TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
L'Oreal S.A. 26
Unilever 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Global haircare market value: $ million, 2005–09 10
Table 2: Global haircare market volume: million units, 2005–09 11
Table 3: Global haircare market segmentation I:% share, by value, 2009 12
Table 4: Global haircare market segmentation II: % share, by value, 2009 13
Table 5: Global haircare market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: L'Oreal S.A.: key facts 26
Table 10: L'Oreal S.A.: key financials ($) 29
Table 11: L'Oreal S.A.: key financials (€) 29
Table 12: L'Oreal S.A.: key financial ratios 29
Table 13: Unilever: key facts 31
Table 14: Unilever: key financials ($) 33
Table 15: Unilever: key financials (€) 33
Table 16: Unilever: key financial ratios 34
Table 17: Global haircare market distribution: % share, by value, 2009 36
Table 18: Global haircare market value forecast: $ million, 2009–14 37
Table 19: Global haircare market volume forecast: million units, 2009–14 38
LIST OF FIGURES
Figure 1: Global haircare market value: $ million, 2005–09 10
Figure 2: Global haircare market volume: million units, 2005–09 11
Figure 3: Global haircare market segmentation I:% share, by value, 2009 12
Figure 4: Global haircare market segmentation II: % share, by value, 2009 13
Figure 5: Global haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the global haircare market, 2009 15
Figure 7: Drivers of buyer power in the global haircare market, 2009 16
Figure 8: Drivers of supplier power in the global haircare market, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the global haircare market, 2009 18
Figure 10: Factors influencing the threat of substitutes in the global haircare market, 2009 19
Figure 11: Drivers of degree of rivalry in the global haircare market, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: L'Oreal S.A.: revenues & profitability 30
Figure 15: L'Oreal S.A.: assets & liabilities 30
Figure 16: Unilever: revenues & profitability 34
Figure 17: Unilever: assets & liabilities 35
Figure 18: Global haircare market distribution: % share, by value, 2009 36
Figure 19: Global haircare market value forecast: $ million, 2009–14 37
Figure 20: Global haircare market volume forecast: million units, 2009–14 38
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