Haircare in Argentina to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Argentine Peso), 2004?09 25
Value analysis (Argentine Peso), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Unilever 47
The Procter & Gamble Company 49
Chapter 5 Category Analysis: Conditioner 51
Value analysis (Argentine Peso), 2004?09 51
Value analysis (Argentine Peso), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Hair Colorants 68
Value analysis (Argentine Peso), 2004?09 68
Value analysis (Argentine Peso), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 78
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Perms and Relaxers 91
Value analysis (Argentine Peso), 2004?09 91
Value analysis (Argentine Peso), 2009?14 92
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Shampoo 107
Value analysis (Argentine Peso), 2004?09 107
Value analysis (Argentine Peso), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 116
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Styling Agents 126
Value analysis (Argentine Peso), 2004?09 126
Value analysis (Argentine Peso), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 130
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Country Comparison 146
Value 146
Volume 150
Market share 154
Chapter 11 PESTLE Analysis 155
Summary 155
Political analysis 156
Economic analysis 159
Social analysis 162
Technological analysis 165
Legal analysis 168
Environmental analysis 171
Chapter 12 New Product Development 174
Product launches over time 174
Recent product launches 176
Chapter 13 Macroeconomic Profile 177
Macroeconomic Indicators 177
Chapter 14 Research Methodology 182
Methodology overview 182
Secondary research 183
Market modeling 184
Creating an initial data model 184
Revising the initial data model 184
Creating a final estimate 185
Creating demographic value splits 185
Primary research 185
Data finalization 186
Ongoing research 186
Chapter 15 Appendix 187
Future readings 187
How to contact experts in your industry 187
Disclaimer 187

LIST OF FIGURES
Figure 1: Haircare, Argentina, value by category (ARSm), 2004?14 27
Figure 2: Haircare, Argentina, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Argentina, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Argentina, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Argentina, company share by value (%), 2008?09 38
Figure 6: Haircare, Argentina, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, Argentina, value by segment (ARSm), 2004?14 53
Figure 8: Conditioner, Argentina, category growth comparison, by value, 2004?14 55
Figure 9: Conditioner, Argentina, volume by segment (units, million), 2004?14 58
Figure 10: Conditioner, Argentina, category growth comparison, by volume, 2004?14 58
Figure 11: Conditioner, Argentina, company share by value (%), 2008?09 61
Figure 12: Conditioner, Argentina, distribution channels by value (%), 2008?09 64
Figure 13: Hair colorants, Argentina, value by segment (ARSm), 2004?14 70
Figure 14: Hair colorants, Argentina, category growth comparison, by value, 2004?14 73
Figure 15: Hair colorants, Argentina, volume by segment (units, million), 2004?14 76
Figure 16: Hair colorants, Argentina, category growth comparison, by volume, 2004?14 77
Figure 17: Hair colorants, Argentina, company share by value (%), 2008?09 80
Figure 18: Hair colorants, Argentina, distribution channels by value (%), 2008?09 84
Figure 19: Perms and relaxers, Argentina, value by segment (ARSm), 2004?14 93
Figure 20: Perms and relaxers, Argentina, category growth comparison, by value, 2004?14 95
Figure 21: Perms and relaxers, Argentina, volume by segment (units, million), 2004?14 98
Figure 22: Perms and relaxers, Argentina, category growth comparison, by volume, 2004?14 98
Figure 23: Perms and relaxers, Argentina, company share by value (%), 2008?09 100
Figure 24: Perms and relaxers, Argentina, distribution channels by value (%), 2008?09 103
Figure 25: Shampoo, Argentina, value by segment (ARSm), 2004?14 109
Figure 26: Shampoo, Argentina, category growth comparison, by value, 2004?14 112
Figure 27: Shampoo, Argentina, volume by segment (units, million), 2004?14 115
Figure 28: Shampoo, Argentina, category growth comparison, by volume, 2004?14 115
Figure 29: Shampoo, Argentina, company share by value (%), 2008?09 118
Figure 30: Shampoo, Argentina, distribution channels by value (%), 2008?09 121
Figure 31: Styling agents, Argentina, value by segment (ARSm), 2004?14 128
Figure 32: Styling agents, Argentina, category growth comparison, by value, 2004?14 131
Figure 33: Styling agents, Argentina, volume by segment (units, million), 2004?14 134
Figure 34: Styling agents, Argentina, category growth comparison, by volume, 2004?14 134
Figure 35: Styling agents, Argentina, company share by value (%), 2008?09 136
Figure 36: Styling agents, Argentina, distribution channels by value (%), 2008?09 139
Figure 37: Global haircare market split (value terms, 2009), top five countries 147
Figure 38: Global haircare market value, 2004–09, top five countries 149
Figure 39: Global haircare market split (volume terms, 2009), top five countries 151
Figure 40: Global haircare market volume, 2004–09, top five countries 153
Figure 41: Annual data review process 183

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Argentina, value by category (ARSm), 2004?09 25
Table 4: Haircare, Argentina, value forecast by category (ARSm), 2009?14 26
Table 5: Haircare, Argentina, value by category ($m), 2004?09 28
Table 6: Haircare, Argentina, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Argentina, volume by category (units, million), 2004?09 31
Table 8: Haircare, Argentina, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Argentina, brand share by value (%), 2008?09 34
Table 10: Haircare, Argentina, value by brand (ARSm), 2008?09 36
Table 11: Haircare, Argentina, company share by value (%), 2008?09 39
Table 12: Haircare, Argentina, value by company (ARSm), 2008?09 40
Table 13: Haircare, Argentina, distribution channels by value (%), 2008?09 41
Table 14: Haircare, Argentina, value by distribution channel (ARSm), 2008?09 41
Table 15: Haircare, Argentina, expenditure per capita (ARS), 2004?09 43
Table 16: Haircare, Argentina, forecast expenditure per capita (ARS), 2009?14 44
Table 17: Haircare, Argentina, expenditure per capita ($), 2004?09 44
Table 18: Haircare, Argentina, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, Argentina, consumption per capita (units), 2004?09 45
Table 20: Haircare, Argentina, forecast consumption per capita (units), 2009?14 46
Table 21: Unilever key facts 47
Table 22: The Procter & Gamble Company key facts 49
Table 23: Conditioner, Argentina, value by segment (ARSm), 2004?09 51
Table 24: Conditioner, Argentina, value forecast by segment (ARSm), 2009?14 52
Table 25: Conditioner, Argentina, value by segment ($m), 2004?09 54
Table 26: Conditioner, Argentina, value forecast by segment ($m), 2009?14 54
Table 27: Conditioner, Argentina, volume by segment (units, million), 2004?09 56
Table 28: Conditioner, Argentina, volume forecast by segment (units, million), 2009?14 57
Table 29: Conditioner, Argentina, brand share by value (%), 2008?09 59
Table 30: Conditioner, Argentina, value by brand (ARSm), 2008?09 60
Table 31: Conditioner, Argentina, company share by value (%), 2008?09 62
Table 32: Conditioner, Argentina, value by company (ARSm), 2008?09 62
Table 33: Conditioner, Argentina, distribution channels by value (%), 2008?09 63
Table 34: Conditioner, Argentina, value by distribution channel (ARSm), 2008?09 63
Table 35: Conditioner, Argentina, expenditure per capita (ARS), 2004?09 65
Table 36: Conditioner, Argentina, forecast expenditure per capita (ARS), 2009?14 65
Table 37: Conditioner, Argentina, expenditure per capita ($), 2004?09 66
Table 38: Conditioner, Argentina, forecast expenditure per capita ($), 2009?14 66
Table 39: Conditioner, Argentina, consumption per capita (units), 2004?09 67
Table 40: Conditioner, Argentina, forecast consumption per capita (units), 2009?14 67
Table 41: Hair colorants, Argentina, value by segment (ARSm), 2004?09 68
Table 42: Hair colorants, Argentina, value forecast by segment (ARSm), 2009?14 69
Table 43: Hair colorants, Argentina, value by segment ($m), 2004?09 71
Table 44: Hair colorants, Argentina, value forecast by segment ($m), 2009?14 72
Table 45: Hair colorants, Argentina, volume by segment (units, million), 2004?09 74
Table 46: Hair colorants, Argentina, volume forecast by segment (units, million), 2009?14 75
Table 47: Hair colorants, Argentina, brand share by value (%), 2008?09 78
Table 48: Hair colorants, Argentina, value by brand (ARSm), 2008?09 79
Table 49: Hair colorants, Argentina, company share by value (%), 2008?09 81
Table 50: Hair colorants, Argentina, value by company (ARSm), 2008?09 82
Table 51: Hair colorants, Argentina, distribution channels by value (%), 2008?09 83
Table 52: Hair colorants, Argentina, value by distribution channel (ARSm), 2008?09 83
Table 53: Hair colorants, Argentina, expenditure per capita (ARS), 2004?09 85
Table 54: Hair colorants, Argentina, forecast expenditure per capita (ARS), 2009?14 86
Table 55: Hair colorants, Argentina, expenditure per capita ($), 2004?09 87
Table 56: Hair colorants, Argentina, forecast expenditure per capita ($), 2009?14 88
Table 57: Hair colorants, Argentina, consumption per capita (units), 2004?09 89
Table 58: Hair colorants, Argentina, forecast consumption per capita (units), 2009?14 90
Table 59: Perms and relaxers, Argentina, value by segment (ARSm), 2004?09 91
Table 60: Perms and relaxers, Argentina, value forecast by segment (ARSm), 2009?14 92
Table 61: Perms and relaxers, Argentina, value by segment ($m), 2004?09 94
Table 62: Perms and relaxers, Argentina, value forecast by segment ($m), 2009?14 94
Table 63: Perms and relaxers, Argentina, volume by segment (units, million), 2004?09 96
Table 64: Perms and relaxers, Argentina, volume forecast by segment (units, million), 2009?14 97
Table 65: Perms and relaxers, Argentina, brand share by value (%), 2008?09 99
Table 66: Perms and relaxers, Argentina, value by brand (ARSm), 2008?09 99
Table 67: Perms and relaxers, Argentina, company share by value (%), 2008?09 101
Table 68: Perms and relaxers, Argentina, value by company (ARSm), 2008?09 101
Table 69: Perms and relaxers, Argentina, distribution channels by value (%), 2008?09 102
Table 70: Perms and relaxers, Argentina, value by distribution channel (ARSm), 2008?09 102
Table 71: Perms and relaxers, Argentina, expenditure per capita (ARS), 2004?09 104
Table 72: Perms and relaxers, Argentina, forecast expenditure per capita (ARS), 2009?14 104
Table 73: Perms and relaxers, Argentina, expenditure per capita ($), 2004?09 105
Table 74: Perms and relaxers, Argentina, forecast expenditure per capita ($), 2009?14 105
Table 75: Perms and relaxers, Argentina, consumption per capita (units), 2004?09 106
Table 76: Perms and relaxers, Argentina, forecast consumption per capita (units), 2009?14 106
Table 77: Shampoo, Argentina, value by segment (ARSm), 2004?09 107
Table 78: Shampoo, Argentina, value forecast by segment (ARSm), 2009?14 108
Table 79: Shampoo, Argentina, value by segment ($m), 2004?09 110
Table 80: Shampoo, Argentina, value forecast by segment ($m), 2009?14 111
Table 81: Shampoo, Argentina, volume by segment (units, million), 2004?09 113
Table 82: Shampoo, Argentina, volume forecast by segment (units, million), 2009?14 114
Table 83: Shampoo, Argentina, brand share by value (%), 2008?09 116
Table 84: Shampoo, Argentina, value by brand (ARSm), 2008?09 117
Table 85: Shampoo, Argentina, company share by value (%), 2008?09 119
Table 86: Shampoo, Argentina, value by company (ARSm), 2008?09 119
Table 87: Shampoo, Argentina, distribution channels by value (%), 2008?09 120
Table 88: Shampoo, Argentina, value by distribution channel (ARSm), 2008?09 120
Table 89: Shampoo, Argentina, expenditure per capita (ARS), 2004?09 122
Table 90: Shampoo, Argentina, forecast expenditure per capita (ARS), 2009?14 123
Table 91: Shampoo, Argentina, expenditure per capita ($), 2004?09 123
Table 92: Shampoo, Argentina, forecast expenditure per capita ($), 2009?14 124
Table 93: Shampoo, Argentina, consumption per capita (units), 2004?09 124
Table 94: Shampoo, Argentina, forecast consumption per capita (units), 2009?14 125
Table 95: Styling agents, Argentina, value by segment (ARSm), 2004?09 126
Table 96: Styling agents, Argentina, value forecast by segment (ARSm), 2009?14 127
Table 97: Styling agents, Argentina, value by segment ($m), 2004?09 129
Table 98: Styling agents, Argentina, value forecast by segment ($m), 2009?14 130
Table 99: Styling agents, Argentina, volume by segment (units, million), 2004?09 132
Table 100: Styling agents, Argentina, volume forecast by segment (units, million), 2009?14 133
Table 101: Styling agents, Argentina, brand share by value (%), 2008?09 135
Table 102: Styling agents, Argentina, value by brand (ARSm), 2008?09 135
Table 103: Styling agents, Argentina, company share by value (%), 2008?09 137
Table 104: Styling agents, Argentina, value by company (ARSm), 2008?09 137
Table 105: Styling agents, Argentina, distribution channels by value (%), 2008?09 138
Table 106: Styling agents, Argentina, value by distribution channel (ARSm), 2008?09 138
Table 107: Styling agents, Argentina, expenditure per capita (ARS), 2004?09 140
Table 108: Styling agents, Argentina, forecast expenditure per capita (ARS), 2009?14 141
Table 109: Styling agents, Argentina, expenditure per capita ($), 2004?09 142
Table 110: Styling agents, Argentina, forecast expenditure per capita ($), 2009?14 143
Table 111: Styling agents, Argentina, consumption per capita (units), 2004?09 144
Table 112: Styling agents, Argentina, forecast consumption per capita (units), 2009?14 145
Table 113: Global haircare market value, 2009 146
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 149
Table 115: Global haircare market volume, 2009 150
Table 116: Global haircare market split (volume terms, 2009), top five countries 153
Table 117: Leading players, top five countries 154
Table 118: Analysis of Argentina’s political landscape 156
Table 119: Analysis of Argentina’s economy 159
Table 120: Analysis of Argentina’s social system 162
Table 121: Analysis of Argentina’s technology landscape 165
Table 122: Analysis of Argentina’s legal landscape 168
Table 123: Analysis of Argentina’s environmental landscape 171
Table 124: Argentina haircare new product launches reports, by company (top five companies), 2009 174
Table 125: Argentina haircare new product launches SKUs, by company (top five companies), 2009 174
Table 126: Argentina haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 175
Table 127: Argentina haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 175
Table 128: Argentina haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 176
Table 129: Argentina haircare new product launches - recent five launches (2009) 176
Table 130: Argentina population, by age group, 2004?09 (millions) 177
Table 131: Argentina population forecast, by age group, 2009?14 (millions) 178
Table 132: Argentina population, by gender, 2004?09 (millions) 178
Table 133: Argentina population forecast, by gender, 2009?14 (millions) 179
Table 134: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 179
Table 135: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 179
Table 136: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 180
Table 137: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 180
Table 138: Argentina real GDP, 2004?09 ($bn, 2000 prices) 180
Table 139: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 181
Table 140: Argentina consumer price index, 2004?09 (2000=100) 181
Table 141: Argentina consumer price index, 2009?14 (2000=100) 181


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