Haircare in Austria to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Euro), 2004?09 25
Value analysis (Euro), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 35
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
Henkel AG & Co. KGaA 45
The Procter & Gamble Company 47
Chapter 5 Category Analysis: Conditioner 49
Value analysis (Euro), 2004?09 49
Value analysis (Euro), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Hair Colorants 65
Value analysis (Euro), 2004?09 65
Value analysis (Euro), 2009?14 66
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Perms and Relaxers 85
Value analysis (Euro), 2004?09 85
Value analysis (Euro), 2009?14 86
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Shampoo 100
Value analysis (Euro), 2004?09 100
Value analysis (Euro), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Styling Agents 119
Value analysis (Euro), 2004?09 119
Value analysis (Euro), 2009?14 120
Value analysis (US dollars), 2004?09 122
Value analysis (US dollars), 2009?14 123
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company and brand share analysis 128
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 10 Country Comparison 140
Value 140
Volume 144
Market share 148
Chapter 11 PESTLE Analysis 149
Summary 149
Political analysis 151
Economic analysis 155
Social analysis 158
Technological analysis 161
Legal analysis 164
Environmental analysis 167
Chapter 12 New Product Development 170
Product launches over time 170
Recent product launches 172
Chapter 13 Macroeconomic Profile 173
Macroeconomic Indicators 173
Chapter 14 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 Appendix 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: Haircare, Austria, value by category (€m), 2004?14 27
Figure 2: Haircare, Austria, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Austria, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Austria, category growth comparison, by volume, 2004?14 34
Figure 5: Haircare, Austria, company share by value (%), 2008?09 37
Figure 6: Haircare, Austria, distribution channels by value (%), 2008?09 40
Figure 7: Conditioner, Austria, value by segment (€m), 2004?14 51
Figure 8: Conditioner, Austria, category growth comparison, by value, 2004?14 53
Figure 9: Conditioner, Austria, volume by segment (units, million), 2004?14 56
Figure 10: Conditioner, Austria, category growth comparison, by volume, 2004?14 56
Figure 11: Conditioner, Austria, company share by value (%), 2008?09 58
Figure 12: Conditioner, Austria, distribution channels by value (%), 2008?09 61
Figure 13: Hair colorants, Austria, value by segment (€m), 2004?14 67
Figure 14: Hair colorants, Austria, category growth comparison, by value, 2004?14 70
Figure 15: Hair colorants, Austria, volume by segment (units, million), 2004?14 73
Figure 16: Hair colorants, Austria, category growth comparison, by volume, 2004?14 73
Figure 17: Hair colorants, Austria, company share by value (%), 2008?09 75
Figure 18: Hair colorants, Austria, distribution channels by value (%), 2008?09 78
Figure 19: Perms and relaxers, Austria, value by segment (€m), 2004?14 87
Figure 20: Perms and relaxers, Austria, category growth comparison, by value, 2004?14 89
Figure 21: Perms and relaxers, Austria, volume by segment (units, million), 2004?14 92
Figure 22: Perms and relaxers, Austria, category growth comparison, by volume, 2004?14 92
Figure 23: Perms and relaxers, Austria, distribution channels by value (%), 2008?09 96
Figure 24: Shampoo, Austria, value by segment (€m), 2004?14 102
Figure 25: Shampoo, Austria, category growth comparison, by value, 2004?14 105
Figure 26: Shampoo, Austria, volume by segment (units, million), 2004?14 108
Figure 27: Shampoo, Austria, category growth comparison, by volume, 2004?14 108
Figure 28: Shampoo, Austria, company share by value (%), 2008?09 111
Figure 29: Shampoo, Austria, distribution channels by value (%), 2008?09 114
Figure 30: Styling agents, Austria, value by segment (€m), 2004?14 121
Figure 31: Styling agents, Austria, category growth comparison, by value, 2004?14 124
Figure 32: Styling agents, Austria, volume by segment (units, million), 2004?14 127
Figure 33: Styling agents, Austria, category growth comparison, by volume, 2004?14 127
Figure 34: Styling agents, Austria, company share by value (%), 2008?09 130
Figure 35: Styling agents, Austria, distribution channels by value (%), 2008?09 133
Figure 36: Global haircare market split (value terms, 2009), top five countries 141
Figure 37: Global haircare market value, 2004–09, top five countries 143
Figure 38: Global haircare market split (volume terms, 2009), top five countries 145
Figure 39: Global haircare market volume, 2004–09, top five countries 147
Figure 40: Annual data review process 179

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Austria, value by category (€m), 2004?09 25
Table 4: Haircare, Austria, value forecast by category (€m), 2009?14 26
Table 5: Haircare, Austria, value by category ($m), 2004?09 28
Table 6: Haircare, Austria, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Austria, volume by category (units, million), 2004?09 31
Table 8: Haircare, Austria, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Austria, brand share by value (%), 2008?09 35
Table 10: Haircare, Austria, value by brand (€m), 2008?09 36
Table 11: Haircare, Austria, company share by value (%), 2008?09 38
Table 12: Haircare, Austria, value by company (€m), 2008?09 38
Table 13: Haircare, Austria, distribution channels by value (%), 2008?09 39
Table 14: Haircare, Austria, value by distribution channel (€m), 2008?09 39
Table 15: Haircare, Austria, expenditure per capita (€), 2004?09 41
Table 16: Haircare, Austria, forecast expenditure per capita (€), 2009?14 42
Table 17: Haircare, Austria, expenditure per capita ($), 2004?09 42
Table 18: Haircare, Austria, forecast expenditure per capita ($), 2009?14 43
Table 19: Haircare, Austria, consumption per capita (units), 2004?09 43
Table 20: Haircare, Austria, forecast consumption per capita (units), 2009?14 44
Table 21: Henkel AG & Co. KGaA key facts 45
Table 22: The Procter & Gamble Company key facts 47
Table 23: Conditioner, Austria, value by segment (€m), 2004?09 49
Table 24: Conditioner, Austria, value forecast by segment (€m), 2009?14 50
Table 25: Conditioner, Austria, value by segment ($m), 2004?09 52
Table 26: Conditioner, Austria, value forecast by segment ($m), 2009?14 52
Table 27: Conditioner, Austria, volume by segment (units, million), 2004?09 54
Table 28: Conditioner, Austria, volume forecast by segment (units, million), 2009?14 55
Table 29: Conditioner, Austria, brand share by value (%), 2008?09 57
Table 30: Conditioner, Austria, value by brand (€m), 2008?09 57
Table 31: Conditioner, Austria, company share by value (%), 2008?09 59
Table 32: Conditioner, Austria, value by company (€m), 2008?09 59
Table 33: Conditioner, Austria, distribution channels by value (%), 2008?09 60
Table 34: Conditioner, Austria, value by distribution channel (€m), 2008?09 60
Table 35: Conditioner, Austria, expenditure per capita (€), 2004?09 62
Table 36: Conditioner, Austria, forecast expenditure per capita (€), 2009?14 62
Table 37: Conditioner, Austria, expenditure per capita ($), 2004?09 63
Table 38: Conditioner, Austria, forecast expenditure per capita ($), 2009?14 63
Table 39: Conditioner, Austria, consumption per capita (units), 2004?09 64
Table 40: Conditioner, Austria, forecast consumption per capita (units), 2009?14 64
Table 41: Hair colorants, Austria, value by segment (€m), 2004?09 65
Table 42: Hair colorants, Austria, value forecast by segment (€m), 2009?14 66
Table 43: Hair colorants, Austria, value by segment ($m), 2004?09 68
Table 44: Hair colorants, Austria, value forecast by segment ($m), 2009?14 69
Table 45: Hair colorants, Austria, volume by segment (units, million), 2004?09 71
Table 46: Hair colorants, Austria, volume forecast by segment (units, million), 2009?14 72
Table 47: Hair colorants, Austria, brand share by value (%), 2008?09 74
Table 48: Hair colorants, Austria, value by brand (€m), 2008?09 74
Table 49: Hair colorants, Austria, company share by value (%), 2008?09 76
Table 50: Hair colorants, Austria, value by company (€m), 2008?09 76
Table 51: Hair colorants, Austria, distribution channels by value (%), 2008?09 77
Table 52: Hair colorants, Austria, value by distribution channel (€m), 2008?09 77
Table 53: Hair colorants, Austria, expenditure per capita (€), 2004?09 79
Table 54: Hair colorants, Austria, forecast expenditure per capita (€), 2009?14 80
Table 55: Hair colorants, Austria, expenditure per capita ($), 2004?09 81
Table 56: Hair colorants, Austria, forecast expenditure per capita ($), 2009?14 82
Table 57: Hair colorants, Austria, consumption per capita (units), 2004?09 83
Table 58: Hair colorants, Austria, forecast consumption per capita (units), 2009?14 84
Table 59: Perms and relaxers, Austria, value by segment (€m), 2004?09 85
Table 60: Perms and relaxers, Austria, value forecast by segment (€m), 2009?14 86
Table 61: Perms and relaxers, Austria, value by segment ($m), 2004?09 88
Table 62: Perms and relaxers, Austria, value forecast by segment ($m), 2009?14 88
Table 63: Perms and relaxers, Austria, volume by segment (units, million), 2004?09 90
Table 64: Perms and relaxers, Austria, volume forecast by segment (units, million), 2009?14 91
Table 65: Perms and relaxers, Austria, brand share by value (%), 2008?09 93
Table 66: Perms and relaxers, Austria, value by brand (€m), 2008?09 93
Table 67: Perms and relaxers, Austria, company share by value (%), 2008?09 94
Table 68: Perms and relaxers, Austria, value by company (€m), 2008?09 94
Table 69: Perms and relaxers, Austria, distribution channels by value (%), 2008?09 95
Table 70: Perms and relaxers, Austria, value by distribution channel (€m), 2008?09 95
Table 71: Perms and relaxers, Austria, expenditure per capita (€), 2004?09 97
Table 72: Perms and relaxers, Austria, forecast expenditure per capita (€), 2009?14 97
Table 73: Perms and relaxers, Austria, expenditure per capita ($), 2004?09 98
Table 74: Perms and relaxers, Austria, forecast expenditure per capita ($), 2009?14 98
Table 75: Perms and relaxers, Austria, consumption per capita (units), 2004?09 99
Table 76: Perms and relaxers, Austria, forecast consumption per capita (units), 2009?14 99
Table 77: Shampoo, Austria, value by segment (€m), 2004?09 100
Table 78: Shampoo, Austria, value forecast by segment (€m), 2009?14 101
Table 79: Shampoo, Austria, value by segment ($m), 2004?09 103
Table 80: Shampoo, Austria, value forecast by segment ($m), 2009?14 104
Table 81: Shampoo, Austria, volume by segment (units, million), 2004?09 106
Table 82: Shampoo, Austria, volume forecast by segment (units, million), 2009?14 107
Table 83: Shampoo, Austria, brand share by value (%), 2008?09 109
Table 84: Shampoo, Austria, value by brand (€m), 2008?09 110
Table 85: Shampoo, Austria, company share by value (%), 2008?09 112
Table 86: Shampoo, Austria, value by company (€m), 2008?09 112
Table 87: Shampoo, Austria, distribution channels by value (%), 2008?09 113
Table 88: Shampoo, Austria, value by distribution channel (€m), 2008?09 113
Table 89: Shampoo, Austria, expenditure per capita (€), 2004?09 115
Table 90: Shampoo, Austria, forecast expenditure per capita (€), 2009?14 116
Table 91: Shampoo, Austria, expenditure per capita ($), 2004?09 116
Table 92: Shampoo, Austria, forecast expenditure per capita ($), 2009?14 117
Table 93: Shampoo, Austria, consumption per capita (units), 2004?09 117
Table 94: Shampoo, Austria, forecast consumption per capita (units), 2009?14 118
Table 95: Styling agents, Austria, value by segment (€m), 2004?09 119
Table 96: Styling agents, Austria, value forecast by segment (€m), 2009?14 120
Table 97: Styling agents, Austria, value by segment ($m), 2004?09 122
Table 98: Styling agents, Austria, value forecast by segment ($m), 2009?14 123
Table 99: Styling agents, Austria, volume by segment (units, million), 2004?09 125
Table 100: Styling agents, Austria, volume forecast by segment (units, million), 2009?14 126
Table 101: Styling agents, Austria, brand share by value (%), 2008?09 128
Table 102: Styling agents, Austria, value by brand (€m), 2008?09 129
Table 103: Styling agents, Austria, company share by value (%), 2008?09 131
Table 104: Styling agents, Austria, value by company (€m), 2008?09 131
Table 105: Styling agents, Austria, distribution channels by value (%), 2008?09 132
Table 106: Styling agents, Austria, value by distribution channel (€m), 2008?09 132
Table 107: Styling agents, Austria, expenditure per capita (€), 2004?09 134
Table 108: Styling agents, Austria, forecast expenditure per capita (€), 2009?14 135
Table 109: Styling agents, Austria, expenditure per capita ($), 2004?09 136
Table 110: Styling agents, Austria, forecast expenditure per capita ($), 2009?14 137
Table 111: Styling agents, Austria, consumption per capita (units), 2004?09 138
Table 112: Styling agents, Austria, forecast consumption per capita (units), 2009?14 139
Table 113: Global haircare market value, 2009 140
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 143
Table 115: Global haircare market volume, 2009 144
Table 116: Global haircare market split (volume terms, 2009), top five countries 147
Table 117: Leading players, top five countries 148
Table 118: Analysis of Austria’s Political landscape 151
Table 119: Analysis of Austria’s economy 155
Table 120: Analysis of Austria’s social system 158
Table 121: Analysis of Austria’s technology landscape 161
Table 122: Patents received from USPTO 162
Table 123: Analysis of Austria’s legal landscape 164
Table 124: Analysis of Austria’s environmental landscape 167
Table 125: Austria haircare new product launches reports, by company, 2009 170
Table 126: Austria haircare new product launches SKUs, by company (top five companies), 2009 170
Table 127: Austria haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 171
Table 128: Austria haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 171
Table 129: Austria haircare new product launches (reports), by package tags or claims, 2009 172
Table 130: Austria haircare new product launches - recent five launches (2009) 172
Table 131: Austria population, by age group, 2004?09 (millions) 173
Table 132: Austria population forecast, by age group, 2009?14 (millions) 174
Table 133: Austria population, by gender, 2004?09 (millions) 174
Table 134: Austria population forecast, by gender, 2009?14 (millions) 175
Table 135: Austria nominal GDP, 2004?09 (€bn, nominal prices) 175
Table 136: Austria nominal GDP forecast, 2009?14 (€bn, nominal prices) 175
Table 137: Austria real GDP, 2004?09 (€bn, 2000 prices) 176
Table 138: Austria real GDP forecast, 2009?14 (€bn, 2000 prices) 176
Table 139: Austria real GDP, 2004?09 ($bn, 2000 prices) 176
Table 140: Austria real GDP forecast, 2009?14 ($bn, 2000 prices) 177
Table 141: Austria consumer price index, 2004?09 (2000=100) 177
Table 142: Austria consumer price index, 2009?14 (2000=100) 177



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