Global B2C E-Commerce Trends Report 2011

1.) Weltweiter B2C E-Commerce gewinnt zunehmend an Bedeutung

Die neu veröffentlichte Berichtsserie des Hamburger Marktforschungsunternehmens yStats.com befasst sich ausführlich mit den verschiedenen Facetten des globalen B2C E-Commerce. Dabei werden die allgemeine Marktentwicklung, Wettbewerber, Produktkategorien und Trends aus mehr als 60 Ländern aufbereitet und analysiert, sodass ein umfassender Überblick über den weltweiten B2C E-Commerce entsteht.

Die aktuellsten Veröffentlichungen von yStats.com umfassen die folgenden vier Berichte: „Global B2C E-Commerce Market Report 2011“, „Global B2C E-Commerce Players Report 2011“, „Global B2C E-Commerce Assortments Report 2011“ und „Global B2C E-Commerce Trends Report 2011“.

Trends – Group-Shopping und mobiles Shopping immer verbreiteter
Der „Global B2C E-Commerce Trends Report 2011“ ist der vierte und letzte Bericht der Serie von yStats.com. Er enthält sowohl Informationen zu Trends im Bereich des B2C E-Commerce als auch detaillierte Analysen zur Internetnutzung in den verschiedenen Regionen. Für ausgewählte Länder werden zudem Informationen zum stark wachsenden Segment des Group-Shoppings sowie zu Zahlungsmethoden und Logistik im E-Commerce geliefert. Die zunehmende Verbreitung des mobilen Internets und die damit steigende Bedeutung des M-Commerce sind weitere wichtige Entwicklungen, die eingehend betrachtet werden.

2.) Über yStats.com
Seit 2005 recherchiert yStats.com aktuelle, objektive und bedarfsgerechte Markt- und Wettbewerbsinformationen für Top-Manager aus unterschiedlichen Branchen. Schwerpunkt des Hamburger Unternehmens mit internationaler Ausrichtung ist die sekundäre Marktforschung. yStats.com bietet sowohl Markt- und Wettbewerbsberichte als auch kundenspezifische Recherchedienstleistungen an. Zu den Kunden gehören weltweit führende Unternehmen aus den Bereichen B2C E-Commerce, elektronische Zahlungssysteme, Versandhandel und Direktvertrieb, Logistik, sowie Banken und Unternehmensberatungen.

Report Highlights
KEY FINDINGS

- North America: In 2011, the number of mobile Internet users in the US was expected to reach more than 100 million, accounting for approximately one third of the country population. As a result of the increasing number of mobile Internet users, mobile social commerce becomes a major trend.

- Latin America: Latin America has a very young Internet population. For example, almost 40% of Internet users in Mexico were under 18 years old in 2010.

- Western Europe: In the UK, the reach of retail web sites was almost 90% in January 2011. As a result, the UK was the leading European country in the category, followed by France and Germany.

- Eastern Europe: There is still growth potential for B2C E-Commerce in Eastern Europe. However, there are still barriers, such as low internet penetration and limited online payment options in Hungary.

- Asia: Asia shows a very heterogeneous development in terms of internet and B2C E-Commerce. In Japan and South Korea, internet use is widely available, which spurs increased B2C E-Commerce revenue. In China, internet penetration is rather low, resulting in much growth potential for E-Commerce.
[Studien Infos ausblenden]

1. Management Summary

2. North America

2.1. USA (Top Country)
- 10 Key Trends in Online Retail, 2011
- Development of Mobile Internet Users and its Percentage of Country Population, 2008-2014f
- M-Commerce Sales Trends, in USD billion, 2008-2010
- M-Commerce Trends

2.2. Canada
- Share of Online Shoppers on Internet Users, in %, 2009 & 2010
- Internet Usage Trends
- Social Network Users, in millions and in % of Internet Users, 2008-2014
- M-Commerce Trends
- Most purchased Product Categories by Mobile Shoppers, in %, 2010

3. Latin America

3.1. Brazil (Top Country)
- B2C E-Commerce Trends, 2011
- Average Time spent Online, by Country, in Hours per Month, May 2009 & May 2010
- Most popular online Activities, in %, first Half 2011
- Number of online Purchases made, in %, first Half 2011
- Average Ticket Size in B2C E-Commerce, in BRL, 2007-2011f

3.2. Argentina
- Visitation (in thousands), Reach (in %) and average Minutes for Top Internet Properties, April 2011
- Reasons for purchasing Online, in %, 2010
- Offered Payment Methods in B2C E-Commerce, in %, 2010
- Online Shoppers by Age Groups, in %, 2010

3.3. Chile
- Visitation and Reach for Top Internet Properties, incl. total Unique Visitors (000), Reach (in %), Average Minutes per Visitor, May 2011
- B2C E-Commerce Sales per Inhabitant, in USD, 2009-2010
- Demographic Analysis of Internet Users by Age and Gender, May 2011

3.4. Colombia
- Share of Internet Users, in % of the Population, 2007-2010
- Internet Users by Age and Education, in %, 2010
- Frequency of Internet Usage, in %, 2009 & 2010

3.5. Mexico
- Reasons for purchasing Online, in %, 2010 & 2011
- Average B2C E-Commerce Expenditure (MXN) of Consumers, in %, 2010 & 2011
- Visitation (in thousands) and Reach (in %) for Top Internet Properties, July 2011
- Share of Internet Categories, in % of Total Online Minutes, July 2011
- Most used Social Networks, in % of Social Network Users, 2010
- Internet Users by Gender and Age, in %, 2010

3.6. Paraguay
- B2C E-Commerce Trends, 2011
- Internet Trends, 2011

3.7. Uruguay
- B2C E-Commerce Trends, 2011
- Online Activities of Internet Users, in %, 2010
- Main Internet Activities, in % of Internet Users, 2009 & 2010
- Frequency of Internet Usage, in % of Internet Users, 2010
- Internet Penetration by Age Group, in %, 2010

3.8. Venezuela
- Internet and E-Commerce Trends

4. Central Europe

4.1. Germany (Top Country)
- B2C E-Commerce Trends; including Sales, in GBP billion, 2010-2011f
- E-Commerce Payment Trends; incl. average Transaction Value, in EUR, 2009-2010
- Share of People who use the Internet to research for Products, by Frequency and by Category, in %, 2010
- Reasons to research for Products Online, in %, 2010
- Ways to search for Product Information Online, in %, 2010
- Payment Methods offered in Online Shops, in %, October 2010
- Share of Returns of Online Retailers, in %, September 2010
- Market Share of Postal Companies regarding Online Shops, in %, September 2010
- Offered Online Shop Features, in %, October 2010
- E-Book Market Trends, 2011
- Market Share of Offline Bookstores vs. Online Bookstores, in %, 2007-2010
- Usage of Social Commerce Features, in %, October 2010
- Internet Usage Trends, 2010/2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- M-Commerce Sales Outlook, in EUR billion, 2014f

4.2. Austria
- Internet Usage Trends, 2011; incl. Usage at Home, in %, 2001, 2006 & 2011
- Penetration of Internet Users in CEE* countries, as % of the adult Population, July 2010
- Internet Usage by Category, in % of Internet Users, Q1 2010 & Q1 2011
- Sources on which Shoppers rely before making a Purchase, in %, March 2010
- Order Form of Online Purchases, in % of Population, Q1 2011
- Online Travel Trends, 2010; incl. Sales, in EUR million, 2009-2010
- Online Food Retail Trends, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- Social Networks by Platform, in % of Internet Users, Q1 2010 & Q1 2011

4.3. Switzerland
- B2C E-Commerce Trends, 2010; incl. Growth of Sales by Category, in %, 2010
- Online Shopper Trends, December 2010
- Preferred Types of Online Shops, Austria and Germany, in % by Country, March 2010
- Sources on which Shoppers refer before making a Purchase, in %, March 2010
- Offered Payment Options in Online Shops, in %, September 2010
- Delivery Surcharges of Online Shops, by Product Category, in %, July 2010
- Activities of Internet Users, in %, March-May 2010
- Payment Methods in Distance Selling, including B2C E-Commerce, in %, 2010
- Mobile Internet Usage Trends, September 2010

5. Western Europe

5.1. UK (Top Country)
- E-Commerce Conversion Rate Developments, August 2010
- Multichannel and B2C E-Commerce Trends, 2010
- Sales Trends of Multichannel Retailers, 2009 & 2013f, incl. Breakdown of Retail Sales, by Channel
- Reach of Retail Sites in European Countries, January 2010 vs. January 2011
- Average Price of Online Products in 11 Countries worldwide, in GBP, January 2011
- Online Fashion Sales Trends, 2011
- Internet Usage Key Trends in 2010
- Internet Usage by Purpose, by % of Households, 2010
- Most popular Site Categories, by active Reach in %, 2010
- Online Payment Methods, in %, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- M-Commerce Revenue, in GBP million, 2009 & 2013f
- M-Commerce Sales Trends, 2010
- M-Commerce Usage Trends, 2010
- M-Commerce Growth and Spending Trends, 2010
- M-Commerce Share Trends, 2009
- M-Commerce Usage by Mobile and Smartphone Users, in %, 2010

5.2. France (Top Country)
- B2C E-Commerce Trends, 2010
- Reach of Retail Sites in European Countries, in %, January 2010 vs. January 2011
- Number of B2C E-Commerce Websites, in thousand, 2006-2010
- Average Price of Online Products in 11 Countries worldwide, in GBP, January 2011
- Most popular Payment Methods for E-Commerce, in % of Internet Users, 1st Quarter 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- Share of Mobile Phone Owners using M-Commerce; compared to UK and Germany, in %, April 2010
- Most purchased Product Categories by Mobile Shoppers, in %, 2010
- Top 20 Groups ranked by Number of Unique Visitors using Mobile Phones, 4th Quarter 2010

5.3. Belgium
- B2C E-Commerce Trends, 2010
- Average amount spent per Online Purchase, in %, 2008 & 2009
- Delivery Methods used in E-Commerce, in %, 2008 & 2009
- Preferred Online Payment Methods of Internet Pure Players, in %, 2009
- Preferred Payment Methods of all Distance Sellers, in %, 2009
- Number and Growth of Online Shops, 2007-2010f
- Sources of Information regarding Online Shops, in %, 2010
- Share of Internet Pure Players and Multi-Channel within Distance Selling, in %, 2008-2009
- Average Price of Online Products, in 11 European Countries, in GBP, January 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

5.4. Iceland
- Internet Users, in thousands and in % of the Population, 2005, 2006 & 2010
- Goods and Services purchased over the Internet, in %, 2011

5.5. Ireland
- B2C E-Commerce Sales, in EUR billion, 2009-2010
- Share of Product Categories offered by B2C E-Commerce Companies, in %, March 2011

5.6. Italy
- B2C E-Commerce Trends, 2010/2011
- Reasons to buy online, in %, 2010
- Payment Methods used by Internet Shops, in %, 2010
- Payment Providers utilized by Internet Shops, in %, 2010
- Average Price of Online Products, in 11 Countries, in GBP, January 2011
- M-Commerce Trends, 2010
- Mobile Activities of Online Shops, in %, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

5.7. Netherlands
- B2C E-Commerce Shopper Trends, 2010
- Number of Online Orders, in million, 2009/2010
- Average amount spent Online per Year, Average Number of Orders per Year, Average Order Value, in EUR, 2009 & 2010
- Number of Online Shops, 2005-2009
- Offered Payment Methods in Online Shops, in %, 2009-2010
- Average Price of Online Products in 11 European Countries, in GBP, January 2011
- Social Network Usage, 2010
- Social Shopping Trends, 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

5.8. Portugal
- Online Shoppers, in % of the Population, 2002-2011
- Online Shoppers by Gender and Age, in % of the Population, 2011
- Types of Goods and Services bought online, in %, 2010

5.9. Spain
- Internet Usage Trends, 2010
- B2C E-Commerce Trends
- Number of Online Purchases, in millions, Q4 2009 & Q4 2010
- Purchase Frequency of Goods and Services bought online, in %, 2009
- Average Price of Online Products in 11 Countries worldwide, in GBP, January 2011
- Activities of Internet Users, in %, October/November 2010
- Top 10 Web Properties, by total Unique Visitors, in thousands, September 2009 & 2010
- Top 10 Website Categories, by unique Visitors, in thousands and Reach in %, September 2010
- Payment Methods used for Online Shopping, in %, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- Penetration of Mobile Phone Owners, and Penetration for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, 2010

6. Eastern Europe

6.1. Albania
- Development of Internet Users (millions) and its Percentage of Country Population 2007, 2009 & 2010

6.2. Bosnia-Herzegovina
- Development of Internet Users (millions) and its Percentage of Country Population 2006, 2007 & 2010

6.3. Bulgaria
- Development of Internet Users (millions) and its Percentage of Country Population 2006 & 2010
- Internet Activities of Internet Users, in %, 2010
- Online Activities of Internet Users, in % of Individuals, 2010
- Effects of the Economic Crisis on E-Commerce
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Share of Online Shoppers on the total Population, in %, 2006-2010

6.4. Croatia
- Internet Users (millions) and Percentage of Country Population, 2004, 2006 & 2010
- Online Activities of Internet Users, in % of Individuals, 2010
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

6.5. Czech Republic
- B2C E-Commerce Trends
- Attitude of Consumers regarding Online Shopping, in %, 2010
- Online Stores compared with Online Auctions, in %, 2010: Reasons for purchasing Online, encountered Problems, the most popular Payment Method, the most popular Products
- Online Shopping Payment Methods Usage, by Gender and Age, in %, 2010
- Internet and Telecommunication Trends, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- Mobile Payment Trends, 2011

6.6. Estonia
- Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010
- Development of Fixed and Mobile Broadband Subscribers, 2009 & 2012f
- Online Activities of Internet Users, in % of Individuals, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- Frequency of Online Shopping, in %, 2009
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Share of Online Shoppers on the total Population, in %, 2006-2010
- Top 3 Online Shops, by Percentage of Shoppers that use the Shop most often, in %, 2009

6.7. Greece
- Development of Internet Users and its Percentage of Country Population 2000 & 2010
- Internet Activities, in % of Online Shoppers, 2010
- Online Activities of Internet Users, in % of Individuals, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

6.8. Hungary
- B2C E-Commerce Trends, 2010
- B2C E-Commerce Gender Trends, 2010
- Preferred Online Payment Method, in %, 2010
- Online Payment Trends, 2011
- Group Shopping Trends, 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- Mobile Payment Trends, 2010

6.9. Latvia
- Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010
- Online Activities of Internet Users, in % of Individuals, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Share of Online Shoppers on the total Population, in %, 2006-2009

6.10. Lithuania
- Internet Users (millions) and Percentage of Country Population, 2005, 2006 & 2010
- Online Activities of Internet Users, in % of Individuals, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Share of Online Shoppers on the total Population, in %, 2006-2010

6.11. Macedonia
- Online Activities of Internet Users, in % of Individuals, 2010
- Share of Online Shoppers on the total Population, in %, 2008-2010

6.12. Poland
- B2C E-Commerce Sales Trends
- Expansion of E-Commerce, 2011
- Tablets and Smartphones Trends, 2011
- B2C E-Commerce Delivery Trends, 2011
- Online Activities of Internet Users, in %, April 2010
- Penetration of Mobile Phone Owners, and Penetration for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, 2010
- Mobile Internet Users, in % of the Population, 2007-2010
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

6.13. Romania
- Online Activities of Internet Users, in % of Individuals, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Share of Online Shoppers on the total Population, in %, 2006 & 2010

6.14. Russia
- B2C E-Commerce Trends, 2011
- Impact of E-Commerce on Retailing, 2010
- Share of Moscow and St. Petersburg on B2C E-Commerce Sales and Online Shoppers, in %, 2010
- Payment Methods among leading E-Commerce Sites, in %, 2008-2010
- Research Methods of Online Shoppers in Moscow and St. Petersburg, in %, April 2011
- Internet and Broadband Trends, 2010
- Most popular Internet Activities of Internet Users, by Age Group, in %, December 2010
- Mobile Internet Trends, 2010
- Social Networking Usage, August 2010; incl. Top 10 Countries for Social Networking ranked by Time spent per Visitor, August 2010
- Trends about Social Networks and Private Shopping, 2011
- Delivery Methods used in B2C E-Commerce in Moscow and St. Petersburg in %, April 2011
- Future Growth Trends for the B2C E-Commerce Market, 2011-2015

6.15. Slovakia
- B2C E-Commerce Trends, 2010
- Attitude of Internet Users about Online Shopping, in %, 2010
- Comparison of Online Shops and Online Auctions, in %, 2010: Reasons for purchasing Online, Encountered Problems, most popular Payment Methods, most popular Products
- Share of Consumers who use Cash on Delivery for B2C E-Commerce, in %, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

6.16. Slovenia
- Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010
- Online Activities of Internet Users, in % of Individuals, 2010
- Major Product Categories in B2C E-Commerce, in % of Individuals, 2010
- Online Shoppers by Age Groups, in %, 2010
- Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
- Share of Online Shoppers on the total Population, in %, 2006-2010

6.17. Turkey
- Internet and B2C E-Commerce Trends, 2011
- Top 10 Web Sites by Total Minutes (million), August 2011
- Problems and Challenges associated with B2C E-Commerce, in %, 2010
- Internet Activities of Individuals, in %, January-March 2011
- Group Shopping Trends, 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

6.18. Ukraine
- B2C E-Commerce Trends, 2011
- The most popular Reasons to use Online Shopping for Internet Users, in %, Sep. 2009 & April 2011
- Attitude of Internet Users about Online Shopping, in %, September 2009 & April 2011
- Payment Methods used in B2C E-Commerce, in %, 2010 (by Cash on Delivery, Bank Transfer, Credit or Discount Card)
- Structure of Online Payments, in %, Q1 2010
- Mobile Internet Users, in % of Internet Users, 2007-first Half 2010
- Mobile and Broadband Market Trends

7. Scandinavia

7.1. Denmark
- B2C E-Commerce Trends, 2011
- Steps taken before making a Purchase online in the Nordic Region, in %, 2010
- Share of Online Shoppers who bought from Abroad in Nordic Countries, in %, 2010
- Average Number of Purchases within last six Months in Nordic Countries, Q3 2010
- Consumers’ Drivers to B2C E-Commerce, in %, Q3 2010
- Most popular Payment Methods in B2C E-Commerce, in %, Q3 2011
- Home Shopping Payment Methods in the Nordic Region, in % of Home Shoppers, 2010
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

7.2. Finland
- B2C E-Commerce Trends, 2010/2011
- Clothing B2C E-Commerce Trends, 2010 & 2016f
- Grocery B2C E-Commerce Trends, 2010
- Home Shopping Payment Methods in the Nordic Region, in % of Home Shoppers, 2010
- Steps taken before making a Purchase online in the Nordic Region, in %, 2010
- Average Number of Purchases in Nordic Countries, six Months to Q3 2010
- Consumers’ Drivers to E-Commerce, in %, Q3 2010
- Share of Online Shoppers bought from Abroad in Nordic Countries, in %, 2010

7.3. Norway
- ICT Usage Trends in Households, Q2 2011
- Purpose and Nature of Activities on the Internet, in % of Internet Users, 3 months to Q2 2011
- Steps taken before making a Purchase online in the Nordic Region, in %, 2010
- Share of Online Shoppers bought from Abroad in Nordic Countries, in %, 2010
- Average Number of Purchases within last six Months in Nordic Countries, Q3 2010
- Home Shopping (incl. E-Commerce) Payment Methods in the Nordic Region, in % of Home Shoppers, 2010
- Consumers’ Drivers to E-Commerce, in %, Q3 2010
- Households with Access to different ICT by Income, in NOK thousand, in %, Q2 2011
- Broadband Access Trends, Q2 2011
- Internet Access by various Household Categories, Q2 2011
- Mobile Internet Access Penetration in Europe, by Country, in %, 2010

7.4. Sweden
- Internet and B2C E-Commerce Trends
- Activities of the Population on the Internet, in %, October-December 2010
- Steps taken before making a Purchase online in the Nordic Region, in %, 2010
- Average Number of Purchases in Nordic Countries, 6 Months to Q3 2010
- Sources of B2C E-Commerce Product Information for Consumers, in %, Q2 2011
- Share of Online Shoppers who bought from Abroad in Nordic Countries, in %, 2010
- Home Shopping (incl. E-Commerce) Payment Methods in the Nordic Region, in % of Home Shoppers, 2010
- Broadband and Internet Trends, 2010

8. Asia-Pacific

8.1. Japan (Top Country)
- B2C E-Commerce Trends, 2011
- Top Site Categories, in % of Total Audience Reach, January 2011
- Top Global Markets for Blog Category Usage, incl. average Minutes per Visitor and Percent Reach of Unique Visitors, June 2011
- Usage of mobile Devices, United States and Europe, in % of Subscribers, June 2010

8.2. South Korea (Top Country)
- Online Shopping Activities, 2010
- Most popular Online Activities of Internet Users, in %, February 2011
- Audience Reach of Retail and Travel Web Sites, in %, October 2010
- Payment Methods in B2C E-Commerce, in %, Q2 2011
- Social Commerce and Couponing Trends, 2010
- M-Commerce Usage, 2010; incl. economic Activities of Mobile Phone Users
- Mobile Payment Trends, 2011

8.3. China (Top Country)
- B2C E-Commerce Trends, 2010
- Internet and E-Commerce Trends, 2010
- Top 10 Provinces by Online Shopping Orders, in % of total Orders, Q1 2011
- Top 10 Cities by Online Shopping Orders, in %, Q1 2011
- Online Spending in Coastal Cities, in USD billion, May 2009-May 2010
- Mobile Shopping Trends, 2010
- Mobile Phone Trends, 2011, incl. Paid-for-Content regularly read by Mobile Phone Users, in %

8.4. India (Top Country)
- B2C E-Commerce Trends, 2011
- Most popular Internet Activities, in % of Internet Users, Q2 2011
- Breakdown of the Audience of Coupon Websites, by Gender and Age, in %, June 2011

8.5. Australia
- B2C E-Commerce Trends, 2010
- Broadband Penetration, in %, 2008 & 2013
- Social Networking Data, February 2010; incl. Reach in %, Average Minutes per Visitor, Average Visits per Visitor – in Asia-Pacific Markets
- Share of Australians who own an Internet enabled Phone, in %, 2010
- Average Online Spending by Consumers, in AUD, H1 2009 & H1 2010
- Online Shoppers by Age Groups, in %, 2010
- Online Shoppers by Household Income, in % ,2010
- Online Shoppers by Level of Education, in %, 2010
- Online Shoppers by Employment Status, in %, 2010
- E-Commerce Activities of Household Internet Users in the last 6 Months, in %, November 2010
- Frequency of Online Shopping in the last 6 Months, in %, November 2010
- Products and Services purchased Online in the last 6 Months, in %, November 2010
- Products and Services purchased Online in the last 6 Months by Gender, in %, November 2010
- Online Spending by Product Category, in AUD billion, 2010-2013f
- Value of Goods and Services purchased Online in the last 6 Months, in %, November 2010
- Online Shopping Spending of total monthly Spending, in %, March 2010
- Main Reasons for Purchasing Online, in %, 2010
- Main Reasons for not Purchasing Online, in %, 2010
- Method “ever used” for online purchases vs. most preferred method, in %, Q4 2008

8.6. Hong Kong
- B2C E-Commerce Trends, 2011
- Major Product Categories in B2C E-Commerce, in %, September 2010
- Share of Individuals who have ever shopped online, in %, September 2010

8.7. Indonesia
- Online Banking Users, by Total Unique Visitors (in thousands), Jan 2010 & Jan 2011
- Ranking by Share of Respondents using Mobile Phone for Commerce Purposes, in %, June 2011
- Average Amount Spent Online in one Year, in USD, 2010
- Ranking of Online Markets by Unique Visitors aged 15-24, in %, October 2011
- News about Japanese Shopping Mall Operator Rakuten, 2011 8.8. Malaysia

8.8. Malaysia
- Main Reasons to make Online Purchases, in %, 2010
- Main Reasons to buy from overseas Websites, in %, in 2010
- Average Amount Spent Online in one Year, in USD, 2010
- Major Product Categories in B2C E-Commerce, in MYR and in %, 2010
- Online Shoppers, in % of Population, 2009 & 2010

8.9. Pakistan
- B2C E-Commerce Trends, 2011
- Internet Usage Trends, 2011

8.10. Saudi Arabia
- B2C E-Commerce Sales, in USD billion, 2010
- Share of Internet Users who buy Products or pay for Services online, in %, 2010

8.11. Singapore
- Share of Time spent online on selected Site Categories, by Gender, in %, April 2011
- Reasons to buy from overseas Websites, in %, 2010
- Activities of Smartphone Users, in %, 2010
- Share of Online Consumers who plan to Purchase a Smartphone, in %, 2011f
- Value of the M-Commerce Market, in SGD million, and Share (%) on the total Online Shopping Market, 2010
- Breakdown of Online Shopping Sales, into domestic and international, in %, 2010
- Major Product Categories in B2C E-Commerce, in % and SGD million, 2010
- Number of Online Shoppers, in millions, and average Online Spending per Head, in SGD, 2010

8.12. Taiwan
- Internet and B2C E-Commerce Trends, 2011
- Reasons to shop from Overseas Websites, in %, February 2011

8.13. Thailand
- B2C E-Commerce Sales Trends, 2010
- Key Factors of the Increase in B2C E-Commerce, in %, September 2010
- Main Reasons to buy from Overseas B2C E-Commerce Sites, in %, January-February 2011
- Barriers to Mobile Shopping, in %, January-February.2011
- Leading B2C E-Commerce Product Categories, in % and Value in THB bil., January-February 2011
- Leading B2C E-Commerce Product/Service Categories, in %, 2010

8.14. UAE
- Top Factors impacting Online Shopping, in %, 2010
- Leading Product Categories in B2C E-Commerce, in %, 2010
- Top 3 Product Categories purchased via Mobile Phone, in %, 2010
- Share of Respondents who are likely to make an Online Purchase within the next 6 Months, in %, 2009 & 2010
- Share of Internet Users who have already made Purchases online, in %, 2010
- Penetration of Online Shoppers, in %, 2009-2010
- Share of Consumers who access the Internet with their Mobile Phones, in %, 2010
- Share of Respondents, in %, who made a Purchase with their Mobile Phone in the last 3 Months to Sep./Oct. 2010, and Share of Respondents, in %, who plan to do so within the 6 Months from Sep./Oct 2010

8.15. Vietnam
- B2C E-Commerce Trends, 2010/2011
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