Global B2C E-Commerce Assortments 2010

1.) Key Findings
- “Electronics” accounted for 43% of B2C E-Commerce sales in Germany, down from 44% in 2008.
- “Clothes, Footwear and Fashion” (32%) was the major product category in the Czech Republic in Q2 2009.
- “Transportation Tickets” were the leading online product category in Spain, accounting for more than 50% in 2008.
- “PC Accessories” (27%) was the most popular online product category in Uruguay in 2008.
- “Clothing and Fashion” is the major online product category in Thailand, accounting for almost 45% of total sales.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Selected statistics about assortments and categories in worldwide B2C E-Commerce markets

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

[Studien Infos ausblenden]

1. NORTH AMERICA

USA (Top Country)
• Top Growing B2C E-Commerce Categories, in %, 2008 vs. 2007
• Top 10 Online Purchase/Transaction Categories among Adult Online Buyers, in % of Respondents, 2008

CANADA
• Types of Products ordered online, in %, 2007


2. MIDDLE AND SOUTH AMERICA

BRAZIL (Top Country)
• Ranking of Top Retail Sub-Categories, Age 15+, Home and Work Locations, by total Unique Visitors (thousand) and Reach in %, July 2008

CHILE
• Major Product Categories in E-Commerce, in %, 2007

URUGUAY
• Major Product Categories in E-Commerce, in %, 2008


3. Europe

REGIONAL
• Types of Goods and Services bought Online, by Country, in %, Q2 2008

UK (Top Country)
• Online Retail Index Growth, by Sector, first Half and June 2009
• Products purchased over the Internet by Gender, in %, January-March 2009
• Products purchased over the Internet by Age, in %, January-March 2009
• Products and Services purchased online by Internet Users, % of Respondents, 2008
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

AUSTRIA
• Goods and Services purchased online, in %, February-April 2009
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

BELGIUM
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

BULGARIA
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

CYPRUS
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

CZECH REPUBLIC
• Most Popular Products bought in Online Shops, in %, 2007 & 2008
• Types of Goods ordered over the Internet, in % of Individuals Age 16+, Q2 2009
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

DENMARK
• B2C E-Commerce by Product and Region, in % of Internet Shoppers, April 2009
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008
• Use of the Internet by Households, by Product and Region, in % of Shoppers, April 2009
• Use of the Internet by Households, by Product and Age, in % of Shoppers, April 2009
• Use of the Internet by Households, by Product and Gender, in % of Shoppers, April 2009

ESTONIA
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

FINLAND
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008
• Online Shopping by Product Category, in % of all Buyers, Spring 2008

FRANCE
• Types of Goods and Services bought Online, in % of Internet Users, May 2009
• Types of Goods and Services bought Online compared to the EU27 Average, in %, Q2 2008

GERMANY
• E-Commerce of Clothing and Fashion
• Product Category Ranking for E-Commerce by Online Shoppers, in millions, April 2009
• Breakdown of B2C E-Commerce Sales and Sales Growth, by Non-Food Segments, in %, 2008-2009
• Top 5 Product Categories ordered Online, by Age Groups, in %, 2009
• Top 10 Online Products bought by Consumers, in %, 2008
• Top 10 Online Sales by Product Category, excl. Services, in EUR million, 2008
• Types of Goods and Services bought Online, compared to the EU27 Average, in %, Q2 2008

GREECE
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

HUNGARY
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

IRELAND
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

ITALY
• Types of Goods and Services bought Online, in %, 2009
• Average Revenue by Product Category, in EUR, 2009
• Growth by Product Category, in %, 2009
• Types of Goods and Services bought Online compared to the EU27 Average, in %, Q2 2008

LATVIA
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

LITHUANIA
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

LUXEMBOURG
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

MALTA
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

NETHERLANDS
• Types of Goods and Services bought Online, compared to the EU27 Average, in %, Q2 2008
• Top 10 Products in E-Commerce, ranked by Turnover, in EUR million, Q1 2009

NORWAY
• Types of Goods/Services bought over the Internet by Gender and Age, Q2 2009

POLAND
• Goods and Services bought by Internet Shoppers over the Internet, in %, 2007 & 2008
• Assortment of Internet Shops, in %, 2008
• Amount of different Products offered by Internet Shops, in %, 2008
• Types of Goods and Services bought Online compared to the EU27 Average, in %, Q2 2008

PORTUGAL
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

ROMANIA
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

RUSSIA
• Online Book Market
• Distribution of Internet Users Purchase Preference by Product Category, in %, 2007

SLOVAKIA
• Types of Goods and Services bought Online, compared to the EU27 Average, in %, Q2 2008
• Top 3 Product Groups purchased online in E-Commerce, in % of Respondents, 2009

SLOVENIA
• Types of Goods and Services bought Online, compared to the EU27 Average, in %, Q2 2008

SPAIN
• Types of Goods and Services bought Online, compared to the EU27 Average, in %, Q2 2008
• Internet Shopping by Services & Product Category, 2008
• Goods and Services bought Online, in %, 2008

SWEDEN
• Product Categories by Gender, Number and Share in %, April 2008-March 2009
• Types of Goods and Services bought online, compared to the EU27 Average, in %, Q2 2008

SWITZERLAND
• Online Grocery Shopping, total and average Spending, 2008

TURKEY
• Most popular Online Product Categories, in %, 2008

UKRAINE
• Top Online Searches by Product Category, 2007


4. ASIA

JAPAN (Top Country)
• Share of E-Commerce of total Sales in each Category, in JPY billion and %, 2006-2007

CHINA
• Trading Volume of Fashion Commodities Online Shopping, in RMB billion, 2007-2012f

INDIA
• Most popular Online Purchase Items and most popular Travel Categories in E-Commerce, in %, 2009; Top 10 traded Items on eBay India, 2009

MALAYSIA
• Major Product Categories in E-Commerce, in %, 2009

SOUTH KOREA
• B2C E-Commerce by Products, in KRW billion and in %, 2007-2008
• B2C E-Commerce by Products, in KRW billion and in %, Q4 2008-Q2 2009

THAILAND
• Product Categories in E-Commerce, by B2B, B2C and B2G, in %, 2009

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