TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
Unilever 26
Kao Corporation 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Asia-Pacific haircare market value: $ million, 2005–09 10
Table 2: Asia–Pacific haircare market volume: million units, 2005–09 11
Table 3: Asia-Pacific haircare market segmentation I:% share, by value, 2009 12
Table 4: Asia-Pacific haircare market segmentation II: % share, by value, 2009 13
Table 5: Asia-Pacific haircare market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: Unilever: key facts 26
Table 10: Unilever: key financials ($) 28
Table 11: Unilever: key financials (€) 28
Table 12: Unilever: key financial ratios 28
Table 13: Kao Corporation: key facts 30
Table 14: Kao Corporation: key financials ($) 32
Table 15: Kao Corporation: key financials (JPY) 32
Table 16: Kao Corporation: key financial ratios 32
Table 17: Asia-Pacific haircare market distribution: % share, by value, 2009 34
Table 18: Asia-Pacific haircare market value forecast: $ million, 2009–14 35
Table 19: Asia–Pacific haircare market volume forecast: million units, 2009–14 36
LIST OF FIGURES
Figure 1: Asia-Pacific haircare market value: $ million, 2005–09 10
Figure 2: Asia–Pacific haircare market volume: million units, 2005–09 11
Figure 3: Asia-Pacific haircare market segmentation I:% share, by value, 2009 12
Figure 4: Asia-Pacific haircare market segmentation II: % share, by value, 2009 13
Figure 5: Asia-Pacific haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Asia-Pacific, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Asia-Pacific, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Asia-Pacific, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Asia-Pacific, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Asia-Pacific, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Asia-Pacific, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: Unilever: revenues & profitability 29
Figure 15: Unilever: assets & liabilities 29
Figure 16: Kao Corporation: revenues & profitability 33
Figure 17: Kao Corporation: assets & liabilities 33
Figure 18: Asia-Pacific haircare market distribution: % share, by value, 2009 34
Figure 19: Asia-Pacific haircare market value forecast: $ million, 2009–14 35
Figure 20: Asia–Pacific haircare market volume forecast: million units, 2009–14 36
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