Global Household Products Market to 2014

Introduction

This databook provides key data and information on the household products market covering 62 countries across the Globe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Provides information on ten key categories within the household products market

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the household products market, including company overview, key facts and business description

Highlights

The global household products market grew at a compound annual growth rate of 3.6% between 2004 and 2009.

The textile washing products led the global household products market, accounting for a share of 32.8%.

The leading player in the global household products market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the global household products market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: air fresheners 3
Summary category level: furniture and floor polish 4
Summary category level: bleach 5
Summary category level: dishwashing products 6
Summary category level: general purpose cleaners 7
Summary category level: insecticides 8
Summary category level: textile washing products 9
Summary category level: scouring products 10
Summary category level: paper products 11
Summary category level: toilet care 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 32
Value Analysis 32
Volume Analysis 33
Chapter 4 Global Household Products: Market Overview 34
Value analysis (US Dollar), 2004?09 34
Value analysis (US Dollar), 2009?14 36
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 5 Leading Company Profiles 50
The Procter & Gamble Company 50
Unilever 52
Chapter 6 Category Analysis: Air Fresheners 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Furniture and Floor Polish 68
Value analysis (US Dollar), 2004?09 68
Value analysis (US Dollar), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Category Analysis: Bleach 81
Value analysis (US Dollar), 2004?09 81
Value analysis (US Dollar), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 9 Category Analysis: Dishwashing Products 94
Value analysis (US Dollar), 2004?09 94
Value analysis (US Dollar), 2009?14 95
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 10 Category Analysis: General Purpose Cleaners 107
Value analysis (US Dollar), 2004?09 107
Value analysis (US Dollar), 2009?14 108
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 11 Category Analysis: Insecticides 122
Value analysis (US Dollar), 2004?09 122
Value analysis (US Dollar), 2009?14 123
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company share analysis 128
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 12 Category Analysis: Textile Washing Products 135
Value analysis (US Dollar), 2004?09 135
Value analysis (US Dollar), 2009?14 137
Volume analysis, 2004?09 140
Volume analysis, 2009?14 142
Company share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 13 Category Analysis: Scouring Products 154
Value analysis (US Dollar), 2004?09 154
Value analysis (US Dollar), 2009?14 155
Volume analysis, 2004?09 157
Volume analysis, 2009?14 158
Company share analysis 160
Distribution analysis 163
Expenditure and consumption per capita 165
Chapter 14 Category Analysis: Paper Products 167
Value analysis (US Dollar), 2004?09 167
Value analysis (US Dollar), 2009?14 168
Volume analysis, 2004?09 170
Volume analysis, 2009?14 171
Company share analysis 173
Distribution analysis 176
Expenditure and consumption per capita 178
Chapter 15 Category Analysis: Toilet Care 180
Value analysis (US Dollar), 2004?09 180
Value analysis (US Dollar), 2009?14 181
Volume analysis, 2004?09 183
Volume analysis, 2009?14 184
Company share analysis 186
Distribution analysis 189
Expenditure and consumption per capita 191
Chapter 16 Research Methodology 193
Methodology overview 193
Secondary research 194
Market modeling 195
Creating an initial data model 195
Revising the initial data model 195
Creating a final estimate 196
Creating demographic value splits 196
Primary research 196
Data finalization 197
Ongoing research 197
Chapter 17 Appendix 198
Future readings 198
How to contact experts in your industry 198
Disclaimer 198

LIST OF FIGURES
Figure 1: Household products, Global, value by category ($m), 2004?14 37
Figure 2: Household products, Global, category growth comparison, by value, 2004?14 37
Figure 3: Household products, Global, volume by category (kg/liters/units, million), 2004?14 40
Figure 4: Household products, Global, category growth comparison, by volume, 2004?14 40
Figure 5: Household products, Global, company share (top five companies) by value (%), 2008?09 43
Figure 6: Household products, Global, distribution channels by value (%), 2008?09 45
Figure 7: Air fresheners, Global, value by segment ($m), 2004?14 56
Figure 8: Air fresheners, Global, category growth comparison, by value, 2004?14 56
Figure 9: Air fresheners, Global, volume by segment (units, million), 2004?14 59
Figure 10: Air fresheners, Global, category growth comparison, by volume, 2004?14 59
Figure 11: Air fresheners, Global, company share (top five companies) by value (%), 2008?09 62
Figure 12: Air fresheners, Global, distribution channels by value (%), 2008?09 64
Figure 13: Furniture and floor polish, Global, value by segment ($m), 2004?14 70
Figure 14: Furniture and floor polish, Global, category growth comparison, by value, 2004?14 70
Figure 15: Furniture and floor polish, Global, volume by segment (units, million), 2004?14 73
Figure 16: Furniture and floor polish, Global, category growth comparison, by volume, 2004?14 73
Figure 17: Furniture and floor polish, Global, company share (top five companies) by value (%), 2008?09 76
Figure 18: Furniture and floor polish, Global, distribution channels by value (%), 2008?09 78
Figure 19: Bleach, Global, value by segment ($m), 2004?14 83
Figure 20: Bleach, Global, category growth comparison, by value, 2004?14 83
Figure 21: Bleach, Global, volume by segment (kg/liters, million), 2004?14 86
Figure 22: Bleach, Global, category growth comparison, by volume, 2004?14 86
Figure 23: Bleach, Global, company share (top five companies) by value (%), 2008?09 89
Figure 24: Bleach, Global, distribution channels by value (%), 2008?09 91
Figure 25: Dishwashing products, Global, value by segment ($m), 2004?14 96
Figure 26: Dishwashing products, Global, category growth comparison, by value, 2004?14 96
Figure 27: Dishwashing products, Global, volume by segment (units, million), 2004?14 99
Figure 28: Dishwashing products, Global, category growth comparison, by volume, 2004?14 99
Figure 29: Dishwashing products, Global, company share (top five companies) by value (%), 2008?09 102
Figure 30: Dishwashing products, Global, distribution channels by value (%), 2008?09 104
Figure 31: General purpose cleaners, Global, value by segment ($m), 2004?14 109
Figure 32: General purpose cleaners, Global, category growth comparison, by value, 2004?14 109
Figure 33: General purpose cleaners, Global, volume by segment (liters, million), 2004?14 112
Figure 34: General purpose cleaners, Global, category growth comparison, by volume, 2004?14 112
Figure 35: General purpose cleaners, Global, company share (top five companies) by value (%), 2008?09 115
Figure 36: General purpose cleaners, Global, distribution channels by value (%), 2008?09 117
Figure 37: Insecticides, Global, value by segment ($m), 2004?14 124
Figure 38: Insecticides, Global, category growth comparison, by value, 2004?14 124
Figure 39: Insecticides, Global, volume by segment (units/liters, million), 2004?14 127
Figure 40: Insecticides, Global, category growth comparison, by volume, 2004?14 127
Figure 41: Insecticides, Global, company share (top five companies) by value (%), 2008?09 130
Figure 42: Insecticides, Global, distribution channels by value (%), 2008?09 132
Figure 43: Textile washing products, Global, value by segment ($m), 2004?14 138
Figure 44: Textile washing products, Global, category growth comparison, by value, 2004?14 139
Figure 45: Textile washing products, Global, volume by segment (units/liters, million), 2004?14 144
Figure 46: Textile washing products, Global, category growth comparison, by volume, 2004?14 144
Figure 47: Textile washing products, Global, company share (top five companies) by value (%), 2008?09 147
Figure 48: Textile washing products, Global, distribution channels by value (%), 2008?09 149
Figure 49: Scouring products, Global, value by segment ($m), 2004?14 156
Figure 50: Scouring products, Global, category growth comparison, by value, 2004?14 156
Figure 51: Scouring products, Global, volume by segment (units, million), 2004?14 159
Figure 52: Scouring products, Global, category growth comparison, by volume, 2004?14 159
Figure 53: Scouring products, Global, company share (top five companies) by value (%), 2008?09 162
Figure 54: Scouring products, Global, distribution channels by value (%), 2008?09 164
Figure 55: Paper products, Global, value by segment ($m), 2004?14 169
Figure 56: Paper products, Global, category growth comparison, by value, 2004?14 169
Figure 57: Paper products, Global, volume by segment (units, million), 2004?14 172
Figure 58: Paper products, Global, category growth comparison, by volume, 2004?14 172
Figure 59: Paper products, Global, company share (top five companies) by value (%), 2008?09 175
Figure 60: Paper products, Global, distribution channels by value (%), 2008?09 177
Figure 61: Toilet care, Global, value by segment ($m), 2004?14 182
Figure 62: Toilet care, Global, category growth comparison, by value, 2004?14 182
Figure 63: Toilet care, Global, volume by segment (units, million), 2004?14 185
Figure 64: Toilet care, Global, category growth comparison, by volume, 2004?14 185
Figure 65: Toilet care, Global, company share (top five companies) by value (%), 2008?09 188
Figure 66: Toilet care, Global, distribution channels by value (%), 2008?09 190
Figure 67: Annual data review process 194

LIST OF TABLES
Table 1: Household products category definitions 15
Table 2: Household products distribution channels 18
Table 3: Household products, Global, value (region-wise), 2004?09 ($m) 32
Table 4: Household products, Global, value (region-wise) forecast, 2009?14 ($m) 32
Table 5: Household products, Global, volume (region-wise), 2004?09 (kg/liters/units, million) 33
Table 6: Household products, Global, volume (region-wise) forecast, 2009?14 (kg/liters/units, million) 33
Table 7: Household products, Global, value by category ($m), 2004?09 35
Table 8: Household products, Global, value forecast by category ($m), 2009?14 36
Table 9: Household products, Global, volume by category (kg/liters/units, million), 2004?09 38
Table 10: Household products, Global, volume forecast by category (kg/liters/units, million), 2009?14 39
Table 11: Household products, Global, company share (top 20 companies) by value (%), 2008?09 41
Table 12: Household products, Global, value by company ($m), 2008?09 42
Table 13: Household products, Global, distribution channels by value (%), 2008?09 44
Table 14: Household products, Global, value by distribution channel ($m), 2008?09 44
Table 15: Household products, Global, expenditure per capita ($), 2004?09 46
Table 16: Household products, Global, forecast expenditure per capita ($), 2009?14 47
Table 17: Household products, Global, consumption per capita (kg/liters/units), 2004?09 48
Table 18: Household products, Global, forecast consumption per capita (kg/liters/units), 2009?14 49
Table 19: The Procter & Gamble Company key facts 50
Table 20: Unilever key facts 52
Table 21: Air fresheners, Global, value by segment ($m), 2004?09 54
Table 22: Air fresheners, Global, value forecast by segment ($m), 2009?14 55
Table 23: Air fresheners, Global, volume by segment (units, million), 2004?09 57
Table 24: Air fresheners, Global, volume forecast by segment (units, million), 2009?14 58
Table 25: Air fresheners, Global, company share (top 20 companies) by value (%), 2008?09 60
Table 26: Air fresheners, Global, value by company ($m), 2008?09 61
Table 27: Air fresheners, Global, distribution channels by value (%), 2008?09 63
Table 28: Air fresheners, Global, value by distribution channel ($m), 2008?09 63
Table 29: Air fresheners, Global, expenditure per capita ($), 2004?09 65
Table 30: Air fresheners, Global, forecast expenditure per capita ($), 2009?14 66
Table 31: Air fresheners, Global, consumption per capita (units), 2004?09 66
Table 32: Air fresheners, Global, forecast consumption per capita (units), 2009?14 67
Table 33: Furniture and floor polish, Global, value by segment ($m), 2004?09 68
Table 34: Furniture and floor polish, Global, value forecast by segment ($m), 2009?14 69
Table 35: Furniture and floor polish, Global, volume by segment (units, million), 2004?09 71
Table 36: Furniture and floor polish, Global, volume forecast by segment (units, million), 2009?14 72
Table 37: Furniture and floor polish, Global, company share (top 20 companies) by value (%), 2008?09 74
Table 38: Furniture and floor polish, Global, value by company ($m), 2008?09 75
Table 39: Furniture and floor polish, Global, distribution channels by value (%), 2008?09 77
Table 40: Furniture and floor polish, Global, value by distribution channel ($m), 2008?09 77
Table 41: Furniture and floor polish, Global, expenditure per capita ($), 2004?09 79
Table 42: Furniture and floor polish, Global, forecast expenditure per capita ($), 2009?14 79
Table 43: Furniture and floor polish, Global, consumption per capita (units), 2004?09 80
Table 44: Furniture and floor polish, Global, forecast consumption per capita (units), 2009?14 80
Table 45: Bleach, Global, value by segment ($m), 2004?09 81
Table 46: Bleach, Global, value forecast by segment ($m), 2009?14 82
Table 47: Bleach, Global, volume by segment (kg/liters, million), 2004?09 84
Table 48: Bleach, Global, volume forecast by segment (kg/liters, million), 2009?14 85
Table 49: Bleach, Global, company share (top 20 companies) by value (%), 2008?09 87
Table 50: Bleach, Global, value by company ($m), 2008?09 88
Table 51: Bleach, Global, distribution channels by value (%), 2008?09 90
Table 52: Bleach, Global, value by distribution channel ($m), 2008?09 90
Table 53: Bleach, Global, expenditure per capita ($), 2004?09 92
Table 54: Bleach, Global, forecast expenditure per capita ($), 2009?14 92
Table 55: Bleach, Global, consumption per capita (kg/liters), 2004?09 93
Table 56: Bleach, Global, forecast consumption per capita (kg/liters), 2009?14 93
Table 57: Dishwashing products, Global, value by segment ($m), 2004?09 94
Table 58: Dishwashing products, Global, value forecast by segment ($m), 2009?14 95
Table 59: Dishwashing products, Global, volume by segment (units, million), 2004?09 97
Table 60: Dishwashing products, Global, volume forecast by segment (units, million), 2009?14 98
Table 61: Dishwashing products, Global, company share (top 20 companies) by value (%), 2008?09 100
Table 62: Dishwashing products, Global, value by company ($m), 2008?09 101
Table 63: Dishwashing products, Global, distribution channels by value (%), 2008?09 103
Table 64: Dishwashing products, Global, value by distribution channel ($m), 2008?09 103
Table 65: Dishwashing products, Global, expenditure per capita ($), 2004?09 105
Table 66: Dishwashing products, Global, forecast expenditure per capita ($), 2009?14 105
Table 67: Dishwashing products, Global, consumption per capita (units), 2004?09 106
Table 68: Dishwashing products, Global, forecast consumption per capita (units), 2009?14 106
Table 69: General purpose cleaners, Global, value by segment ($m), 2004?09 107
Table 70: General purpose cleaners, Global, value forecast by segment ($m), 2009?14 108
Table 71: General purpose cleaners, Global, volume by segment (liters, million), 2004?09 110
Table 72: General purpose cleaners, Global, volume forecast by segment (liters, million), 2009?14 111
Table 73: General purpose cleaners, Global, company share (top 20 companies) by value (%), 2008?09 113
Table 74: General purpose cleaners, Global, value by company ($m), 2008?09 114
Table 75: General purpose cleaners, Global, distribution channels by value (%), 2008?09 116
Table 76: General purpose cleaners, Global, value by distribution channel ($m), 2008?09 116
Table 77: General purpose cleaners, Global, expenditure per capita ($), 2004?09 118
Table 78: General purpose cleaners, Global, forecast expenditure per capita ($), 2009?14 119
Table 79: General purpose cleaners, Global, consumption per capita (liters), 2004?09 120
Table 80: General purpose cleaners, Global, forecast consumption per capita (liters), 2009?14 121
Table 81: Insecticides, Global, value by segment ($m), 2004?09 122
Table 82: Insecticides, Global, value forecast by segment ($m), 2009?14 123
Table 83: Insecticides, Global, volume by segment (units/liters, million), 2004?09 125
Table 84: Insecticides, Global, volume forecast by segment (units/liters, million), 2009?14 126
Table 85: Insecticides, Global, company share (top 20 companies) by value (%), 2008?09 128
Table 86: Insecticides, Global, value by company ($m), 2008?09 129
Table 87: Insecticides, Global, distribution channels by value (%), 2008?09 131
Table 88: Insecticides, Global, value by distribution channel ($m), 2008?09 131
Table 89: Insecticides, Global, expenditure per capita ($), 2004?09 133
Table 90: Insecticides, Global, forecast expenditure per capita ($), 2009?14 133
Table 91: Insecticides, Global, consumption per capita (units/liters), 2004?09 134
Table 92: Insecticides, Global, forecast consumption per capita (units/liters), 2009?14 134
Table 93: Textile washing products, Global, value by segment ($m), 2004?09 136
Table 94: Textile washing products, Global, value forecast by segment ($m), 2009?14 137
Table 95: Textile washing products, Global, volume by segment (units/liters, million), 2004?09 141
Table 96: Textile washing products, Global, volume forecast by segment (units/liters, million), 2009?14 143
Table 97: Textile washing products, Global, company share (top 20 companies) by value (%), 2008?09 145
Table 98: Textile washing products, Global, value by company ($m), 2008?09 146
Table 99: Textile washing products, Global, distribution channels by value (%), 2008?09 148
Table 100: Textile washing products, Global, value by distribution channel ($m), 2008?09 148
Table 101: Textile washing products, Global, expenditure per capita ($), 2004?09 150
Table 102: Textile washing products, Global, forecast expenditure per capita ($), 2009?14 151
Table 103: Textile washing products, Global, consumption per capita (units/liters), 2004?09 152
Table 104: Textile washing products, Global, forecast consumption per capita (units/liters), 2009?14 153
Table 105: Scouring products, Global, value by segment ($m), 2004?09 154
Table 106: Scouring products, Global, value forecast by segment ($m), 2009?14 155
Table 107: Scouring products, Global, volume by segment (units, million), 2004?09 157
Table 108: Scouring products, Global, volume forecast by segment (units, million), 2009?14 158
Table 109: Scouring products, Global, company share (top 20 companies) by value (%), 2008?09 160
Table 110: Scouring products, Global, value by company ($m), 2008?09 161
Table 111: Scouring products, Global, distribution channels by value (%), 2008?09 163
Table 112: Scouring products, Global, value by distribution channel ($m), 2008?09 163
Table 113: Scouring products, Global, expenditure per capita ($), 2004?09 165
Table 114: Scouring products, Global, forecast expenditure per capita ($), 2009?14 165
Table 115: Scouring products, Global, consumption per capita (units), 2004?09 166
Table 116: Scouring products, Global, forecast consumption per capita (units), 2009?14 166
Table 117: Paper products, Global, value by segment ($m), 2004?09 167
Table 118: Paper products, Global, value forecast by segment ($m), 2009?14 168
Table 119: Paper products, Global, volume by segment (units, million), 2004?09 170
Table 120: Paper products, Global, volume forecast by segment (units, million), 2009?14 171
Table 121: Paper products, Global, company share (top 20 companies) by value (%), 2008?09 173
Table 122: Paper products, Global, value by company ($m), 2008?09 174
Table 123: Paper products, Global, distribution channels by value (%), 2008?09 176
Table 124: Paper products, Global, value by distribution channel ($m), 2008?09 176
Table 125: Paper products, Global, expenditure per capita ($), 2004?09 178
Table 126: Paper products, Global, forecast expenditure per capita ($), 2009?14 178
Table 127: Paper products, Global, consumption per capita (units), 2004?09 179
Table 128: Paper products, Global, forecast consumption per capita (units), 2009?14 179
Table 129: Toilet care, Global, value by segment ($m), 2004?09 180
Table 130: Toilet care, Global, value forecast by segment ($m), 2009?14 181
Table 131: Toilet care, Global, volume by segment (units, million), 2004?09 183
Table 132: Toilet care, Global, volume forecast by segment (units, million), 2009?14 184
Table 133: Toilet care, Global, company share (top 20 companies) by value (%), 2008?09 186
Table 134: Toilet care, Global, value by company ($m), 2008?09 187
Table 135: Toilet care, Global, distribution channels by value (%), 2008?09 189
Table 136: Toilet care, Global, value by distribution channel ($m), 2008?09 189
Table 137: Toilet care, Global, expenditure per capita ($), 2004?09 191
Table 138: Toilet care, Global, forecast expenditure per capita ($), 2009?14 191
Table 139: Toilet care, Global, consumption per capita (units), 2004?09 192
Table 140: Toilet care, Global, forecast consumption per capita (units), 2009?14 192



[Inhaltsverzeichnis ausblenden]