Global Packaging and Converting Industry Outlook to 2010: Buyer Spend and Procurement Strategies and the Impact of Recession and Recovery

Introduction

“Global Packaging and Converting Industry Outlook to 2010” is a new report published by Global Markets Direct in association with ICD Research that analyzes how consumer goods manufacturer’s packaging spend, procurement strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the category-level spending outlooks, packaging budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 55% represent Director & C-level respondents
- This report covers data and analysis on packaging spend, procurement and industry developments by converters, FMCG manufacturers, pharmaceutical and other consumer packaged goods manufacturers and packaging suppliers worldwide
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include packaging buyer spend activity, procurement behaviors & strategies and how these have been affected by the recession, threats & opportunities for the packaging industry, economic outlook and business confidence.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 41% of packaged goods manufacturers are looking to actively boost their spend on packaging and related services over the next 12 months, a further 28% looking to maintain it at current levels, however with many claiming to be re-evaluating their supplier base the market open to competition is expected to increase over the coming year
- 43% of packaging buyers are seeking to engage in partnerships to optimize working capital and reduce costs - closer cooperation between suppliers and buyers is being sought during this time of market uncertainty
- Only 21% of industry buyers do not regularly evaluate suppliers to ensure they meet high ethical and environmental standards

Reasons to buy

- Drive revenues by understanding future product investment areas and growth regions by leading industry players
- Formulate effective sales & marketing strategies by identifying how buyer budgets are changing and where spend will be directed to in the future
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers
- Effectively plan your business strategies
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Report Highlights

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TABLE OF CONTENTS

1 Table Of Contents 2
1.1 List of Tables 4
1.2 List of Figures 7
2 Introduction 10
2.1 What is This Report About? 10
2.2 Methodology 10
2.3 Profile Of Survey Respondents 10
3 Executive Summary 14
3.1 The Packaging and Converting Industry Is Generally Optimistic About The Recovery Of The Global Economy 14
3.2 Buyers In The Industry Are More Optimistic About Revenue Growth Than Suppliers 14
3.3 Packaging Companies Will Be Increasing Procurement Spend Over the Next 12 Months 14
3.4 Industry Players Face A Number Of Key Challenges Due To The Recession 15
3.5 Suppliers Must Update Their Knowledge Of Buyer Needs During The Periods Of Recession And Recovery 16
4 Economic Outlook & Confidence 17
4.1 Global Economy Recovery Expectations 17
4.2 Revenue Growth Expectations 21
5 Global Packaging Industry Investment Outlook 25
5.1 Fastest & Slowest Growing Markets 25
5.2 M&A Activity Predictions 34
5.3 Supplier’s Industry Outlook 38
6 Recession: Threats & Opportunities For The Global Packaging Industry 43
6.1 Leading Business Concerns Due To Recession 43
6.2 Key Actions To Overcome Business Threats 48
6.3 Key Actions To Maintain & Win Buyer Business 52
6.4 Leading Recession-Related Business Opportunities 61
7 Packaging Industry Buyer Spend Activity 66
7.1 Annual Packaging Budgets 66
7.2 Expected Change In Packaging Spend 71
7.3 Expected Change In Spend By Product & Service Category 77
8 Procurement Behaviors & Strategies & The Impact Of Recession 91
8.1 Critical Success Factors For Supplier Selection 91
8.2 The Effects Of Recession On Procurement Objectives 99
8.3 Expected Future Effects Of Recession On Procurement Objectives 103
8.4 The Effects Of Recession On Procurement Strategy 108
9 Appendix 118
9.1 Full Survey Results 118
9.2 Global Markets Direct Research Methodology 128
9.3 Contact Us 129
9.4 About Global Markets Direct 129
9.5 Disclaimer 129
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LIST OF TABLES

1.1 List of Tables
Table 1: Count Of Global Packaging Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 11
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Packaging Industry, 2009 11
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Packaging Industry, 2009 12
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Packaging Industry, 2009 12
Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Packaging Industry, 2009 13
Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Packaging Industry, 2009 13
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Packaging Industry, 2009 13
Table 8: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 19
Table 9: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 20
Table 10: Company Revenue Growth Optimism By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 22
Table 11: Company Revenue Growth Optimism In The Global Packaging Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 24
Table 12: FMCG Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% FMCG Industry Respondents), 2009 27
Table 13: Pharmaceutical Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Pharmaceutical Industry Respondents), 2009 29
Table 14: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Industry Respondents), 2009 31
Table 15: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2009 33
Table 16: Key Growth Areas In The Global Packaging Industry (Analysis Of Supplier Respondents), 2009 39
Table 17: Key Growth Areas In The Global Packaging Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 40
Table 18: Key Declining Areas In The Global Packaging Industry (Analysis Of Supplier Respondents), 2009 41
Table 19: Key Declining Areas In The Global Packaging Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 42
Table 20: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2009 46
Table 21: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers By Turnover (% All Respondents), 2009 47
Table 22: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 48
Table 23: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry (Analysis Of All Respondents), 2009 49
Table 24: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry – Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents), 2009 50
Table 25: Most Important Actions Being Implemented By Packaging Suppliers To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry (Analysis Of Packaging Supplier Respondents), 2009 51
Table 26: Most Important Actions Being Implemented By Packaged Goods Manufacturers, Converters To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry (Analysis Of Packaged Goods Manufacturer, Converter Respondents), 2009 52
Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 55
Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Converter (% Buyer Respondents), 2009 56
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 57
Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Packaging Budget (% Buyer Respondents), 2009 58
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 60
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents Purchasing Decision Influence), 2009 61
Table 33: Leading Business Opportunities During The Recession In The Global Packaging Industry (Analysis Of All Respondents), 2009 62
Table 34: Leading Business Opportunities During The Recession In The Global Packaging Industry – Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents),2009 63
Table 35: Leading Business Opportunities For Packaging Suppliers During The Recession In The Global Packaging Industry (Analysis Of Supplier Respondents), 2009 64
Table 36: Leading Business Opportunities For Packaged Goods Manufacturers, Converters During The Recession In The Global Packaging Industry (Analysis Of Buyer Respondents), 2009 65
Table 37: Annual Packaging Purchasing Spend Levels In US$ Over The Next 12 Months In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Converter (% All Buyer Respondents), 2009 68
Table 38: Annual packaging purchasing spend levels in US$ over the next 12 months: FMCG vs Pharmaceutical companies (% all buyer respondents) 69
Table 39: Annual packaging purchasing spend levels in US$ over the next 12 months by company turnover (% all buyer respondents), 2009 69
Table 40: Annual packaging purchasing spend levels in US$ over the next 12 months by region (% all buyer respondents), 2009 71
Table 41: Expected change in spend on packaging products & services over the next 12 months: Converters versus Packaging Buyers (% all buyer respondents), 2009 73
Table 42: Expected Change In Spend On Packaging Products & Services In The Global Packaging Industry Over The Next 12 Months: FMCG Versus Pharmaceutical Packaging Buyers (% Packaged Goods Manufacturer Respondents), 2009 74
Table 43: Expected change in spend on packaging products & services over the next 12 months among all buyers by company turnover (% all buyer respondents), 2009 75
Table 44: Expected change in spend on packaging products & services over the next 12 months among all buyers by region (% all buyer respondents), 2009 77
Table 45: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among Packaged Goods Manufacturer (% All Buyer Respondents), 2009 79
Table 46: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among Converter (% All Buyer Respondents), 2009 81
Table 47: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among FMCG Packaging Buyers (% FMCG Manufacturer Respondents), 2009 83
Table 48: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among Pharmaceutical Packaging Buyers (% Pharmaceutical Manufacturer Respondents), 2009 85
Table 49: Critical Success Factors For Selecting A Packaging Supplier: Buyer Versus Supplier Comparison, 2009 95
Table 50: Critical Success Factors For Selecting A Packaging Supplier: Packaged Goods Manufacturer Versus Converter, 2009 97
Table 51: Critical Success Factors For Selecting A Packaging Supplier: FMCG Versus Pharmaceutical Packaging Buyers (% Packaged Goods Manufacturer Respondents), 2009 99
Table 52: Current Effects Of Recession On Procurement Objectives & Priorities In The Global Packaging Industry: Packaged Goods Manufacturer Versus Converter (% All Buyer Respondents), 2009 101
Table 53: Current Effects Of Recession On Procurement Objectives & Priorities In The Global Packaging Industry By Company Turnover (% All Buyer Respondents), 2009 102
Table 54: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession: Packaged Goods Manufacturer Versus Converter Versus (% All Buyer Respondents), 2009 111
Table 55: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession: FMCG Versus Pharmaceutical Packaging Buyers (% Packaged Goods Manufacturer Respondents), 2009 113
Table 56: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession: All Buyers By Company Turnover (% All Buyer Respondents), 2009 114
Table 57: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession: All Buyers By Purchasing Decision Seniority (% All Buyer Respondents Purchasing Decision Influence), 2009 115
Table 58: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession: All Buyers By Region (% All Buyer Respondents), 2009 115
Table 59: Attitudes & Approaches To Existing Procurement Practices Among Packaged Goods Manufacturer: Level Of Agreement To The Following 5 Statements (% Packaged Goods Manufacturer Respondents), 2009 116
Table 60: Attitudes & Approaches To Existing Procurement Practices Among Converters Level Of Agreement To The Following 5 Statements (% Converter Respondents), 2010 117
Table 61: Full Survey Results 118
LIST OF FIGURES

1.2 List of Figures
Figure 1: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2009 15
Figure 2: Global Packaging Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 18
Figure 3: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 19
Figure 4: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 20
Figure 5: Company Revenue Growth Optimism In The Global Packaging Industry (% All Respondents), 2009 21
Figure 6: Company Revenue Growth Optimism By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 22
Figure 7: Company Revenue Growth Optimism In The Global Packaging Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 23
Figure 8: FMCG Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% FMCG Industry Respondents), 2009 26
Figure 9: Pharmaceutical Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Pharmaceutical Industry Respondents), 2009 28
Figure 10: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Industry Respondents), 2009 30
Figure 11: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2009 32
Figure 12: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global FMCG Industry (% FMCG Industry Respondents), 2009 35
Figure 13: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Pharmaceutical Industry (% Pharmaceutical Industry Respondents), 2009 36
Figure 14: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Converter Industry (% Converter Industry Respondents), 2009 37
Figure 15: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Packaging Supplier Industry (% Packaging Supplier Industry Respondents), 2009 38
Figure 16: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2009 43
Figure 17: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2009 45
Figure 18: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 54
Figure 19: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Packaged Goods Manufacturer Versus Converter (% Buyer Respondents), 2009 56
Figure 20: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 59
Figure 21: Annual Packaging Purchasing Spend Levels In US$ Over The Next 12 Months In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Buyer: Converters (% All Buyer Respondents), 2009 67
Figure 22: Annual Packaging Purchasing Spend Levels In US$ Over The Next 12 Months In The Global Packaging Industry: FMCG Versus Pharmaceutical Packaging Buyers (% All Buyer Respondents), 2009 68
Figure 23: Annual Packaging Purchasing Spend Levels In US$ Over The Next 12 Months In The Global Packaging Industry By Region (% All Buyer Respondents), 2009 70
Figure 24: Expected Change In Spend On Packaging Products & Services In The Global Packaging Industry Over The Next 12 Months: Packaged Goods Manufacturer Vs. Converter (% All Buyer Respondents), 2009 72
Figure 25: Expected Change In Spend On Packaging Products & Services In The Global Packaging Industry Over The Next 12 Months: FMCG Versus Pharmaceutical Packaging Buyers (% Packaged Goods Manufacturer Respondents), 2009 74
Figure 26: Expected Change In Spend On Products & Services In The Global Packaging Industry Over The Next 12 Months By Region (% All Buyer Respondents), 2009 76
Figure 27: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among Packaged Goods Manufacturer (% All Buyer Respondents), 2009 78
Figure 28: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among Converter (% All Buyer Respondents), 2009 80
Figure 29: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among FMCG Packaging Buyers (% FMCG Manufacturer Respondents), 2009 82
Figure 30: Future Change In Spend In The Global Packaging Industry By Packaging Product And Service Category: Expected Increase Or Decrease Over The Next 12 Months Among Pharmaceutical Packaging Buyers (% Pharmaceutical Manufacturer Respondents), 2009 84
Figure 31: Future Change In Spend In The Global Packaging Industry By Product And Service Category: Expected Increase Over The Next 12 Months Packaged Goods Manufacturers Vs. Converters (% All Buyer Respondents), 2009 86
Figure 32: Future Change In Spend In The Global Packaging Industry By Product And Service Category: Expected Increase Over The Next 12 Months Among All Buyers By Company Turnover (% All Buyer Respondents), 2009 88
Figure 33: Future Change In Spend In The Global Packaging Industry By Product And Service Category: Expected Increase Over The Next 12 Months Among All Buyers By Region (% All Buyer Respondents), 2009 90
Figure 34: Critical Success Factors For Selecting A Packaging Supplier: Difference In Views, Buyers Versus Suppliers (Net Difference In Ranking), 2009 93
Figure 35: Critical Success Factors For Selecting A Packaging Supplier: Buyer Versus Supplier Comparison (% All Respondents), 2009 94
Figure 36: Critical Success Factors For Selecting A Packaging Supplier: Packaged Goods Manufacturer Versus Converter (% All Buyer Respondents), 2009 96
Figure 37: Critical Success Factors For Selecting A Packaging Supplier: FMCG Versus Pharmaceutical Packaging Buyers (% Buyer Respondents), 2009 98
Figure 38: Current Effects Of Recession On Procurement Objectives & Priorities In The Global Packaging Industry (% All Buyer Respondents), 2009 100
Figure 39: Current Effects Of Recession On Procurement Objectives & Priorities In The Global Packaging Industry: Packaged Goods Manufacturer Versus Converter (% All Buyer Respondents), 2009 101
Figure 40: Likelihood Of Future Change In Procurement Objectives In The Global Packaging Industry (% All Buyer Respondents), 2009 103
Figure 41: Likelihood Of Future Change On Procurement Objectives In The Global Packaging Industry: Packaged Goods Manufacturer Versus Converter Versus (% All Buyer Respondents), 2009 104
Figure 42: Likelihood Of Future Change On Procurement Objectives In The Global Packaging Industry By Company Turnover (% All Buyer Respondents), 2009 105
Figure 43: Expected Future Effects Of Recession On Procurement Objectives & Priorities In The Global Packaging Industry (% All Buyer Respondents), 2009 106
Figure 44: Expected Future Effects Of Recession On Procurement Objectives & Priorities In The Global Packaging Industry: Packaged Goods Manufacturer Versus Converter (% All Buyer Respondents), 2009 107
Figure 45: Expected Future Effects Of Recession On Procurement Objectives & Priorities In The Global Packaging Industry By Company Turnover (% All Buyer Respondents), 2009 108
Figure 46: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession (% All Buyer Respondents), 2009 109
Figure 47: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession: Packaged Goods Manufacturer Versus Converter Versus (% All Buyer Respondents), 2009 110
Figure 48: Expected Changes In Procurement Strategy In The Global Packaging Industry To Drive Value Across The Business Due To Recession: FMCG Versus Pharmaceutical Packaging Buyers (% Packaged Goods Manufacturer Respondents), 2009 112
Figure 49: Global Markets Direct Methodology 128
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