TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Groupe Castel 21
Constellation Brands Inc. 22
Patriarche Pere ET Fils 26
MARKET DISTRIBUTION 27
MARKET FORECASTS 28
Market value forecast 28
Market volume forecast 29
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: Global wine market value: $ million, 2005–09(e) 10
Table 2: Global wine market volume: million liters, 2005–09(e) 11
Table 3: Global wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Global wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Global wine market share: % share, by volume, 2009(e) 14
Table 6: Groupe Castel: key facts 21
Table 7: Constellation Brands Inc.: key facts 22
Table 8: Constellation Brands Inc.: key financials ($) 24
Table 9: Constellation Brands Inc.: key financial ratios 24
Table 10: Patriarche Pere ET Fils: key facts 26
Table 11: Global wine market distribution: % share, by volume, 2009(e) 27
Table 12: Global wine market value forecast: $ million, 2009–14 28
Table 13: Global wine market volume forecast: million liters, 2009–14 29
LIST OF FIGURES
Figure 1: Global wine market value: $ million, 2005–09(e) 10
Figure 2: Global wine market volume: million liters, 2005–09(e) 11
Figure 3: Global wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Global wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Global wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the global wine market, 2009 15
Figure 7: Drivers of buyer power in the global wine market, 2009 16
Figure 8: Drivers of supplier power in the global wine market, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the global wine market, 2009 18
Figure 10: Factors influencing the threat of substitutes in the global wine market, 2009 19
Figure 11: Drivers of degree of rivalry in the global wine market, 2009 20
Figure 12: Constellation Brands Inc.: revenues & profitability 25
Figure 13: Constellation Brands Inc.: assets & liabilities 25
Figure 14: Global wine market distribution: % share, by volume, 2009(e) 27
Figure 15: Global wine market value forecast: $ million, 2009–14 28
Figure 16: Global wine market volume forecast: million liters, 2009–14 29
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