DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 3
Attitudes and beliefs 3
Motivations and priorities 6
Comparative industry responsibility 10
Analysis of behaviors related to particular industries 11
Domestic energy use 11
Lifestyle and shopping behaviors 17
Travel and transport behaviors 22
Scores Benchmarking 27
Green behavior trends 30
Domestic energy use 30
Lifestyle and shopping behaviors 34
Travel and transport behaviors 37
APPENDIX 40
Methodology 40
Ask the Analyst 41
Datamonitor Consulting 41
Disclaimer 41
List of Figures
Figure 1: Introduction 3
Figure 2: Attitudes and beliefs 4
Figure 3: Key environmental issues 5
Figure 4: Reasons for making green choices 7
Figure 5: Drivers of green adoption 8
Figure 6: Sector-based ranking: potential to impact the environment 10
Figure 7: Adoption of green practices: energy 13
Figure 8: Adoption of green energy tariff 14
Figure 9: Overall distribution of consumers by green score: energy 15
Figure 10: Green behavior by consumer segment: energy 16
Figure 11: Adoption of green practices: lifestyles and shopping 18
Figure 12: Overall distribution of consumers by green score: lifestyles and shopping 20
Figure 13: Green behavior by consumer segment: lifestyles and shopping 21
Figure 14: Adoption of green practices: travel and transport 23
Figure 15: Influence of environmental friendliness and carbon footprint when buying a new car 24
Figure 16: Overall distribution of consumers by green score: travel and transport 25
Figure 17: Green behavior by consumer segment: travel and transport 26
Figure 18: Country benchmarking: energy 27
Figure 19: Country benchmarking: lifestyle and shopping 28
Figure 20: Country benchmarking: travel and transport 29
Figure 21: Consumers' behavioral trends compared to 2010: energy 30
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 32
Figure 23: Behavioral trends by consumer segment: energy 33
Figure 24: Consumers' behavioral trends compared to 2010: lifestyles and shopping 34
Figure 25: Behavioral trends by consumer segment: lifestyles and shopping 35
Figure 26: Consumers' behavioral trends compared to 2010: travel and transport 37
Figure 27: Behavioral trends by consumer segment: travel and transport 39
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