Global Household Products to 2012

This databook is a detailed information resource covering all the key data points on Household Products at the Global level. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 60 countries covered globally for the Household Products market.

Report Highlights
The Global Household Products market covering 60 countries, increased between 2002-2007, growing at an average annual rate of 2.9%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was Unilever with Reckitt Benckiser PLC in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Household Products 2
Summary category level - Toilet care 3
Summary category level - Furniture polish 4
Summary category level - Insecticides 5
Summary category level - Textile washing products 6
Summary category level - Scouring products 7
Summary category level - General purpose cleaners 8
Summary category level - Air fresheners 9
Summary category level - Bleach 10
Summary category level - Dishwashing products 11
Chapter 2 INTRODUCTION 12
What is this report about? 12
How to use this report 12
Market Definition 13
Chapter 3 OVERVIEW 28
Value Analysis 28
Volume Analysis 29
Chapter 4 GLOBAL HOUSEHOLD PRODUCTS - MARKET OVERVIEW 30
Value Analysis, 2002?2007 30
Value Analysis, 2007?2012 31
Volume Analysis, 2002?2007 34
Volume Analysis, 2007?2012 35
Company Share Analysis 38
Distribution Analysis 41
Chapter 5 LEADING COMPANY PROFILES 43
Procter & Gamble Company, The 43
Unilever 46
Chapter 6 CATEGORY ANALYSIS - TOILET CARE 49
Value Analysis, 2002?2007 49
Value Analysis, 2007?2012 50
Volume Analysis, 2002?2007 53
Volume Analysis, 2007?2012 54
Company Share Analysis 57
Distribution Analysis 60
Chapter 7 CATEGORY ANALYSIS - FURNITURE POLISH 62
Value Analysis, 2002?2007 62
Value Analysis, 2007?2012 63
Volume Analysis, 2002?2007 66
Volume Analysis, 2007?2012 67
Company Share Analysis 70
Distribution Analysis 73
Chapter 8 CATEGORY ANALYSIS - INSECTICIDES 75
Value Analysis, 2002?2007 75
Value Analysis, 2007?2012 76
Volume Analysis, 2002?2007 79
Volume Analysis, 2007?2012 80
Company Share Analysis 83
Distribution Analysis 86
Chapter 9 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS 88
Value Analysis, 2002?2007 88
Value Analysis, 2007?2012 89
Volume Analysis, 2002?2007 92
Volume Analysis, 2007?2012 93
Company Share Analysis 96
Distribution Analysis 99
Chapter 10 CATEGORY ANALYSIS - SCOURING PRODUCTS 101
Value Analysis, 2002?2007 101
Value Analysis, 2007?2012 102
Volume Analysis, 2002?2007 105
Volume Analysis, 2007?2012 106
Company Share Analysis 109
Distribution Analysis 112
Chapter 11 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS 114
Value Analysis, 2002?2007 114
Value Analysis, 2007?2012 115
Volume Analysis, 2002?2007 118
Volume Analysis, 2007?2012 119
Company Share Analysis 122
Distribution Analysis 125
Chapter 12 CATEGORY ANALYSIS - AIR FRESHENERS 127
Value Analysis, 2002?2007 127
Value Analysis, 2007?2012 128
Volume Analysis, 2002?2007 131
Volume Analysis, 2007?2012 132
Company Share Analysis 135
Distribution Analysis 138
Chapter 13 CATEGORY ANALYSIS - BLEACH 140
Value Analysis, 2002?2007 140
Value Analysis, 2007?2012 141
Volume Analysis, 2002?2007 144
Volume Analysis, 2007?2012 145
Company Share Analysis 148
Distribution Analysis 151
Chapter 14 CATEGORY ANALYSIS - DISHWASHING PRODUCTS 153
Value Analysis, 2002?2007 153
Value Analysis, 2007?2012 154
Volume Analysis, 2002?2007 157
Volume Analysis, 2007?2012 158
Company Share Analysis 161
Distribution Analysis 164
Chapter 15 RESEARCH METHODOLOGY 166
Methodology overview 166
Secondary research 167
Market modeling 168
Primary research 169
Data finalization 170
Ongoing research 170
Chapter 16 APPENDIX 171
Future readings 171
How to contact experts in your industry 171
Disclaimer 171
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Table 1: Household Products category definitions 14
Table 2: Household Products distribution channels 16
Table 3: Global Household Products value (region wise), 2002?2007 (US$ m, nominal prices) 28
Table 4: Global Household Products value (region wise) forecast, 2007?2012 (US$ m, nominal prices) 28
Table 5: Global Household Products volume (region wise), 2002?2007 (Kg/Liters/Units m) 29
Table 6: Global Household Products volume (region wise) forecast, 2007?2012 (Kg/Liters/Units m) 29
Table 7: Global Household Products value, 2002?2007 (US$ m, nominal prices) 30
Table 8: Global Household Products value forecast, 2007?2012 (US$ m, nominal prices) 31
Table 9: Global Household Products volume, 2002?2007 (Kg/Liters/Units m) 34
Table 10: Global Household Products volume forecast, 2007?2012 (Kg/Liters/Units m) 35
Table 11: Global Household Products company share (Top 20 Companies) by value, 2006?2007 (%) 38
Table 12: Global Household Products value, by company, 2006?2007 (US$ m nominal prices) 39
Table 13: Global Household Products distribution channels, by value, 2006?2007 (%) 41
Table 14: Global Household Products value, by distribution channel, 2006?2007 (US$ m nominal prices) 41
Table 15: Procter & Gamble Company, The Key Facts 43
Table 16: Unilever Key Facts 46
Table 17: Global Toilet care value, 2002?2007 (US$ m, nominal prices) 49
Table 18: Global Toilet care value forecast, 2007?2012 (US$ m, nominal prices) 50
Table 19: Global Toilet care volume, 2002?2007 (Units m) 53
Table 20: Global Toilet care volume forecast, 2007?2012 (Units m) 54
Table 21: Global Toilet care company share (Top 20 Companies) by value, 2006?2007 (%) 57
Table 22: Global Toilet care value, by company, 2006?2007 (US$ m nominal prices) 58
Table 23: Global Toilet care distribution channels, by value, 2006?2007 (%) 60
Table 24: Global Toilet care value, by distribution channel, 2006?2007 (US$ m nominal prices) 60
Table 25: Global Furniture polish value, 2002?2007 (US$ m, nominal prices) 62
Table 26: Global Furniture polish value forecast, 2007?2012 (US$ m, nominal prices) 63
Table 27: Global Furniture polish volume, 2002?2007 (Units m) 66
Table 28: Global Furniture polish volume forecast, 2007?2012 (Units m) 67
Table 29: Global Furniture polish company share (Top 20 Companies) by value, 2006?2007 (%) 70
Table 30: Global Furniture polish value, by company, 2006?2007 (US$ m nominal prices) 71
Table 31: Global Furniture polish distribution channels, by value, 2006?2007 (%) 73
Table 32: Global Furniture polish value, by distribution channel, 2006?2007 (US$ m nominal prices) 73
Table 33: Global Insecticides value, 2002?2007 (US$ m, nominal prices) 75
Table 34: Global Insecticides value forecast, 2007?2012 (US$ m, nominal prices) 76
Table 35: Global Insecticides volume, 2002?2007 (Units/Liters m) 79
Table 36: Global Insecticides volume forecast, 2007?2012 (Units/Liters m) 80
Table 37: Global Insecticides company share (Top 20 Companies) by value, 2006?2007 (%) 83
Table 38: Global Insecticides value, by company, 2006?2007 (US$ m nominal prices) 84
Table 39: Global Insecticides distribution channels, by value, 2006?2007 (%) 86
Table 40: Global Insecticides value, by distribution channel, 2006?2007 (US$ m nominal prices) 86
Table 41: Global Textile washing products value, 2002?2007 (US$ m, nominal prices) 88
Table 42: Global Textile washing products value forecast, 2007?2012 (US$ m, nominal prices) 89
Table 43: Global Textile washing products volume, 2002?2007 (Units/Liters m) 92
Table 44: Global Textile washing products volume forecast, 2007?2012 (Units/Liters m) 93
Table 45: Global Textile washing products company share (Top 20 Companies) by value, 2006?2007 (%) 96
Table 46: Global Textile washing products value, by company, 2006?2007 (US$ m nominal prices) 97
Table 47: Global Textile washing products distribution channels, by value, 2006?2007 (%) 99
Table 48: Global Textile washing products value, by distribution channel, 2006?2007 (US$ m nominal prices) 99
Table 49: Global Scouring products value, 2002?2007 (US$ m, nominal prices) 101
Table 50: Global Scouring products value forecast, 2007?2012 (US$ m, nominal prices) 102
Table 51: Global Scouring products volume, 2002?2007 (Units m) 105
Table 52: Global Scouring products volume forecast, 2007?2012 (Units m) 106
Table 53: Global Scouring products company share (Top 20 Companies) by value, 2006?2007 (%) 109
Table 54: Global Scouring products value, by company, 2006?2007 (US$ m nominal prices) 110
Table 55: Global Scouring products distribution channels, by value, 2006?2007 (%) 112
Table 56: Global Scouring products value, by distribution channel, 2006?2007 (US$ m nominal prices) 112
Table 57: Global General purpose cleaners value, 2002?2007 (US$ m, nominal prices) 114
Table 58: Global General purpose cleaners value forecast, 2007?2012 (US$ m, nominal prices) 115
Table 59: Global General purpose cleaners volume, 2002?2007 (Liters m) 118
Table 60: Global General purpose cleaners volume forecast, 2007?2012 (Liters m) 119
Table 61: Global General purpose cleaners company share (Top 20 Companies) by value, 2006?2007 (%) 122
Table 62: Global General purpose cleaners value, by company, 2006?2007 (US$ m nominal prices) 123
Table 63: Global General purpose cleaners distribution channels, by value, 2006?2007 (%) 125
Table 64: Global General purpose cleaners value, by distribution channel, 2006?2007 (US$ m nominal prices) 125
Table 65: Global Air fresheners value, 2002?2007 (US$ m, nominal prices) 127
Table 66: Global Air fresheners value forecast, 2007?2012 (US$ m, nominal prices) 128
Table 67: Global Air fresheners volume, 2002?2007 (Units m) 131
Table 68: Global Air fresheners volume forecast, 2007?2012 (Units m) 132
Table 69: Global Air fresheners company share (Top 20 Companies) by value, 2006?2007 (%) 135
Table 70: Global Air fresheners value, by company, 2006?2007 (US$ m nominal prices) 136
Table 71: Global Air fresheners distribution channels, by value, 2006?2007 (%) 138
Table 72: Global Air fresheners value, by distribution channel, 2006?2007 (US$ m nominal prices) 138
Table 73: Global Bleach value, 2002?2007 (US$ m, nominal prices) 140
Table 74: Global Bleach value forecast, 2007?2012 (US$ m, nominal prices) 141
Table 75: Global Bleach volume, 2002?2007 (Kg/Liters m) 144
Table 76: Global Bleach volume forecast, 2007?2012 (Kg/Liters m) 145
Table 77: Global Bleach company share (Top 20 Companies) by value, 2006?2007 (%) 148
Table 78: Global Bleach value, by company, 2006?2007 (US$ m nominal prices) 149
Table 79: Global Bleach distribution channels, by value, 2006?2007 (%) 151
Table 80: Global Bleach value, by distribution channel, 2006?2007 (US$ m nominal prices) 151
Table 81: Global Dishwashing products value, 2002?2007 (US$ m, nominal prices) 153
Table 82: Global Dishwashing products value forecast, 2007?2012 (US$ m, nominal prices) 154
Table 83: Global Dishwashing products volume, 2002?2007 (Units m) 157
Table 84: Global Dishwashing products volume forecast, 2007?2012 (Units m) 158
Table 85: Global Dishwashing products company share (Top 20 Companies) by value, 2006?2007 (%) 161
Table 86: Global Dishwashing products value, by company, 2006?2007 (US$ m nominal prices) 162
Table 87: Global Dishwashing products distribution channels, by value, 2006?2007 (%) 164
Table 88: Global Dishwashing products value, by distribution channel, 2006?2007 (US$ m nominal prices) 164
Figure 1: Global Household Products value & value forecast, 2002-2012 (US$ m, nominal prices) 32
Figure 2: Global Household Products category growth comparison, by value, 2002-2012 33
Figure 3: Global Household Products volume & volume forecast, 2002-2012 (Kg/Liters/Units m) 36
Figure 4: Global Household Products category growth comparison, by volume, 2002-2012 37
Figure 5: Global Household Products company share (Top 5 Companies), by value, 2006-2007 (%) 40
Figure 6: Global Household Products distribution channels, by value, 2006-2007(%) 42
Figure 7: Global Toilet care value & value forecast, 2002-2012 (US$ m, nominal prices) 51
Figure 8: Global Toilet care category growth comparison, by value, 2002-2012 52
Figure 9: Global Toilet care volume & volume forecast, 2002-2012 (Units m) 55
Figure 10: Global Toilet care category growth comparison, by volume, 2002-2012 56
Figure 11: Global Toilet care company share (Top 5 Companies), by value, 2006-2007 (%) 59
Figure 12: Global Toilet care distribution channels, by value, 2006-2007(%) 61
Figure 13: Global Furniture polish value & value forecast, 2002-2012 (US$ m, nominal prices) 64
Figure 14: Global Furniture polish category growth comparison, by value, 2002-2012 65
Figure 15: Global Furniture polish volume & volume forecast, 2002-2012 (Units m) 68
Figure 16: Global Furniture polish category growth comparison, by volume, 2002-2012 69
Figure 17: Global Furniture polish company share (Top 5 Companies), by value, 2006-2007 (%) 72
Figure 18: Global Furniture polish distribution channels, by value, 2006-2007(%) 74
Figure 19: Global Insecticides value & value forecast, 2002-2012 (US$ m, nominal prices) 77
Figure 20: Global Insecticides category growth comparison, by value, 2002-2012 78
Figure 21: Global Insecticides volume & volume forecast, 2002-2012 (Units/Liters m) 81
Figure 22: Global Insecticides category growth comparison, by volume, 2002-2012 82
Figure 23: Global Insecticides company share (Top 5 Companies), by value, 2006-2007 (%) 85
Figure 24: Global Insecticides distribution channels, by value, 2006-2007(%) 87
Figure 25: Global Textile washing products value & value forecast, 2002-2012 (US$ m, nominal prices) 90
Figure 26: Global Textile washing products category growth comparison, by value, 2002-2012 91
Figure 27: Global Textile washing products volume & volume forecast, 2002-2012 (Units/Liters m) 94
Figure 28: Global Textile washing products category growth comparison, by volume, 2002-2012 95
Figure 29: Global Textile washing products company share (Top 5 Companies), by value, 2006-2007 (%) 98
Figure 30: Global Textile washing products distribution channels, by value, 2006-2007(%) 100
Figure 31: Global Scouring products value & value forecast, 2002-2012 (US$ m, nominal prices) 103
Figure 32: Global Scouring products category growth comparison, by value, 2002-2012 104
Figure 33: Global Scouring products volume & volume forecast, 2002-2012 (Units m) 107
Figure 34: Global Scouring products category growth comparison, by volume, 2002-2012 108
Figure 35: Global Scouring products company share (Top 5 Companies), by value, 2006-2007 (%) 111
Figure 36: Global Scouring products distribution channels, by value, 2006-2007(%) 113
Figure 37: Global General purpose cleaners value & value forecast, 2002-2012 (US$ m, nominal prices) 116
Figure 38: Global General purpose cleaners category growth comparison, by value, 2002-2012 117
Figure 39: Global General purpose cleaners volume & volume forecast, 2002-2012 (Liters m) 120
Figure 40: Global General purpose cleaners category growth comparison, by volume, 2002-2012 121
Figure 41: Global General purpose cleaners company share (Top 5 Companies), by value, 2006-2007 (%) 124
Figure 42: Global General purpose cleaners distribution channels, by value, 2006-2007(%) 126
Figure 43: Global Air fresheners value & value forecast, 2002-2012 (US$ m, nominal prices) 129
Figure 44: Global Air fresheners category growth comparison, by value, 2002-2012 130
Figure 45: Global Air fresheners volume & volume forecast, 2002-2012 (Units m) 133
Figure 46: Global Air fresheners category growth comparison, by volume, 2002-2012 134
Figure 47: Global Air fresheners company share (Top 5 Companies), by value, 2006-2007 (%) 137
Figure 48: Global Air fresheners distribution channels, by value, 2006-2007(%) 139
Figure 49: Global Bleach value & value forecast, 2002-2012 (US$ m, nominal prices) 142
Figure 50: Global Bleach category growth comparison, by value, 2002-2012 143
Figure 51: Global Bleach volume & volume forecast, 2002-2012 (Kg/Liters m) 146
Figure 52: Global Bleach category growth comparison, by volume, 2002-2012 147
Figure 53: Global Bleach company share (Top 5 Companies), by value, 2006-2007 (%) 150
Figure 54: Global Bleach distribution channels, by value, 2006-2007(%) 152
Figure 55: Global Dishwashing products value & value forecast, 2002-2012 (US$ m, nominal prices) 155
Figure 56: Global Dishwashing products category growth comparison, by value, 2002-2012 156
Figure 57: Global Dishwashing products volume & volume forecast, 2002-2012 (Units m) 159
Figure 58: Global Dishwashing products category growth comparison, by volume, 2002-2012 160
Figure 59: Global Dishwashing products company share (Top 5 Companies), by value, 2006-2007 (%) 163
Figure 60: Global Dishwashing products distribution channels, by value, 2006-2007(%) 165
Figure 61: Annual data review process 167
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