Haircare in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the haircare market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: shampoo, hair colorants, conditioner, perms and relaxers, and styling agents.

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil leads the haircare market in terms of value among the BRIC nations

Russia is expected to exhibit steady growth between 2009 and 2014

India is set to be the most lucrative investment destination for the haircare market in future

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the haircare market in high growth / emerging nations

*Identify key players within the haircare market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the haircare market in Brazil, Russia, India and China


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil leads the haircare market in terms of value among the BRIC nations 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
India is set to be the most lucrative investment destination for the haircare market in future 2
China is home to the second largest haircare market, led by shampoo, while its hair colorants category displays rapid growth 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 18
BRIC haircare market, value overview 18
BRIC haircare market, volume overview 23
Chapter 4 Brazil 28
Value analysis (Brazilian Real), 2004?09 28
Value analysis (Brazilian Real), 2009?14 29
Value analysis (US dollars), 2004?09 31
Value analysis (US dollars), 2009?14 32
Volume analysis, 2004?09 34
Volume analysis, 2009?14 35
Company and brand share analysis 37
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 5 Russia 50
Value analysis (Russian Ruble), 2004?09 50
Value analysis (Russian Ruble), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 India 71
Value analysis (Indian Rupee), 2004?09 71
Value analysis (Indian Rupee), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 China 90
Value analysis (Yuan Renminbi), 2004?09 90
Value analysis (Yuan Renminbi), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 New Product Development 112
Product launches 2009: Brazil 112
Recent product launches 114
Product launches 2009: Russia 115
Recent product launches 117
Product launches 2009: India 118
Recent product launches 120
Product launches 2009: China 121
Recent product launches 123
Chapter 9 Research Methodology 124
Methodology overview 124
Secondary research 125
Market modeling 126
Creating an initial data model 126
Revising the initial data model 126
Creating a final estimate 127
Creating demographic value splits 127
Primary research 127
Data finalization 128
Ongoing research 128
Chapter 10 APPENDIX 129
Future readings 129
How to contact experts in your industry 129
Disclaimer 129

LIST OF FIGURES
Figure 1: Haircare market, BRIC, value ($m), 2004?14 18
Figure 2: Haircare market, BRIC, value ($m) , 2004?09 20
Figure 3: Haircare market, BRIC, value ($m) , 2009?14 21
Figure 4: Haircare market, BRIC, value growth analysis, 2004?14 22
Figure 5: Haircare market, BRIC, volume (units, million), 2004?14 23
Figure 6: Haircare market, BRIC, volume (units, million), 2004?09 25
Figure 7: Haircare market, BRIC, volume (units, million), 2009–14 26
Figure 8: Haircare market, BRIC, volume growth analysis, 2004?14 27
Figure 9: Haircare, Brazil, value by category (BRLm), 2004?14 30
Figure 10: Haircare, Brazil, category growth comparison, by value, 2004?14 33
Figure 11: Haircare, Brazil, volume by category (units, million), 2004?14 36
Figure 12: Haircare, Brazil, category growth comparison, by volume, 2004?14 36
Figure 13: Haircare, Brazil, company share by value (%), 2008?09 41
Figure 14: Haircare, Brazil, distribution channels by value (%), 2008?09 45
Figure 15: Haircare, Russia, value by category (RUBm), 2004?14 52
Figure 16: Haircare, Russia, category growth comparison, by value, 2004?14 55
Figure 17: Haircare, Russia, volume by category (units, million), 2004?14 58
Figure 18: Haircare, Russia, category growth comparison, by volume, 2004?14 58
Figure 19: Haircare, Russia, company share by value (%), 2008?09 63
Figure 20: Haircare, Russia, distribution channels by value (%), 2008?09 66
Figure 21: Haircare, India, value by category (INRm), 2004?14 73
Figure 22: Haircare, India, category growth comparison, by value, 2004?14 76
Figure 23: Haircare, India, volume by category (units, million), 2004?14 79
Figure 24: Haircare, India, category growth comparison, by volume, 2004?14 79
Figure 25: Haircare, India, company share by value (%), 2008?09 82
Figure 26: Haircare, India, distribution channels by value (%), 2008?09 85
Figure 27: Haircare, China, value by category (CNYm), 2004?14 92
Figure 28: Haircare, China, category growth comparison, by value, 2004?14 95
Figure 29: Haircare, China, volume by category (units, million), 2004?14 98
Figure 30: Haircare, China, category growth comparison, by volume, 2004?14 98
Figure 31: Haircare, China, company share by value (%), 2008?09 103
Figure 32: Haircare, China, distribution channels by value (%), 2008?09 107
Figure 33: Annual data review process 125

LIST OF TABLES
Table 1: Haircare category definitions 5
Table 2: Haircare distribution channels 7
Table 3: Haircare market, BRIC, value ($m), 2004?14 19
Table 4: Haircare market, BRIC, value ($m), 2004?09 20
Table 5: Haircare market, BRIC, value ($m), 2009?14 21
Table 6: Haircare market, BRIC, volume (units, million), 2004?14 24
Table 7: Haircare market, BRIC, volume (units, million), 2004?09 25
Table 8: Haircare market, BRIC, volume (units, million), 2009–14 26
Table 9: Haircare, Brazil, value by category (BRLm), 2004?09 28
Table 10: Haircare, Brazil, value forecast by category (BRLm), 2009?14 29
Table 11: Haircare, Brazil, value by category ($m), 2004?09 31
Table 12: Haircare, Brazil, value forecast by category ($m), 2009?14 32
Table 13: Haircare, Brazil, volume by category (units, million), 2004?09 34
Table 14: Haircare, Brazil, volume forecast by category (units, million), 2009?14 35
Table 15: Haircare, Brazil, brand share by value (%), 2008?09 37
Table 16: Haircare, Brazil, value by brand (BRLm), 2008?09 39
Table 17: Haircare, Brazil, company share by value (%), 2008?09 42
Table 18: Haircare, Brazil, value by company (BRLm), 2008?09 43
Table 19: Haircare, Brazil, distribution channels by value (%), 2008?09 44
Table 20: Haircare, Brazil, value by distribution channel (BRLm), 2008?09 44
Table 21: Haircare, Brazil, expenditure per capita (BRL), 2004?09 46
Table 22: Haircare, Brazil, forecast expenditure per capita (BRL), 2009?14 47
Table 23: Haircare, Brazil, expenditure per capita ($), 2004?09 47
Table 24: Haircare, Brazil, forecast expenditure per capita ($), 2009?14 48
Table 25: Haircare, Brazil, consumption per capita (units), 2004?09 48
Table 26: Haircare, Brazil, forecast consumption per capita (units), 2009?14 49
Table 27: Haircare, Russia, value by category (RUBm), 2004?09 50
Table 28: Haircare, Russia, value forecast by category (RUBm), 2009?14 51
Table 29: Haircare, Russia, value by category ($m), 2004?09 53
Table 30: Haircare, Russia, value forecast by category ($m), 2009?14 54
Table 31: Haircare, Russia, volume by category (units, million), 2004?09 56
Table 32: Haircare, Russia, volume forecast by category (units, million), 2009?14 57
Table 33: Haircare, Russia, brand share by value (%), 2008?09 59
Table 34: Haircare, Russia, value by brand (RUBm), 2008?09 61
Table 35: Haircare, Russia, company share by value (%), 2008?09 64
Table 36: Haircare, Russia, value by company (RUBm), 2008?09 64
Table 37: Haircare, Russia, distribution channels by value (%), 2008?09 65
Table 38: Haircare, Russia, value by distribution channel (RUBm), 2008?09 65
Table 39: Haircare, Russia, expenditure per capita (RUB), 2004?09 67
Table 40: Haircare, Russia, forecast expenditure per capita (RUB), 2009?14 68
Table 41: Haircare, Russia, expenditure per capita ($), 2004?09 68
Table 42: Haircare, Russia, forecast expenditure per capita ($), 2009?14 69
Table 43: Haircare,Russia, consumption per capita (units), 2004?09 69
Table 44: Haircare, Russia, forecast consumption per capita (units), 2009?14 70
Table 45: Haircare, India, value by category (INRm), 2004?09 71
Table 46: Haircare, India, value forecast by category (INRm), 2009?14 72
Table 47: Haircare, India, value by category ($m), 2004?09 74
Table 48: Haircare, India, value forecast by category ($m), 2009?14 75
Table 49: Haircare, India, volume by category (units, million), 2004?09 77
Table 50: Haircare, India, volume forecast by category (units, million), 2009?14 78
Table 51: Haircare, India, brand share by value (%), 2008?09 80
Table 52: Haircare, India, value by brand (INRm), 2008?09 81
Table 53: Haircare, India, company share by value (%), 2008?09 83
Table 54: Haircare, India, value by company (INRm), 2008?09 83
Table 55: Haircare, India, distribution channels by value (%), 2008?09 84
Table 56: Haircare, India, value by distribution channel (INRm), 2008?09 84
Table 57: Haircare, India, expenditure per capita (INR), 2004?09 86
Table 58: Haircare, India, forecast expenditure per capita (INR), 2009?14 87
Table 59: Haircare, India, expenditure per capita ($), 2004?09 87
Table 60: Haircare, India, forecast expenditure per capita ($), 2009?14 88
Table 61: Haircare, India, consumption per capita (units), 2004?09 88
Table 62: Haircare, India, forecast consumption per capita (units), 2009?14 89
Table 63: Haircare, China, value by category (CNYm), 2004?09 90
Table 64: Haircare, China, value forecast by category (CNYm), 2009?14 91
Table 65: Haircare, China, value by category ($m), 2004?09 93
Table 66: Haircare, China, value forecast by category ($m), 2009?14 94
Table 67: Haircare, China, volume by category (units, million), 2004?09 96
Table 68: Haircare, China, volume forecast by category (units, million), 2009?14 97
Table 69: Haircare, China, brand share by value (%), 2008?09 99
Table 70: Haircare, China, value by brand (CNYm), 2008?09 101
Table 71: Haircare, China, company share by value (%), 2008?09 104
Table 72: Haircare, China, value by company (CNYm), 2008?09 105
Table 73: Haircare, China, distribution channels by value (%), 2008?09 106
Table 74: Haircare, China, value by distribution channel (CNYm), 2008?09 106
Table 75: Haircare, China, expenditure per capita (CNY), 2004?09 108
Table 76: Haircare, China, forecast expenditure per capita (CNY), 2009?14 109
Table 77: Haircare, China, expenditure per capita ($), 2004?09 109
Table 78: Haircare, China, forecast expenditure per capita ($), 2009?14 110
Table 79: Haircare, China, consumption per capita (units), 2004?09 110
Table 80: Haircare, China, forecast consumption per capita (units), 2009?14 111
Table 81: Brazil haircare new product launches reports, by company (top five companies), 2009 112
Table 82: Brazil haircare new product launches SKUs, by company (top five companies), 2009 112
Table 83: Brazil haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 113
Table 84: Brazil haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 113
Table 85: Brazil haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 114
Table 86: Brazil haircare new product launches - recent five launches (2009) 114
Table 87: Russia haircare new product launches reports, by company (top five companies), 2009 115
Table 88: Russia haircare new product launches SKUs, by company (top five companies), 2009 115
Table 89: Russia haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 116
Table 90: Russia haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 91: Russia haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 117
Table 92: Russia haircare new product launches - recent five launches (2009) 117
Table 93: India haircare new product launches reports, by company (top five companies), 2009 118
Table 94: India haircare new product launches SKUs, by company (top five companies), 2009 118
Table 95: India haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 119
Table 96: India haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 119
Table 97: India haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 120
Table 98: India haircare new product launches - recent five launches (2009) 120
Table 99: China haircare new product launches reports, by company (top five companies), 2009 121
Table 100: China haircare new product launches SKUs, by company (top five companies), 2009 121
Table 101: China haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 122
Table 102: China haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 122
Table 103: China haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 123
Table 104: China haircare new product launches - recent five launches (2009) 123


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