Global Personal Hygiene Market to 2014

Introduction

This databook provides key data and information on the personal hygiene market covering 62 countries across the Globe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The global personal hygiene market grew at a compound annual growth rate of 3.7% between 2004 and 2009.

The soap category led the global personal hygiene market, accounting for a share of 37.6%.

The leading player in the global personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the global personal hygiene market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Global Personal Hygiene: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
The Procter & Gamble Company 34
Chapter 6 Category Analysis: Bath and Shower Products 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Deodorants 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Soap 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Research Methodology 77
Methodology overview 77
Secondary research 78
Market modeling 79
Creating an initial data model 79
Revising the initial data model 79
Creating a final estimate 80
Creating demographic value splits 80
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 Appendix 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Personal hygiene, Global, value by category ($m), 2004?14 21
Figure 2: Personal hygiene, Global, category growth comparison, by value, 2004?14 21
Figure 3: Personal hygiene, Global, volume by category (units, million), 2004?14 24
Figure 4: Personal hygiene, Global, category growth comparison, by volume, 2004?14 24
Figure 5: Personal hygiene, Global, company share (top five companies) by value (%), 2008?09 27
Figure 6: Personal hygiene, Global, distribution channels by value (%), 2008?09 29
Figure 7: Bath and shower products, Global, value by segment ($m), 2004?14 38
Figure 8: Bath and shower products, Global, category growth comparison, by value, 2004?14 38
Figure 9: Bath and shower products, Global, volume by segment (units, million), 2004?14 41
Figure 10: Bath and shower products, Global, category growth comparison, by volume, 2004?14 41
Figure 11: Bath and shower products, Global, company share (top five companies) by value (%), 2008?09 44
Figure 12: Bath and shower products, Global, distribution channels by value (%), 2008?09 46
Figure 13: Deodorants, Global, value by segment ($m), 2004?14 51
Figure 14: Deodorants, Global, category growth comparison, by value, 2004?14 51
Figure 15: Deodorants, Global, volume by segment (units, million), 2004?14 54
Figure 16: Deodorants, Global, category growth comparison, by volume, 2004?14 54
Figure 17: Deodorants, Global, company share (top five companies) by value (%), 2008?09 57
Figure 18: Deodorants, Global, distribution channels by value (%), 2008?09 59
Figure 19: Soap, Global, value by segment ($m), 2004?14 66
Figure 20: Soap, Global, category growth comparison, by value, 2004?14 66
Figure 21: Soap, Global, volume by segment (units, million), 2004?14 69
Figure 22: Soap, Global, category growth comparison, by volume, 2004?14 69
Figure 23: Soap, Global, company share (top five companies) by value (%), 2008?09 72
Figure 24: Soap, Global, distribution channels by value (%), 2008?09 74
Figure 25: Annual data review process 78

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Global, value (region-wise), 2004?09 ($m) 17
Table 4: Personal hygiene, Global, value (region-wise) forecast, 2009?14 ($m) 17
Table 5: Personal hygiene, Global, volume (region-wise), 2004?09 (units million) 18
Table 6: Personal hygiene, Global, volume (region-wise) forecast, 2009?14 (units million) 18
Table 7: Personal hygiene, Global, value by category ($m), 2004?09 19
Table 8: Personal hygiene, Global, value forecast by category ($m), 2009?14 20
Table 9: Personal hygiene, Global, volume by category (units, million), 2004?09 22
Table 10: Personal hygiene, Global, volume forecast by category (units, million), 2009?14 23
Table 11: Personal hygiene, Global, company share (top 20 companies) by value (%), 2008?09 25
Table 12: Personal hygiene, Global, value by company ($m), 2008?09 26
Table 13: Personal hygiene, Global, distribution channels by value (%), 2008?09 28
Table 14: Personal hygiene, Global, value by distribution channel ($m), 2008?09 28
Table 15: Personal hygiene, Global, expenditure per capita ($), 2004?09 30
Table 16: Personal hygiene, Global, forecast expenditure per capita ($), 2009?14 30
Table 17: Personal hygiene, Global, consumption per capita (units), 2004?09 31
Table 18: Personal hygiene, Global, forecast consumption per capita (units), 2009?14 31
Table 19: Unilever key facts 32
Table 20: The Procter & Gamble Company key facts 34
Table 21: Bath and shower products, Global, value by segment ($m), 2004?09 36
Table 22: Bath and shower products, Global, value forecast by segment ($m), 2009?14 37
Table 23: Bath and shower products, Global, volume by segment (units, million), 2004?09 39
Table 24: Bath and shower products, Global, volume forecast by segment (units, million), 2009?14 40
Table 25: Bath and shower products, Global, company share (top 20 companies) by value (%), 2008?09 42
Table 26: Bath and shower products, Global, value by company ($m), 2008?09 43
Table 27: Bath and shower products, Global, distribution channels by value (%), 2008?09 45
Table 28: Bath and shower products, Global, value by distribution channel ($m), 2008?09 45
Table 29: Bath and shower products, Global, expenditure per capita ($), 2004?09 47
Table 30: Bath and shower products, Global, forecast expenditure per capita ($), 2009?14 47
Table 31: Bath and shower products, Global, consumption per capita (units), 2004?09 48
Table 32: Bath and shower products, Global, forecast consumption per capita (units), 2009?14 48
Table 33: Deodorants, Global, value by segment ($m), 2004?09 49
Table 34: Deodorants, Global, value forecast by segment ($m), 2009?14 50
Table 35: Deodorants, Global, volume by segment (units, million), 2004?09 52
Table 36: Deodorants, Global, volume forecast by segment (units, million), 2009?14 53
Table 37: Deodorants, Global, company share (top 20 companies) by value (%), 2008?09 55
Table 38: Deodorants, Global, value by company ($m), 2008?09 56
Table 39: Deodorants, Global, distribution channels by value (%), 2008?09 58
Table 40: Deodorants, Global, value by distribution channel ($m), 2008?09 58
Table 41: Deodorants, Global, expenditure per capita ($), 2004?09 60
Table 42: Deodorants, Global, forecast expenditure per capita ($), 2009?14 61
Table 43: Deodorants, Global, consumption per capita (units), 2004?09 62
Table 44: Deodorants, Global, forecast consumption per capita (units), 2009?14 63
Table 45: Soap, Global, value by segment ($m), 2004?09 64
Table 46: Soap, Global, value forecast by segment ($m), 2009?14 65
Table 47: Soap, Global, volume by segment (units, million), 2004?09 67
Table 48: Soap, Global, volume forecast by segment (units, million), 2009?14 68
Table 49: Soap, Global, company share (top 20 companies) by value (%), 2008?09 70
Table 50: Soap, Global, value by company ($m), 2008?09 71
Table 51: Soap, Global, distribution channels by value (%), 2008?09 73
Table 52: Soap, Global, value by distribution channel ($m), 2008?09 73
Table 53: Soap, Global, expenditure per capita ($), 2004?09 75
Table 54: Soap, Global, forecast expenditure per capita ($), 2009?14 75
Table 55: Soap, Global, consumption per capita (units), 2004?09 76
Table 56: Soap, Global, forecast consumption per capita (units), 2009?14 76


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