Haircare in Canada to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Canadian Dollar), 2004?09 25
Value analysis (Canadian Dollar), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
Procter & Gamble Company, The 45
Unilever 47
Chapter 5 Category Analysis: Conditioner 49
Value analysis (Canadian Dollar), 2004?09 49
Value analysis (Canadian Dollar), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Hair Colorants 65
Value analysis (Canadian Dollar), 2004?09 65
Value analysis (Canadian Dollar), 2009?14 66
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Perms and Relaxers 86
Value analysis (Canadian Dollar), 2004?09 86
Value analysis (Canadian Dollar), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Shampoo 102
Value analysis (Canadian Dollar), 2004?09 102
Value analysis (Canadian Dollar), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 111
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 9 Category Analysis: Styling Agents 120
Value analysis (Canadian Dollar), 2004?09 120
Value analysis (Canadian Dollar), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company and brand share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 10 Country Comparison 140
Value 140
Volume 144
Market share 148
Chapter 11 PESTLE Analysis 149
Summary 149
Political analysis 150
Economic analysis 153
Social analysis 157
Technological analysis 160
Legal analysis 165
Environmental analysis 170
Chapter 12 New Product Development 174
Product launches over time 174
Recent product launches 176
Chapter 13 Macroeconomic Profile 177
Macroeconomic Indicators 177
Chapter 14 Research Methodology 182
Methodology overview 182
Secondary research 183
Market modeling 184
Creating an initial data model 184
Revising the initial data model 184
Creating a final estimate 185
Creating demographic value splits 185
Primary research 185
Data finalization 186
Ongoing research 186
Chapter 15 Appendix 187
Future readings 187
How to contact experts in your industry 187
Disclaimer 187

LIST OF FIGURES
Figure 1: Haircare, Canada, value by category (C$m), 2004?14 27
Figure 2: Haircare, Canada, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Canada, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Canada, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Canada, company share by value (%), 2008?09 36
Figure 6: Haircare, Canada, distribution channels by value (%), 2008?09 40
Figure 7: Conditioner, Canada, value by segment (C$m), 2004?14 51
Figure 8: Conditioner, Canada, category growth comparison, by value, 2004?14 53
Figure 9: Conditioner, Canada, volume by segment (units, million), 2004?14 56
Figure 10: Conditioner, Canada, category growth comparison, by volume, 2004?14 56
Figure 11: Conditioner, Canada, company share by value (%), 2008?09 58
Figure 12: Conditioner, Canada, distribution channels by value (%), 2008?09 61
Figure 13: Hair colorants, Canada, value by segment (C$m), 2004?14 67
Figure 14: Hair colorants, Canada, category growth comparison, by value, 2004?14 70
Figure 15: Hair colorants, Canada, volume by segment (units, million), 2004?14 73
Figure 16: Hair colorants, Canada, category growth comparison, by volume, 2004?14 74
Figure 17: Hair colorants, Canada, company share by value (%), 2008?09 76
Figure 18: Hair colorants, Canada, distribution channels by value (%), 2008?09 79
Figure 19: Perms and relaxers, Canada, value by segment (C$m), 2004?14 88
Figure 20: Perms and relaxers, Canada, category growth comparison, by value, 2004?14 90
Figure 21: Perms and relaxers, Canada, volume by segment (units, million), 2004?14 93
Figure 22: Perms and relaxers, Canada, category growth comparison, by volume, 2004?14 93
Figure 23: Perms and relaxers, Canada, company share by value (%), 2008?09 95
Figure 24: Perms and relaxers, Canada, distribution channels by value (%), 2008?09 98
Figure 25: Shampoo, Canada, value by segment (C$m), 2004?14 104
Figure 26: Shampoo, Canada, category growth comparison, by value, 2004?14 107
Figure 27: Shampoo, Canada, volume by segment (units, million), 2004?14 110
Figure 28: Shampoo, Canada, category growth comparison, by volume, 2004?14 110
Figure 29: Shampoo, Canada, company share by value (%), 2008?09 112
Figure 30: Shampoo, Canada, distribution channels by value (%), 2008?09 115
Figure 31: Styling agents, Canada, value by segment (C$m), 2004?14 122
Figure 32: Styling agents, Canada, category growth comparison, by value, 2004?14 125
Figure 33: Styling agents, Canada, volume by segment (units, million), 2004?14 128
Figure 34: Styling agents, Canada, category growth comparison, by volume, 2004?14 128
Figure 35: Styling agents, Canada, company share by value (%), 2008?09 130
Figure 36: Styling agents, Canada, distribution channels by value (%), 2008?09 133
Figure 37: Global haircare market split (value terms, 2009), top five countries 141
Figure 38: Global haircare market value, 2004–09, top five countries 143
Figure 39: Global haircare market split (volume terms, 2009), top five countries 145
Figure 40: Global haircare market volume, 2004–09, top five countries 147
Figure 41: Annual data review process 183

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Canada, value by category (C$m), 2004?09 25
Table 4: Haircare, Canada, value forecast by category (C$m), 2009?14 26
Table 5: Haircare, Canada, value by category ($m), 2004?09 28
Table 6: Haircare, Canada, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Canada, volume by category (units, million), 2004?09 31
Table 8: Haircare, Canada, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Canada, brand share by value (%), 2008?09 34
Table 10: Haircare, Canada, value by brand (C$m), 2008?09 35
Table 11: Haircare, Canada, company share by value (%), 2008?09 37
Table 12: Haircare, Canada, value by company (C$m), 2008?09 38
Table 13: Haircare, Canada, distribution channels by value (%), 2008?09 39
Table 14: Haircare, Canada, value by distribution channel (C$m), 2008?09 39
Table 15: Haircare, Canada, expenditure per capita (C$), 2004?09 41
Table 16: Haircare, Canada, forecast expenditure per capita (C$), 2009?14 42
Table 17: Haircare, Canada, expenditure per capita ($), 2004?09 42
Table 18: Haircare, Canada, forecast expenditure per capita ($), 2009?14 43
Table 19: Haircare, Canada, consumption per capita (units), 2004?09 43
Table 20: Haircare, Canada, forecast consumption per capita (units), 2009?14 44
Table 21: Procter & Gamble Company, The key facts 45
Table 22: Unilever key facts 47
Table 23: Conditioner, Canada, value by segment (C$m), 2004?09 49
Table 24: Conditioner, Canada, value forecast by segment (C$m), 2009?14 50
Table 25: Conditioner, Canada, value by segment ($m), 2004?09 52
Table 26: Conditioner, Canada, value forecast by segment ($m), 2009?14 52
Table 27: Conditioner, Canada, volume by segment (units, million), 2004?09 54
Table 28: Conditioner, Canada, volume forecast by segment (units, million), 2009?14 55
Table 29: Conditioner, Canada, brand share by value (%), 2008?09 57
Table 30: Conditioner, Canada, value by brand (C$m), 2008?09 57
Table 31: Conditioner, Canada, company share by value (%), 2008?09 59
Table 32: Conditioner, Canada, value by company (C$m), 2008?09 59
Table 33: Conditioner, Canada, distribution channels by value (%), 2008?09 60
Table 34: Conditioner, Canada, value by distribution channel (C$m), 2008?09 60
Table 35: Conditioner, Canada, expenditure per capita (C$), 2004?09 62
Table 36: Conditioner, Canada, forecast expenditure per capita (C$), 2009?14 62
Table 37: Conditioner, Canada, expenditure per capita ($), 2004?09 63
Table 38: Conditioner, Canada, forecast expenditure per capita ($), 2009?14 63
Table 39: Conditioner, Canada, consumption per capita (units), 2004?09 64
Table 40: Conditioner, Canada, forecast consumption per capita (units), 2009?14 64
Table 41: Hair colorants, Canada, value by segment (C$m), 2004?09 65
Table 42: Hair colorants, Canada, value forecast by segment (C$m), 2009?14 66
Table 43: Hair colorants, Canada, value by segment ($m), 2004?09 68
Table 44: Hair colorants, Canada, value forecast by segment ($m), 2009?14 69
Table 45: Hair colorants, Canada, volume by segment (units, million), 2004?09 71
Table 46: Hair colorants, Canada, volume forecast by segment (units, million), 2009?14 72
Table 47: Hair colorants, Canada, brand share by value (%), 2008?09 75
Table 48: Hair colorants, Canada, value by brand (C$m), 2008?09 75
Table 49: Hair colorants, Canada, company share by value (%), 2008?09 77
Table 50: Hair colorants, Canada, value by company (C$m), 2008?09 77
Table 51: Hair colorants, Canada, distribution channels by value (%), 2008?09 78
Table 52: Hair colorants, Canada, value by distribution channel (C$m), 2008?09 78
Table 53: Hair colorants, Canada, expenditure per capita (C$), 2004?09 80
Table 54: Hair colorants, Canada, forecast expenditure per capita (C$), 2009?14 81
Table 55: Hair colorants, Canada, expenditure per capita ($), 2004?09 82
Table 56: Hair colorants, Canada, forecast expenditure per capita ($), 2009?14 83
Table 57: Hair colorants, Canada, consumption per capita (units), 2004?09 84
Table 58: Hair colorants, Canada, forecast consumption per capita (units), 2009?14 85
Table 59: Perms and relaxers, Canada, value by segment (C$m), 2004?09 86
Table 60: Perms and relaxers, Canada, value forecast by segment (C$m), 2009?14 87
Table 61: Perms and relaxers, Canada, value by segment ($m), 2004?09 89
Table 62: Perms and relaxers, Canada, value forecast by segment ($m), 2009?14 89
Table 63: Perms and relaxers, Canada, volume by segment (units, million), 2004?09 91
Table 64: Perms and relaxers, Canada, volume forecast by segment (units, million), 2009?14 92
Table 65: Perms and relaxers, Canada, brand share by value (%), 2008?09 94
Table 66: Perms and relaxers, Canada, value by brand (C$m), 2008?09 94
Table 67: Perms and relaxers, Canada, company share by value (%), 2008?09 96
Table 68: Perms and relaxers, Canada, value by company (C$m), 2008?09 96
Table 69: Perms and relaxers, Canada, distribution channels by value (%), 2008?09 97
Table 70: Perms and relaxers, Canada, value by distribution channel (C$m), 2008?09 97
Table 71: Perms and relaxers, Canada, expenditure per capita (C$), 2004?09 99
Table 72: Perms and relaxers, Canada, forecast expenditure per capita (C$), 2009?14 99
Table 73: Perms and relaxers, Canada, expenditure per capita ($), 2004?09 100
Table 74: Perms and relaxers, Canada, forecast expenditure per capita ($), 2009?14 100
Table 75: Perms and relaxers, Canada, consumption per capita (units), 2004?09 101
Table 76: Perms and relaxers, Canada, forecast consumption per capita (units), 2009?14 101
Table 77: Shampoo, Canada, value by segment (C$m), 2004?09 102
Table 78: Shampoo, Canada, value forecast by segment (C$m), 2009?14 103
Table 79: Shampoo, Canada, value by segment ($m), 2004?09 105
Table 80: Shampoo, Canada, value forecast by segment ($m), 2009?14 106
Table 81: Shampoo, Canada, volume by segment (units, million), 2004?09 108
Table 82: Shampoo, Canada, volume forecast by segment (units, million), 2009?14 109
Table 83: Shampoo, Canada, brand share by value (%), 2008?09 111
Table 84: Shampoo, Canada, value by brand (C$m), 2008?09 111
Table 85: Shampoo, Canada, company share by value (%), 2008?09 113
Table 86: Shampoo, Canada, value by company (C$m), 2008?09 113
Table 87: Shampoo, Canada, distribution channels by value (%), 2008?09 114
Table 88: Shampoo, Canada, value by distribution channel (C$m), 2008?09 114
Table 89: Shampoo, Canada, expenditure per capita (C$), 2004?09 116
Table 90: Shampoo, Canada, forecast expenditure per capita (C$), 2009?14 117
Table 91: Shampoo, Canada, expenditure per capita ($), 2004?09 117
Table 92: Shampoo, Canada, forecast expenditure per capita ($), 2009?14 118
Table 93: Shampoo, Canada, consumption per capita (units), 2004?09 118
Table 94: Shampoo, Canada, forecast consumption per capita (units), 2009?14 119
Table 95: Styling agents, Canada, value by segment (C$m), 2004?09 120
Table 96: Styling agents, Canada, value forecast by segment (C$m), 2009?14 121
Table 97: Styling agents, Canada, value by segment ($m), 2004?09 123
Table 98: Styling agents, Canada, value forecast by segment ($m), 2009?14 124
Table 99: Styling agents, Canada, volume by segment (units, million), 2004?09 126
Table 100: Styling agents, Canada, volume forecast by segment (units, million), 2009?14 127
Table 101: Styling agents, Canada, brand share by value (%), 2008?09 129
Table 102: Styling agents, Canada, value by brand (C$m), 2008?09 129
Table 103: Styling agents, Canada, company share by value (%), 2008?09 131
Table 104: Styling agents, Canada, value by company (C$m), 2008?09 131
Table 105: Styling agents, Canada, distribution channels by value (%), 2008?09 132
Table 106: Styling agents, Canada, value by distribution channel (C$m), 2008?09 132
Table 107: Styling agents, Canada, expenditure per capita (C$), 2004?09 134
Table 108: Styling agents, Canada, forecast expenditure per capita (C$), 2009?14 135
Table 109: Styling agents, Canada, expenditure per capita ($), 2004?09 136
Table 110: Styling agents, Canada, forecast expenditure per capita ($), 2009?14 137
Table 111: Styling agents, Canada, consumption per capita (units), 2004?09 138
Table 112: Styling agents, Canada, forecast consumption per capita (units), 2009?14 139
Table 113: Global haircare market value, 2009 140
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 143
Table 115: Global haircare market volume, 2009 144
Table 116: Global haircare market split (volume terms, 2009), top five countries 147
Table 117: Leading players, top five countries 148
Table 118: Analysis of Canada’s political landscape 150
Table 119: Analysis of Canada’s economy 153
Table 120: Analysis of Canadian social system 157
Table 121: Analysis of Canada’s technological landscape 160
Table 122: Cost competitiveness – ranking by cost index 161
Table 123: Patents granted by the USPTO 164
Table 124: Analysis of Canada’s legal landscape 165
Table 125: Analysis of Canada’s environmental landscape 170
Table 126: Canada haircare new product launches reports, by company (top five companies), 2009 174
Table 127: Canada haircare new product launches SKUs, by company (top five companies), 2009 174
Table 128: Canada haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 175
Table 129: Canada haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 175
Table 130: Canada haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 176
Table 131: Canada haircare new product launches - recent five launches (2009) 176
Table 132: Canada population, by age group, 2004?09 (millions) 177
Table 133: Canada population forecast, by age group, 2009?14 (millions) 178
Table 134: Canada population, by gender, 2004?09 (millions) 178
Table 135: Canada population forecast, by gender, 2009?14 (millions) 179
Table 136: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 179
Table 137: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 179
Table 138: Canada real GDP, 2004?09 (C$bn, 2000 prices) 180
Table 139: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 180
Table 140: Canada real GDP, 2004?09 ($bn, 2000 prices) 180
Table 141: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 181
Table 142: Canada consumer price index, 2004?09 (2000=100) 181
Table 143: Canada consumer price index, 2009?14 (2000=100) 181



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