Global Mobile and M-Commerce Trends 2010

1.) Key Findings
- In 2013, the number of mobile phone users in the US is predicted to reach 255 million, representing 80% of the population.
- Brazil was the BRIC country with the lowest number of mobile phone subscribers, accounting for only 174 million in 2009.
- Purchasing “Train or Plane Tickets” (30%) was the most popular Mobile-Commerce application in France in 2009.
- The number of mobile phones sold in Ukraine in the third quarter of 2009 reached 1.2 million units, a growth of +30% vs. 2008.
- Lack of standards in telecom equipment and poor domestic mobile Internet infrastructure are barriers for mobile Internet in India.

2.) Effective decision support for E-Commerce managers
E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Qualitative information (trends) as well as quantitative information (statistics) on Mobile and M-Commerce
- Data on mobile penetration, mobile Internet and M-Commerce

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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1. NORTH AMERICA

USA
• Mobile Phone Users, millions and Penetration in %, 2008-2013f
• Mobile Internet Users, millions and Penetration in %, 2008-2013f
• Mobile Content Activities of Mobile Content Users, in % of Respondents, May 2009
• M-Commerce Trends: Sales 2009 and Forecast 2010, Products and Applications, Food, Clothing and Apparel, Smartphone Usage, Sterling Commerce Activities, Research via Mobile Phones, Guidance Issues, Platform of Artificial Life, Platform of Demandware, Mobile Loyalty Solution of Motorola


2. MIDDLE AND SOUTH AMERICA

BRAZIL
• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f
• Mobile Activities of Mobile Phone Users in Brazil, in % of Respondents, September/November 2008


3. EUROPE

UK (Top Country)
• M-Commerce Trends: Use of Services
• M-Commerce Trends: Mobile Ticketing

FINLAND
• Mobile Internet Users, in million, incl. Share of total Users, in %, 2004-2008
• Mobile Content Services Market: Overview
• Mobile Content Services Market: Revenue, in EUR million, incl. Growth in %, 2004-2014f
• Mobile Content Services Market: Mobile Browsing
• Mobile Content Services Market Revenue by Services, in EUR million, 2004-2014f
• Mobile TV

FRANCE
• M-Commerce, most popular M-Commerce Applications, in %, 2009

GERMANY
• Mobile Device Trends: Top Mobile Device Families, Top Smartphone Operating Systems
• Mobile Device Trends: Mobile Content Usage

HUNGARY
• Mobile Internet Trends

NETHERLANDS
• Mobile Internet Trends

NORWAY
• Persons who used the mobile Phone for different Purposes, by Gender and Age, in %, Q2 2008

RUSSIA
• Internet and Mobile User Trends
• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f

UKRAINE
• Mobile Trends, including Usage and Mobile Devices Sales
• Mobile Communication Trends, including Regional and Demographic Aspects
• Mobile Communication Trends, including Fixed and Mobile Comparison


4. ASIA

JAPAN (Top Country)
• E-Commerce Trends and Outlook for M-Commerce Potentials
• Trends in the PC-based Internet Business and in the mobile Internet Business
• Mobile Phones and Wireless Access

CHINA
• E-Commerce & M-Commerce Spending Trends
• Mobile Internet User and Commerce Trends
• Number and Structural Characteristics of Mobile Internet Users
• Mobile Internet Market Size, in RMB billion, 2007-2012f
• M-Commerce Trends
• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f

INDIA
• Mobile Internet
• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f

SOUTH KOREA
• M-Commerce Trends


5. AFRICA

SOUTH AFRICA
• Mobile Trends in Africa
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