TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Equity Residential 21
Public Storage 24
Simon Property Group, Inc. 27
Vornado Realty Trust 30
MARKET FORECASTS 34
Market value forecast 34
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Global real estate investment trusts industry value: $ billion, 2006–10 10
Table 2: Global real estate investment trusts industry segmentation I:% share, by value, 2010 11
Table 3: Global real estate investment trusts industry segmentation II: % share, by value, 2010 12
Table 4: Global real estate investment trusts industry share: % share, by value, 2010 13
Table 5: Equity Residential: key facts 21
Table 6: Equity Residential: key financials ($) 22
Table 7: Equity Residential: key financial ratios 22
Table 8: Public Storage: key facts 24
Table 9: Public Storage: key financials ($) 25
Table 10: Public Storage: key financial ratios 25
Table 11: Simon Property Group, Inc.: key facts 27
Table 12: Simon Property Group, Inc.: key financials ($) 28
Table 13: Simon Property Group, Inc.: key financial ratios 28
Table 14: Vornado Realty Trust: key facts 30
Table 15: Vornado Realty Trust: key financials ($) 32
Table 16: Vornado Realty Trust: key financial ratios 32
Table 17: Global real estate investment trusts industry value forecast: $ billion, 2010–15 34
LIST OF FIGURES
Figure 1: Global real estate investment trusts industry value: $ billion, 2006–10 10
Figure 2: Global real estate investment trusts industry segmentation I:% share, by value, 2010 11
Figure 3: Global real estate investment trusts industry segmentation II: % share, by value, 2010 12
Figure 4: Global real estate investment trusts industry share: % share, by value, 2010 13
Figure 5: Forces driving competition in the global real estate investment trusts industry, 2010 14
Figure 6: Drivers of buyer power in the global real estate investment trusts industry, 2010 15
Figure 7: Drivers of supplier power in the global real estate investment trusts industry, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the global real estate investment trusts industry, 2010 17
Figure 9: Factors influencing the threat of substitutes in the global real estate investment trusts industry, 2010 19
Figure 10: Drivers of degree of rivalry in the global real estate investment trusts industry, 2010 20
Figure 11: Equity Residential: revenues & profitability 23
Figure 12: Equity Residential: assets & liabilities 23
Figure 13: Public Storage: revenues & profitability 26
Figure 14: Public Storage: assets & liabilities 26
Figure 15: Simon Property Group, Inc.: revenues & profitability 29
Figure 16: Simon Property Group, Inc.: assets & liabilities 29
Figure 17: Vornado Realty Trust: revenues & profitability 33
Figure 18: Vornado Realty Trust: assets & liabilities 33
Figure 19: Global real estate investment trusts industry value forecast: $ billion, 2010–15 34
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