TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
L'Oreal S.A. 26
Unilever 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Chile haircare market value: $ million, 2005–09 10
Table 2: Chile haircare market volume: million units, 2005–09 11
Table 3: Chile haircare market segmentation I:% share, by value, 2009 12
Table 4: Chile haircare market segmentation II: % share, by value, 2009 13
Table 5: Chile haircare market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: L'Oreal S.A.: key facts 26
Table 10: L'Oreal S.A.: key financials ($) 28
Table 11: L'Oreal S.A.: key financials (€) 28
Table 12: L'Oreal S.A.: key financial ratios 29
Table 13: Unilever: key facts 31
Table 14: Unilever: key financials ($) 33
Table 15: Unilever: key financials (€) 33
Table 16: Unilever: key financial ratios 33
Table 17: Chile haircare market distribution: % share, by value, 2009 35
Table 18: Chile haircare market value forecast: $ million, 2009–14 36
Table 19: Chile haircare market volume forecast: million units, 2009–14 37
Table 20: Chile size of population (million), 2005–09 38
Table 21: Chile gdp (constant 2000 prices, $ billion), 2005–09 38
Table 22: Chile gdp (current prices, $ billion), 2005–09 38
Table 23: Chile inflation, 2005–09 39
Table 24: Chile consumer price index (absolute), 2005–09 39
Table 25: Chile exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Chile haircare market value: $ million, 2005–09 10
Figure 2: Chile haircare market volume: million units, 2005–09 11
Figure 3: Chile haircare market segmentation I:% share, by value, 2009 12
Figure 4: Chile haircare market segmentation II: % share, by value, 2009 13
Figure 5: Chile haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Chile, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Chile, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Chile, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Chile, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Chile, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Chile, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: L'Oreal S.A.: revenues & profitability 29
Figure 15: L'Oreal S.A.: assets & liabilities 30
Figure 16: Unilever: revenues & profitability 34
Figure 17: Unilever: assets & liabilities 34
Figure 18: Chile haircare market distribution: % share, by value, 2009 35
Figure 19: Chile haircare market value forecast: $ million, 2009–14 36
Figure 20: Chile haircare market volume forecast: million units, 2009–14 37
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