Global Luxury Goods Market Report: 2010 Edition

Luxury market is a broad term that encompasses perfumes, jewellery, watches, clothes, footwear and many more. Based on the utility, and the amount of money spent on buying the product, it can be defined as 'a luxury product'. Such goods are meant to show off a person's prosperity, lavishness, and also serve as a medium of self-expression. This high end market, which was once considered to be accessible only for the elite, has undergone drastic changes with middle income consumers showing interest towards the consumption of luxury goods.

The luxury goods market has grown tremendously for the past few years. Amongst all the segments, watches account for the largest share in the global market. More than half of the demand of gold and diamond has been in the jewellery making. India consumes more than one fourth of the total gold produced. In recent years, there has been a shift in the consumer preferences towards platinum. In the luxury watch market, the Swiss watches dominate the luxury goods market, accounting for almost 100% of the global luxury watch production. In the global champagne market, France has been the main producer, and accounts for more than 50% of the global share. Europe has been the largest market for luxury goods in the world and as per the nationality of the luxury consumers, Japan leads having more than one-fourth of the luxury consumers.

The luxury goods market is directly correlated with the global economic conditions. Thus, GDP has been one of the major factors affecting the market. Also the growing population of high net worth individuals and the increasing demand from the emerging economies is expected to boost the global market. There has been a trend in the market that people spend more on the luxury goods while traveling.

Scope
The global luxury goods market has been analyzed in the current report. On a regional basis, the top two markets Japan and China have also been profiled. The report analyses various segments of the luxury goods market - jewellery, watches, perfumes & cosmetics, and wine & spirits. It also profiles the four major players involved in the luxury goods market: LVMH Moet Hennessy Louis Vuitton, Richemont, Hermes and the Swatch Company, along with their key strategies for growth.
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1. Luxury Goods: An Overview

Market Definition
Consumer Segments of Luxury Market

2. Global Luxury Goods Market

Market Value & Growth Rate
Market Segmentation
Breakdown by Region
Luxury Brands Ranking
Consumer Demographics

3. Luxury Goods Market-Segments

3.1 Global Jewellery Market

Gold Demand by Value & Volume
Diamond Production by Region
Platinum Supply by Region

3.2 Luxury Watch Market

Swiss Watch Export Growth
Exports by Destination
Exports by Material
Market Share of Major Brands

3.3 Perfumes and Cosmetics

Market Overview
Major Players

3.4 Spirits and Wine

Champagne Shipment Growth
Shipments by Region
Cognac Shipments Breakdown

4. Regional Analysis of Luxury Goods Market

4.1 Japan Luxury Market

Market Overview

4.2 China Luxury Market

Market Overview

5. Luxury Market Dynamics

5.1 Market Trends

5.1.1 Mergers and Acquisitions

5.2 Growth Drivers

5.2.1 GDP Growth
5.2.2 Growing Percentage of High Net Worth Individuals
5.2.3 Rising Demand For Luxury Goods In Emerging Markets
5.2.4 Tourists Arrivals Worldwide
5.2.5 Rising Popularity of Online Shopping

6. Issues and Challenges

6.1 Impact of Economic Environment
6.2 Increasing Trend of Counterfeiting

7. Competitive Landscape of Luxury Goods Market

Major Luxury Companies
Product Portfolio Comparison

8. Company Profiles

8.1 LVMH Moet Hennessy Louis Vuitton

Overview
Key Financials
Business Strategies
Creativity and Innovation
Improving Product Portfolio
Focus on Brand Image

8.2 Richemont

Overview
Key Financials
Business Strategies
Flexibility of Business Operation
Diversified Geographical Presence

8.3 Hermes International SCA

Overview
Key Financials
Business Strategies
Expansion of Distribution Network
Focus on Innovation

8.4 Swatch Group

Overview
Key Financials
Business Strategies
Increasing International Presence
Growth Through Strategic Alliances

9. Market Outlook

9.1 Market Forecast
9.2 Forecast Methodology

9.2.1 Dependent and Independent Variables
9.2.2 Correlation Analysis
9.2.3 Regression Analysis
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LIST OF TABLES
Difference Between Regular and Luxury Goods
Ranking of Luxury Goods Brands
Relevance of Consumers’ Buying Decision Criteria
Worldwide Gold Demand For Jewellery (Value & Volume), 2005-2009
Worldwide Platinum Supply By Country (2008 & 2009)
Top 10 Players in Global Fragrance Industry (2009E)
Track Records in M&A in Luxury Goods Sector
Top 15 Luxury Brands By Brand Value (2008)
Comparison of Luxury Goods Companies By Diversification of Products
Financial Description of Key Players (FY09)
Dependent & Independent Variables (2001– 2009)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

LIST OF FIGURES
Luxury Goods: Features
Global Luxury Goods Market (2001-2009)
Global Luxury Goods Market Segmentation By Value (2009)
Worldwide Luxury Goods Market By Region (2009E)
Worldwide Luxury Goods Market By Client Nationality (2009E)
Luxury Goods Sector EBIT Evolution (1990-2008)
Factors Influencing Consumer Price Setting
Demand Sources for Diamonds, Gold and Platinum Worldwide (2008)
Diamond Value Chain
Global Diamond Production By Country (Volume), 2008
Global Diamond Production By Country (Value), 2008
Swiss Watches By Retail Prices (in US$)
Total Value of Swiss Watch Exports (2004-2009)
Exported Swiss Watches Worldwide By Materials (Units), 2009
Exported Swiss Watches Worldwide By Materials (Value), 2009
Swiss Watch Export-Share By Region (2009)
Market Share in Luxury Watch Segment-By Company (2009)
Top 15 Luxury Watch Brands-Value Share (2009)
Champagne Shipments (bottles) Worldwide & Export Rate (2001-2008)
Champagne Shipments Worldwide By Main Market (2008)
Year on Year Change in Cognac Monthly Shipments Worldwide (Jan’08-July’10)
Cognac Shipments By Quality (2009)
Cognac Shipments By Zone (2009)
Year on Year Change in Fine Wine Monthly Shipments (January 2008-July 2010)
Demography of Japanese Luxury Consumers (2009)
Annual Growth in Household Disposable Income in China (2000-2008)
Demography of Chinese Luxury Consumers (2009)
Sales Value of Chinese Consumers on Luxuries in Mainland and Overseas (2008)
Growth in Global Luxury Goods Market vs. GDP Growth (2000-2009)
HNWI Population Worldwide (2002-2009)
International Tourists Arrivals Worldwide: 2000-2009
LVMH Revenue (2005-2009)
LVMH Revenue Breakdown By Segments (2009)
Richemont Revenue (FY06-FY10)
Richemont Revenue Breakdown By Segments (FY10)
Hermes International Revenue (2005-2009)
Hermes Revenue Breakdown By Segments (2009)
Swatch Group Revenue (2005-2009)
Swatch Revenue Breakdown By Segments (2009)
Global Luxury Goods Market (2009-2014E)
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