Haircare in Brazil - Market Forecast & Consumer Demographics

Synopsis
Haircare in Brazil – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Brazil.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Brazilian haircare products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
• Market overview & forecast – overall Brazil haircare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the haircare market in Brazil
• Haircare consumption and usage demographics –analysis of Consumer Demographics in the Brazilian haircare market

Highlights
• Consumers in the 15-24 age group used 22.1% of the total haircare products sold in Brazil in 2008.
• Urban consumers used 85.7% of the total haircare products sold in Brazil in 2008.
• Consumers in the 15-24 age group used 24.6% of the total hair conditioners sold in Brazil in 2008

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the haircare market in Brazil
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Brazilian haircare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 11
Chapter 2 BRAZILIAN HAIRCARE MARKET OVERVIEW & FORECAST 15
Value analysis (Brazilian Real), 2004?09 15
Value analysis (Brazilian Real), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 3 BRAZILIAN HAIRCARE MARKET SHARES 24
Company and brand share analysis 24
Distribution analysis 31
Chapter 4 BRAZILIAN HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33
Haircare–consumer graphics 33
Conditioner–consumer graphics 45
Hair colorants–consumer graphics 57
Perms & relaxers–consumer graphics 69
Shampoo–consumer graphics 81
Styling agents–consumer graphics 93
Chapter 5 RESEARCH METHODOLOGY 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 6 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Haircare, Brazil, value by category (BRLm), 2004?14 17
Figure 2: Haircare, Brazil, category growth comparison, by value, 2004?14 20
Figure 3: Haircare, Brazil, volume by category (units, million), 2004?14 23
Figure 4: Haircare, Brazil, category growth comparison, by volume, 2004?14 23
Figure 5: Haircare, Brazil, company share by value (%), 2008?09 28
Figure 6: Haircare, Brazil, distribution channels by value (%), 2008?09 32
Figure 7: Haircare, Brazil, consumption by age group, % of total market value ($m), 2008 33
Figure 8: Haircare, Brazil, consumption by gender, % of total market value ($m), 2008 35
Figure 9: Haircare, Brazil, consumption by income, % of total market value ($m), 2008 37
Figure 10: Haircare, Brazil, consumption by urban/rural, % of total market value ($m), 2008 39
Figure 11: Haircare, Brazil, consumption by status, % of total market value ($m), 2008 41
Figure 12: Haircare, Brazil, consumption by region, % of total market value ($m), 2008 43
Figure 13: Conditioner, Brazil, consumption by age group, % of total market value ($m), 2008 45
Figure 14: Conditioner, Brazil, consumption by gender, % of total market value ($m), 2008 47
Figure 15: Conditioner, Brazil, consumption by income, % of total market value ($m), 2008 49
Figure 16: Conditioner, Brazil, consumption by urban/rural, % of total market value ($m), 2008 51
Figure 17: Conditioner, Brazil, consumption by status, % of total market value ($m), 2008 53
Figure 18: Conditioner, Brazil, consumption by region, % of total market value ($m), 2008 55
Figure 19: Hair colorants, Brazil, consumption by age group, % of total market value ($m), 2008 57
Figure 20: Hair colorants, Brazil, consumption by gender, % of total market value ($m), 2008 59
Figure 21: Hair colorants, Brazil, consumption by income, % of total market value ($m), 2008 61
Figure 22: Hair colorants, Brazil, consumption by urban/rural, % of total market value ($m), 2008 63
Figure 23: Hair colorants, Brazil, consumption by status, % of total market value ($m), 2008 65
Figure 24: Hair colorants, Brazil, consumption by region, % of total market value ($m), 2008 67
Figure 25: Perms & relaxers, Brazil, consumption by age group, % of total market value ($m), 2008 69
Figure 26: Perms & relaxers, Brazil, consumption by gender, % of total market value ($m), 2008 71
Figure 27: Perms & relaxers, Brazil, consumption by income, % of total market value ($m), 2008 73
Figure 28: Perms & relaxers, Brazil, consumption by urban/rural, % of total market value ($m), 2008 75
Figure 29: Perms & relaxers, Brazil, consumption by status, % of total market value ($m), 2008 77
Figure 30: Perms & relaxers, Brazil, consumption by region, % of total market value ($m), 2008 79
Figure 31: Shampoo, Brazil, consumption by age group, % of total market value ($m), 2008 81
Figure 32: Shampoo, Brazil, consumption by gender, % of total market value ($m), 2008 83
Figure 33: Shampoo, Brazil, consumption by income, % of total market value ($m), 2008 85
Figure 34: Shampoo, Brazil, consumption by urban/rural, % of total market value ($m), 2008 87
Figure 35: Shampoo, Brazil, consumption by status, % of total market value ($m), 2008 89
Figure 36: Shampoo, Brazil, consumption by region, % of total market value ($m), 2008 91
Figure 37: Styling agents, Brazil, consumption by age group, % of total market value ($m), 2008 93
Figure 38: Styling agents, Brazil, consumption by gender, % of total market value ($m), 2008 95
Figure 39: Styling agents, Brazil, consumption by income, % of total market value ($m), 2008 97
Figure 40: Styling agents, Brazil, consumption by urban/rural, % of total market value ($m), 2008 99
Figure 41: Styling agents, Brazil, consumption by status, % of total market value ($m), 2008 101
Figure 42: Styling agents, Brazil, consumption by region, % of total market value ($m), 2008 103
Figure 43: Annual data review process 106


LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare distribution channels 6
Table 3: Haircare, Brazil, value by category (BRLm), 2004?09 15
Table 4: Haircare, Brazil, value forecast by category (BRLm), 2009?14 16
Table 5: Haircare, Brazil, value by category ($m), 2004?09 18
Table 6: Haircare, Brazil, value forecast by category ($m), 2009?14 19
Table 7: Haircare, Brazil, volume by category (units, million), 2004?09 21
Table 8: Haircare, Brazil, volume forecast by category (units, million), 2009?14 22
Table 9: Haircare, Brazil, brand share by value (%), 2008?09 24
Table 10: Haircare, Brazil, value by brand (BRLm), 2008?09 26
Table 11: Haircare, Brazil, company share by value (%), 2008?09 29
Table 12: Haircare, Brazil, value by company (BRLm), 2008?09 30
Table 13: Haircare, Brazil, distribution channels by value (%), 2008?09 31
Table 14: Haircare, Brazil, value by distribution channel (BRLm), 2008?09 31
Table 15: Haircare, Brazil, consumption by age group, value ($m), 2004?08 34
Table 16: Haircare, Brazil, consumption by age group, % of total market value ($m), 2004?08 34
Table 17: Haircare, Brazil, consumption by gender, value ($m), 2004–08 36
Table 18: Haircare, Brazil, consumption by gender, % of total market value ($m), 2004–08 36
Table 19: Haircare, Brazil, consumption by income, value ($m), 2004–08 38
Table 20: Haircare, Brazil, consumption by income, % of total market value ($m), 2004–08 38
Table 21: Haircare, Brazil, consumption by urban/rural, value ($m), 2004–08 40
Table 22: Haircare, Brazil, consumption by urban/rural, % of total market value ($m), 2004–08 40
Table 23: Haircare, Brazil, consumption by status, value ($m), 2004–08 42
Table 24: Haircare, Brazil, consumption by status, % of total market value ($m), 2004–08 42
Table 25: Haircare, Brazil, consumption by region, value ($m), 2004–08 44
Table 26: Haircare, Brazil, consumption by region, % of total market value ($m), 2004–08 44
Table 27: Conditioner, Brazil, consumption by age group, value ($m), 2004?08 46
Table 28: Conditioner, Brazil, consumption by age group, % of total market value ($m), 2004?08 46
Table 29: Conditioner, Brazil, consumption by gender, value ($m), 2004–08 48
Table 30: Conditioner, Brazil, consumption by gender, % of total market value ($m), 2004–08 48
Table 31: Conditioner, Brazil, consumption by income, value ($m), 2004–08 50
Table 32: Conditioner, Brazil, consumption by income, % of total market value ($m), 2004–08 50
Table 33: Conditioner, Brazil, consumption by urban/rural, value ($m), 2004–08 52
Table 34: Conditioner, Brazil, consumption by urban/rural, % of total market value ($m), 2004–08 52
Table 35: Conditioner, Brazil, consumption by status, value ($m), 2004–08 54
Table 36: Conditioner, Brazil, consumption by status, % of total market value ($m), 2004–08 54
Table 37: Conditioner, Brazil, consumption by region, value ($m), 2004–08 56
Table 38: Conditioner, Brazil, consumption by region, % of total market value ($m), 2004–08 56
Table 39: Hair colorants, Brazil, consumption by age group, value ($m), 2004?08 58
Table 40: Hair colorants, Brazil, consumption by age group, % of total market value ($m), 2004?08 58
Table 41: Hair colorants, Brazil, consumption by gender, value ($m), 2004–08 60
Table 42: Hair colorants, Brazil, consumption by gender, % of total market value ($m), 2004–08 60
Table 43: Hair colorants, Brazil, consumption by income, value ($m), 2004–08 62
Table 44: Hair colorants, Brazil, consumption by income, % of total market value ($m), 2004–08 62
Table 45: Hair colorants, Brazil, consumption by urban/rural, value ($m), 2004–08 64
Table 46: Hair colorants, Brazil, consumption by urban/rural, % of total market value ($m), 2004–08 64
Table 47: Hair colorants, Brazil, consumption by status, value ($m), 2004–08 66
Table 48: Hair colorants, Brazil, consumption by status, % of total market value ($m), 2004–08 66
Table 49: Hair colorants, Brazil, consumption by region, value ($m), 2004–08 68
Table 50: Hair colorants, Brazil, consumption by region, % of total market value ($m), 2004–08 68
Table 51: Perms & relaxers, Brazil, consumption by age group, value ($m), 2004?08 70
Table 52: Perms & relaxers, Brazil, consumption by age group, % of total market value ($m), 2004?08 70
Table 53: Perms & relaxers, Brazil, consumption by gender, value ($m), 2004–08 72
Table 54: Perms & relaxers, Brazil, consumption by gender, % of total market value ($m), 2004–08 72
Table 55: Perms & relaxers, Brazil, consumption by income, value ($m), 2004–08 74
Table 56: Perms & relaxers, Brazil, consumption by income, % of total market value ($m), 2004–08 74
Table 57: Perms & relaxers, Brazil, consumption by urban/rural, value ($m), 2004–08 76
Table 58: Perms & relaxers, Brazil, consumption by urban/rural, % of total market value ($m), 2004–08 76
Table 59: Perms & relaxers, Brazil, consumption by status, value ($m), 2004–08 78
Table 60: Perms & relaxers, Brazil, consumption by status, % of total market value ($m), 2004–08 78
Table 61: Perms & relaxers, Brazil, consumption by region, value ($m), 2004–08 80
Table 62: Perms & relaxers, Brazil, consumption by region, % of total market value ($m), 2004–08 80
Table 63: Shampoo, Brazil, consumption by age group, value ($m), 2004?08 82
Table 64: Shampoo, Brazil, consumption by age group, % of total market value ($m), 2004?08 82
Table 65: Shampoo, Brazil, consumption by gender, value ($m), 2004–08 84
Table 66: Shampoo, Brazil, consumption by gender, % of total market value ($m), 2004–08 84
Table 67: Shampoo, Brazil, consumption by income, value ($m), 2004–08 86
Table 68: Shampoo, Brazil, consumption by income, % of total market value ($m), 2004–08 86
Table 69: Shampoo, Brazil, consumption by urban/rural, value ($m), 2004–08 88
Table 70: Shampoo, Brazil, consumption by urban/rural, % of total market value ($m), 2004–08 88
Table 71: Shampoo, Brazil, consumption by status, value ($m), 2004–08 90
Table 72: Shampoo, Brazil, consumption by status, % of total market value ($m), 2004–08 90
Table 73: Shampoo, Brazil, consumption by region, value ($m), 2004–08 92
Table 74: Shampoo, Brazil, consumption by region, % of total market value ($m), 2004–08 92
Table 75: Styling agents, Brazil, consumption by age group, value ($m), 2004?08 94
Table 76: Styling agents, Brazil, consumption by age group, % of total market value ($m), 2004?08 94
Table 77: Styling agents, Brazil, consumption by gender, value ($m), 2004–08 96
Table 78: Styling agents, Brazil, consumption by gender, % of total market value ($m), 2004–08 96
Table 79: Styling agents, Brazil, consumption by income, value ($m), 2004–08 98
Table 80: Styling agents, Brazil, consumption by income, % of total market value ($m), 2004–08 98
Table 81: Styling agents, Brazil, consumption by urban/rural, value ($m), 2004–08 100
Table 82: Styling agents, Brazil, consumption by urban/rural, % of total market value ($m), 2004–08 100
Table 83: Styling agents, Brazil, consumption by status, value ($m), 2004–08 102
Table 84: Styling agents, Brazil, consumption by status, % of total market value ($m), 2004–08 102
Table 85: Styling agents, Brazil, consumption by region, value ($m), 2004–08 104
Table 86: Styling agents, Brazil, consumption by region, % of total market value ($m), 2004–08 104


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