Introduction
The global economic downturn has severely affected the car rental market in 2009. The global car rental volume and demand experienced a steep decline as the leisure and business spending remained weak and prices for gasoline faced significant volatility which adversely affected the automotive travel patterns in material ways. Almost all the major industry players reported negative results for 2009.

The car rental market is generally categorized either by the location of rental, that is airport or non-airport; or by the type of customer, that is, Leisure, Corporate, or Replacement. In the global car rental market, the United States is the largest market accounting for almost sixty percent of the global sales, followed by Europe and other nations. The demand for car rentals is mainly driven by increase in air travel, increase in hotel occupancy rates and implementation of appropriate distribution and logistics strategy by the companies operating in the car rental market. The most important long term trends in the car rental industry today are technological innovation through the adoption of green cars, navigation systems and other technological features; increase in vehicle acquisition cost; and introduction of car sharing programs, among others.

The companies in the car rental market responded to these challenging times mainly through price discipline and active fleet management as well as through increased marketing efforts. The car rental industry experienced significant consolidation in the past few years and is expected to consolidate even further in the next few years due to an increasing competitive environment. The future of the car rental industry looks generally positive as business and leisure car rental is expected to grow mainly due to rise in travelers around the world, among other factors. Growth is also expected to be significant for both the business and leisure segments in fast developing car rental markets of China and Japan.

Scope
The report provides an analysis of the global car rental industry, with focus on various geographic regions. The market drivers, trends and challenges for the car rental industry have also been analyzed. The report also presents the competitive structure of the industry and profiles major players with a discussion of their key business strategies.

Reasons to Purchase
Provides input for strategic business planning
Insights on competitive positioning
Identifies business opportunities & challenges
Analyzes market growth and future trends

Report Highlights

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TABLE OF CONTENTS
1. Overview

Revenue Model

2. Global Car Rental Market Overview

2.1 Global Market Structure
2.2 Major Markets

2.2.1 United States Car Rental Market

Market Value
Growth Rate
Market Share

2.2.2 European Car Rental Market

Overview
Market Segments

2.2.3 Chinese Car Rental Market
2.2.4 Japanese Car Rental Market

3. Market Dynamics

3.1 Key Trends

3.1.1 Increase in Vehicle Acquisition Cost and Fleet Financing
3.1.2 "Greening" of Car Rental Industry
3.1.3 Industry Consolidation
3.1.4 Cost Saving Programs
3.1.5 Diversification of Fleet Purchase
3.1.5 Car Rental for Business Travelers Remains Flat

3.2 Significant Developments

3.2.1 Technological Innovations
3.2.2 Car Sharing Program
3.2.3 Increased Marketing Efforts
3.2.4 New Ways of Competing

3.3 Growth Drivers

3.3.1 Leisure and Business Spending Picks Up
3.3.2 Increase in Enplanements and Hotel Demand
3.3.3 Adoption of Proper Distribution and Logistics Strategy

3.4 Major Challenges

3.4.1 Adverse Economic Conditions
3.4.2 Fuel Costs
3.4.3 Dependence on Air Travel
3.4.4 Pricing Pressure

4. Competitive Scenario of Car Rental Market

5. Company Profiles

5.1 Hertz Global Holdings, Inc.

Company Overview
Financial Summary
Business Strategies
Customer Focused Innovation
Revenue Diversification Initiative
Expansion in Leisure Market

5.2 Dollar Thrifty Automotive Group, Inc.

Company Overview
Financial Summary
Business Strategies
Focus on Core Operations
Expand Brand Representation through Franchising
Improved Fleet Diversification and Fleet Management

5.3 Avis Budget Group, Inc.

Company Overview
Financial Summary
Business Strategies
Optimizing the Two Brand Strategy
Expanding Revenue Sources
Capturing Incremental Profit Opportunities
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US Rental Transaction Days Outlook, 2005-2012E
Top 10 U.S. Airports’ Scheduled Enplanements on U.S. Airlines, 2009
Market Shares of Leading Companies, 2003-2009
Hertz’s Revenues by Type of Car Rental, 2009
Diversified Revenue Sources of Avis Budget Group, Inc., August 2010
US Car Rental Revenues, 2003-2009
US Car Rental Fleet, 2003-2009
Market Shares of Leading Players in US Car Rental Market, 2009E
Market Shares of Leading Players in US Airport Rental Market, 2009
Europe Car Rental Market Segments by Customer Type, 2009
Europe Car Rental Market Segments by Location, 2009
Market Shares of Rental Brands in US, 2009E
Diversification of Fleet Purchase by Avis Budget, 2004-2010E
Av Daily Cost of Domestic Car Rental for Business Travelers, August 2010
Distribution of Rental Categories, August 2010
Fleet Sizes of Leading Car Rental Companies, 2007-2009
Revenues per Vehicle per Month of Leading Car Rental Companies, 2007-2009
Pretax Incomes per Vehicle per Month of Car Rental Companies, 2007-2009
Trends in US Hotel Room Demand, Jan-05 to Jan-10
Hertz, Revenue by Segment, 2009
Hertz, Revenue by Geographic Area, 2009
Hertz Car Rental Sales, 2006-2009
Dollar Thrifty Car Rental Sales, 2005-2009
Avis Budget Net Revenues, 2005-2009
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