Haircare in Eastern Europe to 2014

Typ der Studie:	Marktstudie
Jahrgang:	04/2010
Herausgeber:	Datamonitor
Sprachversion:	Englisch
Verfügbarkeit:	Lieferbar

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118 seiten

Inhalt der Studie:

Introduction

This databook provides key data and information on the haircare market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, categ.....

Mehr über diese Studie

Introduction

This databook provides key data and information on the haircare market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

Category level company share as well as distribution share information for 2008 and 2009

Review of the top two companies within the haircare market, including company overview, key facts and business description

Highlights

The market for haircare in Eastern Europe increased at a compound annual growth rate of 7.2% between 2004 and 2009.

The shampoo category led the haircare market in Eastern Europe, accounting for a share of 46.1%.

The leading players in the Eastern European haircare market include Procter & Gamble Company, The, Henkel KGaA and L'Oreal S.A.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the haircare market in Eastern Europe

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

Report Highlights

[Studien Infos ausblenden]

Inhaltsverzeichnis

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Value Analysis 22
Volume Analysis 24
Chapter 4 Eastern Europe Haircare: Market Overview 26
Value analysis (US Dollars), 2004?09 26
Value analysis (US Dollars), 2009?14 27
Volume analysis, 2004?09 29
Volume analysis, 2009?14 30
Company share analysis 32
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 5 Leading Company Profiles 40
The Procter & Gamble Company 40
Henkel AG & Co. KGaA 42
Chapter 6 Category Analysis: Conditioner 44
Value analysis (US Dollars), 2004?09 44
Value analysis (US Dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 7 Category Analysis: Hair Colorants 57
Value analysis (US Dollars), 2004?09 57
Value analysis (US Dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 Category Analysis: Perms and Relaxers 72
Value analysis (US Dollars), 2004?09 72
Value analysis (US Dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 9 Category Analysis: Shampoo 85
Value analysis (US Dollars), 2004?09 85
Value analysis (US Dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 10 Category Analysis: Styling Agents 98
Value analysis (US Dollars), 2004?09 98
Value analysis (US Dollars), 2009?14 99
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 11 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 12 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Haircare, Eastern Europe, value by category ($m), 2004?14 28
Figure 2: Haircare, Eastern Europe, category growth comparison, by value, 2004?14 28
Figure 3: Haircare, Eastern Europe, volume by category (units, million), 2004?14 31
Figure 4: Haircare, Eastern Europe, category growth comparison, by volume, 2004?14 31
Figure 5: Haircare, Eastern Europe, company share (top five companies) by value (%), 2008?09 34
Figure 6: Haircare, Eastern Europe, distribution channels by value (%), 2008?09 36
Figure 7: Conditioner, Eastern Europe, value by segment ($m), 2004?14 46
Figure 8: Conditioner, Eastern Europe, category growth comparison, by value, 2004?14 46
Figure 9: Conditioner, Eastern Europe, volume by segment (units, million), 2004?14 49
Figure 10: Conditioner, Eastern Europe, category growth comparison, by volume, 2004?14 49
Figure 11: Conditioner, Eastern Europe, company share (top five companies) by value (%), 2008?09 52
Figure 12: Conditioner, Eastern Europe, distribution channels by value (%), 2008?09 54
Figure 13: Hair colorants, Eastern Europe, value by segment ($m), 2004?14 59
Figure 14: Hair colorants, Eastern Europe, category growth comparison, by value, 2004?14 59
Figure 15: Hair colorants, Eastern Europe, volume by segment (units, million), 2004?14 62
Figure 16: Hair colorants, Eastern Europe, category growth comparison, by volume, 2004?14 62
Figure 17: Hair colorants, Eastern Europe, company share (top five companies) by value (%), 2008?09 65
Figure 18: Hair colorants, Eastern Europe, distribution channels by value (%), 2008?09 67
Figure 19: Perms and relaxers, Eastern Europe, value by segment ($m), 2004?14 74
Figure 20: Perms and relaxers, Eastern Europe, category growth comparison, by value, 2004?14 74
Figure 21: Perms and relaxers, Eastern Europe, volume by segment (units, million), 2004?14 77
Figure 22: Perms and relaxers, Eastern Europe, category growth comparison, by volume, 2004?14 77
Figure 23: Perms and relaxers, Eastern Europe, company share (top five companies) by value (%), 2008?09 80
Figure 24: Perms and relaxers, Eastern Europe, distribution channels by value (%), 2008?09 82
Figure 25: Shampoo, Eastern Europe, value by segment ($m), 2004?14 87
Figure 26: Shampoo, Eastern Europe, category growth comparison, by value, 2004?14 87
Figure 27: Shampoo, Eastern Europe, volume by segment (units, million), 2004?14 90
Figure 28: Shampoo, Eastern Europe, category growth comparison, by volume, 2004?14 90
Figure 29: Shampoo, Eastern Europe, company share (top five companies) by value (%), 2008?09 93
Figure 30: Shampoo, Eastern Europe, distribution channels by value (%), 2008?09 95
Figure 31: Styling agents, Eastern Europe, value by segment ($m), 2004?14 100
Figure 32: Styling agents, Eastern Europe, category growth comparison, by value, 2004?14 100
Figure 33: Styling agents, Eastern Europe, volume by segment (units, million), 2004?14 103
Figure 34: Styling agents, Eastern Europe, category growth comparison, by volume, 2004?14 103
Figure 35: Styling agents, Eastern Europe, company share (top five companies) by value (%), 2008?09 106
Figure 36: Styling agents, Eastern Europe, distribution channels by value (%), 2008?09 108
Figure 37: Annual data review process 114

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Eastern Europe, value (country-wise), 2004?09 ($m) 22
Table 4: Haircare, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 23
Table 5: Haircare, Eastern Europe, volume (country-wise), 2004?09 (units, million) 24
Table 6: Haircare, Eastern Europe, volume (country-wise) forecast, 2009?14 (units, million) 25
Table 7: Haircare, Eastern Europe, value by category ($m), 2004?09 26
Table 8: Haircare, Eastern Europe, value forecast by category ($m), 2009?14 27
Table 9: Haircare, Eastern Europe, volume by category (units, million), 2004?09 29
Table 10: Haircare, Eastern Europe, volume forecast by category (units, million), 2009?14 30
Table 11: Haircare, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 32
Table 12: Haircare, Eastern Europe, value by company ($m), 2008?09 33
Table 13: Haircare, Eastern Europe, distribution channels by value (%), 2008?09 35
Table 14: Haircare, Eastern Europe, value by distribution channel ($m), 2008?09 35
Table 15: Haircare, Eastern Europe, expenditure per capita ($), 2004?09 37
Table 16: Haircare, Eastern Europe, forecast expenditure per capita ($), 2009?14 38
Table 17: Haircare, Eastern Europe, consumption per capita (units), 2004?09 38
Table 18: Haircare, Eastern Europe, forecast consumption per capita (units), 2009?14 39
Table 19: The Procter & Gamble Company key facts 40
Table 20: Henkel AG & Co. KGaA key facts 42
Table 21: Conditioner, Eastern Europe, value by segment ($m), 2004?09 44
Table 22: Conditioner, Eastern Europe, value forecast by segment ($m), 2009?14 45
Table 23: Conditioner, Eastern Europe, volume by segment (units, million), 2004?09 47
Table 24: Conditioner, Eastern Europe, volume forecast by segment (units, million), 2009?14 48
Table 25: Conditioner, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 50
Table 26: Conditioner, Eastern Europe, value by company ($m), 2008?09 51
Table 27: Conditioner, Eastern Europe, distribution channels by value (%), 2008?09 53
Table 28: Conditioner, Eastern Europe, value by distribution channel ($m), 2008?09 53
Table 29: Conditioner, Eastern Europe, expenditure per capita ($), 2004?09 55
Table 30: Conditioner, Eastern Europe, forecast expenditure per capita ($), 2009?14 55
Table 31: Conditioner, Eastern Europe, consumption per capita (units), 2004?09 56
Table 32: Conditioner, Eastern Europe, forecast consumption per capita (units), 2009?14 56
Table 33: Hair colorants, Eastern Europe, value by segment ($m), 2004?09 57
Table 34: Hair colorants, Eastern Europe, value forecast by segment ($m), 2009?14 58
Table 35: Hair colorants, Eastern Europe, volume by segment (units, million), 2004?09 60
Table 36: Hair colorants, Eastern Europe, volume forecast by segment (units, million), 2009?14 61
Table 37: Hair colorants, Eastern Europe, company share by value (%), 2008?09 63
Table 38: Hair colorants, Eastern Europe, value by company ($m), 2008?09 64
Table 39: Hair colorants, Eastern Europe, distribution channels by value (%), 2008?09 66
Table 40: Hair colorants, Eastern Europe, value by distribution channel ($m), 2008?09 66
Table 41: Hair colorants, Eastern Europe, expenditure per capita ($), 2004?09 68
Table 42: Hair colorants, Eastern Europe, forecast expenditure per capita ($), 2009?14 69
Table 43: Hair colorants, Eastern Europe, consumption per capita (units), 2004?09 70
Table 44: Hair colorants, Eastern Europe, forecast consumption per capita (units), 2009?14 71
Table 45: Perms and relaxers, Eastern Europe, value by segment ($m), 2004?09 72
Table 46: Perms and relaxers, Eastern Europe, value forecast by segment ($m), 2009?14 73
Table 47: Perms and relaxers, Eastern Europe, volume by segment (units, million), 2004?09 75
Table 48: Perms and relaxers, Eastern Europe, volume forecast by segment (units, million), 2009?14 76
Table 49: Perms and relaxers, Eastern Europe, company share by value (%), 2008?09 78
Table 50: Perms and relaxers, Eastern Europe, value by company ($m), 2008?09 79
Table 51: Perms and relaxers, Eastern Europe, distribution channels by value (%), 2008?09 81
Table 52: Perms and relaxers, Eastern Europe, value by distribution channel ($m), 2008?09 81
Table 53: Perms and relaxers, Eastern Europe, expenditure per capita ($), 2004?09 83
Table 54: Perms and relaxers, Eastern Europe, forecast expenditure per capita ($), 2009?14 83
Table 55: Perms and relaxers, Eastern Europe, consumption per capita (units), 2004?09 84
Table 56: Perms and relaxers, Eastern Europe, forecast consumption per capita (units), 2009?14 84
Table 57: Shampoo, Eastern Europe, value by segment ($m), 2004?09 85
Table 58: Shampoo, Eastern Europe, value forecast by segment ($m), 2009?14 86
Table 59: Shampoo, Eastern Europe, volume by segment (units, million), 2004?09 88
Table 60: Shampoo, Eastern Europe, volume forecast by segment (units, million), 2009?14 89
Table 61: Shampoo, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 91
Table 62: Shampoo, Eastern Europe, value by company ($m), 2008?09 92
Table 63: Shampoo, Eastern Europe, distribution channels by value (%), 2008?09 94
Table 64: Shampoo, Eastern Europe, value by distribution channel ($m), 2008?09 94
Table 65: Shampoo, Eastern Europe, expenditure per capita ($), 2004?09 96
Table 66: Shampoo, Eastern Europe, forecast expenditure per capita ($), 2009?14 96
Table 67: Shampoo, Eastern Europe, consumption per capita (units), 2004?09 97
Table 68: Shampoo, Eastern Europe, forecast consumption per capita (units), 2009?14 97
Table 69: Styling agents, Eastern Europe, value by segment ($m), 2004?09 98
Table 70: Styling agents, Eastern Europe, value forecast by segment ($m), 2009?14 99
Table 71: Styling agents, Eastern Europe, volume by segment (units, million), 2004?09 101
Table 72: Styling agents, Eastern Europe, volume forecast by segment (units, million), 2009?14 102
Table 73: Styling agents, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 104
Table 74: Styling agents, Eastern Europe, value by company ($m), 2008?09 105
Table 75: Styling agents, Eastern Europe, distribution channels by value (%), 2008?09 107
Table 76: Styling agents, Eastern Europe, value by distribution channel ($m), 2008?09 107
Table 77: Styling agents, Eastern Europe, expenditure per capita ($), 2004?09 109
Table 78: Styling agents, Eastern Europe, forecast expenditure per capita ($), 2009?14 110
Table 79: Styling agents, Eastern Europe, consumption per capita (units), 2004?09 111
Table 80: Styling agents, Eastern Europe, forecast consumption per capita (units), 2009?14 112

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Haircare in Eastern Europe to 2014

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