TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Procter & Gamble Company, The 20
Unilever 24
Henkel KGaA 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Global textile washing products market value: $ million, 2005–09(e) 10
Table 2: Global textile washing products market segmentation I:% share, by value, 2009(e) 11
Table 3: Global textile washing products market segmentation II: % share, by value, 2009(e) 12
Table 4: Global textile washing products market share: % share, by value, 2009(e) 13
Table 5: Procter & Gamble Company, The: key facts 20
Table 6: Procter & Gamble Company, The: key financials ($) 22
Table 7: Procter & Gamble Company, The: key financial ratios 22
Table 8: Unilever: key facts 24
Table 9: Unilever: key financials ($) 26
Table 10: Unilever: key financials (€) 26
Table 11: Unilever: key financial ratios 26
Table 12: Henkel KGaA: key facts 28
Table 13: Henkel KGaA: key financials ($) 30
Table 14: Henkel KGaA: key financials (€) 30
Table 15: Henkel KGaA: key financial ratios 30
Table 16: Global textile washing products market distribution: % share, by value, 2009(e) 32
Table 17: Global textile washing products market value forecast: $ million, 2009–14 33
LIST OF FIGURES
Figure 1: Global textile washing products market value: $ million, 2005–09(e) 10
Figure 2: Global textile washing products market segmentation I:% share, by value, 2009(e) 11
Figure 3: Global textile washing products market segmentation II: % share, by value, 2009(e) 12
Figure 4: Global textile washing products market share: % share, by value, 2009(e) 13
Figure 5: Forces driving competition in the global textile washing products market, 2009 14
Figure 6: Drivers of buyer power in the global textile washing products market, 2009 15
Figure 7: Drivers of supplier power in the global textile washing products market, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the global textile washing products market, 2009 17
Figure 9: Factors influencing the threat of substitutes in the global textile washing products market, 2009 18
Figure 10: Drivers of degree of rivalry in the global textile washing products market, 2009 19
Figure 11: Procter & Gamble Company, The: revenues & profitability 23
Figure 12: Procter & Gamble Company, The: assets & liabilities 23
Figure 13: Unilever: revenues & profitability 27
Figure 14: Unilever: assets & liabilities 27
Figure 15: Henkel KGaA: revenues & profitability 31
Figure 16: Henkel KGaA: assets & liabilities 31
Figure 17: Global textile washing products market distribution: % share, by value, 2009(e) 32
Figure 18: Global textile washing products market value forecast: $ million, 2009–14 33
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