Global Spirits Market to 2014

Introduction

This databook provides key data and information on the spirits market covering 60 countries across the Globe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The global spirits market grew at a compound annual growth rate of 2.5% between 2004 and 2009.

The whisk(e)y category led the regional spirits market, accounting for a share of 25.7%.

The leading players in the global spirits market include Diageo plc, Pernod Ricard and United Spirits Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the global spirits market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Overview 27
Value Analysis 27
Volume Analysis 28
Chapter 4 Global Spirits: Market Overview 29
Value analysis (US Dollar), 2004?09 29
Value analysis (US Dollar), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Leading Company Profiles 44
Diageo plc 44
Pernod Ricard SA 47
Chapter 6 Category Analysis: Brandy 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Liqueurs 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Rum 75
Value analysis (US Dollar), 2004?09 75
Value analysis (US Dollar), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 Category Analysis: Specialty Spirits 88
Value analysis (US Dollar), 2004?09 88
Value analysis (US Dollar), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 10 Category Analysis: Gin & Genever 101
Value analysis (US Dollar), 2004?09 101
Value analysis (US Dollar), 2009?14 102
Volume analysis, 2004?09 103
Volume analysis, 2009?14 104
Company share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 11 Category Analysis: Whisk(e)y 112
Value analysis (US Dollar), 2004?09 112
Value analysis (US Dollar), 2009?14 113
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 12 Category Analysis: Tequila & Mezcal 126
Value analysis (US Dollar), 2004?09 126
Value analysis (US Dollar), 2009?14 127
Volume analysis, 2004?09 128
Volume analysis, 2009?14 129
Company share analysis 130
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 13 Category Analysis: Vodka 137
Value analysis (US Dollar), 2004?09 137
Value analysis (US Dollar), 2009?14 138
Volume analysis, 2004?09 140
Volume analysis, 2009?14 141
Company share analysis 143
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 14 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 15 Appendix 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155

LIST OF FIGURES
Figure 1: Spirits, Global, value by category ($m), 2004?14 31
Figure 2: Spirits, Global, category growth comparison, by value, 2004?14 31
Figure 3: Spirits, Global, volume by category (liters, million), 2004?14 34
Figure 4: Spirits, Global, category growth comparison, by volume, 2004?14 34
Figure 5: Spirits, Global, company share (top five companies) by volume (%), 2008?09 37
Figure 6: Spirits, Global, distribution channels by volume (%), 2008?09 39
Figure 7: Brandy, Global, value by segment ($m), 2004?14 51
Figure 8: Brandy, Global, category growth comparison, by value, 2004?14 51
Figure 9: Brandy, Global, volume by segment (liters, million), 2004?14 54
Figure 10: Brandy, Global, category growth comparison, by volume, 2004?14 54
Figure 11: Brandy, Global, company share (top five companies) by volume (%), 2008?09 57
Figure 12: Brandy, Global, distribution channels by volume (%), 2008?09 59
Figure 13: Liqueurs, Global, value by segment ($m), 2004?14 64
Figure 14: Liqueurs, Global, category growth comparison, by value, 2004?14 64
Figure 15: Liqueurs, Global, volume by segment (liters, million), 2004?14 67
Figure 16: Liqueurs, Global, category growth comparison, by volume, 2004?14 67
Figure 17: Liqueurs, Global, company share (top five companies) by volume (%), 2008?09 70
Figure 18: Liqueurs, Global, distribution channels by volume (%), 2008?09 72
Figure 19: Rum, Global, value by segment ($m), 2004?14 77
Figure 20: Rum, Global, category growth comparison, by value, 2004?14 77
Figure 21: Rum, Global, volume by segment (liters, million), 2004?14 80
Figure 22: Rum, Global, category growth comparison, by volume, 2004?14 80
Figure 23: Rum, Global, company share (top five companies) by volume (%), 2008?09 83
Figure 24: Rum, Global, distribution channels by volume (%), 2008?09 85
Figure 25: Specialty spirits, Global, value by segment ($m), 2004?14 90
Figure 26: Specialty spirits, Global, category growth comparison, by value, 2004?14 90
Figure 27: Specialty spirits, Global, volume by segment (liters, million), 2004?14 93
Figure 28: Specialty spirits, Global, category growth comparison, by volume, 2004?14 93
Figure 29: Specialty spirits, Global, company share (top five companies) by volume (%), 2008?09 96
Figure 30: Specialty spirits, Global, distribution channels by volume (%), 2008?09 98
Figure 31: Gin & genever, Global, value ($m), 2004?14 102
Figure 32: Gin & genever, Global, volume (liters, million), 2004?14 104
Figure 33: Gin & genever, Global, company share (top five companies) by volume (%), 2008?09 107
Figure 34: Gin & genever, Global, distribution channels by volume (%), 2008?09 109
Figure 35: Whisk(e)y, Global, value by segment ($m), 2004?14 114
Figure 36: Whisk(e)y, Global, category growth comparison, by value, 2004?14 114
Figure 37: Whisk(e)y, Global, volume by segment (liters, million), 2004?14 117
Figure 38: Whisk(e)y, Global, category growth comparison, by volume, 2004?14 117
Figure 39: Whisk(e)y, Global, company share (top five companies) by volume (%), 2008?09 120
Figure 40: Whisk(e)y, Global, distribution channels by volume (%), 2008?09 122
Figure 41: Tequila & mezcal, Global, value ($m), 2004?14 127
Figure 42: Tequila & mezcal, Global, volume (liters, million), 2004?14 129
Figure 43: Tequila & mezcal, Global, company share (top five companies) by volume (%), 2008?09 132
Figure 44: Tequila & mezcal, Global, distribution channels by volume (%), 2008?09 134
Figure 45: Vodka, Global, value by segment ($m), 2004?14 139
Figure 46: Vodka, Global, category growth comparison, by value, 2004?14 139
Figure 47: Vodka, Global, volume by segment (liters, million), 2004?14 142
Figure 48: Vodka, Global, category growth comparison, by volume, 2004?14 142
Figure 49: Vodka, Global, company share (top five companies) by volume (%), 2008?09 145
Figure 50: Vodka, Global, distribution channels by volume (%), 2008?09 147
Figure 51: Annual data review process 151

LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Global, value (region-wise), 2004?09 ($m) 27
Table 4: Spirits, Global, value (region-wise) forecast, 2009?14 ($m) 27
Table 5: Spirits, Global, volume (region-wise), 2004?09 (liters, million) 28
Table 6: Spirits, Global, volume (region-wise) forecast, 2009?14 (liters, million) 28
Table 7: Spirits, Global, value by category ($m), 2004?09 29
Table 8: Spirits, Global, value forecast by category ($m), 2009?14 30
Table 9: Spirits, Global, volume by category (liters, million), 2004?09 32
Table 10: Spirits, Global, volume forecast by category (liters, million), 2009?14 33
Table 11: Spirits, Global, company share (top 20 companies) by volume (%), 2008?09 35
Table 12: Spirits, Global, volume by company (liters, million), 2008?09 36
Table 13: Spirits, Global, distribution channels by volume (%), 2008?09 38
Table 14: Spirits, Global, volume by distribution channel (liters, million), 2008?09 38
Table 15: Spirits, Global, expenditure per capita ($), 2004?09 40
Table 16: Spirits, Global, forecast expenditure per capita ($), 2009?14 41
Table 17: Spirits, Global, consumption per capita (liters), 2004?09 42
Table 18: Spirits, Global, forecast consumption per capita (liters), 2009?14 43
Table 19: Diageo plc key facts 44
Table 20: Pernod Ricard SA key facts 47
Table 21: Brandy, Global, value by segment ($m), 2004?09 49
Table 22: Brandy, Global, value forecast by segment ($m), 2009?14 50
Table 23: Brandy, Global, volume by segment (liters, million), 2004?09 52
Table 24: Brandy, Global, volume forecast by segment (liters, million), 2009?14 53
Table 25: Brandy, Global, company share (top 20 companies) by volume (%), 2008?09 55
Table 26: Brandy, Global, volume by company (liters, million), 2008?09 56
Table 27: Brandy, Global, distribution channels by volume (%), 2008?09 58
Table 28: Brandy, Global, volume by distribution channel (liters, million), 2008?09 58
Table 29: Brandy, Global, expenditure per capita ($), 2004?09 60
Table 30: Brandy, Global, forecast expenditure per capita ($), 2009?14 60
Table 31: Brandy, Global, consumption per capita (liters), 2004?09 61
Table 32: Brandy, Global, forecast consumption per capita (liters), 2009?14 61
Table 33: Liqueurs, Global, value by segment ($m), 2004?09 62
Table 34: Liqueurs, Global, value forecast by segment ($m), 2009?14 63
Table 35: Liqueurs, Global, volume by segment (liters, million), 2004?09 65
Table 36: Liqueurs, Global, volume forecast by segment (liters, million), 2009?14 66
Table 37: Liqueurs, Global, company share (top 20 companies) by volume (%), 2008?09 68
Table 38: Liqueurs, Global, volume by company (liters, million), 2008?09 69
Table 39: Liqueurs, Global, distribution channels by volume (%), 2008?09 71
Table 40: Liqueurs, Global, volume by distribution channel (liters, million), 2008?09 71
Table 41: Liqueurs, Global, expenditure per capita ($), 2004?09 73
Table 42: Liqueurs, Global, forecast expenditure per capita ($), 2009?14 73
Table 43: Liqueurs, Global, consumption per capita (liters), 2004?09 74
Table 44: Liqueurs, Global, forecast consumption per capita (liters), 2009?14 74
Table 45: Rum, Global, value by segment ($m), 2004?09 75
Table 46: Rum, Global, value forecast by segment ($m), 2009?14 76
Table 47: Rum, Global, volume by segment (liters, million), 2004?09 78
Table 48: Rum, Global, volume forecast by segment (liters, million), 2009?14 79
Table 49: Rum, Global, company share (top 20 companies) by volume (%), 2008?09 81
Table 50: Rum, Global, volume by company (liters, million), 2008?09 82
Table 51: Rum, Global, distribution channels by volume (%), 2008?09 84
Table 52: Rum, Global, volume by distribution channel (liters, million), 2008?09 84
Table 53: Rum, Global, expenditure per capita ($), 2004?09 86
Table 54: Rum, Global, forecast expenditure per capita ($), 2009?14 86
Table 55: Rum, Global, consumption per capita (liters), 2004?09 87
Table 56: Rum, Global, forecast consumption per capita (liters), 2009?14 87
Table 57: Specialty spirits, Global, value by segment ($m), 2004?09 88
Table 58: Specialty spirits, Global, value forecast by segment ($m), 2009?14 89
Table 59: Specialty spirits, Global, volume by segment (liters, million), 2004?09 91
Table 60: Specialty spirits, Global, volume forecast by segment (liters, million), 2009?14 92
Table 61: Specialty spirits, Global, company share (top 20 companies) by volume (%), 2008?09 94
Table 62: Specialty spirits, Global, volume by company (liters, million), 2008?09 95
Table 63: Specialty spirits, Global, distribution channels by volume (%), 2008?09 97
Table 64: Specialty spirits, Global, volume by distribution channel (liters, million), 2008?09 97
Table 65: Specialty spirits, Global, expenditure per capita ($), 2004?09 99
Table 66: Specialty spirits, Global, forecast expenditure per capita ($), 2009?14 99
Table 67: Specialty spirits, Global, consumption per capita (liters), 2004?09 100
Table 68: Specialty spirits, Global, forecast consumption per capita (liters), 2009?14 100
Table 69: Gin & genever, Global, value ($m), 2004?09 101
Table 70: Gin & genever, Global, value forecast ($m), 2009?14 102
Table 71: Gin & genever, Global, volume (liters, million), 2004?09 103
Table 72: Gin & genever, Global, volume forecast (liters, million), 2009?14 104
Table 73: Gin & genever, Global, company share (top 20 companies) by volume (%), 2008?09 105
Table 74: Gin & genever, Global, volume by company (liters, million), 2008?09 106
Table 75: Gin & genever, Global, distribution channels by volume (%), 2008?09 108
Table 76: Gin & genever, Global, volume by distribution channel (liters, million), 2008?09 108
Table 77: Gin & genever, Global, expenditure per capita ($), 2004?09 110
Table 78: Gin & genever, Global, forecast expenditure per capita ($), 2009?14 110
Table 79: Gin & genever, Global, consumption per capita (liters), 2004?09 111
Table 80: Gin & genever, Global, forecast consumption per capita (liters), 2009?14 111
Table 81: Whisk(e)y, Global, value by segment ($m), 2004?09 112
Table 82: Whisk(e)y, Global, value forecast by segment ($m), 2009?14 113
Table 83: Whisk(e)y, Global, volume by segment (liters, million), 2004?09 115
Table 84: Whisk(e)y, Global, volume forecast by segment (liters, million), 2009?14 116
Table 85: Whisk(e)y, Global, company share (top 20 companies) by volume (%), 2008?09 118
Table 86: Whisk(e)y, Global, volume by company (liters, million), 2008?09 119
Table 87: Whisk(e)y, Global, distribution channels by volume (%), 2008?09 121
Table 88: Whisk(e)y, Global, volume by distribution channel (liters, million), 2008?09 121
Table 89: Whisk(e)y, Global, expenditure per capita ($), 2004?09 123
Table 90: Whisk(e)y, Global, forecast expenditure per capita ($), 2009?14 124
Table 91: Whisk(e)y, Global, consumption per capita (liters), 2004?09 124
Table 92: Whisk(e)y, Global, forecast consumption per capita (liters), 2009?14 125
Table 93: Tequila & mezcal, Global, value ($m), 2004?09 126
Table 94: Tequila & mezcal, Global, value forecast ($m), 2009?14 127
Table 95: Tequila & mezcal, Global, volume (liters, million), 2004?09 128
Table 96: Tequila & mezcal, Global, volume forecast (liters, million), 2009?14 129
Table 97: Tequila & mezcal, Global, company share (top 20 companies) by volume (%), 2008?09 130
Table 98: Tequila & mezcal, Global, volume by company (liters, million), 2008?09 131
Table 99: Tequila & mezcal, Global, distribution channels by volume (%), 2008?09 133
Table 100: Tequila & mezcal, Global, volume by distribution channel (liters, million), 2008?09 133
Table 101: Tequila & mezcal, Global, expenditure per capita ($), 2004?09 135
Table 102: Tequila & mezcal, Global, forecast expenditure per capita ($), 2009?14 135
Table 103: Tequila & mezcal, Global, consumption per capita (liters), 2004?09 136
Table 104: Tequila & mezcal, Global, forecast consumption per capita (liters), 2009?14 136
Table 105: Vodka, Global, value by segment ($m), 2004?09 137
Table 106: Vodka, Global, value forecast by segment ($m), 2009?14 138
Table 107: Vodka, Global, volume by segment (liters, million), 2004?09 140
Table 108: Vodka, Global, volume forecast by segment (liters, million), 2009?14 141
Table 109: Vodka, Global, company share (top 20 companies) by volume (%), 2008?09 143
Table 110: Vodka, Global, volume by company (liters, million), 2008?09 144
Table 111: Vodka, Global, distribution channels by volume (%), 2008?09 146
Table 112: Vodka, Global, volume by distribution channel (liters, million), 2008?09 146
Table 113: Vodka, Global, expenditure per capita ($), 2004?09 148
Table 114: Vodka, Global, forecast expenditure per capita ($), 2009?14 148
Table 115: Vodka, Global, consumption per capita (liters), 2004?09 149
Table 116: Vodka, Global, forecast consumption per capita (liters), 2009?14 149


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