TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
L'Oreal S.A. 21
Procter & Gamble Company, The 26
Henkel KGaA 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Europe haircare market value: $ million, 2005–09 10
Table 2: Europe haircare market volume: million units, 2005–09 11
Table 3: Europe haircare market segmentation I:% share, by value, 2009 12
Table 4: Europe haircare market segmentation II: % share, by value, 2009 13
Table 5: Europe haircare market share: % share, by value, 2009 14
Table 6: L'Oreal S.A.: key facts 21
Table 7: L'Oreal S.A.: key financials ($) 23
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 24
Table 10: Procter & Gamble Company, The: key facts 26
Table 11: Procter & Gamble Company, The: key financials ($) 29
Table 12: Procter & Gamble Company, The: key financial ratios 29
Table 13: Henkel KGaA: key facts 31
Table 14: Henkel KGaA: key financials ($) 33
Table 15: Henkel KGaA: key financials (€) 33
Table 16: Henkel KGaA: key financial ratios 33
Table 17: Europe haircare market distribution: % share, by value, 2009 35
Table 18: Europe haircare market value forecast: $ million, 2009–14 36
Table 19: Europe haircare market volume forecast: million units, 2009–14 37
LIST OF FIGURES
Figure 1: Europe haircare market value: $ million, 2005–09 10
Figure 2: Europe haircare market volume: million units, 2005–09 11
Figure 3: Europe haircare market segmentation I:% share, by value, 2009 12
Figure 4: Europe haircare market segmentation II: % share, by value, 2009 13
Figure 5: Europe haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Europe, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Europe, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Europe, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Europe, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Europe, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Europe, 2009 20
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 25
Figure 14: Procter & Gamble Company, The: revenues & profitability 30
Figure 15: Procter & Gamble Company, The: assets & liabilities 30
Figure 16: Henkel KGaA: revenues & profitability 34
Figure 17: Henkel KGaA: assets & liabilities 34
Figure 18: Europe haircare market distribution: % share, by value, 2009 35
Figure 19: Europe haircare market value forecast: $ million, 2009–14 36
Figure 20: Europe haircare market volume forecast: million units, 2009–14 37
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