Haircare in the Czech Republic - Market Forecast & Consumer Demographics

Synopsis
Haircare in the Czech Republic – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in the Czech Republic.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for the Czech Republican haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
• Market overview & forecast – overall Czech Republic haircare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the haircare market in Czech Republic
• Haircare consumption and usage demographics –analysis of Consumer Demographics in the Czech Republican haircare market

Highlights
• Consumers in the 25-34 age group used 22.2% of the total haircare products sold in the Czech Republic in 2008.
• Urban consumers used 77.7% of the total haircare products sold in the Czech Republic in 2008.
• Consumers in the 25-34 age group used 24.7% of the total hair conditioners sold in the Czech Republic in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the haircare market in the Czech Republic
• Design effective marketing and sales strategies by identifying consumption and usage demographics for the Czech Republican haircare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 12
Chapter 2 CZECH REPUBLICAN HAIRCARE MARKET OVERVIEW & FORECAST 16
Value analysis (Czech Koruna), 2004?09 16
Value analysis (Czech Koruna), 2009?14 17
Value analysis (US dollars), 2004?09 19
Value analysis (US dollars), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Chapter 3 CZECH REPUBLICAN HAIRCARE MARKET SHARES 25
Company and brand share analysis 25
Distribution analysis 31
Chapter 4 CZECH REPUBLICAN HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33
Haircare–consumer graphics 33
Conditioner–consumer graphics 43
Hair colorants–consumer graphics 53
Perms & relaxers–consumer graphics 63
Shampoo–consumer graphics 73
Styling agents–consumer graphics 83
Chapter 5 RESEARCH METHODOLOGY 93
Methodology overview 93
Secondary research 94
Market modeling 95
Creating an initial data model 95
Revising the initial data model 95
Creating a final estimate 96
Creating demographic value splits 96
Primary research 96
Data finalization 97
Ongoing research 97
Chapter 6 APPENDIX 98
Future readings 98
How to contact experts in your industry 98
Disclaimer 98

LIST OF FIGURES
Figure 1: Haircare, Czech Republic, value by category (CZKm), 2004?14 18
Figure 2: Haircare, Czech Republic, category growth comparison, by value, 2004?14 21
Figure 3: Haircare, Czech Republic, volume by category (units, million), 2004?14 24
Figure 4: Haircare, Czech Republic, category growth comparison, by volume, 2004?14 24
Figure 5: Haircare, Czech Republic, company share by value (%), 2008?09 29
Figure 6: Haircare, Czech Republic, distribution channels by value (%), 2008?09 32
Figure 7: Haircare, Czech Republic, consumption by age group, % of total market value ($m), 2008 33
Figure 8: Haircare, Czech Republic, consumption by gender, % of total market value ($m), 2008 35
Figure 9: Haircare, Czech Republic, consumption by income, % of total market value ($m), 2008 37
Figure 10: Haircare, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 39
Figure 11: Haircare, Czech Republic, consumption by status, % of total market value ($m), 2008 41
Figure 12: Conditioner, Czech Republic, consumption by age group, % of total market value ($m), 2008 43
Figure 13: Conditioner, Czech Republic, consumption by gender, % of total market value ($m), 2008 45
Figure 14: Conditioner, Czech Republic, consumption by income, % of total market value ($m), 2008 47
Figure 15: Conditioner, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 49
Figure 16: Conditioner, Czech Republic, consumption by status, % of total market value ($m), 2008 51
Figure 17: Hair colorants, Czech Republic, consumption by age group, % of total market value ($m), 2008 53
Figure 18: Hair colorants, Czech Republic, consumption by gender, % of total market value ($m), 2008 55
Figure 19: Hair colorants, Czech Republic, consumption by income, % of total market value ($m), 2008 57
Figure 20: Hair colorants, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 59
Figure 21: Hair colorants, Czech Republic, consumption by status, % of total market value ($m), 2008 61
Figure 22: Perms & relaxers, Czech Republic, consumption by age group, % of total market value ($m), 2008 63
Figure 23: Perms & relaxers, Czech Republic, consumption by gender, % of total market value ($m), 2008 65
Figure 24: Perms & relaxers, Czech Republic, consumption by income, % of total market value ($m), 2008 67
Figure 25: Perms & relaxers, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 69
Figure 26: Perms & relaxers, Czech Republic, consumption by status, % of total market value ($m), 2008 71
Figure 27: Shampoo, Czech Republic, consumption by age group, % of total market value ($m), 2008 73
Figure 28: Shampoo, Czech Republic, consumption by gender, % of total market value ($m), 2008 75
Figure 29: Shampoo, Czech Republic, consumption by income, % of total market value ($m), 2008 77
Figure 30: Shampoo, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 79
Figure 31: Shampoo, Czech Republic, consumption by status, % of total market value ($m), 2008 81
Figure 32: Styling agents, Czech Republic, consumption by age group, % of total market value ($m), 2008 83
Figure 33: Styling agents, Czech Republic, consumption by gender, % of total market value ($m), 2008 85
Figure 34: Styling agents, Czech Republic, consumption by income, % of total market value ($m), 2008 87
Figure 35: Styling agents, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 89
Figure 36: Styling agents, Czech Republic, consumption by status, % of total market value ($m), 2008 91
Figure 37: Annual data review process 94

LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare distribution channels 6
Table 3: Haircare, Czech Republic, value by category (CZKm), 2004?09 16
Table 4: Haircare, Czech Republic, value forecast by category (CZKm), 2009?14 17
Table 5: Haircare, Czech Republic, value by category ($m), 2004?09 19
Table 6: Haircare, Czech Republic, value forecast by category ($m), 2009?14 20
Table 7: Haircare, Czech Republic, volume by category (units, million), 2004?09 22
Table 8: Haircare, Czech Republic, volume forecast by category (units, million), 2009?14 23
Table 9: Haircare, Czech Republic, brand share by value (%), 2008?09 25
Table 10: Haircare, Czech Republic, value by brand (CZKm), 2008?09 27
Table 11: Haircare, Czech Republic, company share by value (%), 2008?09 30
Table 12: Haircare, Czech Republic, value by company (CZKm), 2008?09 30
Table 13: Haircare, Czech Republic, distribution channels by value (%), 2008?09 31
Table 14: Haircare, Czech Republic, value by distribution channel (CZKm), 2008?09 31
Table 15: Haircare, Czech Republic, consumption by age group, value ($m), 2004?08 34
Table 16: Haircare, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 34
Table 17: Haircare, Czech Republic, consumption by gender, value ($m), 2004–08 36
Table 18: Haircare, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 36
Table 19: Haircare, Czech Republic, consumption by income, value ($m), 2004–08 38
Table 20: Haircare, Czech Republic, consumption by income, % of total market value ($m), 2004–08 38
Table 21: Haircare, Czech Republic, consumption by urban/rural, value ($m), 2004–08 40
Table 22: Haircare, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 40
Table 23: Haircare, Czech Republic, consumption by status, value ($m), 2004–08 42
Table 24: Haircare, Czech Republic, consumption by status, % of total market value ($m), 2004–08 42
Table 25: Conditioner, Czech Republic, consumption by age group, value ($m), 2004?08 44
Table 26: Conditioner, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 44
Table 27: Conditioner, Czech Republic, consumption by gender, value ($m), 2004–08 46
Table 28: Conditioner, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 46
Table 29: Conditioner, Czech Republic, consumption by income, value ($m), 2004–08 48
Table 30: Conditioner, Czech Republic, consumption by income, % of total market value ($m), 2004–08 48
Table 31: Conditioner, Czech Republic, consumption by urban/rural, value ($m), 2004–08 50
Table 32: Conditioner, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 50
Table 33: Conditioner, Czech Republic, consumption by status, value ($m), 2004–08 52
Table 34: Conditioner, Czech Republic, consumption by status, % of total market value ($m), 2004–08 52
Table 35: Hair colorants, Czech Republic, consumption by age group, value ($m), 2004?08 54
Table 36: Hair colorants, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 54
Table 37: Hair colorants, Czech Republic, consumption by gender, value ($m), 2004–08 56
Table 38: Hair colorants, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 56
Table 39: Hair colorants, Czech Republic, consumption by income, value ($m), 2004–08 58
Table 40: Hair colorants, Czech Republic, consumption by income, % of total market value ($m), 2004–08 58
Table 41: Hair colorants, Czech Republic, consumption by urban/rural, value ($m), 2004–08 60
Table 42: Hair colorants, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 60
Table 43: Hair colorants, Czech Republic, consumption by status, value ($m), 2004–08 62
Table 44: Hair colorants, Czech Republic, consumption by status, % of total market value ($m), 2004–08 62
Table 45: Perms & relaxers, Czech Republic, consumption by age group, value ($m), 2004?08 64
Table 46: Perms & relaxers, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 64
Table 47: Perms & relaxers, Czech Republic, consumption by gender, value ($m), 2004–08 66
Table 48: Perms & relaxers, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 66
Table 49: Perms & relaxers, Czech Republic, consumption by income, value ($m), 2004–08 68
Table 50: Perms & relaxers, Czech Republic, consumption by income, % of total market value ($m), 2004–08 68
Table 51: Perms & relaxers, Czech Republic, consumption by urban/rural, value ($m), 2004–08 70
Table 52: Perms & relaxers, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 70
Table 53: Perms & relaxers, Czech Republic, consumption by status, value ($m), 2004–08 72
Table 54: Perms & relaxers, Czech Republic, consumption by status, % of total market value ($m), 2004–08 72
Table 55: Shampoo, Czech Republic, consumption by age group, value ($m), 2004?08 74
Table 56: Shampoo, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 74
Table 57: Shampoo, Czech Republic, consumption by gender, value ($m), 2004–08 76
Table 58: Shampoo, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 76
Table 59: Shampoo, Czech Republic, consumption by income, value ($m), 2004–08 78
Table 60: Shampoo, Czech Republic, consumption by income, % of total market value ($m), 2004–08 78
Table 61: Shampoo, Czech Republic, consumption by urban/rural, value ($m), 2004–08 80
Table 62: Shampoo, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 80
Table 63: Shampoo, Czech Republic, consumption by status, value ($m), 2004–08 82
Table 64: Shampoo, Czech Republic, consumption by status, % of total market value ($m), 2004–08 82
Table 65: Styling agents, Czech Republic, consumption by age group, value ($m), 2004?08 84
Table 66: Styling agents, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 84
Table 67: Styling agents, Czech Republic, consumption by gender, value ($m), 2004–08 86
Table 68: Styling agents, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 86
Table 69: Styling agents, Czech Republic, consumption by income, value ($m), 2004–08 88
Table 70: Styling agents, Czech Republic, consumption by income, % of total market value ($m), 2004–08 88
Table 71: Styling agents, Czech Republic, consumption by urban/rural, value ($m), 2004–08 90
Table 72: Styling agents, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 90
Table 73: Styling agents, Czech Republic, consumption by status, value ($m), 2004–08 92
Table 74: Styling agents, Czech Republic, consumption by status, % of total market value ($m), 2004–08 92


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