Global Spirits to 2012

This databook is a detailed information resource covering all the key data points on Spirits at the Global level. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 60 countries covered globally for the Spirits market.

Report Highlights
The Global Spirits market covering 60 countries, increased between 2002-2007, growing at an average annual rate of 1.9%.

The leading company in the market in 2007 was Diageo plc. The second-largest player was Pernod Ricard with Jinro Co.,Ltd in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Spirits 2
Summary category level - Brandy 3
Summary category level - Liqueurs 4
Summary category level - Rum 5
Summary category level - Gin & genever 6
Summary category level - Specialty spirits 7
Summary category level - Tequila & mezcal 8
Summary category level - Vodka 9
Summary category level - Whiskey 10
Chapter 2 INTRODUCTION 11
What is this report about? 11
How to use this report 11
Market Definition 12
Chapter 3 OVERVIEW 25
Value Analysis 25
Volume Analysis 26
Chapter 4 GLOBAL SPIRITS - MARKET OVERVIEW 27
Value Analysis, 2002?2007 27
Value Analysis, 2007?2012 28
Volume Analysis, 2002?2007 31
Volume Analysis, 2007?2012 32
Company Share Analysis 35
Distribution Analysis 38
Chapter 5 LEADING COMPANY PROFILES 40
Diageo plc 40
Pernod Ricard 43
Chapter 6 CATEGORY ANALYSIS - BRANDY 46
Value Analysis, 2002?2007 46
Value Analysis, 2007?2012 47
Volume Analysis, 2002?2007 50
Volume Analysis, 2007?2012 51
Company Share Analysis 54
Distribution Analysis 57
Chapter 7 CATEGORY ANALYSIS - LIQUEURS 59
Value Analysis, 2002?2007 59
Value Analysis, 2007?2012 60
Volume Analysis, 2002?2007 63
Volume Analysis, 2007?2012 64
Company Share Analysis 67
Distribution Analysis 70
Chapter 8 CATEGORY ANALYSIS - RUM 72
Value Analysis, 2002?2007 72
Value Analysis, 2007?2012 73
Volume Analysis, 2002?2007 76
Volume Analysis, 2007?2012 77
Company Share Analysis 80
Distribution Analysis 83
Chapter 9 CATEGORY ANALYSIS - GIN & GENEVER 85
Value Analysis, 2002?2007 85
Value Analysis, 2007?2012 86
Volume Analysis, 2002?2007 88
Volume Analysis, 2007?2012 89
Company Share Analysis 91
Distribution Analysis 94
Chapter 10 CATEGORY ANALYSIS - SPECIALTY SPIRITS 96
Value Analysis, 2002?2007 96
Value Analysis, 2007?2012 97
Volume Analysis, 2002?2007 100
Volume Analysis, 2007?2012 101
Company Share Analysis 104
Distribution Analysis 107
Chapter 11 CATEGORY ANALYSIS - TEQUILA & MEZCAL 109
Value Analysis, 2002?2007 109
Value Analysis, 2007?2012 110
Volume Analysis, 2002?2007 112
Volume Analysis, 2007?2012 113
Company Share Analysis 115
Distribution Analysis 118
Chapter 12 CATEGORY ANALYSIS - VODKA 120
Value Analysis, 2002?2007 120
Value Analysis, 2007?2012 121
Volume Analysis, 2002?2007 124
Volume Analysis, 2007?2012 125
Company Share Analysis 128
Distribution Analysis 131
Chapter 13 CATEGORY ANALYSIS - WHISKEY 133
Value Analysis, 2002?2007 133
Value Analysis, 2007?2012 134
Volume Analysis, 2002?2007 137
Volume Analysis, 2007?2012 138
Company Share Analysis 141
Distribution Analysis 144
Chapter 14 RESEARCH METHODOLOGY 146
Methodology overview 146
Secondary research 147
Market modeling 148
Primary research 149
Data finalization 150
Ongoing research 150
Chapter 15 APPENDIX 151
Future readings 151
How to contact experts in your industry 151
Disclaimer 151
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Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Global spirits value (region wise), 2002?2007 (US$ m, nominal prices) 25
Table 4: Global spirits value (region wise) forecast, 2007?2012 (US$ m, nominal prices) 25
Table 5: Global spirits volume (region wise), 2002?2007 (Liters m) 26
Table 6: Global spirits volume (region wise) forecast, 2007?2012 (Liters m) 26
Table 7: Global spirits value, 2002?2007 (US$ m, nominal prices) 27
Table 8: Global spirits value forecast, 2007?2012 (US$ m, nominal prices) 28
Table 9: Global spirits volume, 2002?2007 (Liters m) 31
Table 10: Global spirits volume forecast, 2007?2012 (Liters m) 32
Table 11: Global spirits company share (Top 20 Companies) by volume, 2006?2007 (%) 35
Table 12: Global spirits volume, by company, 2006?2007 (Liters m) 36
Table 13: Global spirits distribution channels, by volume, 2006?2007 (%) 38
Table 14: Global spirits volume, by distribution channel, 2006?2007 (Liters m) 38
Table 15: Diageo plc. Key Facts 40
Table 16: Pernod Ricard. Key Facts 43
Table 17: Global brandy value, 2002?2007 (US$ m, nominal prices) 46
Table 18: Global brandy value forecast, 2007?2012 (US$ m, nominal prices) 47
Table 19: Global brandy volume, 2002?2007 (Liters m) 50
Table 20: Global brandy volume forecast, 2007?2012 (Liters m) 51
Table 21: Global brandy company share (Top 20 Companies) by volume, 2006?2007 (%) 54
Table 22: Global brandy volume, by company, 2006?2007 (Liters m) 55
Table 23: Global brandy distribution channels, by volume, 2006?2007 (%) 57
Table 24: Global brandy volume, by distribution channel, 2006?2007 (Liters m) 57
Table 25: Global liqueurs value, 2002?2007 (US$ m, nominal prices) 59
Table 26: Global liqueurs value forecast, 2007?2012 (US$ m, nominal prices) 60
Table 27: Global liqueurs volume, 2002?2007 (Liters m) 63
Table 28: Global liqueurs volume forecast, 2007?2012 (Liters m) 64
Table 29: Global liqueurs company share (Top 20 Companies) by volume, 2006?2007 (%) 67
Table 30: Global liqueurs volume, by company, 2006?2007 (Liters m) 68
Table 31: Global liqueurs distribution channels, by volume, 2006?2007 (%) 70
Table 32: Global liqueurs volume, by distribution channel, 2006?2007 (Liters m) 70
Table 33: Global rum value, 2002?2007 (US$ m, nominal prices) 72
Table 34: Global rum value forecast, 2007?2012 (US$ m, nominal prices) 73
Table 35: Global rum volume, 2002?2007 (Liters m) 76
Table 36: Global rum volume forecast, 2007?2012 (Liters m) 77
Table 37: Global rum company share (Top 20 Companies) by volume, 2006?2007 (%) 80
Table 38: Global rum volume, by company, 2006?2007 (Liters m) 81
Table 39: Global rum distribution channels, by volume, 2006?2007 (%) 83
Table 40: Global rum volume, by distribution channel, 2006?2007 (Liters m) 83
Table 41: Global gin & genever value, 2002?2007 (US$ m, nominal prices) 85
Table 42: Global gin & genever value forecast, 2007?2012 (US$ m, nominal prices) 86
Table 43: Global gin & genever volume, 2002?2007 (Liters m) 88
Table 44: Global gin & genever volume forecast, 2007?2012 (Liters m) 89
Table 45: Global gin & genever company share (Top 20 Companies) by volume, 2006?2007 (%) 91
Table 46: Global gin & genever volume, by company, 2006?2007 (Liters m) 92
Table 47: Global gin & genever distribution channels, by volume, 2006?2007 (%) 94
Table 48: Global gin & genever volume, by distribution channel, 2006?2007 (Liters m) 94
Table 49: Global specialty spirits value, 2002?2007 (US$ m, nominal prices) 96
Table 50: Global specialty spirits value forecast, 2007?2012 (US$ m, nominal prices) 97
Table 51: Global specialty spirits volume, 2002?2007 (Liters m) 100
Table 52: Global specialty spirits volume forecast, 2007?2012 (Liters m) 101
Table 53: Global specialty spirits company share (Top 20 Companies) by volume, 2006?2007 (%) 104
Table 54: Global specialty spirits volume, by company, 2006?2007 (Liters m) 105
Table 55: Global specialty spirits distribution channels, by volume, 2006?2007 (%) 107
Table 56: Global specialty spirits volume, by distribution channel, 2006?2007 (Liters m) 107
Table 57: Global tequila & mezcal value, 2002?2007 (US$ m, nominal prices) 109
Table 58: Global tequila & mezcal value forecast, 2007?2012 (US$ m, nominal prices) 110
Table 59: Global tequila & mezcal volume, 2002?2007 (Liters m) 112
Table 60: Global tequila & mezcal volume forecast, 2007?2012 (Liters m) 113
Table 61: Global tequila & mezcal company share (Top 20 Companies) by volume, 2006?2007 (%) 115
Table 62: Global tequila & mezcal volume, by company, 2006?2007 (Liters m) 116
Table 63: Global tequila & mezcal distribution channels, by volume, 2006?2007 (%) 118
Table 64: Global tequila & mezcal volume, by distribution channel, 2006?2007 (Liters m) 118
Table 65: Global vodka value, 2002?2007 (US$ m, nominal prices) 120
Table 66: Global vodka value forecast, 2007?2012 (US$ m, nominal prices) 121
Table 67: Global vodka volume, 2002?2007 (Liters m) 124
Table 68: Global vodka volume forecast, 2007?2012 (Liters m) 125
Table 69: Global vodka company share (Top 20 Companies) by volume, 2006?2007 (%) 128
Table 70: Global vodka volume, by company, 2006?2007 (Liters m) 129
Table 71: Global vodka distribution channels, by volume, 2006?2007 (%) 131
Table 72: Global vodka volume, by distribution channel, 2006?2007 (Liters m) 131
Table 73: Global whiskey value, 2002?2007 (US$ m, nominal prices) 133
Table 74: Global whiskey value forecast, 2007?2012 (US$ m, nominal prices) 134
Table 75: Global whiskey volume, 2002?2007 (Liters m) 137
Table 76: Global whiskey volume forecast, 2007?2012 (Liters m) 138
Table 77: Global whiskey company share (Top 20 Companies) by volume, 2006?2007 (%) 141
Table 78: Global whiskey volume, by company, 2006?2007 (Liters m) 142
Table 79: Global whiskey distribution channels, by volume, 2006?2007 (%) 144
Table 80: Global whiskey volume, by distribution channel, 2006?2007 (Liters m) 144
Figure 1: Global spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 29
Figure 2: Global spirits category growth comparison, by value, 2002?2012 30
Figure 3: Global spirits volume & volume forecast, 2002?2012 (Liters m) 33
Figure 4: Global spirits category growth comparison, by volume, 2002?2012 34
Figure 5: Global spirits company share (Top 5 Companies), by volume, 2006?2007 (%) 37
Figure 6: Global spirits distribution channels, by volume, 2006?2007(%) 39
Figure 7: Global brandy value & value forecast, 2002?2012 (US$ m, nominal prices) 48
Figure 8: Global brandy category growth comparison, by value, 2002?2012 49
Figure 9: Global brandy volume & volume forecast, 2002?2012 (Liters m) 52
Figure 10: Global brandy category growth comparison, by volume, 2002?2012 53
Figure 11: Global brandy company share (Top 5 Companies), by volume, 2006?2007 (%) 56
Figure 12: Global brandy distribution channels, by volume, 2006?2007(%) 58
Figure 13: Global liqueurs value & value forecast, 2002?2012 (US$ m, nominal prices) 61
Figure 14: Global liqueurs category growth comparison, by value, 2002?2012 62
Figure 15: Global liqueurs volume & volume forecast, 2002?2012 (Liters m) 65
Figure 16: Global liqueurs category growth comparison, by volume, 2002?2012 66
Figure 17: Global liqueurs company share (Top 5 Companies), by volume, 2006?2007 (%) 69
Figure 18: Global liqueurs distribution channels, by volume, 2006?2007(%) 71
Figure 19: Global rum value & value forecast, 2002?2012 (US$ m, nominal prices) 74
Figure 20: Global rum category growth comparison, by value, 2002?2012 75
Figure 21: Global rum volume & volume forecast, 2002?2012 (Liters m) 78
Figure 22: Global rum category growth comparison, by volume, 2002?2012 79
Figure 23: Global rum company share (Top 5 Companies), by volume, 2006?2007 (%) 82
Figure 24: Global rum distribution channels, by volume, 2006?2007(%) 84
Figure 25: Global gin & genever value & value forecast, 2002?2012 (US$ m, nominal prices) 87
Figure 26: Global gin & genever volume & volume forecast, 2002?2012 (Liters m) 90
Figure 27: Global gin & genever company share (Top 5 Companies), by volume, 2006?2007 (%) 93
Figure 28: Global gin & genever distribution channels, by volume, 2006?2007(%) 95
Figure 29: Global specialty spirits value & value forecast, 2002?2012 (US$ m, nominal prices) 98
Figure 30: Global specialty spirits category growth comparison, by value, 2002?2012 99
Figure 31: Global specialty spirits volume & volume forecast, 2002?2012 (Liters m) 102
Figure 32: Global specialty spirits category growth comparison, by volume, 2002?2012 103
Figure 33: Global specialty spirits company share (Top 5 Companies), by volume, 2006?2007 (%) 106
Figure 34: Global specialty spirits distribution channels, by volume, 2006?2007(%) 108
Figure 35: Global tequila & mezcal value & value forecast, 2002?2012 (US$ m, nominal prices) 111
Figure 36: Global tequila & mezcal volume & volume forecast, 2002?2012 (Liters m) 114
Figure 37: Global tequila & mezcal company share (Top 5 Companies), by volume, 2006?2007 (%) 117
Figure 38: Global tequila & mezcal distribution channels, by volume, 2006?2007(%) 119
Figure 39: Global vodka value & value forecast, 2002?2012 (US$ m, nominal prices) 122
Figure 40: Global vodka category growth comparison, by value, 2002?2012 123
Figure 41: Global vodka volume & volume forecast, 2002?2012 (Liters m) 126
Figure 42: Global vodka category growth comparison, by volume, 2002?2012 127
Figure 43: Global vodka company share (Top 5 Companies), by volume, 2006?2007 (%) 130
Figure 44: Global vodka distribution channels, by volume, 2006?2007(%) 132
Figure 45: Global whiskey value & value forecast, 2002?2012 (US$ m, nominal prices) 135
Figure 46: Global whiskey category growth comparison, by value, 2002?2012 136
Figure 47: Global whiskey volume & volume forecast, 2002?2012 (Liters m) 139
Figure 48: Global whiskey category growth comparison, by volume, 2002?2012 140
Figure 49: Global whiskey company share (Top 5 Companies), by volume, 2006?2007 (%) 143
Figure 50: Global whiskey distribution channels, by volume, 2006?2007(%) 145
Figure 51: Annual data review process 147
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