Global Male Toiletries Market to 2014

Introduction

This databook provides key data and information on the male toiletries market covering 62 countries across the Globe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the male toiletries market, including company overview, key facts and business description

Highlights

The global male toiletries market grew at a compound annual growth rate of 4.2% between 2004 and 2009.

The male razors and blades category led the global male toiletries market, accounting for a share of 75.8%.

The leading player in the global male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the global male toiletries market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Global Male Toiletries: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
The Procter & Gamble Company 32
Energizer Holdings 34
Chapter 6 Category Analysis: Male Shaving Preparations 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Male Razors and Blades 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Male Shaving Aftercare 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Research Methodology 77
Methodology overview 77
Secondary research 78
Market modeling 79
Creating an initial data model 79
Revising the initial data model 79
Creating a final estimate 80
Creating demographic value splits 80
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 Appendix 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Male toiletries, Global, value by category ($m), 2004?14 21
Figure 2: Male toiletries, Global, category growth comparison, by value, 2004?14 21
Figure 3: Male toiletries, Global, volume by category (units, million), 2004?14 24
Figure 4: Male toiletries, Global, category growth comparison, by volume, 2004?14 24
Figure 5: Male toiletries, Global, company share (top five companies) by value (%), 2008?09 27
Figure 6: Male toiletries, Global, distribution channels by value (%), 2008?09 29
Figure 7: Male shaving preparations, Global, value by segment ($m), 2004?14 38
Figure 8: Male shaving preparations, Global, category growth comparison, by value, 2004?14 38
Figure 9: Male shaving preparations, Global, volume by segment (units, million), 2004?14 41
Figure 10: Male shaving preparations, Global, category growth comparison, by volume, 2004?14 41
Figure 11: Male shaving preparations, Global, company share (top five companies) by value (%), 2008?09 44
Figure 12: Male shaving preparations, Global, distribution channels by value (%), 2008?09 46
Figure 13: Male razors and blades, Global, value by segment ($m), 2004?14 51
Figure 14: Male razors and blades, Global, category growth comparison, by value, 2004?14 51
Figure 15: Male razors and blades, Global, volume by segment (units, million), 2004?14 54
Figure 16: Male razors and blades, Global, category growth comparison, by volume, 2004?14 54
Figure 17: Male razors and blades, Global, company share by value (%), 2008?09 57
Figure 18: Male razors and blades, Global, distribution channels by value (%), 2008?09 59
Figure 19: Male shaving aftercare, Global, value by segment ($m), 2004?14 66
Figure 20: Male shaving aftercare, Global, category growth comparison, by value, 2004?14 66
Figure 21: Male shaving aftercare, Global, volume by segment (units, million), 2004?14 69
Figure 22: Male shaving aftercare, Global, category growth comparison, by volume, 2004?14 69
Figure 23: Male shaving aftercare, Global, company share (top five companies) by value (%), 2008?09 72
Figure 24: Male shaving aftercare, Global, distribution channels by value (%), 2008?09 74
Figure 25: Annual data review process 78

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Global, value (region-wise), 2004?09 ($m) 17
Table 4: Male toiletries, Global, value (region-wise) forecast, 2009?14 ($m) 17
Table 5: Male toiletries, Global, volume (region-wise), 2004?09 (units, million) 18
Table 6: Male toiletries, Global, volume (region-wise) forecast, 2009?14 (units, million) 18
Table 7: Male toiletries, Global, value by category ($m), 2004?09 19
Table 8: Male toiletries, Global, value forecast by category ($m), 2009?14 20
Table 9: Male toiletries, Global, volume by category (units, million), 2004?09 22
Table 10: Male toiletries, Global, volume forecast by category (units, million), 2009?14 23
Table 11: Male toiletries, Global, company share (top 20 companies) by value (%), 2008?09 25
Table 12: Male toiletries, Global, value by company ($m), 2008?09 26
Table 13: Male toiletries, Global, distribution channels by value (%), 2008?09 28
Table 14: Male toiletries, Global, value by distribution channel ($m), 2008?09 28
Table 15: Male toiletries, Global, expenditure per capita ($), 2004?09 30
Table 16: Male toiletries, Global, forecast expenditure per capita ($), 2009?14 30
Table 17: Male toiletries, Global, consumption per capita (units), 2004?09 31
Table 18: Male toiletries, Global, forecast consumption per capita (units), 2009?14 31
Table 19: The Procter & Gamble Company key facts 32
Table 20: Energizer Holdings key facts 34
Table 21: Male shaving preparations, Global, value by segment ($m), 2004?09 36
Table 22: Male shaving preparations, Global, value forecast by segment ($m), 2009?14 37
Table 23: Male shaving preparations, Global, volume by segment (units, million), 2004?09 39
Table 24: Male shaving preparations, Global, volume forecast by segment (units, million), 2009?14 40
Table 25: Male shaving preparations, Global, company share (top 20 companies) by value (%), 2008?09 42
Table 26: Male shaving preparations, Global, value by company ($m), 2008?09 43
Table 27: Male shaving preparations, Global, distribution channels by value (%), 2008?09 45
Table 28: Male shaving preparations, Global, value by distribution channel ($m), 2008?09 45
Table 29: Male shaving preparations, Global, expenditure per capita ($), 2004?09 47
Table 30: Male shaving preparations, Global, forecast expenditure per capita ($), 2009?14 47
Table 31: Male shaving preparations, Global, consumption per capita (units), 2004?09 48
Table 32: Male shaving preparations, Global, forecast consumption per capita (units), 2009?14 48
Table 33: Male razors and blades, Global, value by segment ($m), 2004?09 49
Table 34: Male razors and blades, Global, value forecast by segment ($m), 2009?14 50
Table 35: Male razors and blades, Global, volume by segment (units, million), 2004?09 52
Table 36: Male razors and blades, Global, volume forecast by segment (units, million), 2009?14 53
Table 37: Male razors and blades, Global, company share by value (%), 2008?09 55
Table 38: Male razors and blades, Global, value by company ($m), 2008?09 56
Table 39: Male razors and blades, Global, distribution channels by value (%), 2008?09 58
Table 40: Male razors and blades, Global, value by distribution channel ($m), 2008?09 58
Table 41: Male razors and blades, Global, expenditure per capita ($), 2004?09 60
Table 42: Male razors and blades, Global, forecast expenditure per capita ($), 2009?14 61
Table 43: Male razors and blades, Global, consumption per capita (units), 2004?09 62
Table 44: Male razors and blades, Global, forecast consumption per capita (units), 2009?14 63
Table 45: Male shaving aftercare, Global, value by segment ($m), 2004?09 64
Table 46: Male shaving aftercare, Global, value forecast by segment ($m), 2009?14 65
Table 47: Male shaving aftercare, Global, volume by segment (units, million), 2004?09 67
Table 48: Male shaving aftercare, Global, volume forecast by segment (units, million), 2009?14 68
Table 49: Male shaving aftercare, Global, company share (top 20 companies) by value (%), 2008?09 70
Table 50: Male shaving aftercare, Global, value by company ($m), 2008?09 71
Table 51: Male shaving aftercare, Global, distribution channels by value (%), 2008?09 73
Table 52: Male shaving aftercare, Global, value by distribution channel ($m), 2008?09 73
Table 53: Male shaving aftercare, Global, expenditure per capita ($), 2004?09 75
Table 54: Male shaving aftercare, Global, forecast expenditure per capita ($), 2009?14 75
Table 55: Male shaving aftercare, Global, consumption per capita (units), 2004?09 76
Table 56: Male shaving aftercare, Global, forecast consumption per capita (units), 2009?14 76



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