TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION II 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 20
Microsoft Corporation (Microsoft Xbox 360) 20
Nintendo Co., Ltd. 24
Sony Corporation (Playstation) 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Global games consoles market value: $ billion, 2005–09(e) 10
Table 2: Global games consoles market segmentation II: % share, by value, 2009(e) 11
Table 3: Microsoft Corporation (Microsoft Xbox 360): key facts 20
Table 4: Microsoft Corporation (Microsoft Xbox 360): key financials ($) 22
Table 5: Microsoft Corporation (Microsoft Xbox 360): key financial ratios 22
Table 6: Nintendo Co., Ltd.: key facts 24
Table 7: Nintendo Co., Ltd.: key financials ($) 25
Table 8: Nintendo Co., Ltd.: key financials (¥) 25
Table 9: Nintendo Co., Ltd.: key financial ratios 26
Table 10: Sony Corporation (Playstation): key facts 28
Table 11: Sony Corporation (Playstation): key financials ($) 29
Table 12: Sony Corporation (Playstation): key financials (¥) 29
Table 13: Sony Corporation (Playstation): key financial ratios 30
Table 14: Global games consoles market distribution: % share, by value, 2009(e) 32
Table 15: Global games consoles market value forecast: $ billion, 2009–14 33
LIST OF FIGURES
Figure 1: Global games consoles market value: $ billion, 2005–09(e) 10
Figure 2: Global games consoles market segmentation II: % share, by value, 2009(e) 11
Figure 3: Forces driving competition in the global games consoles market, 2009 12
Figure 4: Drivers of buyer power in the global games consoles market, 2009 14
Figure 5: Drivers of supplier power in the global games consoles market, 2009 15
Figure 6: Factors influencing the likelihood of new entrants in the global games consoles market, 2009 16
Figure 7: Factors influencing the threat of substitutes in the global games consoles market, 2009 17
Figure 8: Drivers of degree of rivalry in the global games consoles market, 2009 18
Figure 9: Microsoft Corporation (Microsoft Xbox 360): revenues & profitability 23
Figure 10: Microsoft Corporation (Microsoft Xbox 360): assets & liabilities 23
Figure 11: Nintendo Co., Ltd.: revenues & profitability 26
Figure 12: Nintendo Co., Ltd.: assets & liabilities 27
Figure 13: Sony Corporation (Playstation): revenues & profitability 30
Figure 14: Sony Corporation (Playstation): assets & liabilities 31
Figure 15: Global games consoles market distribution: % share, by value, 2009(e) 32
Figure 16: Global games consoles market value forecast: $ billion, 2009–14 33
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