Hair care in Nigeria to 2012

Introduction

This databook provides key data and information on the hair care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for hair care in Nigeria increased at a compound annual growth rate of 15.2% between 2002 and 2007.

The shampoo category led the hair care market in Nigeria, accounting for a share of 37.6%.

The leading players in Nigerian hair care market include L'Oreal S.A., Procter & Gamble Company, The and Unilever.
[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2002–07 24
Value Analysis, 2007–12 25
Value Analysis, US$ 2002–07 28
Value Analysis, US$ 2007–12 29
Volume Analysis, 2002–07 31
Volume Analysis, 2007–12 32
Company and Brand Share Analysis 35
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 4 LEADING COMPANY PROFILES 48
L'Oreal S.A. 48
Procter & Gamble Company, The 50
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 52
Value Analysis, 2002–07 52
Value Analysis, 2007–12 53
Value Analysis, US$ 2002–07 55
Value Analysis, US$ 2007–12 55
Volume Analysis, 2002–07 57
Volume Analysis, 2007–12 58
Company and Brand Share Analysis 61
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 69
Value Analysis, 2002–07 69
Value Analysis, 2007–12 70
Value Analysis, US$ 2002–07 72
Value Analysis, US$ 2007–12 73
Volume Analysis, 2002–07 75
Volume Analysis, 2007–12 76
Company and Brand Share Analysis 79
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 89
Value Analysis, 2002–07 89
Value Analysis, 2007–12 90
Value Analysis, US$ 2002–07 92
Value Analysis, US$ 2007–12 92
Volume Analysis, 2002–07 94
Volume Analysis, 2007–12 95
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 106
Value Analysis, 2002–07 106
Value Analysis, 2007–12 107
Value Analysis, US$ 2002–07 109
Value Analysis, US$ 2007–12 110
Volume Analysis, 2002–07 112
Volume Analysis, 2007–12 113
Company and Brand Share Analysis 116
Distribution Analysis 120
Expenditure & consumption per capita 122
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 128
Value Analysis, 2002–07 128
Value Analysis, 2007–12 129
Value Analysis, US$ 2002–07 131
Value Analysis, US$ 2007–12 132
Volume Analysis, 2002–07 134
Volume Analysis, 2007–12 135
Company and Brand Share Analysis 138
Distribution Analysis 141
Expenditure & consumption per capita 143
Chapter 10 NEW PRODUCT DEVELOPMENT 149
Product launches over time 149
Recent product launches 150
Chapter 11 NIGERIA SOCIOECONOMIC PROFILE 151
Country Overview 151
Key Facts 152
Political Overview 153
Economic Overview 154
Chapter 12 NIGERIA MACROECONOMIC PROFILE 155
Macroeconomic Indicators 155
Chapter 13 RESEARCH METHODOLOGY 160
Methodology overview 160
Secondary research 161
Market modeling 162
Primary research 163
Data finalization 164
Ongoing research 164
Chapter 14 APPENDIX 165
Future readings 165
How to contact experts in your industry 165
Disclaimer 165
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LIST OF FIGURES
Figure 1: Nigeria haircare value & value forecast, 2002–12 (NGN m, nominal prices) 27
Figure 2: Nigeria haircare category growth comparison, by value, 2002–12 30
Figure 3: Nigeria haircare volume & volume forecast, 2002–12 (Units m) 33
Figure 4: Nigeria haircare category growth comparison, by volume, 2002–12 34
Figure 5: Nigeria haircare company share, by value, 2006–07 (%) 39
Figure 6: Nigeria haircare distribution channels, by value, 2006–07 (%) 43
Figure 7: Nigeria conditioner value & value forecast, 2002–12 (NGN m, nominal prices) 54
Figure 8: Nigeria conditioner category growth comparison, by value, 2002–12 56
Figure 9: Nigeria conditioner volume & volume forecast, 2002–12 (Units m) 59
Figure 10: Nigeria conditioner category growth comparison, by volume, 2002–12 60
Figure 11: Nigeria conditioner company share, by value, 2006–07 (%) 62
Figure 12: Nigeria conditioner distribution channels, by value, 2006–07 (%) 65
Figure 13: Nigeria shampoo value & value forecast, 2002–12 (NGN m, nominal prices) 71
Figure 14: Nigeria shampoo category growth comparison, by value, 2002–12 74
Figure 15: Nigeria shampoo volume & volume forecast, 2002–12 (Units m) 77
Figure 16: Nigeria shampoo category growth comparison, by volume, 2002–12 78
Figure 17: Nigeria shampoo company share, by value, 2006–07 (%) 81
Figure 18: Nigeria shampoo distribution channels, by value, 2006–07 (%) 84
Figure 19: Nigeria perms & relaxers value & value forecast, 2002–12 (NGN m, nominal prices) 91
Figure 20: Nigeria perms & relaxers category growth comparison, by value, 2002–12 93
Figure 21: Nigeria perms & relaxers volume & volume forecast, 2002–12 (Units m) 96
Figure 22: Nigeria perms & relaxers category growth comparison, by volume, 2002–12 97
Figure 23: Nigeria perms & relaxers company share, by value, 2006–07 (%) 99
Figure 24: Nigeria perms & relaxers distribution channels, by value, 2006–07 (%) 102
Figure 25: Nigeria styling agents value & value forecast, 2002–12 (NGN m, nominal prices) 108
Figure 26: Nigeria styling agents category growth comparison, by value, 2002–12 111
Figure 27: Nigeria styling agents volume & volume forecast, 2002–12 (Units m) 114
Figure 28: Nigeria styling agents category growth comparison, by volume, 2002–12 115
Figure 29: Nigeria styling agents company share, by value, 2006–07 (%) 118
Figure 30: Nigeria styling agents distribution channels, by value, 2006–07 (%) 121
Figure 31: Nigeria hair colorants value & value forecast, 2002–12 (NGN m, nominal prices) 130
Figure 32: Nigeria hair colorants category growth comparison, by value, 2002–12 133
Figure 33: Nigeria hair colorants volume & volume forecast, 2002–12 (Units m) 136
Figure 34: Nigeria hair colorants category growth comparison, by volume, 2002–12 137
Figure 35: Nigeria hair colorants company share, by value, 2006–07 (%) 139
Figure 36: Nigeria hair colorants distribution channels, by value, 2006–07 (%) 142
Figure 37: Map of Nigeria 152
Figure 38: Annual data review process 161
LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Nigeria haircare value, 2002–07 (NGN m, nominal prices) 24
Table 4: Nigeria haircare value forecast, 2007–12 (NGN m, nominal prices) 26
Table 5: Nigeria haircare value, 2002–07 (US$ m nominal prices) 28
Table 6: Nigeria haircare value forecast, 2007–12 (US$ m nominal prices) 29
Table 7: Nigeria haircare volume, 2002–07 (Units m) 31
Table 8: Nigeria haircare volume forecast, 2007–12 (Units m) 32
Table 9: Nigeria haircare brand share, by value, 2006–07 (%) 35
Table 10: Nigeria haircare value, by brand 2006–07 (NGN m nominal prices) 37
Table 11: Nigeria haircare company share by value, 2006–07 (%) 40
Table 12: Nigeria haircare value, by company, 2006–07 (NGN m nominal prices) 41
Table 13: Nigeria haircare distribution channels, by value, 2006–07 (%) 42
Table 14: Nigeria haircare value, by distribution channel, 2006–07 (NGN m nominal prices) 42
Table 15: Nigeria haircare expenditure per capita, 2002–07 (NGN, nominal prices) 44
Table 16: Nigeria haircare forecast expenditure per capita, 2007–12 (NGN, nominal prices) 45
Table 17: Nigeria haircare expenditure per capita, 2002–07 (US$ nominal prices) 45
Table 18: Nigeria haircare forecast expenditure per capita, 2007–12 (US$ nominal prices) 46
Table 19: Nigeria haircare consumption per capita, 2002–07 (Units) 46
Table 20: Nigeria haircare forecast consumption per capita, 2007–12 (Units) 47
Table 21: L'Oreal S.A. Key Facts 48
Table 22: Procter & Gamble Company, The Key Facts 50
Table 23: Nigeria conditioner value, 2002–07 (NGN m, nominal prices) 52
Table 24: Nigeria conditioner value forecast, 2007–12 (NGN m, nominal prices) 53
Table 25: Nigeria conditioner value, 2002–07 (US$ m nominal prices) 55
Table 26: Nigeria conditioner value forecast, 2007–12 (US$ m nominal prices) 55
Table 27: Nigeria conditioner volume, 2002–07 (Units m) 57
Table 28: Nigeria conditioner volume forecast, 2007–12 (Units m) 58
Table 29: Nigeria conditioner brand share, by value, 2006–07 (%) 61
Table 30: Nigeria conditioner value, by brand 2006–07 (NGN m nominal prices) 61
Table 31: Nigeria conditioner company share by value, 2006–07 (%) 63
Table 32: Nigeria conditioner value, by company, 2006–07 (NGN m nominal prices) 63
Table 33: Nigeria conditioner distribution channels, by value, 2006–07 (%) 64
Table 34: Nigeria conditioner value, by distribution channel, 2006–07 (NGN m nominal prices) 64
Table 35: Nigeria conditioner expenditure per capita, 2002–07 (NGN, nominal prices) 66
Table 36: Nigeria conditioner forecast expenditure per capita, 2007–12 (NGN, nominal prices) 66
Table 37: Nigeria conditioner expenditure per capita, 2002–07 (US$ nominal prices) 67
Table 38: Nigeria conditioner forecast expenditure per capita, 2007–12 (US$ nominal prices) 67
Table 39: Nigeria conditioner consumption per capita, 2002–07 (Units) 68
Table 40: Nigeria conditioner forecast consumption per capita, 2007–12 (Units) 68
Table 41: Nigeria shampoo value, 2002–07 (NGN m, nominal prices) 69
Table 42: Nigeria shampoo value forecast, 2007–12 (NGN m, nominal prices) 70
Table 43: Nigeria shampoo value, 2002–07 (US$ m nominal prices) 72
Table 44: Nigeria shampoo value forecast, 2007–12 (US$ m nominal prices) 73
Table 45: Nigeria shampoo volume, 2002–07 (Units m) 75
Table 46: Nigeria shampoo volume forecast, 2007–12 (Units m) 76
Table 47: Nigeria shampoo brand share, by value, 2006–07 (%) 79
Table 48: Nigeria shampoo value, by brand 2006–07 (NGN m nominal prices) 80
Table 49: Nigeria shampoo company share by value, 2006–07 (%) 82
Table 50: Nigeria shampoo value, by company, 2006–07 (NGN m nominal prices) 82
Table 51: Nigeria shampoo distribution channels, by value, 2006–07 (%) 83
Table 52: Nigeria shampoo value, by distribution channel, 2006–07 (NGN m nominal prices) 83
Table 53: Nigeria shampoo expenditure per capita, 2002–07 (NGN, nominal prices) 85
Table 54: Nigeria shampoo forecast expenditure per capita, 2007–12 (NGN, nominal prices) 86
Table 55: Nigeria shampoo expenditure per capita, 2002–07 (US$ nominal prices) 86
Table 56: Nigeria shampoo forecast expenditure per capita, 2007–12 (US$ nominal prices) 87
Table 57: Nigeria shampoo consumption per capita, 2002–07 (Units) 87
Table 58: Nigeria shampoo forecast consumption per capita, 2007–12 (Units) 88
Table 59: Nigeria perms & relaxers value, 2002–07 (NGN m, nominal prices) 89
Table 60: Nigeria perms & relaxers value forecast, 2007–12 (NGN m, nominal prices) 90
Table 61: Nigeria perms & relaxers value, 2002–07 (US$ m nominal prices) 92
Table 62: Nigeria perms & relaxers value forecast, 2007–12 (US$ m nominal prices) 92
Table 63: Nigeria perms & relaxers volume, 2002–07 (Units m) 94
Table 64: Nigeria perms & relaxers volume forecast, 2007–12 (Units m) 95
Table 65: Nigeria perms & relaxers brand share, by value, 2006–07 (%) 98
Table 66: Nigeria perms & relaxers value, by brand 2006–07 (NGN m nominal prices) 98
Table 67: Nigeria perms & relaxers company share by value, 2006–07 (%) 100
Table 68: Nigeria perms & relaxers value, by company, 2006–07 (NGN m nominal prices) 100
Table 69: Nigeria perms & relaxers distribution channels, by value, 2006–07 (%) 101
Table 70: Nigeria perms & relaxers value, by distribution channel, 2006–07 (NGN m nominal prices) 101
Table 71: Nigeria perms & relaxers expenditure per capita, 2002–07 (NGN, nominal prices) 103
Table 72: Nigeria perms & relaxers forecast expenditure per capita, 2007–12 (NGN, nominal prices) 103
Table 73: Nigeria perms & relaxers expenditure per capita, 2002–07 (US$ nominal prices) 104
Table 74: Nigeria perms & relaxers forecast expenditure per capita, 2007–12 (US$ nominal prices) 104
Table 75: Nigeria perms & relaxers consumption per capita, 2002–07 (Units) 105
Table 76: Nigeria perms & relaxers forecast consumption per capita, 2007–12 (Units) 105
Table 77: Nigeria styling agents value, 2002–07 (NGN m, nominal prices) 106
Table 78: Nigeria styling agents value forecast, 2007–12 (NGN m, nominal prices) 107
Table 79: Nigeria styling agents value, 2002–07 (US$ m nominal prices) 109
Table 80: Nigeria styling agents value forecast, 2007–12 (US$ m nominal prices) 110
Table 81: Nigeria styling agents volume, 2002–07 (Units m) 112
Table 82: Nigeria styling agents volume forecast, 2007–12 (Units m) 113
Table 83: Nigeria styling agents brand share, by value, 2006–07 (%) 116
Table 84: Nigeria styling agents value, by brand 2006–07 (NGN m nominal prices) 117
Table 85: Nigeria styling agents company share by value, 2006–07 (%) 119
Table 86: Nigeria styling agents value, by company, 2006–07 (NGN m nominal prices) 119
Table 87: Nigeria styling agents distribution channels, by value, 2006–07 (%) 120
Table 88: Nigeria styling agents value, by distribution channel, 2006–07 (NGN m nominal prices) 120
Table 89: Nigeria styling agents expenditure per capita, 2002–07 (NGN, nominal prices) 122
Table 90: Nigeria styling agents forecast expenditure per capita, 2007–12 (NGN, nominal prices) 123
Table 91: Nigeria styling agents expenditure per capita, 2002–07 (US$ nominal prices) 124
Table 92: Nigeria styling agents forecast expenditure per capita, 2007–12 (US$ nominal prices) 125
Table 93: Nigeria styling agents consumption per capita, 2002–07 (Units) 126
Table 94: Nigeria styling agents forecast consumption per capita, 2007–12 (Units) 127
Table 95: Nigeria hair colorants value, 2002–07 (NGN m, nominal prices) 128
Table 96: Nigeria hair colorants value forecast, 2007–12 (NGN m, nominal prices) 129
Table 97: Nigeria hair colorants value, 2002–07 (US$ m nominal prices) 131
Table 98: Nigeria hair colorants value forecast, 2007–12 (US$ m nominal prices) 132
Table 99: Nigeria hair colorants volume, 2002–07 (Units m) 134
Table 100: Nigeria hair colorants volume forecast, 2007–12 (Units m) 135
Table 101: Nigeria hair colorants brand share, by value, 2006–07 (%) 138
Table 102: Nigeria hair colorants value, by brand 2006–07 (NGN m nominal prices) 138
Table 103: Nigeria hair colorants company share by value, 2006–07 (%) 140
Table 104: Nigeria hair colorants value, by company, 2006–07 (NGN m nominal prices) 140
Table 105: Nigeria hair colorants distribution channels, by value, 2006–07 (%) 141
Table 106: Nigeria hair colorants value, by distribution channel, 2006–07 (NGN m nominal prices) 141
Table 107: Nigeria hair colorants expenditure per capita, 2002–07 (NGN, nominal prices) 143
Table 108: Nigeria hair colorants forecast expenditure per capita, 2007–12 (NGN, nominal prices) 144
Table 109: Nigeria hair colorants expenditure per capita, 2002–07 (US$ nominal prices) 145
Table 110: Nigeria hair colorants forecast expenditure per capita, 2007–12 (US$ nominal prices) 146
Table 111: Nigeria hair colorants consumption per capita, 2002–07 (Units) 147
Table 112: Nigeria hair colorants forecast consumption per capita, 2007–12 (Units) 148
Table 113: Nigeria haircare new product launches reports, by company 2008 149
Table 114: Nigeria haircare new product launches SKUs, by company 2008 149
Table 115: Nigeria haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 150
Table 116: Nigeria haircare new product launches (reports) 150
Table 117: Nigeria Key Facts 152
Table 118: Nigeria population, by age group, 2002–07 (millions) 155
Table 119: Nigeria population forecast, by age group, 2007–12 (millions) 156
Table 120: Nigeria population, by gender, 2002–07 (millions) 156
Table 121: Nigeria population forecast, by gender, 2007–12 (millions) 157
Table 122: Nigeria nominal GDP, 2002–07 (NGN bn, nominal prices) 157
Table 123: Nigeria nominal GDP forecast, 2007–12 (NGN bn, nominal prices) 157
Table 124: Nigeria real GDP, 2002–07 (NGN bn, 2000 prices) 158
Table 125: Nigeria real GDP forecast, 2007–12 (NGN bn, 2000 prices) 158
Table 126: Nigeria real GDP, 2002–07 (US$ bn, 2000 prices) 158
Table 127: Nigeria real GDP forecast, 2007–12 (US$ bn, 2000 prices) 159
Table 128: Nigeria consumer price index, 2002–07 (2000=100) 159
Table 129: Nigeria consumer price index, 2007–12 (2000=100) 159
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