Haircare in the US to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
The Procter & Gamble Company 41
L'Oreal S.A. 43
Chapter 5 Category Analysis: Conditioner 46
Value analysis (US Dollar), 2004?09 46
Value analysis (US Dollar), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Hair Colorants 60
Value analysis (US Dollar), 2004?09 60
Value analysis (US Dollar), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Perms and Relaxers 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Shampoo 90
Value analysis (US Dollar), 2004?09 90
Value analysis (US Dollar), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Styling Agents 105
Value analysis (US Dollar), 2004?09 105
Value analysis (US Dollar), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 111
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 11 PESTLE Analysis 130
Summary 130
Political analysis 131
Economic analysis 134
Social analysis 138
Technological analysis 142
Legal analysis 146
Environmental analysis 149
Chapter 12 New Product Development 153
Product launches over time 153
Recent product launches 155
Chapter 13 Macroeconomic Profile 156
Macroeconomic Indicators 156
Chapter 14 Research Methodology 161
Methodology overview 161
Secondary research 162
Market modeling 163
Creating an initial data model 163
Revising the initial data model 163
Creating a final estimate 164
Creating demographic value splits 164
Primary research 164
Data finalization 165
Ongoing research 165
Chapter 15 Appendix 166
Future readings 166
How to contact experts in your industry 166
Disclaimer 166

LIST OF FIGURES
Figure 1: Haircare, US, value by category ($m), 2004?14 25
Figure 2: Haircare, US, category growth comparison, by value, 2004?14 25
Figure 3: Haircare, US, volume by category (units, million), 2004?14 28
Figure 4: Haircare, US, category growth comparison, by volume, 2004?14 28
Figure 5: Haircare, US, company share by value (%), 2008?09 33
Figure 6: Haircare, US, distribution channels by value (%), 2008?09 37
Figure 7: Conditioner, US, value by segment ($m), 2004?14 48
Figure 8: Conditioner, US, category growth comparison, by value, 2004?14 48
Figure 9: Conditioner, US, volume by segment (units, million), 2004?14 51
Figure 10: Conditioner, US, category growth comparison, by volume, 2004?14 51
Figure 11: Conditioner, US, company share by value (%), 2008?09 54
Figure 12: Conditioner, US, distribution channels by value (%), 2008?09 57
Figure 13: Hair colorants, US, value by segment ($m), 2004?14 62
Figure 14: Hair colorants, US, category growth comparison, by value, 2004?14 62
Figure 15: Hair colorants, US, volume by segment (units, million), 2004?14 65
Figure 16: Hair colorants, US, category growth comparison, by volume, 2004?14 66
Figure 17: Hair colorants, US, company share by value (%), 2008?09 69
Figure 18: Hair colorants, US, distribution channels by value (%), 2008?09 72
Figure 19: Perms and relaxers, US, value by segment ($m), 2004?14 79
Figure 20: Perms and relaxers, US, category growth comparison, by value, 2004?14 79
Figure 21: Perms and relaxers, US, volume by segment (units, million), 2004?14 82
Figure 22: Perms and relaxers, US, category growth comparison, by volume, 2004?14 82
Figure 23: Perms and relaxers, US, company share by value (%), 2008?09 84
Figure 24: Perms and relaxers, US, distribution channels by value (%), 2008?09 87
Figure 25: Shampoo, US, value by segment ($m), 2004?14 92
Figure 26: Shampoo, US, category growth comparison, by value, 2004?14 92
Figure 27: Shampoo, US, volume by segment (units, million), 2004?14 95
Figure 28: Shampoo, US, category growth comparison, by volume, 2004?14 95
Figure 29: Shampoo, US, company share by value (%), 2008?09 98
Figure 30: Shampoo, US, distribution channels by value (%), 2008?09 101
Figure 31: Styling agents, US, value by segment ($m), 2004?14 107
Figure 32: Styling agents, US, category growth comparison, by value, 2004?14 107
Figure 33: Styling agents, US, volume by segment (units, million), 2004?14 110
Figure 34: Styling agents, US, category growth comparison, by volume, 2004?14 110
Figure 35: Styling agents, US, company share by value (%), 2008?09 113
Figure 36: Styling agents, US, distribution channels by value (%), 2008?09 116
Figure 37: Global haircare market split (value terms, 2009), top five countries 122
Figure 38: Global haircare market value, 2004–09, top five countries 124
Figure 39: Global haircare market split (volume terms, 2009), top five countries 126
Figure 40: Global haircare market volume, 2004–09, top five countries 128
Figure 41: Annual data review process 162

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, US, value by category ($m), 2004?09 23
Table 4: Haircare, US, value forecast by category ($m), 2009?14 24
Table 5: Haircare, US, volume by category (units, million), 2004?09 26
Table 6: Haircare, US, volume forecast by category (units, million), 2009?14 27
Table 7: Haircare, US, brand share by value (%), 2008?09 29
Table 8: Haircare, US, value by brand ($m), 2008?09 31
Table 9: Haircare, US, company share by value (%), 2008?09 34
Table 10: Haircare, US, value by company ($m), 2008?09 35
Table 11: Haircare, US, distribution channels by value (%), 2008?09 36
Table 12: Haircare, US, value by distribution channel ($m), 2008?09 36
Table 13: Haircare, US, expenditure per capita ($), 2004?09 38
Table 14: Haircare, US, forecast expenditure per capita ($), 2009?14 39
Table 15: Haircare, US, consumption per capita (units), 2004?09 39
Table 16: Haircare, US, forecast consumption per capita (units), 2009?14 40
Table 17: The Procter & Gamble Company key facts 41
Table 18: L'Oreal S.A. key facts 43
Table 19: Conditioner, US, value by segment ($m), 2004?09 46
Table 20: Conditioner, US, value forecast by segment ($m), 2009?14 47
Table 21: Conditioner, US, volume by segment (units, million), 2004?09 49
Table 22: Conditioner, US, volume forecast by segment (units, million), 2009?14 50
Table 23: Conditioner, US, brand share by value (%), 2008?09 52
Table 24: Conditioner, US, value by brand ($m), 2008?09 53
Table 25: Conditioner, US, company share by value (%), 2008?09 55
Table 26: Conditioner, US, value by company ($m), 2008?09 55
Table 27: Conditioner, US, distribution channels by value (%), 2008?09 56
Table 28: Conditioner, US, value by distribution channel ($m), 2008?09 56
Table 29: Conditioner, US, expenditure per capita ($), 2004?09 58
Table 30: Conditioner, US, forecast expenditure per capita ($), 2009?14 58
Table 31: Conditioner, US, consumption per capita (units), 2004?09 59
Table 32: Conditioner, US, forecast consumption per capita (units), 2009?14 59
Table 33: Hair colorants, US, value by segment ($m), 2004?09 60
Table 34: Hair colorants, US, value forecast by segment ($m), 2009?14 61
Table 35: Hair colorants, US, volume by segment (units, million), 2004?09 63
Table 36: Hair colorants, US, volume forecast by segment (units, million), 2009?14 64
Table 37: Hair colorants, US, brand share by value (%), 2008?09 67
Table 38: Hair colorants, US, value by brand ($m), 2008?09 68
Table 39: Hair colorants, US, company share by value (%), 2008?09 70
Table 40: Hair colorants, US, value by company ($m), 2008?09 70
Table 41: Hair colorants, US, distribution channels by value (%), 2008?09 71
Table 42: Hair colorants, US, value by distribution channel ($m), 2008?09 71
Table 43: Hair colorants, US, expenditure per capita ($), 2004?09 73
Table 44: Hair colorants, US, forecast expenditure per capita ($), 2009?14 74
Table 45: Hair colorants, US, consumption per capita (units), 2004?09 75
Table 46: Hair colorants, US, forecast consumption per capita (units), 2009?14 76
Table 47: Perms and relaxers, US, value by segment ($m), 2004?09 77
Table 48: Perms and relaxers, US, value forecast by segment ($m), 2009?14 78
Table 49: Perms and relaxers, US, volume by segment (units, million), 2004?09 80
Table 50: Perms and relaxers, US, volume forecast by segment (units, million), 2009?14 81
Table 51: Perms and relaxers, US, brand share by value (%), 2008?09 83
Table 52: Perms and relaxers, US, value by brand ($m), 2008?09 83
Table 53: Perms and relaxers, US, company share by value (%), 2008?09 85
Table 54: Perms and relaxers, US, value by company ($m), 2008?09 85
Table 55: Perms and relaxers, US, distribution channels by value (%), 2008?09 86
Table 56: Perms and relaxers, US, value by distribution channel ($m), 2008?09 86
Table 57: Perms and relaxers, US, expenditure per capita ($), 2004?09 88
Table 58: Perms and relaxers, US, forecast expenditure per capita ($), 2009?14 88
Table 59: Perms and relaxers, US, consumption per capita (units), 2004?09 89
Table 60: Perms and relaxers, US, forecast consumption per capita (units), 2009?14 89
Table 61: Shampoo, US, value by segment ($m), 2004?09 90
Table 62: Shampoo, US, value forecast by segment ($m), 2009?14 91
Table 63: Shampoo, US, volume by segment (units, million), 2004?09 93
Table 64: Shampoo, US, volume forecast by segment (units, million), 2009?14 94
Table 65: Shampoo, US, brand share by value (%), 2008?09 96
Table 66: Shampoo, US, value by brand ($m), 2008?09 97
Table 67: Shampoo, US, company share by value (%), 2008?09 99
Table 68: Shampoo, US, value by company ($m), 2008?09 99
Table 69: Shampoo, US, distribution channels by value (%), 2008?09 100
Table 70: Shampoo, US, value by distribution channel ($m), 2008?09 100
Table 71: Shampoo, US, expenditure per capita ($), 2004?09 102
Table 72: Shampoo, US, forecast expenditure per capita ($), 2009?14 103
Table 73: Shampoo, US, consumption per capita (units), 2004?09 103
Table 74: Shampoo, US, forecast consumption per capita (units), 2009?14 104
Table 75: Styling agents, US, value by segment ($m), 2004?09 105
Table 76: Styling agents, US, value forecast by segment ($m), 2009?14 106
Table 77: Styling agents, US, volume by segment (units, million), 2004?09 108
Table 78: Styling agents, US, volume forecast by segment (units, million), 2009?14 109
Table 79: Styling agents, US, brand share by value (%), 2008?09 111
Table 80: Styling agents, US, value by brand ($m), 2008?09 112
Table 81: Styling agents, US, company share by value (%), 2008?09 114
Table 82: Styling agents, US, value by company ($m), 2008?09 114
Table 83: Styling agents, US, distribution channels by value (%), 2008?09 115
Table 84: Styling agents, US, value by distribution channel ($m), 2008?09 115
Table 85: Styling agents, US, expenditure per capita ($), 2004?09 117
Table 86: Styling agents, US, forecast expenditure per capita ($), 2009?14 118
Table 87: Styling agents, US, consumption per capita (units), 2004?09 119
Table 88: Styling agents, US, forecast consumption per capita (units), 2009?14 120
Table 89: Global haircare market value, 2009 121
Table 90: Global haircare market split (value terms ($m), 2009), top five countries 124
Table 91: Global haircare market volume, 2009 125
Table 92: Global haircare market split (volume terms, 2009), top five countries 128
Table 93: Leading players, top five countries 129
Table 94: Analysis of the US’s political landscape 131
Table 95: Analysis of the US economy 134
Table 96: Analysis of the US’s social system 138
Table 97: Analysis of the US’s technology landscape 142
Table 98: Analysis of the US’s legal landscape 146
Table 99: Analysis of the US’s environmental landscape 149
Table 100: US haircare new product launches reports, by company (top five companies), 2009 153
Table 101: US haircare new product launches SKUs, by company (top five companies), 2009 153
Table 102: US haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 154
Table 103: US haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 154
Table 104: US haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 155
Table 105: US haircare new product launches - recent five launches (2009) 155
Table 106: US population, by age group, 2003?08 (millions) 156
Table 107: US population forecast, by age group, 2008?13 (millions) 157
Table 108: US population, by gender, 2003?08 (millions) 157
Table 109: US population forecast, by gender, 2008?13 (millions) 158
Table 110: US nominal GDP, 2003?08 ($bn, nominal prices) 158
Table 111: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 158
Table 112: US real GDP, 2003?08 ($bn, 2000 prices) 159
Table 113: US real GDP forecast, 2008?13 ($bn, 2000 prices) 159
Table 114: US consumer price index, 2003?08 (2000=100) 159
Table 115: US consumer price index, 2008?13 (2000=100) 160


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