Haircare in Brazil to 2014

Introduction

This databook provides key data and information on the haircare market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the haircare market, including company overview, key facts and business description

Highlights

The market for haircare in Brazil increased at a compound annual growth rate of 8.7% between 2004 and 2009.

The shampoo category led the haircare market in Brazil, accounting for a share of 38.6%.

Leading players in Brazilian haircare market include Unilever, L'Oreal S.A. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the haircare market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Brazilian Real), 2004?09 25
Value analysis (Brazilian Real), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Unilever 47
L'Oreal S.A. 49
Chapter 5 Category Analysis: Conditioner 52
Value analysis (Brazilian Real), 2004?09 52
Value analysis (Brazilian Real), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Hair Colorants 69
Value analysis (Brazilian Real), 2004?09 69
Value analysis (Brazilian Real), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Perms and Relaxers 90
Value analysis (Brazilian Real), 2004?09 90
Value analysis (Brazilian Real), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Shampoo 107
Value analysis (Brazilian Real), 2004?09 107
Value analysis (Brazilian Real), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 116
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Styling Agents 126
Value analysis (Brazilian Real), 2004?09 126
Value analysis (Brazilian Real), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 130
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Country Comparison 146
Value 146
Volume 150
Market share 154
Chapter 11 PESTLE Analysis 155
Summary 155
Political analysis 157
Economic analysis 160
Social analysis 165
Technology analysis 169
Legal analysis 173
Environmental analysis 177
Chapter 12 New Product Development 181
Product launches over time 181
Recent product launches 183
Chapter 13 Macroeconomic Profile 184
Macroeconomic Indicators 184
Chapter 14 Research Methodology 189
Methodology overview 189
Secondary research 190
Market modeling 191
Creating an initial data model 191
Revising the initial data model 191
Creating a final estimate 192
Creating demographic value splits 192
Primary research 192
Data finalization 193
Ongoing research 193
Chapter 15 Appendix 194
Future readings 194
How to contact experts in your industry 194
Disclaimer 194

LIST OF FIGURES
Figure 1: Haircare, Brazil, value by category (BRLm), 2004?14 27
Figure 2: Haircare, Brazil, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Brazil, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Brazil, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Brazil, company share by value (%), 2008?09 38
Figure 6: Haircare, Brazil, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, Brazil, value by segment (BRLm), 2004?14 54
Figure 8: Conditioner, Brazil, category growth comparison, by value, 2004?14 56
Figure 9: Conditioner, Brazil, volume by segment (units, million), 2004?14 59
Figure 10: Conditioner, Brazil, category growth comparison, by volume, 2004?14 59
Figure 11: Conditioner, Brazil, company share by value (%), 2008?09 62
Figure 12: Conditioner, Brazil, distribution channels by value (%), 2008?09 65
Figure 13: Hair colorants, Brazil, value by segment (BRLm), 2004?14 71
Figure 14: Hair colorants, Brazil, category growth comparison, by value, 2004?14 74
Figure 15: Hair colorants, Brazil, volume by segment (units, million), 2004?14 77
Figure 16: Hair colorants, Brazil, category growth comparison, by volume, 2004?14 77
Figure 17: Hair colorants, Brazil, company share by value (%), 2008?09 80
Figure 18: Hair colorants, Brazil, distribution channels by value (%), 2008?09 83
Figure 19: Perms and relaxers, Brazil, value by segment (BRLm), 2004?14 92
Figure 20: Perms and relaxers, Brazil, category growth comparison, by value, 2004?14 94
Figure 21: Perms and relaxers, Brazil, volume by segment (units, million), 2004?14 97
Figure 22: Perms and relaxers, Brazil, category growth comparison, by volume, 2004?14 97
Figure 23: Perms and relaxers, Brazil, company share by value (%), 2008?09 100
Figure 24: Perms and relaxers, Brazil, distribution channels by value (%), 2008?09 103
Figure 25: Shampoo, Brazil, value by segment (BRLm), 2004?14 109
Figure 26: Shampoo, Brazil, category growth comparison, by value, 2004?14 112
Figure 27: Shampoo, Brazil, volume by segment (units, million), 2004?14 115
Figure 28: Shampoo, Brazil, category growth comparison, by volume, 2004?14 115
Figure 29: Shampoo, Brazil, company share by value (%), 2008?09 118
Figure 30: Shampoo, Brazil, distribution channels by value (%), 2008?09 121
Figure 31: Styling agents, Brazil, value by segment (BRLm), 2004?14 128
Figure 32: Styling agents, Brazil, category growth comparison, by value, 2004?14 131
Figure 33: Styling agents, Brazil, volume by segment (units, million), 2004?14 134
Figure 34: Styling agents, Brazil, category growth comparison, by volume, 2004?14 134
Figure 35: Styling agents, Brazil, company share by value (%), 2008?09 136
Figure 36: Styling agents, Brazil, distribution channels by value (%), 2008?09 139
Figure 37: Global haircare market split (value terms, 2009), top five countries 147
Figure 38: Global haircare market value, 2004–09, top five countries 149
Figure 39: Global haircare market split (volume terms, 2009), top five countries 151
Figure 40: Global haircare market volume, 2004–09, top five countries 153
Figure 41: Annual data review process 190

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Brazil, value by category (BRLm), 2004?09 25
Table 4: Haircare, Brazil, value forecast by category (BRLm), 2009?14 26
Table 5: Haircare, Brazil, value by category ($m), 2004?09 28
Table 6: Haircare, Brazil, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Brazil, volume by category (units, million), 2004?09 31
Table 8: Haircare, Brazil, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Brazil, brand share by value (%), 2008?09 34
Table 10: Haircare, Brazil, value by brand (BRLm), 2008?09 36
Table 11: Haircare, Brazil, company share by value (%), 2008?09 39
Table 12: Haircare, Brazil, value by company (BRLm), 2008?09 40
Table 13: Haircare, Brazil, distribution channels by value (%), 2008?09 41
Table 14: Haircare, Brazil, value by distribution channel (BRLm), 2008?09 41
Table 15: Haircare, Brazil, expenditure per capita (BRL), 2004?09 43
Table 16: Haircare, Brazil, forecast expenditure per capita (BRL), 2009?14 44
Table 17: Haircare, Brazil, expenditure per capita ($), 2004?09 44
Table 18: Haircare, Brazil, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, Brazil, consumption per capita (units), 2004?09 45
Table 20: Haircare, Brazil, forecast consumption per capita (units), 2009?14 46
Table 21: Unilever key facts 47
Table 22: L'Oreal S.A. key facts 49
Table 23: Conditioner, Brazil, value by segment (BRLm), 2004?09 52
Table 24: Conditioner, Brazil, value forecast by segment (BRLm), 2009?14 53
Table 25: Conditioner, Brazil, value by segment ($m), 2004?09 55
Table 26: Conditioner, Brazil, value forecast by segment ($m), 2009?14 55
Table 27: Conditioner, Brazil, volume by segment (units, million), 2004?09 57
Table 28: Conditioner, Brazil, volume forecast by segment (units, million), 2009?14 58
Table 29: Conditioner, Brazil, brand share by value (%), 2008?09 60
Table 30: Conditioner, Brazil, value by brand (BRLm), 2008?09 61
Table 31: Conditioner, Brazil, company share by value (%), 2008?09 63
Table 32: Conditioner, Brazil, value by company (BRLm), 2008?09 63
Table 33: Conditioner, Brazil, distribution channels by value (%), 2008?09 64
Table 34: Conditioner, Brazil, value by distribution channel (BRLm), 2008?09 64
Table 35: Conditioner, Brazil, expenditure per capita (BRL), 2004?09 66
Table 36: Conditioner, Brazil, forecast expenditure per capita (BRL), 2009?14 66
Table 37: Conditioner, Brazil, expenditure per capita ($), 2004?09 67
Table 38: Conditioner, Brazil, forecast expenditure per capita ($), 2009?14 67
Table 39: Conditioner, Brazil, consumption per capita (units), 2004?09 68
Table 40: Conditioner, Brazil, forecast consumption per capita (units), 2009?14 68
Table 41: Hair colorants, Brazil, value by segment (BRLm), 2004?09 69
Table 42: Hair colorants, Brazil, value forecast by segment (BRLm), 2009?14 70
Table 43: Hair colorants, Brazil, value by segment ($m), 2004?09 72
Table 44: Hair colorants, Brazil, value forecast by segment ($m), 2009?14 73
Table 45: Hair colorants, Brazil, volume by segment (units, million), 2004?09 75
Table 46: Hair colorants, Brazil, volume forecast by segment (units, million), 2009?14 76
Table 47: Hair colorants, Brazil, brand share by value (%), 2008?09 78
Table 48: Hair colorants, Brazil, value by brand (BRLm), 2008?09 79
Table 49: Hair colorants, Brazil, company share by value (%), 2008?09 81
Table 50: Hair colorants, Brazil, value by company (BRLm), 2008?09 81
Table 51: Hair colorants, Brazil, distribution channels by value (%), 2008?09 82
Table 52: Hair colorants, Brazil, value by distribution channel (BRLm), 2008?09 82
Table 53: Hair colorants, Brazil, expenditure per capita (BRL), 2004?09 84
Table 54: Hair colorants, Brazil, forecast expenditure per capita (BRL), 2009?14 85
Table 55: Hair colorants, Brazil, expenditure per capita ($), 2004?09 86
Table 56: Hair colorants, Brazil, forecast expenditure per capita ($), 2009?14 87
Table 57: Hair colorants, Brazil, consumption per capita (units), 2004?09 88
Table 58: Hair colorants, Brazil, forecast consumption per capita (units), 2009?14 89
Table 59: Perms and relaxers, Brazil, value by segment (BRLm), 2004?09 90
Table 60: Perms and relaxers, Brazil, value forecast by segment (BRLm), 2009?14 91
Table 61: Perms and relaxers, Brazil, value by segment ($m), 2004?09 93
Table 62: Perms and relaxers, Brazil, value forecast by segment ($m), 2009?14 93
Table 63: Perms and relaxers, Brazil, volume by segment (units, million), 2004?09 95
Table 64: Perms and relaxers, Brazil, volume forecast by segment (units, million), 2009?14 96
Table 65: Perms and relaxers, Brazil, brand share by value (%), 2008?09 98
Table 66: Perms and relaxers, Brazil, value by brand (BRLm), 2008?09 99
Table 67: Perms and relaxers, Brazil, company share by value (%), 2008?09 101
Table 68: Perms and relaxers, Brazil, value by company (BRLm), 2008?09 101
Table 69: Perms and relaxers, Brazil, distribution channels by value (%), 2008?09 102
Table 70: Perms and relaxers, Brazil, value by distribution channel (BRLm), 2008?09 102
Table 71: Perms and relaxers, Brazil, expenditure per capita (BRL), 2004?09 104
Table 72: Perms and relaxers, Brazil, forecast expenditure per capita (BRL), 2009?14 104
Table 73: Perms and relaxers, Brazil, expenditure per capita ($), 2004?09 105
Table 74: Perms and relaxers, Brazil, forecast expenditure per capita ($), 2009?14 105
Table 75: Perms and relaxers, Brazil, consumption per capita (units), 2004?09 106
Table 76: Perms and relaxers, Brazil, forecast consumption per capita (units), 2009?14 106
Table 77: Shampoo, Brazil, value by segment (BRLm), 2004?09 107
Table 78: Shampoo, Brazil, value forecast by segment (BRLm), 2009?14 108
Table 79: Shampoo, Brazil, value by segment ($m), 2004?09 110
Table 80: Shampoo, Brazil, value forecast by segment ($m), 2009?14 111
Table 81: Shampoo, Brazil, volume by segment (units, million), 2004?09 113
Table 82: Shampoo, Brazil, volume forecast by segment (units, million), 2009?14 114
Table 83: Shampoo, Brazil, brand share by value (%), 2008?09 116
Table 84: Shampoo, Brazil, value by brand (BRLm), 2008?09 117
Table 85: Shampoo, Brazil, company share by value (%), 2008?09 119
Table 86: Shampoo, Brazil, value by company (BRLm), 2008?09 119
Table 87: Shampoo, Brazil, distribution channels by value (%), 2008?09 120
Table 88: Shampoo, Brazil, value by distribution channel (BRLm), 2008?09 120
Table 89: Shampoo, Brazil, expenditure per capita (BRL), 2004?09 122
Table 90: Shampoo, Brazil, forecast expenditure per capita (BRL), 2009?14 123
Table 91: Shampoo, Brazil, expenditure per capita ($), 2004?09 123
Table 92: Shampoo, Brazil, forecast expenditure per capita ($), 2009?14 124
Table 93: Shampoo, Brazil, consumption per capita (units), 2004?09 124
Table 94: Shampoo, Brazil, forecast consumption per capita (units), 2009?14 125
Table 95: Styling agents, Brazil, value by segment (BRLm), 2004?09 126
Table 96: Styling agents, Brazil, value forecast by segment (BRLm), 2009?14 127
Table 97: Styling agents, Brazil, value by segment ($m), 2004?09 129
Table 98: Styling agents, Brazil, value forecast by segment ($m), 2009?14 130
Table 99: Styling agents, Brazil, volume by segment (units, million), 2004?09 132
Table 100: Styling agents, Brazil, volume forecast by segment (units, million), 2009?14 133
Table 101: Styling agents, Brazil, brand share by value (%), 2008?09 135
Table 102: Styling agents, Brazil, value by brand (BRLm), 2008?09 135
Table 103: Styling agents, Brazil, company share by value (%), 2008?09 137
Table 104: Styling agents, Brazil, value by company (BRLm), 2008?09 137
Table 105: Styling agents, Brazil, distribution channels by value (%), 2008?09 138
Table 106: Styling agents, Brazil, value by distribution channel (BRLm), 2008?09 138
Table 107: Styling agents, Brazil, expenditure per capita (BRL), 2004?09 140
Table 108: Styling agents, Brazil, forecast expenditure per capita (BRL), 2009?14 141
Table 109: Styling agents, Brazil, expenditure per capita ($), 2004?09 142
Table 110: Styling agents, Brazil, forecast expenditure per capita ($), 2009?14 143
Table 111: Styling agents, Brazil, consumption per capita (units), 2004?09 144
Table 112: Styling agents, Brazil, forecast consumption per capita (units), 2009?14 145
Table 113: Global haircare market value, 2009 146
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 149
Table 115: Global haircare market volume, 2009 150
Table 116: Global haircare market split (volume terms, 2009), top five countries 153
Table 117: Leading players, top five countries 154
Table 118: Analysis of Brazil’s political landscape 157
Table 119: Analysis of Brazil’s economy 160
Table 120: Analysis of Brazil’s social system 165
Table 121: Analysis of Brazil’s technology landscape 169
Table 122: Analysis of Brazil’s legal landscape 173
Table 123: Analysis of Brazil’s environmental landscape 177
Table 124: Brazil haircare new product launches reports, by company (top five companies), 2009 181
Table 125: Brazil haircare new product launches SKUs, by company (top five companies), 2009 181
Table 126: Brazil haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 182
Table 127: Brazil haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 182
Table 128: Brazil haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 183
Table 129: Brazil haircare new product launches - recent five launches (2009) 183
Table 130: Brazil population, by age group, 2004?09 (millions) 184
Table 131: Brazil population forecast, by age group, 2009?14 (millions) 185
Table 132: Brazil population, by gender, 2004?09 (millions) 185
Table 133: Brazil population forecast, by gender, 2009?14 (millions) 186
Table 134: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 186
Table 135: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 186
Table 136: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 187
Table 137: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 187
Table 138: Brazil real GDP, 2004?09 ($bn, 2000 prices) 187
Table 139: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 188
Table 140: Brazil consumer price index, 2004?09 (2000=100) 188
Table 141: Brazil consumer price index, 2009?14 (2000=100) 188


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