TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Global Hot Drinks: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Nestlé SA 32
Kraft Foods, Inc. 35
Chapter 6 Category Analysis: Coffee 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Other Hot Drinks 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Tea 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 Appendix 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83
LIST OF FIGURES
Figure 1: Hot drinks, Global, value by category ($m), 2004?14 21
Figure 2: Hot drinks, Global, category growth comparison, by value, 2004?14 21
Figure 3: Hot drinks, Global, volume by category (kg, million), 2004?14 24
Figure 4: Hot drinks, Global, category growth comparison, by volume, 2004?14 24
Figure 5: Hot drinks, Global, company share (top five companies) by volume (%), 2008?09 27
Figure 6: Hot drinks, Global, distribution channels by volume (%), 2008?09 29
Figure 7: Coffee, Global, value by segment ($m), 2004?14 40
Figure 8: Coffee, Global, category growth comparison, by value, 2004?14 40
Figure 9: Coffee, Global, volume by segment (kg, million), 2004?14 43
Figure 10: Coffee, Global, category growth comparison, by volume, 2004?14 43
Figure 11: Coffee, Global, company share (top five companies) by volume (%), 2008?09 46
Figure 12: Coffee, Global, distribution channels by volume (%), 2008?09 48
Figure 13: Other hot drinks, Global, value by segment ($m), 2004?14 53
Figure 14: Other hot drinks, Global, category growth comparison, by value, 2004?14 53
Figure 15: Other hot drinks, Global, volume by segment (kg, million), 2004?14 56
Figure 16: Other hot drinks, Global, category growth comparison, by volume, 2004?14 56
Figure 17: Other hot drinks, Global, company share (top five companies) by volume (%), 2008?09 59
Figure 18: Other hot drinks, Global, distribution channels by volume (%), 2008?09 61
Figure 19: Tea, Global, value by segment ($m), 2004?14 66
Figure 20: Tea, Global, category growth comparison, by value, 2004?14 66
Figure 21: Tea, Global, volume by segment (kg, million), 2004?14 69
Figure 22: Tea, Global, category growth comparison, by volume, 2004?14 69
Figure 23: Tea, Global, company share (top five companies) by volume (%), 2008?09 72
Figure 24: Tea, Global, distribution channels by volume (%), 2008?09 74
Figure 25: Annual data review process 79
LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Global, value (region-wise), 2004?09 ($m) 17
Table 4: Hot drinks, Global, value (region-wise) forecast, 2009?14 ($m) 17
Table 5: Hot drinks, Global, volume (region-wise), 2004?09 (kg, million) 18
Table 6: Hot drinks, Global, volume (region-wise) forecast, 2009?14 (kg, million) 18
Table 7: Hot drinks, Global, value by category ($m), 2004?09 19
Table 8: Hot drinks, Global, value forecast by category ($m), 2009?14 20
Table 9: Hot drinks, Global, volume by category (kg, million), 2004?09 22
Table 10: Hot drinks, Global, volume forecast by category (kg, million), 2009?14 23
Table 11: Hot drinks, Global, company share (top 20 companies) by volume (%), 2008?09 25
Table 12: Hot drinks, Global, volume by company (kg, million), 2008?09 26
Table 13: Hot drinks, Global, distribution channels by volume (%), 2008?09 28
Table 14: Hot drinks, Global, volume by distribution channel (kg, million), 2008?09 28
Table 15: Hot drinks, Global, expenditure per capita ($), 2004?09 30
Table 16: Hot drinks, Global, forecast expenditure per capita ($), 2009?14 30
Table 17: Hot drinks, Global, consumption per capita (kg), 2004?09 31
Table 18: Hot drinks, Global, forecast consumption per capita (kg), 2009?14 31
Table 19: Nestlé SA key facts 32
Table 20: Kraft Foods, Inc. key facts 35
Table 21: Coffee, Global, value by segment ($m), 2004?09 38
Table 22: Coffee, Global, value forecast by segment ($m), 2009?14 39
Table 23: Coffee, Global, volume by segment (kg, million), 2004?09 41
Table 24: Coffee, Global, volume forecast by segment (kg, million), 2009?14 42
Table 25: Coffee, Global, company share (top 20 companies) by volume (%), 2008?09 44
Table 26: Coffee, Global, volume by company (kg, million), 2008?09 45
Table 27: Coffee, Global, distribution channels by volume (%), 2008?09 47
Table 28: Coffee, Global, volume by distribution channel (kg, million), 2008?09 47
Table 29: Coffee, Global, expenditure per capita ($), 2004?09 49
Table 30: Coffee, Global, forecast expenditure per capita ($), 2009?14 49
Table 31: Coffee, Global, consumption per capita (kg), 2004?09 50
Table 32: Coffee, Global, forecast consumption per capita (kg), 2009?14 50
Table 33: Other hot drinks, Global, value by segment ($m), 2004?09 51
Table 34: Other hot drinks, Global, value forecast by segment ($m), 2009?14 52
Table 35: Other hot drinks, Global, volume by segment (kg, million), 2004?09 54
Table 36: Other hot drinks, Global, volume forecast by segment (kg, million), 2009?14 55
Table 37: Other hot drinks, Global, company share (top 20 companies) by volume (%), 2008?09 57
Table 38: Other hot drinks, Global, volume by company (kg, million), 2008?09 58
Table 39: Other hot drinks, Global, distribution channels by volume (%), 2008?09 60
Table 40: Other hot drinks, Global, volume by distribution channel (kg, million), 2008?09 60
Table 41: Other hot drinks, Global, expenditure per capita ($), 2004?09 62
Table 42: Other hot drinks, Global, forecast expenditure per capita ($), 2009?14 62
Table 43: Other hot drinks, Global, consumption per capita (kg), 2004?09 63
Table 44: Other hot drinks, Global, forecast consumption per capita (kg), 2009?14 63
Table 45: Tea, Global, value by segment ($m), 2004?09 64
Table 46: Tea, Global, value forecast by segment ($m), 2009?14 65
Table 47: Tea, Global, volume by segment (kg, million), 2004?09 67
Table 48: Tea, Global, volume forecast by segment (kg, million), 2009?14 68
Table 49: Tea, Global, company share (top 20 companies) by volume (%), 2008?09 70
Table 50: Tea, Global, volume by company (kg, million), 2008?09 71
Table 51: Tea, Global, distribution channels by volume (%), 2008?09 73
Table 52: Tea, Global, volume by distribution channel (kg, million), 2008?09 73
Table 53: Tea, Global, expenditure per capita ($), 2004?09 75
Table 54: Tea, Global, forecast expenditure per capita ($), 2009?14 76
Table 55: Tea, Global, consumption per capita (kg), 2004?09 77
Table 56: Tea, Global, forecast consumption per capita (kg), 2009?14 77
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