 405

15. Beverages—Company Profiles 408
15.1 Starbucks Corporation 408
15.1.1 Starbucks’ Specialty Operations 409
15.1.2 Starbucks’ Licensing—Retail Stores 409
15.1.3 Licensing—Packaged Coffee and Tea 411
15.1.4 Licensing—Branded Products 411
15.1.5 Starbucks’ R&D 411
15.1.6 Starbucks’ Non-Branded Stores Experiment 413
15.2 Tata Coffee Ltd. 413
15.3 PepsiCo, Inc. 415
15.4 The Coca-Cola Company 418
15.4.1 Coca-Cola’s Operating Segments 419
15.5 Groupe Danone 420
15.6 Nestle S.A. 421
15.7 Kirin Holdings Company Ltd. 422
15.7.1 Alcoholic Beverages from Kirin 423
15.7.2 Soft Drinks from Kirin 424
15.8 Cadbury Schweppes 424
15.9 SABMiller plc 425
15.10 Anheuser Busch InBev 429
15.10.1 AB InBev’s Brands 429
15.11 Heineken 432
15.12 Carlsberg 433
15.12.1 Carlsberg in Western Europe 437
15.12.2 Carlsberg in Russia 437
15.12.3 Carlsberg in Eastern Europe 438
15.12.4 Carlsberg in Asia 439
15.13 The Asahi Breweries Group 439
15.14 Unilever plc 441
15.14.1 Unilever’s Brands in Beverages and Ice Cream 442
15.15 Diageo plc 443
15.16 Pernod Ricard 445
15.17 Fortune Brands, Inc. 447
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´Table 2.1: Estimated Sales of Whiskey in Top Ten Countries, 2007-2012 27
Table 2.2: Share of European Beer Production by Country, 2003-2007 28
Table 2.3: Global Production of Cocoa Beans, 2006-2008 32
Table 3.1: U.S. Single-Serve Beverages Market: Growth by Distribution Channel,
2003-2007 34
Table 3.2: U.S. Fruit Beverage Market: Share of Volume by Distribution Channel,
2002-2007 35
Table 3.3: Emerging Beverages and Regional Markets: Share of Wholesale Dollars
by Segments, 2002-2007 36
Table 3.4: U.S. Kids’ Beverage Market: Share of Wholesale Dollar Sales by Brand,
2006 and 2007 37
Table 3.5: U.S. Organic Beverage Market: Change in Volume by Category, 2003-2007
37
Table 3.6: Estimated U.S. Sales of Beer, Wine and Spirits, 2005-2010 38
Table 3.7: Canadian Beverage Market: Share of Volume by Category, 2002-2007 39
Table 3.8: French Imports of Fruit and Vegetable Juices from the U.S, 2007 45
Table 3.9: Estimated Market for Spirits in China, 2007-2011 47
Table 3.10: Indian Beverages Market: Share of Volume by Category, 2002-2007 49
Table 3.11: Mexican Beverages Market: Share of Volume by Category, 2002-2007 49
Table 3.12: Beverages and Calories 51
Table 4.1: Chemical Composition of Fresh Tea Shoot 53
Table 4.2: Production of Tea in India, 2002-2007 65
Table 4.3: Exports of Tea from India by Volume, 2004-2007 65
Table 4.4: Exports of Tea from India by Value, 2006-2008 66
Table 4.5: Estimated Internal Consumption of Tea in India, 2000-2010 66
Table 4.6: Major Country wise Exports of Tea from India, 2005-2007 67
Table 4.7: Sri Lankan Tea Production by Categories, 2007 and 2008 68
Table 4.8: Sri Lankan Tea Exports, 2007 and 2008 69
Table 4.9: Kenyan Tea Export, 2008 69
Table 4.10: Production of Black Tea in Turkey, 1993-2007 70
Table 4.11: Tea Export from Turkey, 2000-2007 71
Table 4.12: U.S. Imports of Tea, 2000-2007 72
Table 4.13: U.S. RTD Tea Distribution Channels: Change in Case Volume, 2003-2007
73
Table 5.1: Ranges of Caffeine Content 78
Table 5.2: International Coffee Organization (ICO) on Market Prices of Coffee,
2003-2008 85
Table 5.3: Total Coffee Production in Crop Years, 2004/2005-2007/2008 85
Table 5.4: Coffee Exports by Coffee Growing Countries, 2007 and 2008 91
Table 5.5: Production in Selected Exporting Countries, 2004-2008 92
Table 5.6: World Consumption of Coffee, 2003-2007 93
Table 5.7: Production of Coffee in India, 2000-2009 96
Table 5.8: Planted Area of Coffee in India, 2000-2008 97
Table 5.9: Production of Coffee in India by States, 2008 97
Table 5.10: Production of Coffee in Major States/Districts of India, 2008 and
2009 98
Table 5.11: Planted Area of Coffee in India, 2008 98
Table 5.12: Coffee Production and Exports: India vs. World, 2000-2007 99
Table 5.13: Coffee Exports from India, 2000-2008 101
Table 5.14: Coffee Exports from India by Country, 2007 102
Table 5.15: Brazilian Coffee Production, 2004-2009 103
Table 5.16: Brazilian Coffee Exports by Country of Destination, 2008 105
Table 5.17: Brazilian Coffee Production, 2001-2008 106
Table 5.18: Domestic Consumption of Coffee in Brazil, 1998-2008 106
Table 5.19: Brazilian Coffee Exports by Country of Destination, 2007-2009 107
Table 5.20: Brazilian Roasted Coffee Exports by Country of Destination,
2007-2009 107
Table 5.21: Brazilian Soluble Coffee Exports by Country of Destination,
2007-2009 108
Table 5.22: Colombian Coffee Profile, 2007-2009 110
Table 5.23: Colombian Exports of Coffee, 2006 and 2007 112
Table 5.24: Coffee Growing Regions and Coffee Types in Indonesia, 2008 112
Table 5.25: Indonesian Coffee Profile, 2006 and 2007 113
Table 5.26: Coffee Production in Ethiopia, 2000-2008 114
Table 5.27: Vietnam’s Exports of Coffee, 2006 and 2007 115
Table 5.28: Vietnam’s Imports of Coffee, 2007 and 2008 116
Table 5.29: Top Ten Markets for Vietnamese Green Coffee Exports, 2006 and 2007
116
Table 5.30: Rwandan Coffee Market, 2003-2007 117
Table 5.31: Coffee Production in Angola, 2000-2008 118
Table 5.32: Coffee Production in Bolivia, 2000-2008 119
Table 5.33: Coffee Production in Burundi, 2000-2008 119
Table 5.34: Coffee Production in Cameroon, 2000-2008 120
Table 5.35: Coffee Production in Democratic Republic of Congo, 2000-2008 120
Table 5.36: Coffee Production in Costa Rica, 2000-2008 121
Table 5.37: Coffee Production in Cuba, 2000-2008 121
Table 5.38: Coffee Production in Dominican Republic, 2000-2008 122
Table 5.39: Coffee Production in Ecuador, 2000-2008 123
Table 5.40: Coffee Production in El Salvador, 2000-2008 123
Table 5.41: Coffee Production in Guatemala, 2000-2008 124
Table 5.42: Coffee Production in Honduras, 2000-2008 124
Table 5.43: Coffee Production in Jamaica, 2000-2008 125
Table 5.44: Coffee Production in Madagascar, 2000-2008 125
Table 5.45: Coffee Production in Mexico, 2000-2008 126
Table 5.46: Mexican Coffee Profile, 2006-2008 126
Table 5.47: Coffee Trade in Mexico, 2007 127
Table 5.48: Coffee Production in Nicaragua, 2000-2008 127
Table 5.49: Peruvian Coffee Profile, 2006-2008 128
Table 5.50: Coffee Production in Peru, 2000-2008 128
Table 5.51: Peruvian Coffee Export, 2007 129
Table 5.52: Coffee Production in Tanzania, 2000-2008 129
Table 5.53: Coffee Production in Uganda, 2000-2008 130
Table 5.54: Global Coffee Production Time Table 131
Table 5.55: Japanese Imports of Green Beans by Country, 2000-2007 132
Table 5.56: Japanese Imports of Roasted Coffee by Country, 2000-2007 132
Table 5.57: Japanese Import of Instant Coffee, 2000-2007 133
Table 5.58: Japanese Coffee Consumption by Volume and Value, 2003-2007 133
Table 5.59: U.S. Imports of Coffee, 2000-2007 136
Table 5.60: Top Five Exporters of Coffee to the U.S., 2007 136
Table 5.61: U.S. Coffee Market: Compound Annual Volume Growth, 2000-2007 137
Table 5.62: Imports of Green Coffee into European Countries, 2005-2007 141
Table 5.63: Imports of Green Coffee into the E.U. by Main Origins, 2005-2007 142
Table 5.64: E.U. Imports and Exports of Coffee to Non-E.U. Destinations,
2005-2007 143
Table 5.65: E.U. Exports of Roasted Coffee to Non-E.U. Destinations, 2005-2007
144
Table 5.66: E.U. Exports of Soluble Coffee to Non-E.U. Destinations, 2005-2007
145
Table 5.67: E.U. Imports of Soluble Coffee from Non-E.U. Origins, 2005-2007 145
Table 5.68: Value of E.U. Imports and Exports of Green, Roasted and Soluble
Coffee, 2006 and 2007 146
Table 5.69: Austria: Imports of Non-Decaffeinated Green Coffee, 2005-2007 146
Table 5.70: Per Capita Consumption of Green Coffee in Austria, 1950-2007 147
Table 5.71: Denmark: Imports of Non-Decaffeinated Green Coffee by Country,
2004-2007 148
Table 5.72: Finland: Imports of Green Coffee, 1996-2007 148
Table 5.73: Finland: Imports of Green Coffee by Country of Origin, 2005-2007 149
Table 5.74: France: Imports of Coffee by Type, 2005-2007 150
Table 5.75: France: Imports of Green Non-Decaffeinated Coffee by Origin,
2005-2007 151
Table 5.76: Germany: Imports of Green Coffee by Country, 2006 and 2007 152
Table 5.77: Germany: Imports and Exports of Coffee in All Forms, 2007 153
Table 5.78: Germany: Green Coffee Usage and Per Capita Consumption, 1953-2007
153
Table 5.79: Greece: Imports of Non-Decaffeinated Coffee by Country of Origin,
2005-2007 154
Table 5.80: Per Capita Consumption in Greece, 2000-2007 154
Table 5.81: Ireland: Imports of Green Coffee by Country of Origin, 2005-2007 155
Table 5.82: Ireland: Foreign Trade in Coffee Including Intra-E.U. Trade, 2006
and 2007 155
Table 5.83: Italian Per Capita Consumption of Coffee, 2000-2007 156
Table 5.84: Italy: Imports of Green Coffee, 2001-2007 157
Table 5.85: Italian Foreign Trade in Coffee, 2004-2007 158
Table 5.86: Netherlands: Imports of Green Coffee, 2006 and 2007 158
Table 5.87: Netherlands: Foreign Trade in Coffee in all Forms, 2006 and 2007 159
Table 5.88: Portugal: Imports of Green Coffee by Country of Origin, 2005-2007
159
Table 5.89: Portugal: Foreign Trade in Coffee Including Intra-E.U. Trade, 2006
and 2007 160
Table 5.90: Portugal: Per Capita Consumption of Coffee, 1998-2007 160
Table 5.91: Spain: Imports of Green Coffee, 1996-2007 161
Table 5.92: Spain: Imports of Green Coffee by Country of Origin, 2006 and 2007
161
Table 5.93: Spain: Foreign Trade of Coffee in all Forms, 2006 and 2007 162
Table 5.94: Sweden: Imports of Green Coffee by Country of Origin, 2005-2007 162
Table 5.95: Sweden: Foreign Trade in all forms of Coffee, 2005-2007 163
Table 5.96: Switzerland: Green Coffee Imports by Country of Origin, 2006 and
2007 163
Table 5.97: Switzerland’s Foreign Trade in Coffee, 2006 and 2007 164
Table 5.98: U.K. Imports of Green Coffee by Country of Origin, 2006 and 2007 165
Table 5.99: U.K. Foreign Trade in Coffee, 2006 and 2007 165
Table 6.1: Nutrient Value of Cocoa 167
Table 6.2: Cocoa Bean Production by Country, 2003-2007 170
Table 6.3: E.U. Imports of Cocoa Beans by Selected Country, 2003-2006 173
Table 6.4: Ingredients of Milk Chocolate and Dark Chocolate 174
Table 6.5: Cocoa Production by Country, 2008 174
Table 7.1: World Dairy Market at a Glance, 2006-2008 182
Table 7.2: Top Five Dairy Countries by Milk Volume, 2007 183
Table 7.3: Major Exporters of Dairy Products, 2006-2008 186
Table 7.4: U.S. Fluid Milk Market: Share of Volume by Milk Fat Type, 2000-2007
186
Table 7.5: China’s Imports of Milk Products, 2005-2007 189
Table 8.1: Comparison of Selected Brands of Bottled Water 192
Table 8.2: Global Bottled Water Market, 2003 and 2008 194
Table 8.3: Global Bottled Water Market: Per Capita Consumption by Leading
Countries, 2003 and 2008 195
Table 8.4: Global Bottled Water Market in Top Ten Countries, 2002 and 2007 196
Table 8.5: U.S. Bottled Water Market: Volume and Producer Revenues, 2000-2008
197
Table 8.6: U.S. Bottled Water Market: Per Capita Consumption, 1997-2008 197
Table 8.7: U.S. Bottled Water Market: Volume and Growth by Segment, 2000-2008
198
Table 8.8: U.S. Bottled Water Market, 2000-2008 199
Table 8.9: Most used Flavors in New Bottled Water Products Launched Worldwide,
2007-2008 199
Table 8.10: U.S. Bottled Water Market: Per Capita Consumption, 1997-2007 201
Table 8.11: Canadian Imports and Exports of Bottled Water, 1997-2007 201
Table 8.12: Canada’s Bottled Water Trade with the U.S., 1997-2007 201
Table 8.13: Major Sources of Imports of Bottled Water for Canada, 1997-2007 202
Table 8.14: Major Destinations of Canadian Bottled Water Exports, 1997-2007 202
Table 8.15: Asian Bottled Water Market: Change in Consumption by Country,
2003-2007 203
Table 8.16: U.K. Bottled Water Consumption, 2001-2007 204
Table 9.1: Top Ten Flavors in New Product Introductions, 2005-2008 206
Table 9.2: World Orange Juice Consumption, 2000-2008 208
Table 9.3: Brazil’s Orange Juice Production, 1997-2007 209
Table 9.4: Orange Juice Exports by Brazil, 2007 and 2008 210
Table 9.5: U.S. Orange Juice Imports, 2007 and 2008 211
Table 9.6: U.S. Orange Juice Exports, 2007 and 2008 211
Table 9.7: Australian Orange Juice Profile, 2006-2008 212
Table 9.8: Apple Juice Production in Selected Countries, 2006-2008 213
Table 9.9: Nutritive Value of Apple 214
Table 9.10: E.U. Fruit Juice Industry, 2007 215
Table 9.11: Growth of Juice Market by Category in Europe and the U.S., 2007-2011
216
Table 9.12: Consumption of Fruit Juices and Nectars in the EU-24, 2007 216
Table 9.13: U.S. Fruit Beverages Market Segments, 2000-2007 217
Table 9.14: U.S. Sparkling Juice Market: Change in Volume by Brand, 2004-2006
218
Table 9.15: U.K. Fruit Juice Consumption, 2001-2007 220
Table 9.16: The German Fruit Juice Industry 221
Table 9.17: Turkish Fruit Juice and Concentrate Exports, 2006-2008 226
Table 9.18: Turkish Fruit Juice Export Destinations, 2006-2008 227
Table 10.1: Caffeine and Sugar Content of Energy Drinks 229
Table 10.2: Ingredients in Energy Drinks and their Functional Claims 230
Table 10.3: Scientific Evidence for the Claims on the Effect of Ingredients 230
Table 10.4: Electrolyte Drink Ingredient Comparison 231
Table 10.5: Caffeine and Sugar Content of Energy Drinks 231
Table 10.6: U.S. Regional Sports Beverages Markets: Change in Wholesale Dollars,
2000-2007 235
Table 10.7: U.K. Sports and Energy Drinks Consumption, 2001-2007 237
Table 10.8: Manufacturers of Sports Drinks in South Africa 240
Table 10.9: Caffeine Levels in Energy Drinks, Carbonated Soda and Other
Beverages 242
Table 10.10: Major Players in Manufacturing and Distribution of Energy Drinks
243
Table 11.1: U.S. Soft Drinks Market: Regular vs. Diet Growth, 2000-2007 246
Table 11.2: Share of Packaged and Fountain in Casual and Quick Serving
Restaurants, 2000-2007 247
Table 11.3: U.K. Soft Drinks Consumption, 2001-2007 249
Table 11.4: U.K. Carbonate Consumption, 2001-2007 251
Table 11.5: U.K. Dilutables Consumption, 2001-2007 252
Table 11.6: U.K. Smoothies Consumption, 2001-2007 254
Table 11.7: U.K. Soft Drinks New Product Development, 2007 254
Table 11.8: U.K. Soft Drinks Forecast 2007-2012 255
Table 11.9: European Market for Regular and Low Calorie Beverages, 2004-2007 256
Table 11.10: Austrian Market for Regular and Low Calorie Beverages, 2004-2007
256
Table 11.11: Bulgarian Market for Regular and Low Calorie Beverages, 2004-2007
257
Table 11.12: Czech Republic Market for Regular and Low Calorie Beverages,
2004-2007 258
Table 11.13: Denmark Market for Regular and Low Calorie Beverages, 2004-2007 258
Table 11.14: Estonian Market for Regular and Low Calorie Beverages, 2004-2007
259
Table 11.15: Finland Market for Regular and Low Calorie Beverages, 2004-2007 260
Table 11.16: France Market for Regular and Low Calorie Beverages, 2004-2007 260
Table 11.17: German Market for Regular and Low Calorie Beverages, 2004-2009 261
Table 11.18: Greece Market for Regular and Low Calorie Beverages, 2004-2007 261
Table 11.19: Hungarian Market for Regular and Low Calorie Beverages, 2004-2007
262
Table 11.20: Ireland Market for Regular and Low Calorie Beverages, 2004-2007 263
Table 11.21: Italian Market for Regular and Low Calorie Beverages, 2004-2007 263
Table 11.22: Latvian Market for Regular and Low Calorie Beverages, 2004-2007 264
Table 11.23: Lithuania Market for Regular and Low Calorie Beverages, 2004-2007
265
Table 11.24: The Netherlands Market for Regular and Low Calorie Beverages,
2004-2007 265
Table 11.25: Poland Market for Regular and Low Calorie Beverages, 2004-2007 266
Table 11.26: Portugal Market for Regular and Low Calorie Beverages, 2004-2007
266
Table 11.27: Romania Market for Regular and Low Calorie Beverages, 2004-2007 267
Table 11.28: Slovakia Market for Regular and Low Calorie Beverages, 2004-2007
267
Table 11.29: Slovenia Market for Regular and Low Calorie Beverages, 2004-2007
268
Table 11.30: Spain Market for Regular and Low Calorie Beverages, 2004-2007 268
Table 11.31: Sweden Market for Regular and Low Calorie Beverages, 2004-2007 269
Table 11.32: Consumption of Soft Drinks in Sweden, 2000-2007 269
Table 11.33: Canada’s Commercial Beverages Market, 2000-2006 271
Table 12.1: Alcoholic Drinks Overall Market Value, 2004-2008 274
Table 12.2: Top Ten Producers of Wine in the World, 2007 274
Table 12.3: Well-known Wine Companies and their Wineries, 2007 275
Table 12.4: Wine Production in the Northern Hemisphere, 2000-2008 276
Table 12.5: Wine Production in the Southern Hemisphere, 2000-2008 277
Table 12.6: Forecast of Wine Consumption by Region, 2001-2010 281
Table 12.7: World’s Top Five Per Capita Wine-Consuming Countries, 2007 284
Table 12.8: Top Five Wines Sold in U.S. Restaurants, 2007 290
Table 12.9: Top Ten Imported Wine Brands in the U.S., 2007 292
Table 12.10: U.S. Wine Exports by Country, 2007-2008 293
Table 12.11: U.S. Wine Export, 1994-2008 294
Table 12.12: Top Five Chilean Wine Brands in the U.S., 2007 294
Table 12.13: California Winery Shipments, 1997-2007 296
Table 12.14: U.S./California Wine Production, 1997-2007 296
Table 12.15: Number of Californian Wineries, 1997-2007 297
Table 12.16: Wine Sales in the U.S. by Types, 1997-2007 297
Table 12.17: Reported Wine Consumption in the U.S., 1997-2007 298
Table 12.18: Table Wine Volume Share by Color, 1991-2007 298
Table 12.19: Wine Production Trends in Selected E.U. Countries, 2002-2008 299
Table 12.20: EU-27 Wine Exports, 2006-2008 299
Table 12.21: EU-27 Wine Imports, 2006-2008 300
Table 12.22: Italian Wine Exports, 2006-2008 300
Table 12.23: French Wine Exports, 2006-2008 301
Table 12.24: Spanish Wine Export, 2006-2008 301
Table 12.25: German Wine Imports, 2006-2008 302
Table 12.26: U.K.’s Wine Imports, 2006-2008 303
Table 12.27: Favorite Drinks of Europe and U.S., 2008 305
Table 12.28: Argentine Wine Production, 2006-2010 306
Table 12.29: Argentina’s Primary Wine Export Destinations, 2008 308
Table 12.30: Australian Wine Sector at a Glance, 2004-2008 309
Table 12.31: Australian Vine Bearing Areas, Wine Grape Crush and Distillation,
2001-2008 309
Table 12.32: Australian Exports and Domestic Sales of Wine, 2004-2008 310
Table 12.33: Snapshot of New Zealand Wine, 2000-2008 312
Table 12.34: New Zealand’s Wine Export by Market, 2004-2008 314
Table 12.35: Wine Imports into New Zealand, 2004-2008 315
Table 12.36: Growth in Wineries in South Africa, 1991-2007 315
Table 12.37: Wine Production in South Africa, 2003-2008 315
Table 12.38: Peruvian Wine Imports, 2004-2008 316
Table 12.39: Peruvian Wine Exports Percentage by Country, 2007 317
Table 12.40: Chilean Table-Wine Production, Consumption and Export, 1982-2008
318
Table 12.41: Chilean Export of Table-Wine, 2006-2008 319
Table 12.42: Chilean Wine Exports by Country of Destination, 2006-2008 319
Table 12.43: Top Exporters of Wine to Brazil by Value, 2006 and 2007 320
Table 12.44: Serbian Exports and Imports of Wine, 2006 and 2007 323
Table 12.45: Imports of Wine by Hong Kong, 2004-2007 326
Table 12.46: Japanese Wine Imports by Type, 2006-2008 327
Table 12.47: Japanese Bottled Wine Imports by Volume and Value, 2006-2008 328
Table 12.48: Japanese Sparkling Wine Imports by Volume and Value, 2006-2008 328
Table 12.49: Japanese Bulk Wine Imports by Volume and Value, 2006-2008 329
Table 12.50: Champagne Shipments to the U.S. in Bottles, 1997-2007 330
Table 12.51: Shipments of Vintage and Non-Vintage Champagne to the U.S.,
2000-2007 331
Table 12.52: Shipments of Rose and Prestige Cuvees to the U.S., 2000-2007 331
Table 12.53: Champagne Bottle Sizes 332
Table 12.54: U.S. Shipments of Champagne by Bottle Size, 2000-2007 332
Table 12.55: Champagne Production, Domestic Consumption and Export, 2008 333
Table 12.56: Worldwide Sales and Per Capita Consumption of Champagne, 2008 333
Table 13.1: European Beer Market: Share of Production by Country, 2001-2007 336
Table 13.2: Top Ten Countries in Beer Consumption, 2000-2007 339
Table 13.3: Top 20 Beer Brands of the World, 2008 340
Table 13.4: Key Statistics on Chinese Beer Industry, 2003-2007 342
Table 13.5: Major U.S., Brewers and Importers: Total Shipments 2006 and 2007 350
Table 13.6: Advertising Expenditures by the Top Beer Brands, 2006 and 2007 356
Table 13.7: Top 30 Beer Brands in the U.S., 2007 357
Table 13.8: U.S. Imported Beer Market: Share of Volume by Country, 2002-2007 359
Table 13.9: Domestic Beer Sales in the U.S., 2006-2008 359
Table 13.10: The Top 45 U.S. Brewers Based on 2007 Sales 360
Table 13.11: Shipment of Malt Beverages and Per Capita Consumption by State in
the U.S., 2007 361
Table 13.12: U.S. Beer Exports by Country of Destination, 2007 and 2008 362
Table 13.13: Per Capita Consumption of Beer in E.U. Countries, 2006 and 2007 364
Table 13.14: U.K. Quarterly Beer Barometer, 1997-2008 366
Table 13.15: U.K. Market Size by Volume for Beer Brands, 2002-2007 367
Table 13.16: Italian Beer Market, 1997-2007 368
Table 13.17: Beer Production in E.U. Countries, 2002-2007 370
Table 13.18: Italian Imports of Beer by Country of Origin, 2003-2007 371
Table 13.19: Italian Beer Exports by Country, 2003-2007 372
Table 13.20: Beer Output in Bulgaria, 2007 373
Table 13.21: Bulgarian Beer Imports, 2004-2006 373
Table 13.22: Beer Consumption in Sweden, 2000-2007 376
Table 13.23: Consumption of Beer Per Capita in Sweden, 2000-2007 376
Table 13.24: Consumption of Beer Types in Sweden, 2000-2007 377
Table 14.1: Volume of Spirit Consumption by Country, 2000-2007 378
Table 14.2: U.S. Spirits Exports to China—Market Shares by Type, 2002-2007 383
Table 14.3: U.S. Spirits Market—Gross Revenue by Price Category, 2008 384
Table 14.4: U.S. Spirits Market—Nine-Liter Cases by Price Category, 2008 385
Table 14.5: Top Ten U.S. Spirits Export Markets, 2008 387
Table 14.6: U.S. Bourbon and Tennessee Whiskey Market, 2002-2007 388
Table 14.7: U.S. Gin Market: Volume by Year and Price Category, 2002-2007 389
Table 14.8: U.S. Rum Volumes by Price Category, 2002-2007 390
Table 14.9: U.S. Scotch Volumes by Price Category, 2002-2007 391
Table 14.10: U.S. Tequila Market, 2000-2007 392
Table 14.11: U.S. Vodka Market, 2002-2007 393
Table 14.12: Turkish Exports of Alcoholic and Non-alcoholic Beverages, 2005-2007
395
Table 14.13: Imports of Alcoholic and Non-alcoholic Beverages by Turkey,
2005-2007 395
Table 14.14: Main Gin Markets, 2003-2007 398
Table 14.15: Main Gin Brands, 2003-2007 398
Table 14.16: Main Gin Companies, 2003-2007 399
Table 14.17: Additional Whisky Sales Volume by Country (Top Ten), 2007 and 2012
400
Table 14.18: Leading Regional Vodka Brands, 2003 and 2007 401
Table 14.19: Market for Selected International Vodka Brands, 2003 and 2007 402
Table 14.20: Top Ten Vodka Producers in Russia, 2007 and 2008 404
Table 14.21: The IWSR’s Elite Brands List, 2007 406
Table 15.1: Company-Operated Retail Stores, 2007 and 2008 409
Table 15.2: Starbucks’ Retail Sales Mix by Product Type for Company-Operated
Stores, 2006-2008 409
Table 15.3: Starbucks’ Licensed Retail Stores in Asia Pacific, 2008 410
Table 15.4: Starbucks’ Licensed Retail Stores in Europe/Middle East/Africa, 2008
410
Table 15.5: Starbucks’ Licensed Retail Stores in Americas, 2008 410
Table 15.6: Tata Coffee’s Production of Beverages and Spices, 2000-2007 414
Table 15.7: Acreage of Beverages and Spices in Tata Estates, 2003-2007 415
Table 15.8: Danone’s Sales by Business Line, 2007 and 2008 420
Table 15.9: Danone’s Business by Geographical Area, 2007 and 2008 420
Table 15.10: Nestle’s Sales by Principal Market, 2007 422
Table 15.11: AB InBev’s Volume Sales by Country, 2007 431
Table 15.12: Heineken’s Sales of Beer in Selected Countries, 2007 433
Table 15.13: Carlsberg’s Market, 2007 435
Table 15.14: Carlsberg’s Brands and Sales, 2007 436

Figure 2.1: Estimated Global Soft Drinks Market, 2009-2014 23
Figure 2.2: Soft Drinks Consumption Per Capita by Country, 2007 24
Figure 2.3: Bottled Water Consumption Per Capita by Country, 2007 24
Figure 2.4: Carbonate Consumption Per Capita by Country, 2007 25
Figure 2.5: Fruit Juice/Nectars Consumption per Person by Country, 2007 25
Figure 2.6: Global Juices Market Share by Region, 2007 26
Figure 2.7: Global Market for Spirits, 2007 26
Figure 2.8: Global Beer Production by Region, 2007 27
Figure 2.9: The Top Five Wine Producers, 2008 29
Figure 2.10: U.S. Exports of Wine to the E.U., 2007 29
Figure 2.11: Global Production of Coffee, 2003-2008 30
Figure 2.12: Top Six Coffee Exporters, 2008 31
Figure 2.13: Global Tea Production, 2008 31
Figure 2.14: Consumption of Cocoa in Selected Region/Country, 2010 32
Figure 3.1: U.S. Share of Beverages by Segment, 2007 34
Figure 3.2: Percentage Market Share of Spirits in Canada, 2002 and 2007 39
Figure 3.3: Percentage Market Share of Alcoholic Beverages in Canada, 2007 40
Figure 3.4: Market Share Comparison of Alcoholic Beverages in Canada, 1997 and
2007 40
Figure 3.5: Estimated Growth for Energy Drinks in Canada, 2006 and 2011 41
Figure 3.6: E.U. Market for Beverages, 2007 and 2008 42
Figure 3.7: Sales of Non-alcoholic Beverages in France by Volume, 2003-2007 42
Figure 3.8: Sales of Non-alcoholic Beverages in France by Value, 2003-2007 43
Figure 3.9: Off-Trade Sales of Non-alcoholic Beverages in France, 2007 43
Figure 3.10: French Imports of Fruit and Vegetable Juice from the U.S., 2007 44
Figure 3.11: French Imports of Non-alcoholic Beverages Excluding Fruit and
Vegetable Juices, 2007 44
Figure 3.12: Percentage of Off-Trade Soft Drinks Sales in France by Distribution
Channel, 2007 45
Figure 3.13: French Imports of Non-alcoholic Beverages Excluding Juices from
Poland, 2004-2007 46
Figure 3.14: French Imports of Non-alcoholic Beverages Excluding Juices from the
U.S., 2004-2007 46
Figure 3.15: Beverages Market in Italy, 2007 47
Figure 3.16: Soft Drinks Market in China, 2003-2007 48
Figure 3.17: Beverages Market in China, 2007 48
Figure 3.18: Mexican Beverages Market: Share of Volume by Category, 2007 50
Figure 4.1: Antioxidant Content in Beverages 52
Figure 4.2: Total Polyphenol Content of Herbal Tea Extracts 63
Figure 4.3: Global Tea Production as of September 2008 63
Figure 4.4: Top Four Exporters of Tea by Volume, 2007 64
Figure 4.5: Top Selling Tea Type, 2008 64
Figure 4.6: Destinations of Sri Lankan Tea, 2008 68
Figure 4.7: Indonesian Tea Export, 2003 and 2007 71
Figure 4.8: Top Five Indonesian Tea Export Destinations, 2007 72
Figure 4.9: Top Five Exporters of Tea to the U.S., 2007 73
Figure 4.10: U.S. Tea Market: Volume Share by Segment, 2007 74
Figure 4.11: Estimated Value of U.S. Tea Industry, 2007 75
Figure 4.12: Provincial Breakdowns of Canadian Tea Market, 2008 76
Figure 4.13: Coffee Consumption in Canada, 2003-2007 76
Figure 5.1: Total Coffee Production in Africa, 2004-2008 86
Figure 5.2: Total Coffee Production in Asia/Oceania, 2004-2008 86
Figure 5.3: Total Coffee Production in Mexico and Central America, 2004-2008 87
Figure 5.4: Total Coffee Production in South America, 2004-2008 87
Figure 5.5: Total Exports of Coffee by Value, 2004-2008 88
Figure 5.6: Domestic Consumption of Coffee in Coffee Producing Countries, 2007
88
Figure 5.7: Leading Coffee Exporters, 2008 89
Figure 5.8: Total Global Production of Coffee, 2004-2008 90
Figure 5.9: World Consumption, 2003-2007 90
Figure 5.10: Percentage Consumption by the Top Five Countries, 2007 94
Figure 5.11: Top Five Per Capita Consumers, 2007 94
Figure 5.12: Value of Coffee Exports, 2004-2007 95
Figure 5.13: Coffee Bearing Area in India, 2008 96
Figure 5.14: Domestic Consumption of Coffee in India, 2003-2007 99
Figure 5.15: Leading Importers of Coffee from India, 2007/2008 100
Figure 5.16: Indian Coffee Production and Export, 2003-2007 100
Figure 5.17: Indian Coffee Export by Type, 2008 101
Figure 5.18: Coffee Consumption in Brazil, 2003-2007 104
Figure 5.19: Brazilian Domestic Consumption of Roast/Ground Coffee, 2003-2008
104
Figure 5.20: Brazilian Domestic Consumption of Soluble Coffee, 2004-2007 105
Figure 5.21: Brazilian Coffee Production, 2003-2011 109
Figure 5.22: Coffee Exports from Brazil, 2003-2011 109
Figure 5.23: Colombian Coffee Exports, 2007-2009 111
Figure 5.24: Indonesian Export of Arabica Coffee, 2007 113
Figure 5.25: Coffee Export from Ethiopia, 2007-2008 114
Figure 5.26: Ecuador’s Exports of Coffee, 2007 122
Figure 5.27: Coffee Consumption in Japan, 2003-2007 134
Figure 5.28: Japanese Import of Coffee, 2004-2007 134
Figure 5.29: Principal Exporters of Coffee to Japan, 2007 135
Figure 5.30: Coffee Consumption in the U.S., 2003-2007 135
Figure 5.31: U.S. Coffee Imports, 2007 137
Figure 5.32: U.S. Imports of Coffee from Brazil, 2003-2007 138
Figure 5.33: U.S. Imports of Coffee from Colombia, 2003-2007 138
Figure 5.34: U.S. Imports of Coffee from Vietnam, 2003-2007 138
Figure 5.35: U.S. Imports of Coffee from Indonesia, 2003-2007 139
Figure 5.36: U.S. Coffee Imports from Guatemala, 2003-2007 139
Figure 5.37: Top Five E.U. Green Coffee Suppliers, 2007 143
Figure 5.38: Denmark: Imports of Non-Decaffeinated Green Coffee, 2005-2007 147
Figure 5.39: Coffee Consumption in France, 2003-2007 150
Figure 5.40: Coffee Consumption in Germany, 2003-2007 151
Figure 5.41: Percentage Consumption of Coffee Types in Italy, 2008 156
Figure 5.42: Switzerland: Domestic Consumption of Coffee, 2006 and 2007 164
Figure 5.43: Coffee Consumption in Russia, 2003-2007 166
Figure 6.1: Cocoa Processing and Chocolate Manufacturing Chain 168
Figure 6.2: Global Cocoa Production, 2003-2007 169
Figure 6.3: Cocoa Production by Region, 2008 170
Figure 6.4: Leading Cocoa Producers in Africa, 2007 171
Figure 6.5: World Cocoa Production, 2005-2010 172
Figure 6.6: Top Five Cocoa Exporters, 2007 172
Figure 6.7: Major World Cocoa Production, 2007 173
Figure 6.8: Global Trend in Cocoa Processing, 2008 175
Figure 6.9: Share of Global Cocoa Production by Region, 2010 175
Figure 6.10: Production of Cocoa in Key Cocoa Growing Countries, 2010 176
Figure 6.11: Global Cocoa Consumption, 2006-2010 177
Figure 6.12: Consumption of Cocoa in Selected Region/Country, 2010 178
Figure 6.13: Exports from Chief Cocoa Exporting Region/Country, 2010 178
Figure 7.1: Constituents and Products from Milk 180
Figure 7.2: U.S. Milk Production, 2007 and 2008 181
Figure 7.3: E.U. Milk Production, 2007-2008 182
Figure 7.4: Changing Export Shares in Milk Equivalent for 2000 and 2008 183
Figure 7.5: U.S. Exports of Skim Milk Powder (SMP), 2002-2008 184
Figure 7.6: New Zealand Exports of Skim Milk Powder (SMP), 2002-2008 185
Figure 7.7: Share of Milk Production in the U.S. by Region, 2007 187
Figure 7.8: Share of Milk and Milk Products Production among the E.U. Countries,
2008 187
Figure 8.1: U.S. Rate of Recycling Plastic Water Bottles, 1995-2008 193
Figure 8.2: Top Five Global Water Brands, 2007 194
Figure 8.3: Top Five Global Bottled Water Companies, 2007 196
Figure 8.4: U.S. Bottled Water Market, 1997-2012 200
Figure 8.5: U.S. Retail Pet Bottled Water Volume by Source, 2000-2007 200
Figure 8.6: U.K. Bottled Water Consumption Per Capita in Comparison with its
Neighbors, 2007 203
Figure 8.7: U.K. Bottled Water Consumption, 2001-2007 204
Figure 9.1: Top Five Per Capita Consumption of Fruit Juices and Nectars in
Europe and U.S., 2007 205
Figure 9.2: Top Five Global Fruit Juice and Nectar Companies, 2007 206
Figure 9.3: Top Five Global Fruit Juices and Nectar Brands, 2007 207
Figure 9.4: Growth of Global Fruit Juice Market, 2008-2013 207
Figure 9.5: Total Global Imports of Orange Juice from All Sources, 2002-2007 209
Figure 9.6: Florida—Frozen-Concentrated Orange Juice Yield, 2003-2007 210
Figure 9.7: Top Two Destinations of Costa Rican Orange Juice, 2007 211
Figure 9.8: Global Apple Juice Production, 2002-2006 213
Figure 9.9: E.U. Flavor Segmentation, 2007 215
Figure 9.10: U.K. Fruit Juice Flavors, 2007 219
Figure 9.11: U.K. Fruit Juice Consumption, 2001-2007 219
Figure 9.12: The Most Popular Fruit Juices in Germany, 2007 220
Figure 9.13: Per Capita Consumption of Fruit Juices in Germany, 2003-2007 221
Figure 9.14: Suppliers of Fruit Juice Concentrates to Nigeria, 2007 222
Figure 9.15: Nigeria’s Demand for Fruit Juice Concentrates, 2006-2011 223
Figure 9.16: Types of Juice Consumed in Nigeria, 2007 223
Figure 9.17: Chinese Imports of Orange Juice from Major Exporters, 2007 224
Figure 9.18: Chinese Imports of Juices from all Sources by Value, 2002-2007 225
Figure 9.19: Chinese Fruit Juice and Fruit Concentrates Production, 2004-2007
225
Figure 10.1: Global Energy Drink Market, 2007-2010 233
Figure 10.2: U.S. Market Share for Energy Drinks, 2007 233
Figure 10.3: U.S. Energy Drinks Market, 2006-2011 234
Figure 10.4: Share of Sports Beverages in the U.S., by Segment, 2007 234
Figure 10.5: U.S. Sports Drinks Market: Share of Volume by Flavor, 2007 235
Figure 10.6: Market Growth for Energy Drinks in Canada, 2006-2011 236
Figure 10.7: U.K. Sports and Energy Drinks Consumption, 2001-2007 237
Figure 10.8: U.K. Sports and Energy Drinks Share, 2007 238
Figure 10.9: U.K. Sports Drink Types, 2007 238
Figure 10.10: U.K. Energy Drink Types, 2007 238
Figure 10.11: Growth Forecast for Sports Drink in South Africa, 2005-2010 240
Figure 10.12: Forecast for Energy Drinks Consumption in South Africa, 2003-2010
241
Figure 11.1: Global Soft Drinks Incremental Growth, 2002-2007 244
Figure 11.2: Top Five Global Soft Drinks Companies and Market Share, 2007 244
Figure 11.3: Global Top Five Soft Drinks Brands, 2007 245
Figure 11.4: Global Soft Drinks Incremental Growth by Region, 2002-2007 246
Figure 11.5: U.S. Soft Drinks Market: Packaged and Fountain Volume Shares, 2007
247
Figure 11.6: U.K. Soft Drinks Consumption, 2001-2007 248
Figure 11.7: U.K. Soft Drinks, Low Calorie and No Added Sugar vs. Regular, 2007
249
Figure 11.8: U.K. Soft Drinks Sectors, 2007 250
Figure 11.9: U.K. Carbonate Flavors, 2007 250
Figure 11.10: U.K. Carbonate Consumption, 2001-2007 251
Figure 11.11: U.K. Dilutables Consumption, 2001-2007 252
Figure 11.12: U.K. Dilutables Flavors, 2007 253
Figure 11.13: U.K. Smoothies Consumption, 2007 253
Figure 11.14: U.K. Soft Drinks Forecast, 2007-2012 255
Figure 11.15: Soft Drinks Consumption in Bulgaria, 2007 257
Figure 11.16: Canadian Export of Soft Drinks, 2003-2007 270
Figure 11.17: Canadian Import of Soft Drinks, 2003-2007 271
Figure 11.18: Soft Drinks Manufacturers’ Market Share in China, 2007 273
Figure 12.1: Top Five Wine Producers, 2008 275
Figure 12.2: The Smaller Global Wine Producers, 2008 277
Figure 12.3: Top Seven Exporters of Wine, 2007 278
Figure 12.4: Windows on Wine, 2007 279
Figure 12.5: Global Consumption of Wine by Region, 2007 279
Figure 12.6: Global Wine Consumption by Volume, 2001-2010 280
Figure 12.7: Global Wine Consumption by Value, 2001-2010 280
Figure 12.8: Global Wine Consumption, 2004-2008 281
Figure 12.9: E.U. Domination in World Wine Exports, 2007 282
Figure 12.10: Japan’s Wine Imports, 2007 283
Figure 12.11: Per Capita Wine Consumption in the U.S., France and Italy,
1970-2008 284
Figure 12.12: Total Consumption of Wine in the U.S. France and Italy, 1970-2008 285
Figure 12.13: U.S. Total Wine Consumption, 2003-2007 286
Figure 12.14: Red vs. White Wine consumption in the U.S., 1980-2007 287
Figure 12.15: U.S. Wine Bar Patronage, 2008 288
Figure 12.16: U.S. Direct Wine Purchases, 2008 288
Figure 12.17: U.S. Adult Per Capita Table Wine Consumption, 1970-2007 289
Figure 12.18: U.S. Appellation Mix of Wine Consumed, 2008 289
Figure 12.19: U.S. Wine Color Mix Preference, 2008 290
Figure 12.20: U.S. Younger Generation’s Role in Wine Market Growth, 2008 291
Figure 12.21: U.S. Table Wine Drinking Frequency, 2008 291
Figure 12.22: U.S. Consumer Segments, 2008 292
Figure 12.23: U.S. Percent Growth in Total Wine Consumption, 2003-2007 293
Figure 12.24: Percentage Share Exports of U.S. Wine by Country, 2007 295
Figure 12.25: U.S. Wine Imports, 2007 295
Figure 12.26: Wine Color Preference in U.K., 2009 303
Figure 12.27: Preferred Wine to Celebrate Christmas in U.K., 2008 304
Figure 12.28: Preferred Wines in U.K. by Country of Origin, 2008 304
Figure 12.29: Argentine Domestic Wine Consumption per Capita, 2007-2010 306
Figure 12.30: Argentine Wine Exports by Volume, 2007-2010 307
Figure 12.31: Argentine Wine Exports by Value, 2007-2010 307
Figure 12.32: Major Suppliers of Sparkling Wine to Argentina, 2008 308
Figure 12.33: Top Six Destinations of Australian Wines by Value, 2008 310
Figure 12.34: Australian Production of Wines, 2004-2008 311
Figure 12.35: Australian Exports of Wines, 2004-2008 311
Figure 12.36: Australian Wine Export by Percentage, 2007 312
Figure 12.37: Total Production of Wines in New Zealand, 2004-2008 313
Figure 12.38: Domestic Consumption of Wines in New Zealand, 2004-2008 313
Figure 12.39: Wine Export from New Zealand, 2004-2008 314
Figure 12.40: Top Five Importers of South African Wine, 2007 316
Figure 12.41: Peru’s Wine Imports, 2008 317
Figure 12.42: Wine Production in Brazil, 2003-2007 320
Figure 12.43: Wine Imports by Dominican Republic from the U.S., 2004-2008 321
Figure 12.44: Wine Imports by Dominican Republic, 2004-2008 321
Figure 12.45: Consumption of Alcoholic Beverages in Dominican Republic, 2008 322
Figure 12.46: Exporters of Wine to Dominican Republic, 2008 322
Figure 12.47: Serbian Wine Production, 2003-2007 323
Figure 12.48: Serbian Wine Consumption Per Capita, 2003-2007 324
Figure 12.49: Wine Sales in China, 2004-2008 324
Figure 12.50: Wine Production Forecast in China, 2006-2010 325
Figure 12.51: Japanese Domestic Wine: Market Share, 2008 329
Figure 13.1: World’s Top Five Beer Brands by Volume Sales, 2007 335
Figure 13.2: Global Beer Production by Region, 2007 336
Figure 13.3: Global Beer Consumption, 2004-2015 337
Figure 13.4: Top Five Beer Consuming Countries by Per Capita, 2007 338
Figure 13.5: Percent Share of Global Beer Consumption by Country, 2007 338
Figure 13.6: Top Five Beer Markets, 2007 339
Figure 13.7: Per Capita Beer Consumption in Major Nations, 2007 340
Figure 13.8: The Top Five Beer Consumers in Europe, 2008 341
Figure 13.9: Global Sales of Top Two Beer Brands, Bud Light and Snow in Unit
Volume, 2000-2007 341
Figure 13.10: Chinese Beer Products and Service Segmentation, 2007 343
Figure 13.11: Major Beer Market Segments in China, 2007 343
Figure 13.12: Market Share of Top Ten Manufacturers in Chinese Beer Industry,
2003-2007 344
Figure 13.13: Market Share of Major Domestic Players, 2007 345
Figure 13.14: Performance of China Resources Snow Breweries, 2004-2008 345
Figure 13.15: Tsingtao Brewery’s Performance, 2004-2008 346
Figure 13.16: Yanjing Group’s Performance, 2004-2008 347
Figure 13.17: Per Capita Consumption of Beer in China, 2004-2007 348
Figure 13.18: Total Beer Consumption in China, 2003-2007 348
Figure 13.19: Beer Production in China, 2003-2007 349
Figure 13.20: Performance of Chinese Beer Industry, 2008-2013 350
Figure 13.21: U.S. Domestic Beer Sales, 2006-2008 351
Figure 13.22: U.S. Imports of Malt Beverages, 2006-2008 351
Figure 13.23: U.S. Exports of Malt Beverages, 2006-2008 352
Figure 13.24: U.S. Per Capita Consumption of Malt Beverages, 1981-2007 353
Figure 13.25: Growth Rates of U.S. Brewing Segments, 2007 353
Figure 13.26: Specialty Beer and Microbrewery Market in the U.S. by Region, 2007
354
Figure 13.27: Market Share of Light Beer in the U.S., 2006 355
Figure 13.28: U.S. On-Premise Beer Consumption by Day of Week 358
Figure 13.29: Major Sources of U.S. Beer Imports, 2007 358
Figure 13.30: Average Production Percentage of Beer in Selected E.U. Countries,
2007 365
Figure 13.31: Leading E.U. Brands of Beer by Volume, 2007 365
Figure 13.32: Raw Materials in Italian Beer Production, 2007 368
Figure 13.33: Per Capita Consumption of Beer in Italy, 2003-2007 369
Figure 13.34: Average Production of Beer in E.U. Countries, 2007 369
Figure 13.35: Beer Output in Bulgaria in the First Six Months, 2007 373
Figure 13.36: Bulgarian Imports of Beer, 2006 374
Figure 14.1: Global Spirits Consumption by Volume, 2001-2010 380
Figure 14.2: Top Three World Leaders in Spirits Market, 2007 380
Figure 14.3: Global Spirits Consumption by Value, 2001-2010 381
Figure 14.4: Growth of Global Spirits Market, 2007-2012 381
Figure 14.5: Global Spirits Market by Segment, 2007 382
Figure 14.6: Global Market for Spirits by Segment, 2012 382
Figure 14.7: U.K. Spirits Market by Volume, 2007 384
Figure 14.8: Market Share for Spirits in the U.S., 2008 385
Figure 14.9: U.S. Spirits: Market Revenue, 2004-2008 386
Figure 14.10: U.S. Spirits Exports: Gains, 2004-2008 386
Figure 14.11: U.S. Imports of Spirits, 2008 387
Figure 14.12: U.S. Bourbon Volume, 2003-2007 388
Figure 14.13: U.S. Gin Volume by Price Category, 2007 389
Figure 14.14: U.S. Rum Volumes, 2003-2007 390
Figure 14.15: U.S. Single Malt Scotch Volumes, 2000 vs. 2007 391
Figure 14.16: U.S. Tequila Growth by Price Segment, 2006-2007 392
Figure 14.17: U.S. Vodka Volumes, 2003-2007 393
Figure 14.18: Sale of Wine and Spirits in Norway, 2007 394
Figure 14.19: Global Trend in Gin Consumption, 2003-2007 396
Figure 14.20: The Top Five Gin Markets, 2007 396
Figure 14.21: Top Five Growing Gin Brands, 2007 397
Figure 14.22: Gin Consumption by Region, 2007 397
Figure 14.23: Duty-Free Spirits and Wine Sales by Region, 2007 405
Figure 15.1: Growth of Starbucks Stores, 1992-2008 408
Figure 15.2: Starbucks’ R&D Expenditure, 2006-2008 411
Figure 15.3: Starbucks’ Performance, 2008 412
Figure 15.4: Starbucks’ Performance in U.S. Operating Segment, 2008 412
Figure 15.5: Starbucks’ Performance in its International Operating Segment, 2008
413
Figure 15.6: Tata Coffee’s Performance, 2003-2007 414
Figure 15.7: PepsiCo’s Performance, 2005-2007 416
Figure 15.8: Frito-Lay’s Performance in North America, 2005-2007 416
Figure 15.9: Performance of PepsiCo Beverages North America, 2005-2007 417
Figure 15.10: Performance of PepsiCo International, 2005-2007 417
Figure 15.11: Performance of Quaker Foods North America, 2005-2007 418
Figure 15.12: Coca-Cola’s Operating Performance, 2004-2007 418
Figure 15.13: Coca-Cola’s Performance by Operating Segments, 2007 419
Figure 15.14: Nestle’s Revenue by Segments and Geography, 2007 421
Figure 15.15: Kirin’s Performance, 2003-2007 422
Figure 15.16: Kirin’s Operating Income by Business Segment, 2007 423
Figure 15.17: Kirin’s Performance in Alcoholic Beverages, 2003-2007 423
Figure 15.18: Kirin’s Performance in Soft Drinks, 2003-2007 424
Figure 15.19: Cadbury’s Performance by Geography, 2007 425
Figure 15.20: Market Share in the Global Confectionery Market by Dollar Value,
2007 425
Figure 15.21: SABMiller’s Performance, 2004-2008 426
Figure 15.22: SABMiller’s Sales Performance in Latin America, 2008 426
Figure 15.23: SABMiller’s Sales Performance in Europe, 2008 427
Figure 15.24: SABMiller’s Sales Performance in North America, 2008 427
Figure 15.25: SABMiller’s Sales Performance in Africa and Asia, 2008 428
Figure 15.26: SABMiller’s Sales Performance in South Africa, 2008 428
Figure 15.27: AB InBev’s Global Performance, 2003-2007 429
Figure 15.28: AB InBev’s Global Volume Sales, 2003-2007 429
Figure 15.29: AB InBev’s Volume Sales Percentage by Geographical Segments, 2007
430
Figure 15.30: AB InBev’s Volume Sales in North America by Country, 2007 430
Figure 15.31: Heinneken’s Volume Sales of Beer, 2003-2007 432
Figure 15.32: Heineken’s Volume Sales of Beer by Geographical Segment, 2007 432
Figure 15.33: Carlsberg’s Volume Sales of Beer, 2003-2007 433
Figure 15.34: Carlsberg’s Volume Sales of Soft Drinks, 2003-2007 434
Figure 15.35: Carlsberg’s Revenue, 2003-2007 434
Figure 15.36: Carlsberg’s Volume Beer Sales Percentage by Geographical Segment,
2007 436
Figure 15.37: Carlsberg’s Volume Sales and Revenue from Western Europe,
2005-2007 437
Figure 15.38: Carlsberg’s Volume Sales and Revenue from Russia, 2005-2007 438
Figure 15.39: Carlsberg’s Volume Sales and Revenue from Eastern Europe,
2005-2007 438
Figure 15.40: Carlsberg’s Volume Sales and Revenue from Asia, 2005-2007 439
Figure 15.41: Asahi’s Revenue from Tea-Based Drinks, 2003-2007 440
Figure 15.42: Asahi’s Beer Sales, 2003-2007 440
Figure 15.43: Asahi’s Performance in Alcoholic Beverages, 2005-2007 441
Figure 15.44: Asahi’s Performance in Soft Drinks, 2005-2007 441
Figure 15.45: Unilever’s Performance, 2005-2007 442
Figure 15.46: Unilever’s Performance by Geographical Segments, 2007 443
Figure 15.47: Global Market Shares in Premium Spirits, 2008 443
Figure 15.48: Diageo’s Net Sales by Region, 2008 444
Figure 15.49: Diageo’s Net Sales by Category, 2008 444
Figure 15.50: Diageo’s Performance, 2005-2008 445
Figure 15.51: Ricard’s Performance by Region, 2008 445
Figure 15.52: Net Sales of Top Five Brands, 2008 446
Figure 15.53: Pernod Ricard’s Sales Revenue, 2005-2008 446
Figure 15.54: Fortune Brands’ Net Sales by Product Types, 2007 447
Figure 15.55: Fortune Brands’ Performance, 2004-2007 448
[Tabellenverzeichnis ausblenden]