Global Haircare Market to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Value Analysis 22
Volume Analysis 23
Chapter 4 Global Haircare: Market Overview 24
Value analysis (US Dollars), 2004?09 24
Value analysis (US Dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 5 Leading Company Profiles 38
The Procter & Gamble Company 38
L'Oreal S.A. 40
Chapter 6 Category Analysis: Conditioner 42
Value analysis (US Dollars), 2004?09 42
Value analysis (US Dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Hair Colorants 55
Value analysis (US Dollars), 2004?09 55
Value analysis (US Dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 8 Category Analysis: Perms and Relaxers 70
Value analysis (US Dollars), 2004?09 70
Value analysis (US Dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 9 Category Analysis: Shampoo 83
Value analysis (US Dollars), 2004?09 83
Value analysis (US Dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 10 Category Analysis: Styling Agents 97
Value analysis (US Dollars), 2004?09 97
Value analysis (US Dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 12 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Haircare, Global, value by category ($m), 2004?14 26
Figure 2: Haircare, Global, category growth comparison, by value, 2004?14 26
Figure 3: Haircare, Global, volume by category (units, million), 2004?14 29
Figure 4: Haircare, Global, category growth comparison, by volume, 2004?14 29
Figure 5: Haircare, Global, company share (top five companies) by value (%), 2008?09 32
Figure 6: Haircare, Global, distribution channels by value (%), 2008?09 34
Figure 7: Conditioner, Global, value by segment ($m), 2004?14 44
Figure 8: Conditioner, Global, category growth comparison, by value, 2004?14 44
Figure 9: Conditioner, Global, volume by segment (units, million), 2004?14 47
Figure 10: Conditioner, Global, category growth comparison, by volume, 2004?14 47
Figure 11: Conditioner, Global, company share (top five companies) by value (%), 2008?09 50
Figure 12: Conditioner, Global, distribution channels by value (%), 2008?09 52
Figure 13: Hair colorants, Global, value by segment ($m), 2004?14 57
Figure 14: Hair colorants, Global, category growth comparison, by value, 2004?14 57
Figure 15: Hair colorants, Global, volume by segment (units, million), 2004?14 60
Figure 16: Hair colorants, Global, category growth comparison, by volume, 2004?14 60
Figure 17: Hair colorants, Global, company share (top five companies) by value (%), 2008?09 63
Figure 18: Hair colorants, Global, distribution channels by value (%), 2008?09 65
Figure 19: Perms and relaxers, Global, value by segment ($m), 2004?14 72
Figure 20: Perms and relaxers, Global, category growth comparison, by value, 2004?14 72
Figure 21: Perms and relaxers, Global, volume by segment (units, million), 2004?14 75
Figure 22: Perms and relaxers, Global, category growth comparison, by volume, 2004?14 75
Figure 23: Perms and relaxers, Global, company share (top five companies) by value (%), 2008?09 78
Figure 24: Perms and relaxers, Global, distribution channels by value (%), 2008?09 80
Figure 25: Shampoo, Global, value by segment ($m), 2004?14 85
Figure 26: Shampoo, Global, category growth comparison, by value, 2004?14 85
Figure 27: Shampoo, Global, volume by segment (units, million), 2004?14 88
Figure 28: Shampoo, Global, category growth comparison, by volume, 2004?14 88
Figure 29: Shampoo, Global, company share (top five companies) by value (%), 2008?09 91
Figure 30: Shampoo, Global, distribution channels by value (%), 2008?09 93
Figure 31: Styling agents, Global, value by segment ($m), 2004?14 99
Figure 32: Styling agents, Global, category growth comparison, by value, 2004?14 99
Figure 33: Styling agents, Global, volume by segment (units, million), 2004?14 102
Figure 34: Styling agents, Global, category growth comparison, by volume, 2004?14 102
Figure 35: Styling agents, Global, company share (top five companies) by value (%), 2008?09 105
Figure 36: Styling agents, Global, distribution channels by value (%), 2008?09 107
Figure 37: Annual data review process 113

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Global, value (region-wise), 2004?09 ($m) 22
Table 4: Haircare, Global, value (region-wise) forecast, 2009?14 ($m) 22
Table 5: Haircare, Global, volume (region-wise), 2004?09 (units, million) 23
Table 6: Haircare, Global, volume (region-wise) forecast, 2009?14 (units, million) 23
Table 7: Haircare, Global, value by category ($m), 2004?09 24
Table 8: Haircare, Global, value forecast by category ($m), 2009?14 25
Table 9: Haircare, Global, volume by category (units, million), 2004?09 27
Table 10: Haircare, Global, volume forecast by category (units, million), 2009?14 28
Table 11: Haircare, Global, company share (top 20 companies) by value (%), 2008?09 30
Table 12: Haircare, Global, value by company ($m), 2008?09 31
Table 13: Haircare, Global, distribution channels by value (%), 2008?09 33
Table 14: Haircare, Global, value by distribution channel ($m), 2008?09 33
Table 15: Haircare, Global, expenditure per capita ($), 2004?09 35
Table 16: Haircare, Global, forecast expenditure per capita ($), 2009?14 36
Table 17: Haircare, Global, consumption per capita (units), 2004?09 36
Table 18: Haircare, Global, forecast consumption per capita (units), 2009?14 37
Table 19: The Procter & Gamble Company key facts 38
Table 20: L'Oreal S.A. key facts 40
Table 21: Conditioner, Global, value by segment ($m), 2004?09 42
Table 22: Conditioner, Global, value forecast by segment ($m), 2009?14 43
Table 23: Conditioner, Global, volume by segment (units, million), 2004?09 45
Table 24: Conditioner, Global, volume forecast by segment (units, million), 2009?14 46
Table 25: Conditioner, Global, company share (top 20 companies) by value (%), 2008?09 48
Table 26: Conditioner, Global, value by company ($m), 2008?09 49
Table 27: Conditioner, Global, distribution channels by value (%), 2008?09 51
Table 28: Conditioner, Global, value by distribution channel ($m), 2008?09 51
Table 29: Conditioner, Global, expenditure per capita ($), 2004?09 53
Table 30: Conditioner, Global, forecast expenditure per capita ($), 2009?14 53
Table 31: Conditioner, Global, consumption per capita (units), 2004?09 54
Table 32: Conditioner, Global, forecast consumption per capita (units), 2009?14 54
Table 33: Hair colorants, Global, value by segment ($m), 2004?09 55
Table 34: Hair colorants, Global, value forecast by segment ($m), 2009?14 56
Table 35: Hair colorants, Global, volume by segment (units, million), 2004?09 58
Table 36: Hair colorants, Global, volume forecast by segment (units, million), 2009?14 59
Table 37: Hair colorants, Global, company share (top 20 companies) by value (%), 2008?09 61
Table 38: Hair colorants, Global, value by company ($m), 2008?09 62
Table 39: Hair colorants, Global, distribution channels by value (%), 2008?09 64
Table 40: Hair colorants, Global, value by distribution channel ($m), 2008?09 64
Table 41: Hair colorants, Global, expenditure per capita ($), 2004?09 66
Table 42: Hair colorants, Global, forecast expenditure per capita ($), 2009?14 67
Table 43: Hair colorants, Global, consumption per capita (units), 2004?09 68
Table 44: Hair colorants, Global, forecast consumption per capita (units), 2009?14 69
Table 45: Perms and relaxers, Global, value by segment ($m), 2004?09 70
Table 46: Perms and relaxers, Global, value forecast by segment ($m), 2009?14 71
Table 47: Perms and relaxers, Global, volume by segment (units, million), 2004?09 73
Table 48: Perms and relaxers, Global, volume forecast by segment (units, million), 2009?14 74
Table 49: Perms and relaxers, Global, company share (top 20 companies) by value (%), 2008?09 76
Table 50: Perms and relaxers, Global, value by company ($m), 2008?09 77
Table 51: Perms and relaxers, Global, distribution channels by value (%), 2008?09 79
Table 52: Perms and relaxers, Global, value by distribution channel ($m), 2008?09 79
Table 53: Perms and relaxers, Global, expenditure per capita ($), 2004?09 81
Table 54: Perms and relaxers, Global, forecast expenditure per capita ($), 2009?14 81
Table 55: Perms and relaxers, Global, consumption per capita (units), 2004?09 82
Table 56: Perms and relaxers, Global, forecast consumption per capita (units), 2009?14 82
Table 57: Shampoo, Global, value by segment ($m), 2004?09 83
Table 58: Shampoo, Global, value forecast by segment ($m), 2009?14 84
Table 59: Shampoo, Global, volume by segment (units, million), 2004?09 86
Table 60: Shampoo, Global, volume forecast by segment (units, million), 2009?14 87
Table 61: Shampoo, Global, company share (top 20 companies) by value (%), 2008?09 89
Table 62: Shampoo, Global, value by company ($m), 2008?09 90
Table 63: Shampoo, Global, distribution channels by value (%), 2008?09 92
Table 64: Shampoo, Global, value by distribution channel ($m), 2008?09 92
Table 65: Shampoo, Global, expenditure per capita ($), 2004?09 94
Table 66: Shampoo, Global, forecast expenditure per capita ($), 2009?14 95
Table 67: Shampoo, Global, consumption per capita (units), 2004?09 95
Table 68: Shampoo, Global, forecast consumption per capita (units), 2009?14 96
Table 69: Styling agents, Global, value by segment ($m), 2004?09 97
Table 70: Styling agents, Global, value forecast by segment ($m), 2009?14 98
Table 71: Styling agents, Global, volume by segment (units, million), 2004?09 100
Table 72: Styling agents, Global, volume forecast by segment (units, million), 2009?14 101
Table 73: Styling agents, Global, company share (top 20 companies) by value (%), 2008?09 103
Table 74: Styling agents, Global, value by company ($m), 2008?09 104
Table 75: Styling agents, Global, distribution channels by value (%), 2008?09 106
Table 76: Styling agents, Global, value by distribution channel ($m), 2008?09 106
Table 77: Styling agents, Global, expenditure per capita ($), 2004?09 108
Table 78: Styling agents, Global, forecast expenditure per capita ($), 2009?14 109
Table 79: Styling agents, Global, consumption per capita (units), 2004?09 110
Table 80: Styling agents, Global, forecast consumption per capita (units), 2009?14 111


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