DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 5
ANALYSIS 5
Attitudes and beliefs 5
Motivations and priorities 8
Comparative industry responsibility 10
Analysis of behaviors related to particular industries 13
Domestic energy use 13
Lifestyle and shopping behaviors 20
Travel and transport behaviors 25
Scores benchmarking 30
Green behavior trends 33
Domestic energy use 33
Lifestyle and shopping behaviors 36
Travel and transport behaviors 37
APPENDIX 40
Methodology 40
Ask the analyst 41
Datamonitor consulting 41
Disclaimer 41
List of Tables
Figure 6: Sector-based ranking: potential to impact the environment 10
Figure 13: Green behavior by consumer segment: lifestyles and shopping 24
Figure 15: Influence of environment friendliness and carbon footprint when buying a new car 27
Figure 16: Overall distribution of consumers by green score: travel and transport 28
Figure 17: Green behavior by consumer segment: travel and transport 29
List of Figures
Figure 1: Introduction 5
Figure 2: Attitudes and beliefs 6
Figure 3: Key environmental issues 7
Figure 4: Reasons for making green choices 8
Figure 5: Drivers of green adoption 9
Figure 7: Adoption of green practices 15
Figure 8: Adoption of green energy tariffs 16
Figure 9: Overall distribution of consumers by green score: energy 17
Figure 10: Green behavior by consumer segment: energy 18
Figure 11: Adoption of green practices: lifestyles and shopping 21
Figure 12: Overall distribution of consumers by green score: lifestyles and shopping 23
Figure 14: Adoption of green practices: travel and transport 26
Figure 18: Country benchmarking: energy 30
Figure 19: Country Benchmarking: lifestyle and shopping 31
Figure 20: Country benchmarking: travel and transport 32
Figure 21: Consumers' behavioral trends compared to 2010: energy 33
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 34
Figure 23: Behavioral trends by consumer segment: energy 35
Figure 24: Consumers' behavioral trends compared to 2010: lifestyles and shopping 36
Figure 25: Behavioral trends by consumer segment: lifestyle and shopping 37
Figure 26: Consumers' behavioral trend compared to 2010: travel and transport 38
Figure 27: Behavioral trends by consumer segment: travel and transport 39
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