In 2009, the global over-the-counter (OTC) pharmaceutical market generated revenues of more than $60bn. Our analyses show that total OTC revenues will exceed $70bn by 2015. From 2010 onwards, Rx-to-OTC switching and the continuing importance of emerging healthcare markets will drive sales in this sector. Our forecasts reveal that the OTC pharma market will grow significantly from 2010 onwards. This report explains where future OTC switching and other developments will occur, providing you with the information that you need to understand the current OTC market and its future prospects.

Our new report – The Global OTC Pharmaceutical Market 2010-2025 – explains how this market will develop, and where the opportunities will lie. We show how you can benefit from its developments and potential. That study examines all the prominent OTC pharmaceutical categories, including:
• Cough, cold and allergy medications
• Analgesics
• Gastrointestinal drugs
• Dermatological preparations
• Smoking-cessation aids
• Others – including contraceptives, anti-obesity treatments, statins and erectile dysfunction treatments.

What types of OTC medications are likely to enter the market from 2010 onwards, and what will their sales potential be like? Where will the main opportunities lie, and what are the drivers and restraints in this market sector? Our study will provide you with up-to-date information that you need to understand current trends and future directions in the market.

Comprehensive analysis of the global OTC pharmaceutical industry and market

The Global OTC Pharmaceutical Market 2010-2025 examines that sector through a comprehensive review of information sources. We harness primary and secondary research. This report provides unique sales forecasts, market share analyses, discussions of Rx-OTC switching developments and analyses of commercial drivers and restraints, including a SWOT analysis. There are over 90 tables and figures included, as well as an expert interview. The result is an extensive market- and industry-centred study, with detailed analyses and informed opinion to benefit your work.


Report Highlights
Companies Listed
Alliance Boots
Abbott
Adams Respiratory Therapeutics [acquired by Reckitt Benckiser, 2008]
American Medical Association
AmerisourceBergen
AstraZeneca
AZ Tika [wholly owned by AstraZeneca]
Barr [acquired by Teva, 2008]
Bayer
Bayer Consumer Care
Boehringer Ingelheim
Bristol-Myers Squibb (BMS)
Cardinal Health
Celesio
Center for Drug Evaluation and Research (CDER)
Chattem
CNS [acquired by GSK, 2006]
Daiichi Sankyo
Dexcel Pharma
Dr. Reddy’s Laboratories
Eisai
European Medicines Agency (EMA, EMEA)
Federal Trade Commission [US]
Food and Drug Administration (FDA) [US]
Galpharm [acquired by Perrigo, 2008]
GlaxoSmithKline (GSK)
Johnson & Johnson
Kowa Pharmaceuticals
Lion Corporation
McKesson Corporation
McNeil Consumer Healthcare
Medicines and Healthcare Products Regulatory Agency (MHRA) [UK]
Menarini Group
Merck & Co.
Ministry of Health, Labour and Welfare (MHLW) [Japan]
Mylan Pharmaceuticals
Novartis
Nycomed
Perrigo Company
Pfizer
Phoenix
Proctor & Gamble
Public Citizen [US]
Ranbaxy Laboratories
Ratiopharm
Reckitt Benckiser Group
Roche Holding
Rohto
Sagmel [acquired by Bayer, 2008]
Sanofi-Aventis
Santarus
Sato Pharmaceutical
Schering-Plough
SSL International
SSP Co.
Sun Pharmaceutical Industries
Taisho Pharmaceutical Co.
Takeda Pharmaceutical Company
Target Corporation
Teva Pharmaceutical Industries
Therapeutic Goods Administration (TGA) [Australia]
Tufts Center for the Study of Drug Development
Walmart
Wyeth [acquired by Pfizer, 2009]
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1. Executive Summary
1.1 OTC Market Review
1.2 Aims, Scope and Format of the Report
1.3 Research and Analysis Methods

2. Introduction to OTC Pharmaceuticals
2.1 OTC Pharmaceuticals
2.2 Main Features of OTC Pharmaceuticals
2.3 OTC Switching
2.4 Manufacture and Distribution of OTC Pharmaceuticals
2.5 Regulation of OTC Pharmaceuticals
2.5.1 United States
2.5.2 Japan
2.5.3 European Union
2.5.4 Other Countries
2.6 Major OTC Pharmaceutical Therapeutic Categories
2.7 Analgesics
2.7.1 Internal Analgesics
2.7.2 External Analgesics
2.8 Cough, Cold, and Allergy Products
2.8.1 Cough and Cold Remedies
2.8.2 Anti-Allergy OTC Products
2.9 Dermatological Products
2.9.1 Minor Cuts and Wounds
2.9.2 Acne
2.9.3 Rashes, Itchy Skin, Dermatitis and Eczema
2.9.4 Cold Sores
2.9.5 Warts
2.9.6 Fungal Skin Infections
2.9.7 Haemorrhoids
2.9.8 Other Dermatological Products
2.10 Gastrointestinal Products
2.10.1 Indigestion and Heartburn
2.10.2 Anti-Diarrhoea OTC Pharmaceuticals
2.10.3 Laxatives
2.10.4 Anti-Emetic OTC Pharmaceuticals
2.10.5 Anti-Obesity OTC Pharmaceuticals
2.11 Smoking Cessation Aids
2.12 Other OTC Pharmaceuticals
2.13 Vitamins, Minerals and Supplements

3. The Global OTC Pharmaceutical Market 2010-2025
3.1 Global OTC Pharmaceutical Market
3.1.1 The Global OTC Market in 2009
3.1.2 Global OTC Pharmaceutical Market Forecast, 2010-2025
3.1.3 Significant Increase in Global OTC Revenues by 2025
3.2 OTC Pharmaceutical Categories
3.2.1 Cough, Cold & Allergy Drugs Lead the OTC Market
3.2.2 Leading OTC Drug Categories Sales Forecasts, 2010-2025
3.3 The Leading OTC Pharmaceutical Brands
3.3.1 Tylenol Led the OTC Pharmaceutical Market in 2009
3.4 Tylenol: The Only Blockbuster OTC Brand
3.4.1 Will Tylenol Recalls Affect Sales?
3.4.2 Tylenol Sales Forecast, 2010-2025
3.5 Advil
3.5.1 Advil Sales Forecast, 2010-2025
3.6 Panadol
3.6.1 Panadol Sales Forecast, 2010-2025
3.7 Vicks
3.7.1 Vicks Sales Forecast, 2010-2025
3.8 Nicorette
3.8.1 Nicorette Sales Forecast, 2010-2025
3.9 Nicabate/NicoDerm/Nicorette/NiQuitin
3.9.1 Nicabate/NicoDerm/Nicorette/NiQuitin Sales Forecast, 2010-2025
3.10 Bayer Aspirin
3.10.1 Bayer Aspirin Sales Forecast, 2010-2025
3.11 Prilosec OTC
3.11.1 Prilosec OTC Sales Forecast, 2010-2025
3.12 Leading OTC Pharmaceutical Manufacturers
3.13 Johnson & Johnson
3.13.1 Johnson & Johnson's OTC Pharmaceuticals and Nutritionals Franchise
3.13.2 Johnson & Johnson: The Global OTC Leader in 2009
3.13.3 Johnson & Johnson OTC Pharmaceutical Forecast, 2010-2015
3.14 GlaxoSmithKline
3.14.1 GSK Consumer Healthcare
3.14.2 GSK is Second-Largest Global OTC Pharmaceutical Company: 2009 OTC Sales and Market Shares
3.14.3 GSK OTC Pharmaceutical Forecast, 2010-2015
3.15 Bayer
3.15.1 Bayer Consumer Care
3.15.2 Bayer's OTC Pharmaceuticals: 2009 Sales and Market Shares
3.15.3 Bayer OTC Pharmaceutical Forecast, 2010-2015
3.16 Novartis
3.16.1 Novartis OTC Pharmaceuticals
3.16.2 Novartis’ OTC Pharmaceuticals, 2009
3.16.3 Novartis OTC Pharmaceutical Forecast, 2010-2015
3.16.4 Voltaren
3.16.5 Novartis' Nicotine Replacement Business
3.16.6 Otriven, Theraflu, Excedrin and Lamisil: Other Leading Novartis OTC Brands
3.17 Pfizer/Wyeth
3.17.1 Pfizer/Wyeth Consumer Healthcare
3.17.2 Pfizer/Wyeth OTC Pharmaceuticals, 2009
3.18 Sanofi-Aventis
3.18.1 Sanofi-Aventis OTC Division
3.18.2 Sanofi-Aventis OTC Pharmaceuticals, 2009
3.19 Proctor & Gamble
3.19.1 Proctor & Gamble OTC Pharmaceuticals, 2009
3.20 Reckitt Benckiser
3.20.1 Reckitt Benckiser OTC Pharmaceuticals, 2009
3.21 Boehringer Ingelheim
3.21.1 Boehringer Ingelheim Consumer Health Care
3.21.2 Leading Boehringer Ingelheim OTC Pharmaceuticals, 2009
3.21.3 The Dulcolax Franchise
3.21.4 Mucosolvan/Lasolvan and other Leading OTC Products
3.22 Perrigo
3.22.1 Perrigo Consumer Healthcare
3.22.2 Perrigo OTC Pharmaceuticals

4. OTC Switching
4.1 Motivations for OTC Switching
4.2 Recent OTC-Switching Activity
4.3 The Future Prospects for OTC Switching
4.4 Gastrointestinal OTC Switching
4.4.1 H2-Blockers
4.4.2 PPIs Focus of Gastrointestinal OTC Switching
4.4.3 Omeprazole
4.4.4 Lansoprazole
4.4.5 Pantoprazole
4.4.6 Esomeprazole
4.4.7 Rabeprazole
4.4.8 Anti-Obesity OTC Switches
4.5 Cough, Cold and Allergy OTC Switching
4.5.1 First-Generation Antihistamines
4.5.2 Second-Generation Antihistamines
4.5.3 Third-Generation Antihistamines
4.5.4 Fluticasone Propionate
4.6 Analgesic OTC Switching
4.6.1 Triptans
4.6.2 What are the Prospects for OTC Switching of Triptans in the US?
4.6.3 Arthritis Pain
4.7 Dermatological Drugs
4.8 Other OTC-Switching Categories
4.8.1 Oral Contraceptives
4.8.2 Cholesterol-Lowering Drugs
4.8.2.1 OTC Statins
4.8.2.2 Zocor Heart-Pro in the UK
4.8.2.3 The Road to OTC Statins in the US
4.8.2.4 What are the Worldwide Prospects for Statin OTC Switching?
4.8.3 Erectile Dysfunction Drugs
4.9 OTC Switching: a Continuing Trend from 2010-2025

5. Issues Affecting the OTC Pharmaceutical Sector from 2010 Onwards
5.1 SWOT Analysis of the OTC Pharmaceutical Industry and Market
5.2 OTC Switching
5.3 Brand Identity and Private Labels
5.4 Developments in OTC Retail Channels
5.5 Will OTC Move Behind-the-Counter?
5.6 Web 2.0 Advertising Opportunities
5.7 Changing World Demographics
5.7.1 Population Increase and 'Greying' of the World Population
5.7.2 Developing Countries – a Large Market for OTC Products?
5.8 The Worldwide Downturn in Consumer Spending
5.9 Safety Concerns: Misuse and Abuse of OTC Pharmaceuticals
5.9.1 Safety Concerns
5.9.2 OTC Drug Misuse
5.9.3 OTC Drug Abuse
5.9.4 Impact on the OTC Industry

6. Leading National Markets for OTC Medicines 2010-2025
6.1 Leading OTC National Markets in 2009
6.2 Leading OTC National Market Forecasts, 2010-2025
6.3 The US OTC Market, 2010-2025
6.4 The Japanese OTC Market, 2010-2025
6.5 European OTC Markets, 2010-2025
6.6 Emerging OTC Markets, 2010-2025

7. Expert Opinion
7.1 Interview with Joshua P. Cohen, PhD, Senior Research Fellow at the Tufts Center for the Study of Drug Development
7.1.1 Prospects for OTC Statins in the US
7.1.2 Future OTC Switching Categories
7.1.3 Prospects for Behind-the Counter Products in the US
7.1.4 OTC Safety Issues

8. Conclusions
8.1 The Global OTC Market in 2009
8.1.1 Leading OTC Categories
8.1.2 Leading OTC Brands
8.1.3 Leading OTC Pharmaceutical Manufacturers
8.1.4 Leading National OTC Markets
8.2 Global OTC Pharmaceutical Market Forecast, 2010-2025
8.2.1 OTC Growth Drivers
8.2.2 OTC Switching Activity
8.2.3 Emerging OTC Markets
8.3 Future OTC Market Dynamics
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Table 2.1 OTC Internal Analgesic Active Ingredients, 2010
Table 2.2 OTC External Analgesic Active Ingredients, 2010
Table 2.3 Cough, Cold and Allergy OTC Pharmaceutical Active Ingredients, 2010
Table 2.4 Antifungal OTC Pharmaceutical Active Ingredients, 2010
Table 2.5 Indigestion and Heartburn OTC Pharmaceutical Active Ingredients, 2010
Table 2.6 Anti-Diarrhoea OTC Pharmaceutical Active Ingredients, 2010
Table 2.7 OTC Laxative Active Ingredients, 2010
Table 2.8 Nicotine Replacement Therapy OTC Formulations, 2010
Table 3.1 OTC and Prescription-Only Pharmaceutical Markets, 2009
Table 3.2 Global OTC Pharmaceuticals: Sales Forecast, 2010-2017
Table 3.3 Global OTC Pharmaceuticals: Sales Forecast, 2018-2025
Table 3.4 OTC Category Revenues and Market Shares, 2009
Table 3.5 Leading OTC Categories: Sales Forecasts, 2010-2017
Table 3.6 Leading OTC Categories: Sales Forecasts, 2018-2025
Table 3.7 Leading OTC Brands, 2009
Table 3.8 Tylenol Products, 2010
Table 3.9 Tylenol Sales Forecast, 2010-2017
Table 3.10 Tylenol Sales Forecast, 2018-2025
Table 3.11 Advil North American Formulations, 2010
Table 3.12 Advil Sales Forecast, 2010-2017
Table 3.13 Advil Sales Forecast, 2018-2025
Table 3.14 Panadol Formulations, 2010
Table 3.15 Panadol Sales Forecast, 2010-2017
Table 3.16 Panadol Sales Forecast, 2018-2025
Table 3.17 Vicks US Formulations, 2010
Table 3.18 Vicks Sales Forecast, 2010-2017
Table 3.19 Vicks Sales Forecast, 2018-2025
Table 3.20 Nicorette Formulations (Johnson & Johnson), 2010
Table 3.21 Nicorette (Johnson & Johnson) Sales Forecast, 2010-2017
Table 3.22 Nicorette (Johnson & Johnson) Sales Forecast, 2018-2025
Table 3.23 Nicabate/NicoDerm/Nicorette/NiQuitin NRT Brands (GSK), 2010
Table 3.24 Nicabate/NicoDerm/Nicorette/NiQuitin (GSK) Sales Forecast, 2010-2017
Table 3.25 Nicabate/NicoDerm/Nicorette/NiQuitin (GSK) Sales Forecast, 2018-2025
Table 3.26 Bayer Aspirin Formulations, 2009
Table 3.27 Bayer Aspirin Sales Forecast, 2010-2017
Table 3.28 Bayer Aspirin Sales Forecast, 2018-2025
Table 3.29 Prilosec OTC Sales Forecast, 2010-2017
Table 3.30 Prilosec OTC Sales Forecast, 2018-2025
Table 3.31 Top Ten OTC Pharmaceutical Manufacturers, 2009
Table 3.32 Johnson & Johnson OTC Brands, 2009
Table 3.33 Johnson & Johnson Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Table 3.34 GSK OTC Brands, 2009
Table 3.35 GSK Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Table 3.36 Bayer OTC Brands, 2009
Table 3.37 Bayer Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Table 3.38 Novartis OTC Brands, 2009
Table 3.39 Novartis Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Table 3.40 Novartis OTC Nicotine Replacement Therapy Products, 2009
Table 3.41 Wyeth/Pfizer OTC Brands, 2009
Table 3.42 Sanofi-Aventis OTC Brands, 2009
Table 3.43 Proctor & Gamble OTC Brands, 2009
Table 3.44 Reckitt Benckiser OTC Brands, 2009
Table 3.45 Boehringer Ingelheim OTC Brands, 2009
Table 4.1 Recent and Future Gastrointestinal OTC Switches
Table 4.2 Recent and Future Cough, Cold & Allergy OTC Switches
Table 4.3 Recent and Future Analgesic OTC Switches
Table 4.4 Recent and Future Dermatological OTC Switches
Table 5.1 SWOT Analysis of the OTC Pharmaceutical Sector, 2010
Table 5.2 World Population Forecast, 2009-2025
Table 5.3 Population Forecasts in Leading OTC Markets, 2009 & 2025
Table 6.1 OTC Revenues in Leading OTC National Markets, 2009
Table 6.2 Leading OTC National Markets: Sales Forecasts, 2010-2017
Table 6.3 Leading OTC National Markets: Sales Forecasts, 2018-2025

Figure 2.1 The OTC Pharmaceutical Supply Chain, 2010
Figure 3.1 OTC and Prescription-Only Pharmaceutical Markets, 2009
Figure 3.2 Global OTC Pharmaceuticals: Sales Forecast, 2010-2025
Figure 3.3 Leading OTC Drug Categories (Including Vitamins & Minerals): Sales and Market Shares, 2009
Figure 3.4 Leading OTC Drug Categories (Excluding Vitamins & Minerals): Sales and Market Shares, 2009
Figure 3.5 Leading OTC Drug Categories: Sales Forecasts, 2010-2025
Figure 3.6 Leading OTC Drug Categories: Sales and Market Shares, 2015
Figure 3.7 Leading OTC Drug Categories: Sales and Market Shares, 2025
Figure 3.8 Tylenol Sales Forecast, 2010-2025
Figure 3.9 Advil Sales Forecast, 2010-2025
Figure 3.10 Panadol Sales Forecast, 2010-2025
Figure 3.11 Vicks Sales Forecast, 2010-2025
Figure 3.12 Nicorette (Johnson & Johnson) Sales Forecast, 2010-2025
Figure 3.13 Nicabate/NicoDerm/Nicorette/NiQuitin (GSK) Sales Forecast, 2010-2025
Figure 3.14 Bayer Aspirin Sales Forecast, 2010-2025
Figure 3.15 Prilosec OTC Sales Forecast, 2010-2025
Figure 3.16 Leading OTC Pharmaceutical Manufacturers: Market Shares, 2009
Figure 3.17 Johnson & Johnson Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Figure 3.18 GSK Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Figure 3.19 Bayer Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Figure 3.20 Novartis Total OTC Pharmaceuticals: Sales Forecast, 2010-2015
Figure 5.1 World Population Forecast, 2009-2025
Figure 5.2 World Population Aged 65 or Over: Forecast, 2009-2025
Figure 5.3 Population in Leading OTC Markets: Forecasts, 2009 & 2025
Figure 5.4 Population Aged 65 and Over in Leading OTC Markets: Forecasts, 2009 & 2025
Figure 6.1 OTC National Market Shares, 2009
Figure 6.2 OTC National Market Shares, 2015
Figure 6.3 OTC National Market Shares, 2020
Figure 6.4 OTC National Market Shares, 2025
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