Haircare in Belgium - Market Forecast & Consumer Demographics

Synopsis
Haircare in Belgium – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Belgium.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Belgian haircare products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
• Market overview & forecast – overall Belgium haircare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the haircare market in Belgium
• Haircare consumption and usage demographics –analysis of Consumer Demographics in the Belgian haircare market

Highlights
• Consumers in the 55+ age group used 19.7% of the total haircare products sold in Belgium in 2008.
• Urban consumers used 98.1% of the total haircare products sold in Belgium in 2008.
• Consumers in the 15-24 age group used 20.3% of the total hair conditioners sold in Belgium in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the haircare market in Belgium
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Belgian haircare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 11
Chapter 2 BELGIAN HAIRCARE MARKET OVERVIEW & FORECAST 15
Value analysis (Euro), 2004?09 15
Value analysis (Euro), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 3 BELGIAN HAIRCARE MARKET SHARES 24
Company and brand share analysis 24
Distribution analysis 30
Chapter 4 BELGIAN HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 32
Haircare–consumer graphics 32
Conditioner–consumer graphics 44
Hair colorants–consumer graphics 56
Perms & relaxers–consumer graphics 68
Shampoo–consumer graphics 80
Styling agents–consumer graphics 92
Chapter 5 RESEARCH METHODOLOGY 104
Methodology overview 104
Secondary research 105
Market modeling 106
Creating an initial data model 106
Revising the initial data model 106
Creating a final estimate 107
Creating demographic value splits 107
Primary research 107
Data finalization 108
Ongoing research 108
Chapter 6 APPENDIX 109
Future readings 109
How to contact experts in your industry 109
Disclaimer 109

LIST OF FIGURES
Figure 1: Haircare, Belgium, value by category (€m), 2004?14 17
Figure 2: Haircare, Belgium, category growth comparison, by value, 2004?14 20
Figure 3: Haircare, Belgium, volume by category (units, million), 2004?14 23
Figure 4: Haircare, Belgium, category growth comparison, by volume, 2004?14 23
Figure 5: Haircare, Belgium, company share by value (%), 2008?09 28
Figure 6: Haircare, Belgium, distribution channels by value (%), 2008?09 31
Figure 7: Haircare, Belgium, consumption by age group, % of total market value ($m), 2008 32
Figure 8: Haircare, Belgium, consumption by gender, % of total market value ($m), 2008 34
Figure 9: Haircare, Belgium, consumption by income, % of total market value ($m), 2008 36
Figure 10: Haircare, Belgium, consumption by urban/rural, % of total market value ($m), 2008 38
Figure 11: Haircare, Belgium, consumption by status, % of total market value ($m), 2008 40
Figure 12: Haircare, Belgium, consumption by region, % of total market value ($m), 2008 42
Figure 13: Conditioner, Belgium, consumption by age group, % of total market value ($m), 2008 44
Figure 14: Conditioner, Belgium, consumption by gender, % of total market value ($m), 2008 46
Figure 15: Conditioner, Belgium, consumption by income, % of total market value ($m), 2008 48
Figure 16: Conditioner, Belgium, consumption by urban/rural, % of total market value ($m), 2008 50
Figure 17: Conditioner, Belgium, consumption by status, % of total market value ($m), 2008 52
Figure 18: Conditioner, Belgium, consumption by region, % of total market value ($m), 2008 54
Figure 19: Hair colorants, Belgium, consumption by age group, % of total market value ($m), 2008 56
Figure 20: Hair colorants, Belgium, consumption by gender, % of total market value ($m), 2008 58
Figure 21: Hair colorants, Belgium, consumption by income, % of total market value ($m), 2008 60
Figure 22: Hair colorants, Belgium, consumption by urban/rural, % of total market value ($m), 2008 62
Figure 23: Hair colorants, Belgium, consumption by status, % of total market value ($m), 2008 64
Figure 24: Hair colorants, Belgium, consumption by region, % of total market value ($m), 2008 66
Figure 25: Perms & relaxers, Belgium, consumption by age group, % of total market value ($m), 2008 68
Figure 26: Perms & relaxers, Belgium, consumption by gender, % of total market value ($m), 2008 70
Figure 27: Perms & relaxers, Belgium, consumption by income, % of total market value ($m), 2008 72
Figure 28: Perms & relaxers, Belgium, consumption by urban/rural, % of total market value ($m), 2008 74
Figure 29: Perms & relaxers, Belgium, consumption by status, % of total market value ($m), 2008 76
Figure 30: Perms & relaxers, Belgium, consumption by region, % of total market value ($m), 2008 78
Figure 31: Shampoo, Belgium, consumption by age group, % of total market value ($m), 2008 80
Figure 32: Shampoo, Belgium, consumption by gender, % of total market value ($m), 2008 82
Figure 33: Shampoo, Belgium, consumption by income, % of total market value ($m), 2008 84
Figure 34: Shampoo, Belgium, consumption by urban/rural, % of total market value ($m), 2008 86
Figure 35: Shampoo, Belgium, consumption by status, % of total market value ($m), 2008 88
Figure 36: Shampoo, Belgium, consumption by region, % of total market value ($m), 2008 90
Figure 37: Styling agents, Belgium, consumption by age group, % of total market value ($m), 2008 92
Figure 38: Styling agents, Belgium, consumption by gender, % of total market value ($m), 2008 94
Figure 39: Styling agents, Belgium, consumption by income, % of total market value ($m), 2008 96
Figure 40: Styling agents, Belgium, consumption by urban/rural, % of total market value ($m), 2008 98
Figure 41: Styling agents, Belgium, consumption by status, % of total market value ($m), 2008 100
Figure 42: Styling agents, Belgium, consumption by region, % of total market value ($m), 2008 102
Figure 43: Annual data review process 105


LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare distribution channels 6
Table 3: Haircare, Belgium, value by category (€m), 2004?09 15
Table 4: Haircare, Belgium, value forecast by category (€m), 2009?14 16
Table 5: Haircare, Belgium, value by category ($m), 2004?09 18
Table 6: Haircare, Belgium, value forecast by category ($m), 2009?14 19
Table 7: Haircare, Belgium, volume by category (units, million), 2004?09 21
Table 8: Haircare, Belgium, volume forecast by category (units, million), 2009?14 22
Table 9: Haircare, Belgium, brand share by value (%), 2008?09 24
Table 10: Haircare, Belgium, value by brand (€m), 2008?09 26
Table 11: Haircare, Belgium, company share by value (%), 2008?09 29
Table 12: Haircare, Belgium, value by company (€m), 2008?09 29
Table 13: Haircare, Belgium, distribution channels by value (%), 2008?09 30
Table 14: Haircare, Belgium, value by distribution channel (€m), 2008?09 30
Table 15: Haircare, Belgium, consumption by age group, value ($m), 2004?08 33
Table 16: Haircare, Belgium, consumption by age group, % of total market value ($m), 2004?08 33
Table 17: Haircare, Belgium, consumption by gender, value ($m), 2004–08 35
Table 18: Haircare, Belgium, consumption by gender, % of total market value ($m), 2004–08 35
Table 19: Haircare, Belgium, consumption by income, value ($m), 2004–08 37
Table 20: Haircare, Belgium, consumption by income, % of total market value ($m), 2004–08 37
Table 21: Haircare, Belgium, consumption by urban/rural, value ($m), 2004–08 39
Table 22: Haircare, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 39
Table 23: Haircare, Belgium, consumption by status, value ($m), 2004–08 41
Table 24: Haircare, Belgium, consumption by status, % of total market value ($m), 2004–08 41
Table 25: Haircare, Belgium, consumption by region, value ($m), 2004–08 43
Table 26: Haircare, Belgium, consumption by region, % of total market value ($m), 2004–08 43
Table 27: Conditioner, Belgium, consumption by age group, value ($m), 2004?08 45
Table 28: Conditioner, Belgium, consumption by age group, % of total market value ($m), 2004?08 45
Table 29: Conditioner, Belgium, consumption by gender, value ($m), 2004–08 47
Table 30: Conditioner, Belgium, consumption by gender, % of total market value ($m), 2004–08 47
Table 31: Conditioner, Belgium, consumption by income, value ($m), 2004–08 49
Table 32: Conditioner, Belgium, consumption by income, % of total market value ($m), 2004–08 49
Table 33: Conditioner, Belgium, consumption by urban/rural, value ($m), 2004–08 51
Table 34: Conditioner, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 51
Table 35: Conditioner, Belgium, consumption by status, value ($m), 2004–08 53
Table 36: Conditioner, Belgium, consumption by status, % of total market value ($m), 2004–08 53
Table 37: Conditioner, Belgium, consumption by region, value ($m), 2004–08 55
Table 38: Conditioner, Belgium, consumption by region, % of total market value ($m), 2004–08 55
Table 39: Hair colorants, Belgium, consumption by age group, value ($m), 2004?08 57
Table 40: Hair colorants, Belgium, consumption by age group, % of total market value ($m), 2004?08 57
Table 41: Hair colorants, Belgium, consumption by gender, value ($m), 2004–08 59
Table 42: Hair colorants, Belgium, consumption by gender, % of total market value ($m), 2004–08 59
Table 43: Hair colorants, Belgium, consumption by income, value ($m), 2004–08 61
Table 44: Hair colorants, Belgium, consumption by income, % of total market value ($m), 2004–08 61
Table 45: Hair colorants, Belgium, consumption by urban/rural, value ($m), 2004–08 63
Table 46: Hair colorants, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 63
Table 47: Hair colorants, Belgium, consumption by status, value ($m), 2004–08 65
Table 48: Hair colorants, Belgium, consumption by status, % of total market value ($m), 2004–08 65
Table 49: Hair colorants, Belgium, consumption by region, value ($m), 2004–08 67
Table 50: Hair colorants, Belgium, consumption by region, % of total market value ($m), 2004–08 67
Table 51: Perms & relaxers, Belgium, consumption by age group, value ($m), 2004?08 69
Table 52: Perms & relaxers, Belgium, consumption by age group, % of total market value ($m), 2004?08 69
Table 53: Perms & relaxers, Belgium, consumption by gender, value ($m), 2004–08 71
Table 54: Perms & relaxers, Belgium, consumption by gender, % of total market value ($m), 2004–08 71
Table 55: Perms & relaxers, Belgium, consumption by income, value ($m), 2004–08 73
Table 56: Perms & relaxers, Belgium, consumption by income, % of total market value ($m), 2004–08 73
Table 57: Perms & relaxers, Belgium, consumption by urban/rural, value ($m), 2004–08 75
Table 58: Perms & relaxers, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 75
Table 59: Perms & relaxers, Belgium, consumption by status, value ($m), 2004–08 77
Table 60: Perms & relaxers, Belgium, consumption by status, % of total market value ($m), 2004–08 77
Table 61: Perms & relaxers, Belgium, consumption by region, value ($m), 2004–08 79
Table 62: Perms & relaxers, Belgium, consumption by region, % of total market value ($m), 2004–08 79
Table 63: Shampoo, Belgium, consumption by age group, value ($m), 2004?08 81
Table 64: Shampoo, Belgium, consumption by age group, % of total market value ($m), 2004?08 81
Table 65: Shampoo, Belgium, consumption by gender, value ($m), 2004–08 83
Table 66: Shampoo, Belgium, consumption by gender, % of total market value ($m), 2004–08 83
Table 67: Shampoo, Belgium, consumption by income, value ($m), 2004–08 85
Table 68: Shampoo, Belgium, consumption by income, % of total market value ($m), 2004–08 85
Table 69: Shampoo, Belgium, consumption by urban/rural, value ($m), 2004–08 87
Table 70: Shampoo, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 87
Table 71: Shampoo, Belgium, consumption by status, value ($m), 2004–08 89
Table 72: Shampoo, Belgium, consumption by status, % of total market value ($m), 2004–08 89
Table 73: Shampoo, Belgium, consumption by region, value ($m), 2004–08 91
Table 74: Shampoo, Belgium, consumption by region, % of total market value ($m), 2004–08 91
Table 75: Styling agents, Belgium, consumption by age group, value ($m), 2004?08 93
Table 76: Styling agents, Belgium, consumption by age group, % of total market value ($m), 2004?08 93
Table 77: Styling agents, Belgium, consumption by gender, value ($m), 2004–08 95
Table 78: Styling agents, Belgium, consumption by gender, % of total market value ($m), 2004–08 95
Table 79: Styling agents, Belgium, consumption by income, value ($m), 2004–08 97
Table 80: Styling agents, Belgium, consumption by income, % of total market value ($m), 2004–08 97
Table 81: Styling agents, Belgium, consumption by urban/rural, value ($m), 2004–08 99
Table 82: Styling agents, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 99
Table 83: Styling agents, Belgium, consumption by status, value ($m), 2004–08 101
Table 84: Styling agents, Belgium, consumption by status, % of total market value ($m), 2004–08 101
Table 85: Styling agents, Belgium, consumption by region, value ($m), 2004–08 103
Table 86: Styling agents, Belgium, consumption by region, % of total market value ($m), 2004–08 103


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