Haircare in Eastern Europe - Product Launch Quarterly

Introduction

Datamonitor’s Haircare in Eastern Europe – Product Launch Quarterly provides a complete guide to new product launches in the Eastern Europe haircare market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the haircare market in the Eastern Europe, with data from 2004 to 2009 and forecasts to 2014

Scope

• Haircare in Eastern Europe - New product SKUs by country and category
• Haircare in Eastern Europe - New product SKUs by manufacturer
• Haircare in Eastern Europe - New product by pack type and materials
• Haircare in Eastern Europe – New Product descriptions

Highlights

• 249 product SKUs launched in the Eastern Europe haircare market
• Shampoo is the leading category in the Eastern Europe haircare market
• L'Oreal is the leading manufacturer of new haircare products in Eastern Europe

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Eastern Europe Haircare market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
249 product SKUs launched in the Eastern Europe haircare market 2
Shampoo is the leading category in the Eastern Europe haircare market 2
L'Oreal is the leading manufacturer of new haircare products in Eastern Europe 2
Bottles was the dominant packing type among the new products launched in the Eastern Europe haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 14
Market value, 2004–09 14
Market value forecast to 2014 15
HAIRCARE PRODUCT ANALYSIS 16
New product SKUs by country 16
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
DETAILED PRODUCT DESCRIPTIONS 22
APPENDIX 123
Further reading 123
Country Groupings 123
Datamonitor consulting 123
How to contact experts in your industry 123

LIST OF FIGURES
Figure 1: Haircare, Eastern Europe, market value by category ($m), 2004–09 14
Figure 2: Haircare, Eastern Europe, market value by category ($m), 2009–14 15
Figure 3: Haircare, Eastern Europe, new product SKUs by top five countries, Q2 2010 16
Figure 4: Haircare, Eastern Europe, new product SKUs by category, Q2 2010 17
Figure 5: Haircare, Eastern Europe, new product SKUs by manufacturer, Q2 2010 18
Figure 6: Haircare, Eastern Europe, new product by package type, Q2 2010 20
Figure 7: Haircare, Eastern Europe, new product by package material, Q2 2010 21
LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Eastern Europe, market value by category ($m), 2004–09 14
Table 3: Haircare, Eastern Europe, market value by category ($m), 2009–14 15
Table 4: Haircare, Eastern Europe, new product SKUs by top five countries, Q2 2010 16
Table 5: Haircare, Eastern Europe, new product SKUs by category, Q2 2010 17
Table 6: Haircare, Eastern Europe, product launch SKUs by manufacturer, Q2 2010 19
Table 7: Haircare, Eastern Europe, new product by package type, Q2 2010 20
Table 8: Haircare, Eastern Europe, new product by package material, Q2 2010 21
Table 9: Pantene Pro-V Nature Fusion - Intensive Serum 22
Table 10: Vidal - Anti-Dandruff Shampoo - Ginepro Rosso 23
Table 11: Garnier Natural - Balsam - Aloe Vera; Argan Oil & Cranberry; Mango & Gardenia Blossom; Orchid 24
Table 12: Schwarzkopf Palette - Permanent Natural Color - 557 Auburn; 575 Ruby Red; 750 Golden Brown; 770 Bronze Red; 868 Chocolate Brown 25
Table 13: Pantene Pro-V - Shampoo - NatureFusion 26
Table 14: Schwarzkopf Gliss Hair Repair - Shampoo - Shea Cashmere 27
Table 15: Schwarzkopf Gliss Hair Repair - Conditioner - Shea Cashmere 28
Table 16: Head & Shoulders Scalp Care - Anti-Dandruff Shampoo with Aloe Vera - Sensitive 29
Table 17: Nashe Solnyshko - Detskiy Shampun 30
Table 18: Event Baby Care - Baby Shampoo - Almond and Honey 31
Table 19: Schwarzkopf Schauma - Volume Shampoo - Push-Up 32
Table 20: Elastine - Shampoo - Damage Control; Moisture Control; Silk Repair 7; Volume Control 33
Table 21: Elastine - Conditioner - Damage Control; Moisture Control; Silk Repair 7; Volume Control 34
Table 22: Schwarzkopf Schauma - Shampun - Blesk Tsveta dlya Okrashennykh, Tonirovannykh i Melirovannykh Volos; Push-Up Obem dlya Tonkikh i Oslablennykh Volos 35
Table 23: Schwarzkopf Schauma - Balzam dlya Volos - Push-Up Obem 36
Table 24: Schwarzkopf Schauma - Shampun ot Perkhoti - Classic; Intensive 37
Table 25: L'Oreal Paris Elseve - Balzam-Opolaskivatel - Uplotnyayushchiy 38
Table 26: L'Oreal Paris Elseve - Shampun - 2 v 1 Ukhod Multivitaminnyi 39
Table 27: Formula Preobrazheniya - Gryazevoy Shampun 40
Table 28: Wella SP - Shampoo - Luminous 41
Table 29: Syoss Nutrition Oil Care - Shampun 42
Table 30: Syoss Nutrition Oil Care - Balzam 43
Table 31: Syoss Nutrition Oil Care - Maska Dlya Volos 44
Table 32: Polyanitsa Bio - Shampun - Chernaya Smorodina Yogurt Aloe; Ekstrakt Krapivy Yablonevyi Tsvet Koren Lapukha; Ekstrakt Krapivy Zelenyi Chay; Maslo Greypfruta Zheltok Romashka; Maslo Repeynika Zemlyanika Shalfey; Morskie Mineraly Ekstrakt Melissy Khmelya i Layma; Oblepikhovoe Maslo Pchelinyi Vosk Med; Ovsyanoe Molochko Maslo Abrikosa Lipovyi Tsvet 45
Table 33: Prelest Professional - Lak dlya Volos - Effekt Laminirovaniya; Effekt Pamyati 46
Table 34: Prelest Professional - Muss dlya Volos - Effekt Laminirovaniya; Effekt Pamyati 47
Table 35: Sunsilk Fiksatsiya i Blesk - Lak dlya Volos 48
Table 36: Sunsilk Fiksatsiya i Blesk - Muss dlya Volos 49
Table 37: Logona Naturkosmetik - Shampoo - Age Energy-Organic Caffeine & Coji Berry; Sensitive-Organic Acacia 50
Table 38: Logona Naturkosmetik Daily Care - Conditioner - Organic Aloe+Verbena 51
Table 39: Logona Naturkosmetik Daily Care - Shampoo - Aloe+Verbena 52
Table 40: Balea - Hair Lotion 53
Table 41: Rossmann - 2 in 1 Shampoo - Aloe Vera, Avocado & Melon Extract 54
Table 42: Yung Haircare - Shampoo - Asia; Fruit & Vitamin; Smoothing 55
Table 43: Yung Haircare - Shampoo - Seidenglanz 56
Table 44: Yung Hairstyle - Styling Foam - Strong Hold; Ultra Strong Hold 57
Table 45: Yung Hairstyle - Hairspray - Ultra Strong Hold 58
Table 46: Schwarzkopf Schauma - Hair Balsam - Oil Intense 59
Table 47: Schwarzkopf Taft Looks - Extreme Gel - Matt Look 60
Table 48: Naturalis Essences - Hair Shampoo - Chamomile; Lavender; Nettle 61
Table 49: Fara Soft Cream - Krem-Kraska dlya Volos - 2.0 Chernoe Derevo; 3.75 Kashtan; 4.65 Spelaya Vishnya; 4.73 Shelkovyi Shokolad; 5.35 Zolotistyi Kashtan; 5.4 Sochnyi Granat; 5.54 Rubin; 5.56 Krasnoe Derevo; 5.75 Svetlyi Kashtan; 7.0 Estestvennyi Rusyi; 8.0 Svetlo Rusyi; 8.1 Perlamutrovyi Rusyi; 8.35 Zolotistaya Karamel; 9.0 Svetlyi Blondin; 9.89 Zhemchuzhnyi Blondin 62
Table 50: Viking for Men - Shampun - Blue Ice; Fresh; Legend 63
Table 51: Dlya Vsey Semi - Shampun - Granat; Malina; Yabloko; Yaichnyi 64
Table 52: Renessans Kosmetik - Shampun - Roza 65
Table 53: Proffs - Dry Shampoo 66
Table 54: Finesse - Lak Dlya Volos - Super Silnaya Fiksatsiya 67
Table 55: Detskiy Sad - Shampun - S Ekstraktom Krapivy; S Ekstraktom Romashki; Shampun I Gel Dlya Dusha - S Ekstraktom Chistotela; Shampun I Konditsioner - S Ekstraktom Podorozhnika 68
Table 56: Garnier Fructis Style - Extra Strong Gel - Sculpting; Spiking 69
Table 57: Schwarzkopf Gliss Kur - Hair Repair Shampoo - Shea Cashmere; Instant Repair Treatment - Shea Cashmere 70
Table 58: L'Oreal Elseve - Shampoo - Nourishing & Shine 71
Table 59: Garnier Fructis - Shampoo - Citrus-Detox; Fall Fight; Sensitive 72
Table 60: Garnier Fructis - Elastic Power Fix Hairspray - Color; Finishing; Volume 73
Table 61: Garnier Fructis Style Endurance 24H - High Resistance Hair Gel - Hard; Ultra Strong Hold 74
Table 62: Eliah Sahil - Shampoo Natural 75
Table 63: Garnier Prirodnaya Zabota - Shampun - Aloe; Avokado I Karite; Kakao; Klyukva I Arganovoe Maslo; Orkhideya 76
Table 64: Volshebnaya Pena - Shampun - Gornaya Lipa; Romashka I Kalendula; Zveroboy I Krapiva 77
Table 65: All About Shine - Styling Gel - Strong; Wet Look 78
Table 66: Garnier Natural - Shampoo - Aloe Vera; Lemon; Lime Tree; Mango & Gardenia Blossom; Orchid 79
Table 67: Papiny Dochki - Shampun s Konditsionerom 80
Table 68: Barbie - Detskiy Shampun - 2 v 1 Vitamin cocktail; Magnolia Fantasy 81
Table 69: Johnson's Kids - No More Tangles Shampoo - Astronaut; Cosmic; Super Nova 82
Table 70: Garnier Color & Shine - Kraska-Ukhod Bez Ammiaka - 2 Chernoe Derevo; 2.10 Chernichnyi Chernyi; 3.60 Chernaya Vishnya; 4 Kashtanovyi; 4.15 Moroznyi Kashtan; 5 Svetlo-Kashtanovyi; 5.35 Shokolad; 5.5 Krasnoe Derevo; 6 Temno-Rusyi; 6.23 Lesnoy Orekh; 6.45 Medno-Krasnyi; 6.56 Terrakotovyi; 7 Rusyi; 8 Svetlo-Rusyi; 8.1 Slonovaya Kost; 9 Ochen Svetlo-Rusyi 83
Table 71: Garnier Prirodnaya Zabota - Balzam-Opolaskivatel - Aloe; Avokado I Karite; Kakao; Klyukva I Arganovoe Maslo; Orkhideya 84
Table 72: Garnier Ultra Naturals - Hair Conditioner - Argan Oil and Cranberry; Avocado Oil and Shea Butter; Mango and Tiare Flower 85
Table 73: Garnier Fructis - Hair Conditioner - Blond Shine; Color Resist; Long & Strong 86
Table 74: Garnier Naturals - Shampoo - Aloe Vera; Avocado Oil & Karite Butter; Camomile & Honey; Cocoa; Cranberry & Argan Oil; Egg; Lemon; Linden; Mango & Tiare Flower; Orchid 87
Table 75: L'Oreal Paris Elseve Total Repair 5 - Hair Conditioner 88
Table 76: L'Oreal Paris Elseve Total Repair 5 - Shampoo 89
Table 77: Wella Forte - Hair Styling Gel - Short Hair 90
Table 78: Luna - Herbal Hair Water - Birch; Lime; Nettle 91
Table 79: Clear - Anti-Dandruff Shampoo - Hair Fall Defense 92
Table 80: All About Shine - Pro-Vitamin B5 Shampoo - For Dry/Damaged Hair; For Greasy Hair; For Normal Hair 93
Table 81: All About Shine - Pro-Vitamin B5 Conditioner - For Coloured Hair; For Greasy Hair; For Normal Hair 94
Table 82: Bobini Mala Ksiezniczka - Hair Rinse Conditioner 95
Table 83: Syoss Professional Performance - Hair Mousse - Volume Lift; Styling Mousse - Max Hold; Strong Hold 96
Table 84: Pantene Pro-V Nature Fusion - Conditioner; Intensive Restoring Mask; Shampoo - 200ml; 400ml; Strengthning Serum 97
Table 85: Schwarzkopf Taft Power - 3 Weather Hair Spray - Cashmere Touch; Vitamine Strength Formula 98
Table 86: Garnier Fructis - Fortifying Shampoo - Color Resist 99
Table 87: Pantene Pro-V NatureFusion - Conditioner; Shampoo 100
Table 88: Pantene Pro-V NatureFusion - Intensive Restoring Mask; Serum 101
Table 89: Urtekram - Baby Shampoo - No Perfume 102
Table 90: Urtekram - Children's Shampoo; Shampoo - Aloe Vera; Brown Sugar; Camomile; Henna; Lavender; Nettle; No Perfume; Rose; Seaweed; Tea Tree 103
Table 91: Schwarzkopf Gliss Kur - Hair Repair Shampoo - Color Shine & Protect 104
Table 92: Nivea Hair Care - Conditioner - Brilliant Blonde 105
Table 93: Schwarzkopf Schauma - Hair Activator Shampoo - with Caffeine 250ml; with Caffeine 400ml 106
Table 94: Pantene Pro-V Nature Fusion - Conditioner 107
Table 95: Pantene Pro-V Nature Fusion - Shampoo 108
Table 96: SIAS - Volume & Moisture Hair Mousse - Extra Strong Hold 109
Table 97: Schwarzkopf Taft Power - Hairspray - Cashmere Softness; Strengthening with Vitamins 110
Table 98: Head & Shoulders - Anti-Dandruff Shampoo - Moisturizing Scalp Care 111
Table 99: Pantene Pro-V Nature Fusion - Strengthening Serum 112
Table 100: Nivea Hair Care - Hair Treatment Spray - Diamond Gloss 113
Table 101: Garnier Ultra Naturals Men - Shampoo - Normal Hair 114
Table 102: Garnier Fructis - Shampoo - Citrus-Detox; Fall Fight; Menthol Fresh 115
Table 103: Johnson's Baby - 2-in-1 Shampoo 116
Table 104: Balea - Volume Hair Mousse - Lotus Blossom 117
Table 105: Schwarzkopf Gliss - Oil Nutritive Hair Treatment - Hair Repair 118
Table 106: Helios Herb - Shampoo - Balm; Chamomile; Marigold 119
Table 107: Helios Herb - Hair Balsam - For Colored Hair; For Soft & Long Hair 120
Table 108: Garnier Ultra Naturals - Conditioner - Coloured Hair; Dry & Damaged Hair; Normal Hair; Shampoo - All Hair Types; Coloured Hair; Dry & Damaged Hair 121
Table 109: All About Shine - 2 in 1 Shampoo - Anti-Dandruff 122


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