TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
Unilever 26
Beiersdorf AG 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: China haircare market value: $ million, 2005–09 10
Table 2: China haircare market volume: million units, 2005–09 11
Table 3: China haircare market segmentation I:% share, by value, 2009 12
Table 4: China haircare market segmentation II: % share, by value, 2009 13
Table 5: China haircare market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: Unilever: key facts 26
Table 10: Unilever: key financials ($) 28
Table 11: Unilever: key financials (€) 28
Table 12: Unilever: key financial ratios 28
Table 13: Beiersdorf AG: key facts 30
Table 14: Beiersdorf AG: key financials ($) 31
Table 15: Beiersdorf AG: key financials (€) 32
Table 16: Beiersdorf AG: key financial ratios 32
Table 17: China haircare market distribution: % share, by value, 2009 34
Table 18: China haircare market value forecast: $ million, 2009–14 35
Table 19: China haircare market volume forecast: million units, 2009–14 36
Table 20: China size of population (million), 2005–09 37
Table 21: China gdp (constant 2000 prices, $ billion), 2005–09 37
Table 22: China gdp (current prices, $ billion), 2005–09 37
Table 23: China inflation, 2005–09 38
Table 24: China consumer price index (absolute), 2005–09 38
Table 25: China exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: China haircare market value: $ million, 2005–09 10
Figure 2: China haircare market volume: million units, 2005–09 11
Figure 3: China haircare market segmentation I:% share, by value, 2009 12
Figure 4: China haircare market segmentation II: % share, by value, 2009 13
Figure 5: China haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in China, 2009 15
Figure 7: Drivers of buyer power in the haircare market in China, 2009 16
Figure 8: Drivers of supplier power in the haircare market in China, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in China, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in China, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in China, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: Unilever: revenues & profitability 29
Figure 15: Unilever: assets & liabilities 29
Figure 16: Beiersdorf AG: revenues & profitability 33
Figure 17: Beiersdorf AG: assets & liabilities 33
Figure 18: China haircare market distribution: % share, by value, 2009 34
Figure 19: China haircare market value forecast: $ million, 2009–14 35
Figure 20: China haircare market volume forecast: million units, 2009–14 36
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