LIST OF FIGURES
Figure 1: Global other pet care value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: Global other pet care category growth comparison, by value, 2003?13 21
Figure 3: Global other pet care volume and volume forecast, 2003?13 (kg/units, million) 24
Figure 4: Global other pet care category growth comparison, by volume, 2003?13 24
Figure 5: Global other pet care company share (top five companies), by value, 2007?08 (%) 27
Figure 6: Global other pet care distribution channels, by value, 2007?08 (%) 29
Figure 7: Global bird value and value forecast, 2003?13 ($m, nominal prices) 36
Figure 8: Global bird category growth comparison, by value, 2003?13 36
Figure 9: Global bird volume and volume forecast, 2003?13 (kg/units, million) 39
Figure 10: Global bird category growth comparison, by volume, 2003?13 39
Figure 11: Global bird company share (top five companies), by value, 2007?08 (%) 42
Figure 12: Global bird distribution channels, by value, 2007?08 (%) 44
Figure 13: Global fish value and value forecast, 2003?13 ($m, nominal prices) 49
Figure 14: Global fish category growth comparison, by value, 2003?13 49
Figure 15: Global fish volume and volume forecast, 2003?13 (kg/units, million) 52
Figure 16: Global fish category growth comparison, by volume, 2003?13 52
Figure 17: Global fish company share (top five companies), by value, 2007?08 (%) 55
Figure 18: Global fish distribution channels, by value, 2007?08 (%) 57
Figure 19: Global rodent value and value forecast, 2003?13 ($m, nominal prices) 62
Figure 20: Global rodent category growth comparison, by value, 2003?13 62
Figure 21: Global rodent volume and volume forecast, 2003?13 (kg/units, million) 65
Figure 22: Global rodent category growth comparison, by volume, 2003?13 65
Figure 23: Global rodent company share (top five companies), by value, 2007?08 (%) 68
Figure 24: Global rodent distribution channels, by value, 2007?08 (%) 70
Figure 25: Annual data review process 74
LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Global other pet care value (region-wise), 2003?08 ($m, nominal prices) 17
Table 4: Global other pet care value (region-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: Global other pet care volume (region-wise), 2003?08 (kg/units, million) 18
Table 6: Global other pet care volume (region-wise) forecast, 2008–13 (kg/units, million) 18
Table 7: Global other pet care value, 2003?08 ($m, nominal prices) 19
Table 8: Global other pet care value forecast, 2008?13 ($m, nominal prices) 20
Table 9: Global other pet care volume, 2003?08 (kg/units, million) 22
Table 10: Global other pet care volume forecast, 2008?13 (kg/units, million) 23
Table 11: Global other pet care company share (top 20 companies) by value, 2007?08 (%) 25
Table 12: Global other pet care value, by company, 2007?08 ($m, nominal prices) 26
Table 13: Global other pet care distribution channels, by value, 2007?08 (%) 28
Table 14: Global other pet care value, by distribution channel, 2007?08 ($m, nominal prices) 28
Table 15: Global other pet care expenditure per capita, 2003?08 ($, nominal prices) 30
Table 16: Global other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 30
Table 17: Global other pet care consumption per capita, 2003?08 (kg/units) 31
Table 18: Global other pet care forecast consumption per capita, 2008?13 (kg/units) 31
Table 19: Spectrum Brands Inc. key facts 32
Table 20: Global bird value, 2003?08 ($m, nominal prices) 34
Table 21: Global bird value forecast, 2008?13 ($m, nominal prices) 35
Table 22: Global bird volume, 2003?08 (kg/units, million) 37
Table 23: Global bird volume forecast, 2008?13 (kg/units, million) 38
Table 24: Global bird company share (top 20 companies) by value, 2007?08 (%) 40
Table 25: Global bird value, by company, 2007?08 ($m, nominal prices) 41
Table 26: Global bird distribution channels, by value, 2007?08 (%) 43
Table 27: Global bird value, by distribution channel, 2007?08 ($m, nominal prices) 43
Table 28: Global bird expenditure per capita, 2003?08 ($, nominal prices) 45
Table 29: Global bird forecast expenditure per capita, 2008?13 ($, nominal prices) 45
Table 30: Global bird consumption per capita, 2003?08 (kg/units) 46
Table 31: Global bird forecast consumption per capita, 2008?13 (kg/units) 46
Table 32: Global fish value, 2003?08 ($m, nominal prices) 47
Table 33: Global fish value forecast, 2008?13 ($m, nominal prices) 48
Table 34: Global fish volume, 2003?08 (kg/units, million) 50
Table 35: Global fish volume forecast, 2008?13 (kg/units, million) 51
Table 36: Global fish company share (top 20 companies) by value, 2007?08 (%) 53
Table 37: Global fish value, by company, 2007?08 ($m, nominal prices) 54
Table 38: Global fish distribution channels, by value, 2007?08 (%) 56
Table 39: Global fish value, by distribution channel, 2007?08 ($m, nominal prices) 56
Table 40: Global fish expenditure per capita, 2003?08 ($, nominal prices) 58
Table 41: Global fish forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 42: Global fish consumption per capita, 2003?08 (kg/units) 59
Table 43: Global fish forecast consumption per capita, 2008?13 (kg/units) 59
Table 44: Global rodent value, 2003?08 ($m, nominal prices) 60
Table 45: Global rodent value forecast, 2008?13 ($m, nominal prices) 61
Table 46: Global rodent volume, 2003?08 (kg/units, million) 63
Table 47: Global rodent volume forecast, 2008?13 (kg/units, million) 64
Table 48: Global rodent company share (top 20 companies) by value, 2007?08 (%) 66
Table 49: Global rodent value, by company, 2007?08 ($m, nominal prices) 67
Table 50: Global rodent distribution channels, by value, 2007?08 (%) 69
Table 51: Global rodent value, by distribution channel, 2007?08 ($m, nominal prices) 69
Table 52: Global rodent expenditure per capita, 2003?08 ($, nominal prices) 71
Table 53: Global rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 54: Global rodent consumption per capita, 2003?08 (kg/units) 72
Table 55: Global rodent forecast consumption per capita, 2008?13 (kg/units) 72
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