Green Consumers in BRIC

Introduction

Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.
Scope

* An examination of how environmentally conscious consumers in BRIC nations are, and how this translates into green behaviours.
* An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
* A snapshot of BRIC nations' energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
* Insight into which demographic groups are most responsive to environmental concerns in each sector

Report Highlights

Consumers across all the BRIC nations (especially those in India) are highly aware of environmental problems and consider environmental damage as key threat to the world, with air and water pollution being the two key areas of concern for consumers across all countries.

Chinese consumers come out as leaders among the BRIC nations in terms of adopting green practices in all of the three sectors while Russians are found to be the least responsible in terms of green adoption among all the BRIC nations.

Chinese consumers are most willing to opt for 'green tariff' as compared to consumers in other BRIC nations. Also females and urban dwellers display the most sustainable behavior across all the BRIC nations, and are therefore likely to be more receptive to green marketing campaigns.
Reasons to Purchase

* Understand the factors that are driving the growth of green consumerism in BRIC nations
* Project which sectors present the best opportunities for green products and services
* Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns

Report Highlights
Consumers across all the BRIC nations (especially those in India) are highly aware of environmental problems and consider environmental damage as key threat to the world, with air and water pollution being the two key areas of concern for consumers across all countries.

Chinese consumers come out as leaders among the BRIC nations in terms of adopting green practices in all of the three sectors while Russians are found to be the least responsible in terms of green adoption among all the BRIC nations.

Chinese consumers are most willing to opt for 'green tariff' as compared to consumers in other BRIC nations. Also females and urban dwellers display the most sustainable behavior across all the BRIC nations, and are therefore likely to be more receptive to green marketing campaigns.
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DATAMONITOR VIEW 1

Catalyst 1

Key findings 1

ANALYSIS 4

Attitudes and beliefs 4

Motivations and priorities 11

Comparative industry responsibility 12

Analysis of behaviors related to particular industries 14

Domestic energy 14

Lifestyle and shopping 23

Travel and transport 33

Scores benchmarking 44

Green behavioral trends 47

Domestic energy 47

Lifestyle and shopping 52

Travel and transport 61

APPENDIX 67

Methodology 67

Ask the analyst 68

Datamonitor consulting 68

Disclaimer 69

List of Figures

Figure 1: Attitudes and beliefs (1 of 4) 4

Figure 2: Attitudes and beliefs (2 of 4)
6

Figure 3: Attitudes and beliefs (3 of 4)
8

Figure 4: Attitudes and beliefs (4 of 4)
9

Figure 5: Key environmental issues 10

Figure 6: Reasons for making green choices 11

Figure 7: Key sectors with the potential to impact the environment 12

Figure 8: Adoption of green practices: energy 14

Figure 9: Adoption of green energy tariffs 16

Figure 10: Overall distribution of consumers by green score: energy 17

Figure 11: Green behavior by consumer segment: energy (1 of 3) 19

Figure 12: Green behavior by consumer segment: energy (2 of 3) 20

Figure 13: Green behavior by consumer segment: energy (3 of 3) 21

Figure 14: Adoption of green practices: lifestyle and shopping (1 of 2) 23

Figure 15: Adoption of green practices: lifestyle and shopping (2 of 2) 25

Figure 16: Overall distribution of consumers by green score: lifestyle and shopping 27

Figure 17: Green behavior by consumer segment: lifestyle and shopping (1 of 3) 29

Figure 18: Green behavior by consumer segment: lifestyle and shopping (2 of 3) 30

Figure 19: Green behavior by consumer segment: lifestyle and shopping (3 of 3) 31

Figure 20: Adoption of green practices: travel and transport 33

Figure 21: Preference for purchasing an electric or hybrid car 35
Figure 22: Influence of environmental friendliness and carbon footprint when buying a new car 36

Figure 23: Overall distribution of consumers by green score: travel and transport 38

Figure 24: Green behavior by consumer segment: travel and transport (1 of 3) 40

Figure 25: Green behavior by consumer segment: travel and transport (2 of 3) 41

Figure 26: Green behavior by consumer segment: travel and transport (3 of 3) 42
Figure 27: Region benchmarking: energy 44

Figure 28: Region benchmarking: lifestyle and shopping 45

Figure 29: Region benchmarking: travel and transport 46

Figure 30: Consumers' behavioral trends compared to 2010: energy 47

Figure 31: Behavioral trends by consumer segment: energy (by age group) 48

Figure 32: Behavioral trends by consumer segment: energy (by gender) 50

Figure 33: Behavioral trends by consumer segment: energy (by location type) 51

Figure 34: Consumers' behavioral trends compared to 2010: lifestyle and shopping (1 of 2) 52
Figure 35: Consumers' behavioral trends compared to 2010: lifestyle and shopping (2 of 2) 54

Figure 36: Behavioral trends by consumer segment: lifestyle and shopping (by age group) 55

Figure 37: Behavioral trends by consumer segment: lifestyle and shopping (by gender) 57

Figure 38: Behavioral trends by consumer segment: lifestyle and shopping (by location type) 59

Figure 39: Consumers' behavioral trends compared to 2010: travel and transport 61

Figure 40: Behavioral trends by consumer segment: travel and transport (by age group) 63

Figure 41: Behavioral trends by consumer segment: travel and transport (by gender) 64

Figure 42: Behavioral trends by consumer segment: travel and transport (by location type) 65


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