Since Q108, we have described numerically the banking business environment for each of the countries surveyed by BMI. We do this through our Commercial Banking Business Environment Rating (CBBER), a measure that ensures we capture the latest quantitative information available. It also ensures consistency across all countries and between the inputs to the CBBER and the Insurance Business Environment Rating, which is likewise now a feature of our insurance reports. Like the Business Environment Ratings calculated by BMI for all the other industries on which it reports, the CBBER takes into account the limits of potential returns and the risks to the realisation of those returns. It is weighted 70% to the former and 30% to the latter.
The evaluation of the Limits of Potential Returns includes market elements that are specific to the banking industry of the country in question and elements that relate to that country in general. Within the 70% of the CBBER that takes into account the Limits of Potential Returns, the market elements have a 60% weighting and the country elements have a 40% weighting. The evaluation of the Risks to Realisation of Returns also includes banking elements and country elements (specifically, BMI’s assessment of long-term country risk). However, within the 30% of the CBBER that takes into account the risks these elements are weighted 40% and 60% respectively.
Further details on how we calculate the CBBER are provided at the end of this report. In general, though, three aspects need to be borne in mind in interpreting the CBBERs. The first is that the market elements of the Limits of Potential Returns are by far the most heavily weighted of the four elements. They account for 60% of 70% (or 42%) of the overall CBBER. Second, if the market elements are significantly higher than the country elements of the Limits of Potential Returns, it usually implies that the banking sector is (very) large and/or developed relative to the general wealth, stability and financial infrastructure in the country. Conversely, if the market elements are significantly lower than the country elements, it usually means that the banking sector is small and/or underdeveloped relative to the general wealth, stability and financial infrastructure in the country. Third, within the Risks to Realisation of Returns category, the market elements (ie: how regulations affect the development of the sector, how regulations affect competition within it and the Moody’s ratings for local currency deposits) can be markedly different from BMI’s long-term risk rating

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Executive Summary 5
Table: Levels (EURbn) 5
Table: Levels (US$bn) 5
Table: Levels At March 2011 5
Table: Annual Growth Rate Projections, 2011-2015 (%) 5
Table: Ranking Out Of 59 Countries Reviewed In 2011 6
Table: Projected Levels (EURbn) 6
Table: Projected Levels (US$bn) 6
SWOT Analysis 7
Greece Commercial Banking SWOT 7
Greece Political SWOT 7
Greece Economic SWOT 8
Greece Business Environment SWOT 8
Business Environment Outlook 9
Commercial Banking Business Environment Ratings 9
Table: Greece Commercial Banking Business Environment Rating 9
Commercial Banking Business Environment Rating Methodology 10
Table: Central And Eastern Europe Commercial Banking Business Environment Ratings 11
Global Commercial Banking Outlook 12
Central And Eastern Europe Banking Sector Outlook 16
Table: Banks’ Bond Portfolios 19
Table: Central And Eastern Europe Commercial Banking Business Environment Ratings 20
Table: Comparison Of Loan/Deposit, Loan/Asset And Loan/GDP Ratios 21
Table: Anticipated Developments In 2011 22
Table: Comparison Of Total Assets, Client Loans And Client Deposits, 2009-2010 (US$bn) 23
Table: Comparison Of Per Capita Deposits, 2010 (US$) 24
Table: Interbank Rates And Bond Yields 25
Greece Banking Sector Outlook 26
Economic Outlook 27
Table: Greece Economic Activity, 2008-2015 29
Competitive Landscape 30
Market Structure 30
Protagonists 30
Table: Protagonists In Greece’s Commercial Banking Sector 30
Definition Of The Commercial Banking Universe 30
List Of Banks 31
Table: Members Of The HBA 31
Company Profiles 32
ATEbank 32
Table: Stock Market Indicators 33
Table: Balance Sheet (US$mn, unless stated) 34
Table: Key Ratios (%) 34
Emporiki Bank 35
Table: Stock Market Indicators 36
Table: Balance Sheet (EURmn, unless stated) 36
Table: Balance Sheet (US$mn, unless stated) 37
Table: Key Ratios (%) 37
Piraeus Bank. 38
Table: Stock Market Indicators 39
Table: Balance Sheet (EURmn, unless stated) 39
Table: Balance Sheet (US$mn, unless stated) 40
Table: Key Ratios (%) 40
National Bank of Greece 41
Table: Stock Market Indicators 42
Table: Balance Sheet (EURmn, unless stated) 42
Table: Balance Sheet (US$mn, unless stated) 43
Table: Key Ratios (%) 43
Alpha Bank 44
Table: Stock Market Indicators 45
Table: Balance Sheet (EURmn, unless stated) 45
Table: Balance Sheet (US$mn, unless stated) 46
Table: Key Ratios (%) 46
Eurobank EFG 47
Table: Stock Market Indicators 48
Table: Balance Sheet (EURmn, unless stated) 48
Table: Balance Sheet (US$mn, unless stated) 49
Table: Key Ratios (%) 49
Marfin Egnatia Bank 50
TT Helenic Postbank 51
Millennium Bank 52
Attica Bank 53
Table: Stock Market Indicators 53
Table: Balance Sheet (EURmn, unless stated) 54
Table: Balance Sheet (US$mn, unless stated) 54
Table: Key Ratios (%) 54
BMI Banking Sector Methodology 55
Commercial Bank Business Environment Rating 56
Table: Commercial Banking Business Environment Indicators And Rationale. 57
Table: Weighting Of Indicators 58
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