Global Wine Market to 2014

Introduction

This databook provides key data and information on the wine market covering 60 countries across the Globe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The global wine market grew at a compound annual growth rate of 2.1% between 2004 and 2009.

The still wine category led the global wine market, accounting for a share of 81.5%.

The leading players in the global wine market include Kriter Patriarche, Constellation Brands, Inc. and E. & J. Gallo Winery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the global wine market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Global Wine: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Constellation Brands, Inc. 34
E. & J. Gallo Winery 36
Chapter 6 Category Analysis: Still Wine 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Sparkling Wine 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Champagne 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Category Analysis: Fortified Wine 75
Value analysis (US Dollar), 2004?09 75
Value analysis (US Dollar), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 10 Research Methodology 88
Methodology overview 88
Secondary research 89
Market modeling 90
Creating an initial data model 90
Revising the initial data model 90
Creating a final estimate 91
Creating demographic value splits 91
Primary research 91
Data finalization 92
Ongoing research 92
Chapter 11 Appendix 93
Future readings 93
How to contact experts in your industry 93
Disclaimer 93

LIST OF FIGURES
Figure 1: Wine, Global, value by category ($m), 2004?14 23
Figure 2: Wine, Global, category growth comparison, by value, 2004?14 23
Figure 3: Wine, Global, volume by category (liters, million), 2004?14 26
Figure 4: Wine, Global, category growth comparison, by volume, 2004?14 26
Figure 5: Wine, Global, company share (top five companies) by volume (%), 2008?09 29
Figure 6: Wine, Global, distribution channels by volume (%), 2008?09 31
Figure 7: Still wine, Global, value by segment ($m), 2004?14 40
Figure 8: Still wine, Global, category growth comparison, by value, 2004?14 40
Figure 9: Still wine, Global, volume by segment (liters, million), 2004?14 43
Figure 10: Still wine, Global, category growth comparison, by volume, 2004?14 43
Figure 11: Still wine, Global, company share (top five companies) by volume (%), 2008?09 46
Figure 12: Still wine, Global, distribution channels by volume (%), 2008?09 48
Figure 13: Sparkling wine, Global, value by segment ($m), 2004?14 53
Figure 14: Sparkling wine, Global, category growth comparison, by value, 2004?14 53
Figure 15: Sparkling wine, Global, volume by segment (liters, million), 2004?14 56
Figure 16: Sparkling wine, Global, category growth comparison, by volume, 2004?14 56
Figure 17: Sparkling wine, Global, company share (top five companies) by volume (%), 2008?09 59
Figure 18: Sparkling wine, Global, distribution channels by volume (%), 2008?09 61
Figure 19: Champagne, Global, value ($m), 2004?14 65
Figure 20: Champagne, Global, volume (liters, million), 2004?14 67
Figure 21: Champagne, Global, company share (top five companies) by volume (%), 2008?09 70
Figure 22: Champagne, Global, distribution channels by volume (%), 2008?09 72
Figure 23: Fortified wine, Global, value by segment ($m), 2004?14 77
Figure 24: Fortified wine, Global, category growth comparison, by value, 2004?14 77
Figure 25: Fortified wine, Global, volume by segment (liters, million), 2004?14 80
Figure 26: Fortified wine, Global, category growth comparison, by volume, 2004?14 80
Figure 27: Fortified wine, Global, company share (top five companies) by volume (%), 2008?09 83
Figure 28: Fortified wine, Global, distribution channels by volume (%), 2008?09 85
Figure 29: Annual data review process 89

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Global, value (region-wise), 2004?09 ($m) 19
Table 4: Wine, Global, value (region-wise) forecast, 2009?14 ($m) 19
Table 5: Wine, Global, volume (region-wise), 2004?09 (liters, million) 20
Table 6: Wine, Global, volume (region-wise) forecast, 2009?14 (liters, million) 20
Table 7: Wine, Global, value by category ($m), 2004?09 21
Table 8: Wine, Global, value forecast by category ($m), 2009?14 22
Table 9: Wine, Global, volume by category (liters, million), 2004?09 24
Table 10: Wine, Global, volume forecast by category (liters, million), 2009?14 25
Table 11: Wine, Global, company share (top 20 companies) by volume (%), 2008?09 27
Table 12: Wine, Global, volume by company (liters, million), 2008?09 28
Table 13: Wine, Global, distribution channels by volume (%), 2008?09 30
Table 14: Wine, Global, volume by distribution channel (liters, million), 2008?09 30
Table 15: Wine, Global, expenditure per capita ($), 2004?09 32
Table 16: Wine, Global, forecast expenditure per capita ($), 2009?14 32
Table 17: Wine, Global, consumption per capita (liters), 2004?09 33
Table 18: Wine, Global, forecast consumption per capita (liters), 2009?14 33
Table 19: Constellation Brands, Inc. key facts 34
Table 20: E. & J. Gallo Winery key facts 36
Table 21: Still wine, Global, value by segment ($m), 2004?09 38
Table 22: Still wine, Global, value forecast by segment ($m), 2009?14 39
Table 23: Still wine, Global, volume by segment (liters, million), 2004?09 41
Table 24: Still wine, Global, volume forecast by segment (liters, million), 2009?14 42
Table 25: Still wine, Global, company share (top 20 companies) by volume (%), 2008?09 44
Table 26: Still wine, Global, volume by company (liters, million), 2008?09 45
Table 27: Still wine, Global, distribution channels by volume (%), 2008?09 47
Table 28: Still wine, Global, volume by distribution channel (liters, million), 2008?09 47
Table 29: Still wine, Global, expenditure per capita ($), 2004?09 49
Table 30: Still wine, Global, forecast expenditure per capita ($), 2009?14 49
Table 31: Still wine, Global, consumption per capita (liters), 2004?09 50
Table 32: Still wine, Global, forecast consumption per capita (liters), 2009?14 50
Table 33: Sparkling wine, Global, value by segment ($m), 2004?09 51
Table 34: Sparkling wine, Global, value forecast by segment ($m), 2009?14 52
Table 35: Sparkling wine, Global, volume by segment (liters, million), 2004?09 54
Table 36: Sparkling wine, Global, volume forecast by segment (liters, million), 2009?14 55
Table 37: Sparkling wine, Global, company share (top 20 companies) by volume (%), 2008?09 57
Table 38: Sparkling wine, Global, volume by company (liters, million), 2008?09 58
Table 39: Sparkling wine, Global, distribution channels by volume (%), 2008?09 60
Table 40: Sparkling wine, Global, volume by distribution channel (liters, million), 2008?09 60
Table 41: Sparkling wine, Global, expenditure per capita ($), 2004?09 62
Table 42: Sparkling wine, Global, forecast expenditure per capita ($), 2009?14 62
Table 43: Sparkling wine, Global, consumption per capita (liters), 2004?09 63
Table 44: Sparkling wine, Global, forecast consumption per capita (liters), 2009?14 63
Table 45: Champagne, Global, value ($m), 2004?09 64
Table 46: Champagne, Global, value forecast ($m), 2009?14 65
Table 47: Champagne, Global, volume (liters, million), 2004?09 66
Table 48: Champagne, Global, volume forecast (liters, million), 2009?14 67
Table 49: Champagne, Global, company share (top 20 companies) by volume (%), 2008?09 68
Table 50: Champagne, Global, volume by company (liters, million), 2008?09 69
Table 51: Champagne, Global, distribution channels by volume (%), 2008?09 71
Table 52: Champagne, Global, volume by distribution channel (liters, million), 2008?09 71
Table 53: Champagne, Global, expenditure per capita ($), 2004?09 73
Table 54: Champagne, Global, forecast expenditure per capita ($), 2009?14 73
Table 55: Champagne, Global, consumption per capita (liters), 2004?09 74
Table 56: Champagne, Global, forecast consumption per capita (liters), 2009?14 74
Table 57: Fortified wine, Global, value by segment ($m), 2004?09 75
Table 58: Fortified wine, Global, value forecast by segment ($m), 2009?14 76
Table 59: Fortified wine, Global, volume by segment (liters, million), 2004?09 78
Table 60: Fortified wine, Global, volume forecast by segment (liters, million), 2009?14 79
Table 61: Fortified wine, Global, company share (top 20 companies) by volume (%), 2008?09 81
Table 62: Fortified wine, Global, volume by company (liters, million), 2008?09 82
Table 63: Fortified wine, Global, distribution channels by volume (%), 2008?09 84
Table 64: Fortified wine, Global, volume by distribution channel (liters, million), 2008?09 84
Table 65: Fortified wine, Global, expenditure per capita ($), 2004?09 86
Table 66: Fortified wine, Global, forecast expenditure per capita ($), 2009?14 86
Table 67: Fortified wine, Global, consumption per capita (liters), 2004?09 87
Table 68: Fortified wine, Global, forecast consumption per capita (liters), 2009?14 87


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